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Oct-2025
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Overview
Market Insights Snapshot
Infinity (MO) has shown notable performance in the Concentrates category within Missouri, consistently ranking in the top four from July to October 2025. The brand's rank improved from fourth in July to second by October, indicating a positive trajectory in consumer preference and market penetration. This upward movement is complemented by a steady increase in sales, peaking in August before stabilizing in the subsequent months. Such performance suggests a strong brand presence and consumer loyalty in the Concentrates category, which could be a strategic focus for Infinity (MO) moving forward.
In contrast, the brand's performance in the Vapor Pens category within Missouri paints a different picture. Infinity (MO) did not make it into the top 30 rankings from July through October, highlighting a potential area for growth or reevaluation. Despite this, there was a slight increase in sales from September to October, which may indicate early signs of improvement or a shift in consumer interest. The absence from the top rankings suggests that Infinity (MO) might need to reassess its strategy in the Vapor Pens market to enhance its competitive edge and capture a larger market share.
Competitive Landscape
In the Missouri concentrates market, Infinity (MO) has demonstrated a notable upward trajectory in its competitive positioning over recent months. Starting from a rank of 4th in July 2025, Infinity (MO) climbed to 2nd place by October 2025, showcasing its ability to capture market share effectively. This ascent is particularly impressive given the consistent dominance of Vibe Cannabis (MO), which maintained its top position throughout the period. Meanwhile, Proper Cannabis experienced a decline, dropping from 3rd to 3rd place, indicating a potential shift in consumer preference towards Infinity (MO). Additionally, Cloud Cover (C3) improved its rank slightly from 6th to 4th, yet still trails behind Infinity (MO). This competitive landscape suggests that Infinity (MO)'s strategic initiatives are resonating well with consumers, positioning it as a formidable player in the Missouri concentrates market.
Notable Products
In October 2025, Infinity (MO) saw consistent performance from Grape Cream Cake Cured Wax (1g) in the Concentrates category, maintaining its top rank for the fourth consecutive month with sales reaching 1467 units. Citradelic Sunset Live Resin Cartridge (0.5g) in the Vapor Pens category rose to the second position, improving from its third-place rank in September, with a notable sales figure of 1201 units. Miracle Grow Shatter (1g) entered the rankings at third place in the Concentrates category, showing a strong debut. Grape Cream Cake x Grease Monkey Shatter (1g) and Gassy Froot Cured Wax (1g) followed closely, ranked fourth and fifth respectively, both new entries in the rankings for October. The rankings highlight a strong preference for concentrates, with three out of the top five products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
