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Apr-2025
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown varied performance across different product categories in Massachusetts. In the Edible category, the brand maintained a steady presence within the top 30, fluctuating slightly between ranks 22 and 25 from January to April 2025. This stability suggests a consistent consumer base for their edibles. In contrast, the Flower category saw a more volatile performance, with Sparq Cannabis Company dropping out of the top 30 in March 2025, indicating potential challenges in maintaining competitiveness or market share in this segment. The Pre-Roll category, however, reflects a different story, where the brand did not make it into the top 30, highlighting a potential area for growth or strategic improvement.
In the Vapor Pens category, Sparq Cannabis Company demonstrated a relatively stable ranking, indicating a strong foothold in this segment within Massachusetts. The brand's rank fluctuated slightly but remained within the top 25, suggesting a reliable demand for their vapor products. However, a downward trend in sales figures from February to April 2025 could be a point of concern, potentially pointing to increased competition or shifting consumer preferences. Such insights into category-specific performance can be crucial for Sparq Cannabis Company as they strategize to enhance their market presence and address any emerging challenges.
Competitive Landscape
In the Massachusetts flower category, Sparq Cannabis Company experienced notable fluctuations in its competitive positioning from January to April 2025. Starting the year at rank 31, Sparq maintained this position in February but saw a decline to rank 45 in March before recovering slightly to rank 38 in April. This movement indicates a competitive landscape where brands like Cloud Cover (C3) and The Botanist also experienced shifts, with Cloud Cover (C3) dropping out of the top 20 in February and April, and The Botanist making a significant leap from rank 55 in January to 31 in March. Despite these rank changes, Sparq's sales showed resilience, with a slight recovery in April after a dip in March, suggesting that while competition is fierce, Sparq's brand strength remains a key factor in maintaining its market presence.
Notable Products
In April 2025, the top-performing product from Sparq Cannabis Company was the Blue Watermelon Fast Acting Gummies 20-Pack (100mg) in the Edible category, which climbed to the number one spot with sales reaching 2106 units. This product showed a significant improvement from its third-place rank in March. Pink Runtz (3.5g) in the Flower category maintained a strong performance, holding the second position despite a slight drop in sales from March. The Blue Dream Distillate Cartridge (1g) in the Vapor Pens category rose to third place, showing consistent demand since entering the rankings in March. Gary Payton Pre-Roll (1g) debuted in the rankings at fourth place, while Blue Raspberry Fast Acting Gummies 20-Pack (100mg) rounded out the top five, demonstrating the growing popularity of Edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
