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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Infinity (MO) concentrated 94.07% of sales in Concentrates with a -50.54% year-over-year decline and a -31.31% month-over-month decline, while Vapor Pens held 5.93% share with a -74.14% year-over-year change but a +23.75% month-over-month uptick; the average price fell -7.39% year-over-year to $29.81. Within Concentrates, Infinity (MO) held rank 7 in Missouri, indicating category depth even as total brand sales declined -53.08% year-over-year; this mix and rank position imply a reliance on a shrinking core and a tentative secondary category recovery rather than broad-based momentum.
The divergence between a -31.31% month-over-month drop in Concentrates and a +23.75% month-over-month rise in Vapor Pens suggests short-term cannibalization risk and price-sensitive trial as average price moved -7.39% year-over-year, while the 94.07% share concentration versus only 5.93% in Vapor Pens signals exposure to single-category volatility. Being rank 7 in Missouri Concentrates alongside a -50.54% category decline and a -74.14% Vapor Pens decline year-over-year implies that defending the Concentrates position is necessary but insufficient, and that measured reallocation toward Vapor Pens is the path to reduce downside concentration without overextending into a still-weak segment.
Competitive Landscape
Infinity (MO) sits at rank #7 in MO Concentrates in May 2026, down four positions from its peak of #3 in March 2026 but up four positions year over year from #11 to #7; over the last three months it slipped from #4 to #7 while the category leader Vibe Cannabis (MO) held #1 with a 6.6% YoY sales increase and Sinse Cannabis climbed to #2 from #7 with 31.0% YoY growth. Meanwhile, Proper Cannabis rose to #3 from #8 and Amaze Cannabis advanced to #4 from #14 on 171.9% YoY growth, while Vivid (MO) declined to #5 from #5 last year with a 24.9% YoY sales drop; this mix of upward mobility among mid-pack rivals alongside Infinity (MO)’s slide from #4 to #7 implies competitive displacement rather than category contraction as the core reason for the brand’s rank pressure.
Notable Products
Kansas City Diesel Cured Wax (1g) posted the steepest slide at -59.3% month over month while dropping to rank 5, and Pineapple Oreoz Cured Wax (1g) fell even harder at -65.3% at rank 7. In contrast, Permanently Fried Live Resin Cartridge (0.5g) rose +25.7% MoM to hold rank 1 and was the only Vapor Pens SKU among a concentrates-heavy top ten where eight positions are Concentrates. The split between a +25.7% leader in rank 1 and multiple Concentrates declines of -23.8% to -65.3% implies a pivot toward Vapor Pens as the dependable traffic driver while older cured wax formats cycle down.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
