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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Infinity (MO) concentrated 96.44% of sales in Concentrates with a -49.69% year-over-year change and a -3.51% month-over-month move, while Vapor Pens fell to 3.56% share with a steeper -81.02% year-over-year and a -59.30% month-over-month decline. Average price slipped -1.91% year-over-year to $29.82, against Concentrates at $29.95 and Vapor Pens at $26.67, and the brand held rank 14 in Concentrates in Missouri. The pattern implies the business now functions as a single-category player where incremental mix risk is low but volume sensitivity to Concentrates demand is high, given the outsized share and sharper Vapor Pens contraction.
The near-total weighting to Concentrates (96.44%) alongside a -52.49% brand sales year-over-year decline and a -3.51% month-over-month pullback in the lead category indicates positioning tied to a narrowing consumer use-case rather than a balanced portfolio. With Vapor Pens shrinking both year-over-year (-81.02%) and month-over-month (-59.30%) to just 3.56% share, the brand’s hedge against category cyclicality has eroded, suggesting that sustaining rank 14 in Missouri will likely depend more on regaining unit throughput in Concentrates than on cross-category expansion at current price levels (-1.91% year-over-year).
Competitive Landscape
Infinity (MO) sits at rank #14 in October 2026 after a year-over-year slide of 11 positions from #3, and the brand also fell 8 spots from #6 three months ago, indicating a sharper recent deceleration than the annual trend. Meanwhile, Vibe Cannabis (MO) held #1 with a 23.7% YoY sales increase and Proper Cannabis is #2 with 15.4% YoY growth, while Elevate climbed from #6 to #3 despite a -9.4% YoY sales change, positioning Infinity (MO) behind rivals moving up the leaderboard. With a peak at #3 in January 2026 and a current #14, the rank trajectory implies a loss of shelf velocity against ascending incumbents and requires either mix expansion or promotional realignment to arrest share leakage.
Notable Products
Infinity (MO) is driven by fresh launches in October 2026, with 54 new products generating 83.6% of sales and populating nearly all top items, including Frozen Papaya Cured Wax (1g). That concentration in recent releases means most of its sales come from newly launched concentrates.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
