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Nov-2025
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Overview
Market Insights Snapshot
Sparq Cannabis Company has demonstrated varied performance across different product categories in Massachusetts. In the Edible category, the brand has maintained a relatively stable presence, ranking between 21st and 25th from August to November 2025. This suggests a consistent demand for their edible products, with sales figures showing a slight recovery in November after a dip in September. Conversely, in the Flower category, Sparq Cannabis Company experienced a decline, falling out of the top 30 by October and November. This drop indicates potential challenges in maintaining market share in the highly competitive Flower segment.
For Vapor Pens, Sparq Cannabis Company saw a downward trend, slipping from 20th in August to 32nd by November. This decline might reflect increased competition or changing consumer preferences within the state. In the Pre-Roll category, the brand did not make it into the top 30 rankings, suggesting a need for strategic adjustments to bolster their presence in this segment. Overall, while Sparq Cannabis Company shows strength in certain areas, there are notable opportunities for growth and improvement in others, particularly in Flower and Pre-Roll categories in Massachusetts.
Competitive Landscape
In the Massachusetts flower category, Sparq Cannabis Company has experienced notable fluctuations in its market position over the past few months. While it held a strong rank of 24th in September 2025, it slipped to 33rd in October and further to 35th in November. This downward trend in rank suggests increased competition and potential challenges in maintaining market share. Competitors such as Tower Three and Nature's Heritage have shown more stable rankings, with Tower Three even climbing to 30th in October before slightly dropping to 33rd in November. Meanwhile, Legends has made a significant leap from 47th in October to 36th in November, indicating a positive growth trajectory that could pose a threat to Sparq's market position if the trend continues. These dynamics highlight the competitive pressures Sparq Cannabis Company faces and underscore the importance of strategic adjustments to regain and sustain its competitive edge in the Massachusetts flower market.
Notable Products
In November 2025, Sparq Cannabis Company's top-performing product was Pink Runtz (3.5g) in the Flower category, maintaining its leading position from October with sales of 1883 units. Frosted Cherry (3.5g), also in the Flower category, climbed to the second position, improving from fourth place in October. Blue Watermelon Fast Acting Gummies 20-Pack (100mg) ranked third, consistent with its position in October. Candy Sparqs (3.5g) made its debut in the rankings at fourth place, while Blue Raspberry Fast Acting Gummies 20-Pack (100mg) entered the list at fifth place. Notably, Pink Runtz (3.5g) has shown resilience, securing the top spot after a dip to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
