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Dec-2025
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown a mixed performance in the state of Massachusetts across different product categories. In the Edible category, Sparq has demonstrated a consistent presence within the top 30 brands, improving its rank from 25th in September to 24th by December 2025, indicating a steady climb. This upward trend is complemented by a notable increase in sales, suggesting growing consumer interest and acceptance. On the other hand, the Flower category tells a different story, where Sparq's ranking dropped from 24th to 40th over the same period, reflecting challenges in maintaining its market position among competitors. This decline in rank, coupled with decreasing sales figures, might suggest the need for strategic adjustments to regain momentum in this category.
The Vapor Pens category also presents a challenge for Sparq in Massachusetts, where the brand fell from 22nd to 35th in the rankings from September to December 2025. Although the sales figures have shown some stabilization towards the end of the year, the initial decline raises questions about competitive pressures or shifts in consumer preferences. Meanwhile, the Pre-Roll category has Sparq positioned outside the top 30, with rankings consistently above 60, indicating significant competition or a lack of differentiation in this segment. This suggests that Sparq may need to explore new strategies or innovations to capture a larger share of the market in this category.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Sparq Cannabis Company has experienced a notable decline in its market position, dropping from 24th in September 2025 to 40th by December 2025. This downward trend in rank coincides with a consistent decrease in sales over the same period. In contrast, competitors such as Local Roots and The Botanist have shown more stable rankings, with Local Roots maintaining a presence in the top 40 and The Botanist improving its rank from 43rd to 38th by December. Meanwhile, Green Gold Group has also seen a slight improvement in its rank, moving from 49th to 43rd. This competitive pressure suggests that Sparq Cannabis Company may need to reassess its strategies to regain its footing in the Massachusetts flower market.
Notable Products
In December 2025, Sparq Cannabis Company's top-performing product was Blue Watermelon Fast Acting Gummies 20-Pack (100mg) in the Edible category, which climbed to the number one rank with sales of $1489. Frosted Cherry (3.5g) from the Flower category maintained its position at rank two, despite a slight sales decrease to $1408. Strawberry Fast Acting Gummies 20-Pack (100mg) debuted at rank three, indicating a strong market entry. Sour Strawberry Fast Acting Gummies 20-Pack (100mg) and Blue Strawberry Fast Acting Gummies 20-Pack (100mg) secured the fourth and fifth ranks, respectively, showing a competitive performance among new entries. Notably, Blue Watermelon Fast Acting Gummies saw a continuous rise from third place in previous months to first place in December, highlighting its increasing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
