Aug-2026
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Market Insights Snapshot
In August 2026, Infinity (MO)'s mix was concentrated in Concentrates at 93.23% share with a year-over-year decline of 50.29% and a month-over-month drop of 8.26%, while Vapor Pens held 6.77% share with a steeper year-over-year decline of 62.47% but a month-over-month increase of 18.63%. This concentration coincided with an overall brand sales year-over-year decline of 51.36% and a 24-month change of -34.24%, alongside a 4.79% year-over-year decrease in average price. With Concentrates ranking 11th in Missouri and Vapor Pens showing short-term recovery despite long-term contraction, the pattern implies overexposure to a shrinking core category and a tentative, price-sensitive test of secondary demand.
The shift—down 8.26% month-over-month in Concentrates against an 18.63% month-over-month uptick in Vapor Pens and a 4.79% year-over-year price decrease—suggests volume is leaning on lower price points while demand diversifies at the margins. Given the 93.23% reliance on Concentrates alongside an 11th-place rank in Missouri, the brand is positioned as a niche specialist whose near-term resilience will depend on migrating some share toward Vapor Pens without eroding unit economics, implying a need to rebalance the portfolio to hedge against further category-specific volatility.
Competitive Landscape
Infinity (MO) sits at rank #11 in MO Concentrates for August 2026, down 7 positions from rank #4 in August 2025, and 2 spots below its May–July 2026 three-month window where it averaged around #9; by contrast, Vibe Cannabis (MO) holds #1 now after maintaining #1 year over year with a 21.3% sales increase, while Proper Cannabis moved from #3 to #2 as Elevate slid from #2 to #4 alongside a 39.5% sales decline. Infinity (MO) peaked at #3 in March 2026 but has since fallen 8 places to #11, whereas Head Change climbed from #7 to #5 despite a 2.2% sales dip, indicating that Infinity’s rank trajectory suggests share is consolidating above it and recovering to prior peak levels will likely require gains against stable top-5 incumbents.

Notable Products
AJ Sour Diesel #69 Cured Wax (1g) posted a -11.6% month-over-month decline and slipped to rank 2, while Smackin' Cured Wax (1g) rose 44.2% but remained at rank 3. Day Drinker Wax (1g) held rank 1 with no reported month-over-month rate, and Lime Skunk Muffins Cured Wax (1g) advanced 21.2% to rank 4. With eight of the top ten SKUs in Concentrates and Vapor Pens limited to ranks 7–8, the mix implies Infinity (MO) is consolidating around dabbable formats rather than cartridges for August 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






