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Aug-2024
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Overview
Market Insights Snapshot
Infinity (MO) has shown consistent performance in the Concentrates category within Missouri. Over the summer months of 2024, the brand maintained a steady presence within the top 10, ranking 6th in May, 5th in June, 6th in July, and 8th in August. Despite a slight dip in August, the sales figures remained relatively stable, indicating a strong foothold in this category. This consistency suggests a loyal customer base and effective product offerings that continue to resonate with consumers. However, the minor decline in August could be an area to watch for potential market shifts or increased competition.
In contrast, Infinity (MO) struggled to break into the top 30 in the Vapor Pens category in Missouri. The brand's rankings hovered in the low 50s throughout the summer, with positions of 55th in May, 52nd in June and July, and 51st in August. This indicates that while there was some improvement, Infinity (MO) has not yet managed to significantly penetrate the Vapor Pens market. The sales figures reflect this challenge, with a notable dip in August. This performance disparity between categories highlights potential areas for strategic focus and growth, particularly in enhancing their Vapor Pens offerings to better compete in this segment.
Competitive Landscape
In the Missouri concentrates market, Infinity (MO) has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In May 2024, Infinity (MO) held the 6th position, improved to 5th in June, but then dropped to 6th in July and further to 8th in August. This decline in rank suggests increasing competition, particularly from brands like Proper Cannabis, which consistently maintained a top 4 position before dropping to 6th in August, and Heartland Labs, which showed a steady rise to secure the 7th rank in both July and August. Additionally, Lotus Premium Extracts made significant gains, moving from outside the top 20 in May to 9th place in August. These shifts highlight the dynamic nature of the market and suggest that Infinity (MO) may need to innovate or adjust its strategies to maintain or improve its position amidst strong competition.
Notable Products
In August 2024, Goldmember Cured Wax (1g) from Infinity (MO) emerged as the top-performing product, climbing from the third position in July to first place with sales of $868. Red Runtz x Lemon Bar Cured Wax (1g) secured the second spot, marking its debut in the rankings. Confetti Cobbler Live Sugar (1g) ranked third, up from its fifth position in July, indicating a significant rise in popularity. Confetti Cobbler Live Badder (1g) followed in fourth place, while Gelato Cake Live Badder (1g) rounded out the top five. These changes reflect a dynamic shift in consumer preferences towards different concentrate products from Infinity (MO) over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
