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Jun-2024
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown varied performance across different categories in Massachusetts. In the Edible category, the brand has experienced fluctuations, starting at rank 22 in March 2024 and moving up to 19 in April, but then slipping to 26 by June. This drop in rank could indicate increasing competition or a shift in consumer preferences. On the other hand, their Vapor Pens have maintained relatively strong positions, ranking within the top 20 for all four months, despite a slight decline from 13 in April to 19 in June. This consistency in the Vapor Pens category suggests a stable demand and potentially loyal customer base.
In the Flower category, Sparq Cannabis Company has seen some significant movements, improving from rank 57 in March to 41 in April, but then experiencing a decline to 51 by June. This suggests some volatility and perhaps a need for strategic adjustments to regain higher rankings. The Pre-Roll category tells a similar story, where the brand was not in the top 30 for any of the months, indicating a weaker market presence in this segment. The steep drop from rank 56 in May to 74 in June further highlights the challenges Sparq Cannabis Company faces in capturing market share in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Massachusetts vapor pens market, Sparq Cannabis Company has experienced notable fluctuations in its ranking and sales over the past few months. Despite a strong performance in April 2024, where it climbed to the 13th position, Sparq Cannabis Company saw a decline to the 19th rank by June 2024. This downward trend is significant when compared to competitors like Papa's Herb, which maintained a relatively stable position within the top 20, and PAX, which also showed a slight decline but remained ahead of Sparq in June. Additionally, Freshly Baked and Pioneer Valley have shown resilience, with Freshly Baked re-entering the top 20 in May and maintaining its position in June. These shifts highlight the competitive pressures Sparq Cannabis Company faces, suggesting a need for strategic adjustments to regain and sustain higher rankings and sales in this dynamic market.
Notable Products
In June 2024, the top-performing product for Sparq Cannabis Company was Purple Haze Distillate Cartridge (1g) in the Vapor Pens category, with notable sales of $2783. Hardcore OG Distillate Cartridge (1g), also in the Vapor Pens category, secured the second position. Biscotti (3.5g) in the Flower category ranked third, followed by Frosted Cherry (3.5g) in the same category at fourth place. Frosted Cherry Pre-Roll (1g) maintained its fifth position from April 2024, indicating consistent performance. Compared to previous months, the Vapor Pens category showed a significant rise in popularity, while Flower and Pre-Roll categories displayed stable rankings.
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