Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Infinity (MO) has shown a strong performance in the Concentrates category. The brand has consistently maintained a top-five position, with rankings oscillating between third and fourth place from September to December 2025. This stability in rankings suggests a solid consumer base and effective market strategies in this category. Notably, there was a significant increase in sales from November to December 2025, indicating a positive trend that could be attributed to seasonal demand or successful promotional activities during the holiday season.
Conversely, the Vapor Pens category paints a different picture for Infinity (MO) in Missouri. The brand did not make it into the top 30 rankings throughout the last quarter of 2025, with its position declining from 69th in September to 80th by December. This downward trend suggests challenges in this category, possibly due to heightened competition or a shift in consumer preferences. The decline in sales figures further corroborates this, highlighting a potential area for strategic reassessment to regain market traction in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Infinity (MO) has demonstrated resilience and consistency in its rankings, maintaining a solid position within the top five brands from September to December 2025. Despite facing stiff competition from top-ranking brands like Vibe Cannabis (MO), which consistently held the number one spot, and Proper Cannabis, which secured the second position throughout the period, Infinity (MO) managed to improve its rank from fourth in September to third in October and December. This upward trend in ranking, alongside a notable increase in sales by December, suggests that Infinity (MO) is effectively capturing market share and enhancing its brand presence. Meanwhile, competitors such as Amaze Cannabis and Vivid (MO) have experienced more volatility in their rankings, indicating potential opportunities for Infinity (MO) to further solidify its position in the Missouri concentrates market.

Notable Products
In December 2025, Infinity (MO) saw Grape Cream Cake Cured Wax (1g) as the top-performing product, maintaining its number one rank from the previous months with a notable sales figure of 2552 units. Mac Cured Wax (1g) entered the rankings at the second position, highlighting its strong debut. Aspen OG Cured Wax (1g) moved down one spot to third place compared to November. Grape Cream Cake Live Badder (1g) and Dirty Runtz x Grape Cream Cake Cured Wax (1g) were ranked fourth and fifth, respectively, marking their first appearance in the top five. This shift in product rankings indicates a growing preference for new entries in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






