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Aug-2024
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown a mixed performance across various product categories in Massachusetts. In the Edible category, Sparq's ranking fluctuated, starting at 21st in May, dropping to 28th in June, and then slipping out of the top 30 in July before recovering slightly to 28th in August. This indicates a volatile market presence, which could be attributed to seasonal changes or competitive pressures. The Flower category tells a similar story, with Sparq's ranking falling from 56th in May to 83rd in July, before a minor improvement to 80th in August. This downward trend highlights potential challenges in maintaining a stable market share in the Flower segment.
On the other hand, Sparq Cannabis Company has demonstrated more consistent performance in the Vapor Pens category in Massachusetts. The brand maintained a steady ranking, hovering around the 19th to 20th positions from May to August, with a notable increase in sales from June to August. This suggests a strong and stable demand for their Vapor Pens products. In contrast, the Pre-Roll category saw Sparq dropping out of the top 30 in July but bouncing back to 73rd in August, indicating some recovery but still reflecting a less stable market position. These insights suggest that while Sparq has strongholds in certain categories, there are areas where they face significant competition and volatility.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Sparq Cannabis Company has shown a consistent presence, maintaining a rank around the 19th position from May to August 2024. Despite a slight dip in June, Sparq Cannabis Company rebounded in July and August, indicating a positive trend in sales. In contrast, Good Chemistry Nurseries and Rythm experienced more volatility, with Rythm dropping from 11th in May to 18th by August. This fluctuation among competitors highlights Sparq's relative stability. Meanwhile, Glorious Cannabis Co. and Freshly Baked have shown upward trends, with Glorious Cannabis Co. improving from 27th to 21st and Freshly Baked climbing from 21st to 20th. These shifts suggest that while Sparq Cannabis Company remains competitive, there is a dynamic market environment that requires continuous strategic adjustments to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Sparq Cannabis Company was Candyland Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with sales of 2,955 units. Candy Sparqs Pre-Roll (1g) secured the second position, a new entry in the rankings. Warheads Pre-Roll (1g) climbed to the third spot from its previous fourth position in June 2024. Green Crack Distillate Cartridge (1g) moved up to the fourth rank from fifth in May 2024. Blue Dream Distillate Cartridge (1g) remained consistent, holding the fifth position despite fluctuating ranks in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
