Sparq Cannabis Company

Data Snapshot: May 04, 2024
Sparq Cannabis Company Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

65

Product Count

SKUs

Sparq Cannabis Company

Overview

Sparq Cannabis Company is a recognized marijuana brand primarily distributed throughout California, specializing in THC and CBD-based products. Their offerings, ranging from cartridges to edibles, are distinguished by their fast-acting effects and potency, with listed TAC and THC percentages. The brand, available in about 67 stores including dispensaries in Santa Rosa, San Francisco, Sebastopol, and Sonoma, has carved out a significant market presence by filling a gap in the cannabis industry that prioritizes patient needs over profit.
Markets

Sparq Cannabis Company Locations

Product Trends

Sparq Cannabis Company Categories

Sparq Cannabis Company Sales

Market Insights Snapshot

Sparq Cannabis Company Historical Sales by Category

In the competitive cannabis market of Massachusetts, Sparq Cannabis Company has shown varied performance across different product categories. In the Edibles category, they maintained a presence in the top 20 from January to April 2024, albeit with slight fluctuations in rankings, peaking at 15th in February before dropping to 20th by April. This slight decline suggests a need for strategies to bolster their market position in this category. Conversely, their Vapor Pens have consistently performed well, staying within the top 15 throughout the same period and even improving to 11th place by April. This indicates a strong consumer preference for Sparq's Vapor Pens in the Massachusetts market, a positive signal for the brand's strength in this category.

However, Sparq Cannabis Company's performance in the Flower and Pre-Roll categories tells a different story. Despite a significant presence in sales, their rankings in the Flower category were outside the top 30 for the entire period, indicating a highly competitive field where Sparq has room for growth. The Pre-Roll category saw a notable improvement in March, jumping to 49th place, but then experienced a drastic fall to 88th by April. This volatility highlights the challenges Sparq faces in maintaining a strong market position in these highly competitive categories. The sales data, such as the notable increase in Vapor Pens sales from January (535,800) to April (493,895), suggests a robust demand in specific segments, offering insights into where the company might focus its efforts for future growth.

Apr-2024 Rank
Edible
Flower
Pre-Roll
Vapor Pens
20
41
88
11
Sparq Cannabis Company

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Massachusetts, Sparq Cannabis Company has shown a notable trajectory in terms of rank and sales amidst its competitors. Starting from a rank of 12th in January 2024, Sparq has seen a fluctuation in its position, dropping to 14th in February, then slightly recovering to 13th in March, and finally climbing to 11th by April. This movement is indicative of a resilient performance, especially when compared to brands like Rythm and Nimbus Vapor Co., which have consistently held higher ranks but also faced their own set of challenges. Rythm, for instance, saw a decline from 6th to 10th place, while Nimbus Vapor Co. managed a more stable presence in the top 10, albeit with a slight drop from 5th to 9th. Meanwhile, PAX and Ozone have remained in close competition with Sparq, showcasing the tight race within this category. Sparq's ability to improve its rank in April, despite the competitive pressure and without being the top seller, highlights its potential for growth and resilience in a highly competitive market.

Sparq Cannabis Company market ranking for MA Vapor Pens

Sparq Cannabis Company

Notable Products

In Apr-2024, Sparq Cannabis Company saw the Pineapple Express Distillate Cartridge (1g) from the Vapor Pens category as its top-selling product with sales reaching 3475.0 units, marking a significant climb from its previous ranking of 4th in March. Following closely, the SFV OG Distillate Cartridge (1g) and Banana Kush Distillate Cartridge (1g), both also from the Vapor Pens category, secured the 2nd and 3rd positions, respectively, showcasing their strong market presence despite not being ranked in the previous month. The Blue Dream Distillate Cartridge (1g) held the 4th place, demonstrating a slight improvement from its 5th position in March. Notably, the Pink Runtz (3.5g) from the Flower category, which had consistently held the top spot in earlier months, fell to 5th place in April. These shifts illustrate a dynamic change in consumer preferences within Sparq Cannabis Company's product lineup, particularly highlighting a growing interest in the Vapor Pens category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Pineapple Express Distillate Cartridge (1g)
Vapor Pens
>5
4
>5
1
SFV OG Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
2
Banana Kush Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
3
Blue Dream Distillate Cartridge (1g)
Vapor Pens
2
>5
5
4
Pink Runtz (3.5g)
Flower
1
1
>5
5
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