.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sparq Cannabis Company has shown varied performance across different product categories in Massachusetts over the last few months of 2024. In the Edible category, they maintained a relatively stable presence, with rankings fluctuating slightly between 23rd and 27th place. Notably, they ended December on a positive note, climbing back to 23rd place. In contrast, the Flower category saw a significant upward trajectory, with Sparq moving from the 45th position in September to an impressive 24th place by December. This suggests a robust increase in consumer demand or effective marketing strategies that might have propelled their growth in this category.
The performance in the Pre-Roll category was less encouraging, as Sparq Cannabis Company failed to break into the top 30, with rankings slipping from 45th to 76th by December. This decline could indicate a need for strategic reevaluation in this segment. Meanwhile, Vapor Pens remained a strong category for Sparq, consistently holding spots in the low 20s, which suggests steady consumer interest and competitive positioning. While the Vapor Pens category did not see dramatic rank changes, the stability might point to a loyal customer base or consistent product quality. Overall, Sparq's performance highlights both opportunities for growth and areas requiring strategic focus.
Competitive Landscape
In the Massachusetts flower category, Sparq Cannabis Company has demonstrated a notable upward trajectory in rankings over the last few months of 2024, moving from 45th place in September to 24th in December. This rise in rank indicates a significant improvement in market presence and consumer preference. In contrast, competitors such as Cloud Cover (C3) and Local Roots have experienced fluctuations in their rankings, with Cloud Cover (C3) dropping from 19th in November to 25th in December and Local Roots showing a decline from 18th in September to 27th in December. These shifts suggest that Sparq Cannabis Company is gaining ground against its competitors, potentially due to strategic marketing efforts or product innovations. Meanwhile, In House and Simpler Daze have maintained relatively stable positions, though neither has matched the upward momentum of Sparq Cannabis Company. This competitive landscape highlights Sparq's growing influence and suggests an opportunity for continued growth in sales and market share.
Notable Products
In December 2024, Sparq Cannabis Company's top product was Pink Runtz (3.5g) in the Flower category, maintaining its leading position from November with sales of $2,538. Warheads (3.5g), also in the Flower category, climbed from third to second place, showing a notable increase in sales performance. Super Boof Pre-Roll (1g) in the Pre-Roll category re-entered the rankings at the third position, demonstrating a strong comeback from previous months. Blue Strawberry Fast Acting Gummies 20-Pack (100mg) and Blue Watermelon Fast Acting Gummies 20-Pack (100mg) debuted in the rankings at fourth and fifth positions respectively, highlighting the growing popularity of Edibles. The consistent performance of Pink Runtz and the rise of Warheads indicate a strong preference for Flower products, while the entry of new Edibles suggests expanding consumer interest in diversified product types.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
