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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Infinity (MO) concentrated 94.82% of sales in Concentrates with a marginal 0.13% month-over-month uptick, while Vapor Pens held 5.18% and fell 28.99% month over month; this mix came alongside a brand-level average price down 7.17% year over year and total sales down 45.00% year over year. Year over year, Concentrates declined 41.34% compared to a steeper 74.34% drop in Vapor Pens, indicating the portfolio leaned harder into its core category even as overall sales contracted; the thesis is that the category concentration insulated share mix but not total revenue momentum.
Positionally, Infinity (MO) sits at rank 11 in Concentrates within Missouri, with Concentrates supplying 94.82% of sales and Vapor Pens shrinking 28.99% month over month, implying a reliance on a single category that caps upside if category headwinds persist. Given a 7.17% year-over-year price decrease and a 41.34% year-over-year sales decline in Concentrates versus a 74.34% decline in Vapor Pens, the brand’s path to improving rank 11 likely hinges on stabilizing Concentrates velocity rather than reallocating to Vapor Pens; the thesis is that deepening efficiency in the core category offers more immediate positioning gains than diversifying into underperforming segments.
Competitive Landscape
Infinity (MO) sits at rank #11 in MO Concentrates in July 2026, sliding 6 positions from #5 year over year while falling 7 spots from #4 three months ago; the brand’s peak at #3 in March 2026 marks a 8-position gap versus today, indicating a downtrend against prior momentum. In contrast, Vibe Cannabis (MO) holds #1 with a 39.5% YoY sales increase and maintained its #1 position year over year, while Galactic climbed from #50 to #3 alongside a 31,362.4% YoY sales surge; even Amaze Cannabis advanced to #4 from #12 with 111.0% YoY growth, whereas Elevate contracted 51.3% YoY but still ranks #5. The pattern implies Infinity (MO)’s rank erosion is driven less by absolute decline and more by rapid share capture from faster risers, so stabilizing rank will require countering competitors’ acceleration rather than only restoring prior sales dollars.
Notable Products
Cherry Tropic Storm Cured Wax (1g) posted the steepest movement in July 2026 with a -27.0% month-over-month drop while sliding to rank 3, whereas Purple Wedding Cured Shatter (1g) inched up 5.7% MoM at rank 7. AJ Sour Diesel #69 Cured Wax (1g) held rank 1 with $13,998 as First Friedaze Cured Wax (1g) sat at rank 2, and four of the top ten are Cured Shatter SKUs concentrated between ranks 5 and 7, indicating format breadth beyond cured wax. The mix points to Infinity (MO) leaning into cured extracts while needing to stabilize volatility at the top, as the -27.0% hit at rank 3 offsets modest mid-pack gains like +5.7% at rank 7.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
