Market Insights Snapshot
Infinity (MO) has shown a consistent performance in the Concentrates category in Missouri. The brand maintained a spot within the top 10 over the months of July to October 2023, ranging from rank 6 to 9. This is a strong position, showing that Infinity (MO) is a key player in the Concentrates market in Missouri. However, it's worth noting a slight upward trend in ranking from July to August, indicating a small drop in market position. The sales figures also reflect this, with a decrease observed from July to August, but a subsequent stabilization in the following months.
On the other hand, the performance of Infinity (MO) in the Vapor Pens category in Missouri has seen more fluctuation. The brand did not make it into the top 20 in this category during the observed period, with rankings fluctuating around the 50th position. This suggests that the Vapor Pens sector is a more challenging market for Infinity (MO) in Missouri. While the brand saw an increase in sales from July to August, a subsequent decrease was observed from September to October. This could indicate a volatile market or increased competition in this category.
In the Missouri concentrates market, Infinity (MO) has faced stiff competition from several brands. Proper Cannabis has consistently held a higher rank, although it has seen a steady decline from 2nd place in July to 7th in October. Sinse Cannabis has also maintained a higher rank than Infinity (MO), with a slight increase in rank from 7th to 6th between July and October. On the other hand, Heartland Labs and COCO Labs have been fluctuating in their ranks, but both have managed to surpass Infinity (MO) in October. Infinity (MO) itself has seen a drop in rank from 6th in July to 8th in October. Despite these shifts, it's important to note that all these brands have shown a downward trend in sales over the period, indicating a tough market environment.
In October 2023, the top-performing product for Infinity (MO) was the Confetti Cobbler Live Resin Cartridge (0.5g) from the Vapor Pens category, with impressive sales of 877 units. Following closely behind in second place was the Zelato x Sunset Runtz Cured Shatter (1g) from the Concentrates category. The third highest selling product was the Durban Herer x Chem Reserve x Cake Mix x Mac Stomper Cured Wax (1g), also from the Concentrates category. The fourth and fifth spots were occupied by Zelato X Whip It Cured Shatter (1g) and Chem Reserve x Mac Stomper x Cake Mix Cured Wax (1g) respectively, both from the Concentrates category. It is noteworthy that these rankings represent a significant shift from previous months, indicating a possible change in consumer preference.