Sep-2025
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown varied performance across different product categories in Massachusetts. In the Edible category, the brand experienced a slight fluctuation in rankings, moving from 23rd in June to 19th in July, before falling back to 23rd by September. This indicates some instability in maintaining a stronghold in the Edible market, despite a notable increase in sales from June to July. Conversely, the Flower category demonstrated a positive trend, with Sparq Cannabis Company climbing from 30th in June to 24th in September, suggesting a strengthening presence in this competitive segment.
In the Vapor Pens category, Sparq Cannabis Company maintained a commendable position, with rankings fluctuating between 20th and 29th over the four-month period. This consistency, coupled with a peak in sales during August, highlights a solid performance in this category. However, the Pre-Roll category presented a challenge, as the brand was unable to break into the top 60 rankings, peaking at 61st in September. This indicates a struggle to capture market share in the Pre-Roll segment, pointing to potential areas for strategic improvement. Overall, while Sparq Cannabis Company has shown strength in Flower and Vapor Pens, there is room for growth in Edibles and Pre-Rolls within Massachusetts.
Competitive Landscape
In the competitive landscape of the flower category in Massachusetts, Sparq Cannabis Company has shown a consistent upward trajectory in rankings over the past few months, moving from 30th in June 2025 to 24th by September 2025. This positive trend indicates a strengthening market presence, likely driven by increasing sales, which rose steadily from June to September. In contrast, Glorious Cannabis Co., despite starting at a higher rank of 11th in June, has experienced a decline, dropping to 22nd by September, suggesting potential challenges in maintaining its earlier market position. Meanwhile, Springtime has maintained a relatively stable position, hovering around the low 20s, while Wee-De has seen fluctuations, peaking at 15th in June but falling to 25th by September. These dynamics highlight Sparq Cannabis Company's growing competitiveness, as it outpaces some of its rivals in both rank and sales momentum within the Massachusetts flower market.
Notable Products
In September 2025, the top-performing product for Sparq Cannabis Company was Warheads Pre-Roll (1g), which climbed to the number one spot with sales of 3232 units. Super Boof Pre-Roll (1g) followed closely in second place, maintaining its high rank with notable sales figures. Frosted Cherry (3.5g) secured the third position, while Warheads (3.5g) ranked fourth, showing strong performance in the Flower category. Pink Runtz (3.5g), which had been consistently in the top two in previous months, dropped to fifth place in September. This shift in rankings suggests a growing preference among consumers for pre-roll products over traditional flower offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.