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Sep-2025
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Overview
Market Insights Snapshot
Indi Vapes has shown a dynamic performance in the Vapor Pens category across different states, with notable movements in Missouri. Over the past few months, the brand has experienced fluctuations in its rankings. In Missouri, Indi Vapes started strong in June 2025, holding the 6th position. The brand improved to 4th place in July, indicating a positive reception and increased market penetration. However, by September, the ranking fell to 13th, suggesting challenges in maintaining its earlier momentum. This drop in position, despite a robust start, could reflect increasing competition or shifting consumer preferences in the state.
While Indi Vapes has successfully entered the top 30 brands in Missouri for the Vapor Pens category, the absence of rankings in other states during the same period highlights potential areas for growth and expansion. The brand's sales in Missouri saw a significant peak in July, reaching over $1.6 million, before declining in the subsequent months. This trend suggests that while Indi Vapes has a strong foothold in Missouri, sustaining growth will require strategic efforts to stabilize and possibly expand its market reach. The absence of rankings in other states could be seen as either a missed opportunity or a strategic focus on Missouri, depending on the brand's broader objectives.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Indi Vapes has experienced notable fluctuations in its market position over the past few months. While it held a strong 6th place in June 2025, it climbed to 4th in July, showcasing a significant boost in sales performance. However, by September, Indi Vapes dropped to 13th, indicating a potential challenge in maintaining its earlier momentum. This decline in rank could be attributed to the consistent performance of competitors like Platinum Vape, which maintained a steady presence in the top 15, and Ostara Cannabis, which improved its rank from 14th to 12th in the same period. Additionally, Vibe Cannabis (MO) showed a notable rise from 17th to 11th, potentially capturing market share from Indi Vapes. These dynamics suggest that while Indi Vapes has demonstrated the capacity for high sales volumes, sustaining its competitive edge will require strategic adjustments to counter the rising influence of its rivals.
Notable Products
In September 2025, the top product from Indi Vapes was the Strawberry Fields Distillate Disposable (1g) in the Vapor Pens category, maintaining its leading position for the third consecutive month with sales of 4878 units. The Peaches & Creme Distillate Disposable (1g) climbed to second place, showing a strong performance with a notable rise from its previous absence in August. Mellow Melon Distillate Disposable (1g) secured the third spot, continuing its upward trend since July. Meanwhile, Fresh Lemon Distillate Disposable (1g) dropped slightly to fourth place, despite consistent sales figures. Tropical Punch Distillate Disposable (1g) fell to fifth place, marking a significant decrease from its peak in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
