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Jun-2024
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Overview
Market Insights Snapshot
Infinity (MO) has shown a consistent performance in the Concentrates category in Missouri. Over the past four months, the brand has maintained a steady presence, ranking 5th in March and April, and slightly dropping to 6th in May and June. Despite the minor dip in ranking, Infinity (MO) has demonstrated resilience in this category, which is evident from its sales figures. The sales have seen a gradual decline from $423,710 in March to $333,064 in June, indicating a need for strategic adjustments to regain momentum. This performance underscores the brand's strong foothold in the Concentrates market, even as it faces competitive pressures.
In contrast, Infinity (MO)'s performance in the Vapor Pens category has been less stable. The brand ranked 49th in March and slightly improved to 48th in April, but then dropped to 54th in May, before climbing back to 50th in June. This fluctuation highlights the brand's struggle to secure a consistent position within the top 30 in this category. The sales figures reflect this volatility, with a notable dip in May, followed by a recovery in June. This inconsistency suggests that Infinity (MO) may need to reevaluate its strategy in the Vapor Pens segment to achieve more stable growth and improve its ranking in Missouri.
Competitive Landscape
In the Missouri concentrates market, Infinity (MO) has shown consistent performance, maintaining a rank of 5th in March and April 2024, before slightly dropping to 6th in both May and June 2024. This stability is notable given the competitive landscape. For example, Elevate (Elevate Missouri) has dominated the top spot for three months before dropping to 4th in June, indicating strong but fluctuating dominance. Meanwhile, Cloud Cover (C3) has shown a more volatile pattern, ranking 6th in March, dropping to 7th in April, and then climbing back to 5th in May and June, suggesting a recovery in sales. Heartland Labs and Farmer G have also been fluctuating, with Farmer G making a notable leap from 18th in April to 7th in June. These shifts highlight the dynamic nature of the market, where Infinity (MO)'s consistent mid-tier ranking suggests a steady customer base but also underscores the need for strategic initiatives to climb higher in the ranks amidst strong competition.
Notable Products
In June 2024, the top-performing product from Infinity (MO) was the Tropical Runtz Live Resin Cartridge (0.5g), which secured the number one rank with sales of $703. The Banana Punch Cured Shatter (1g) made a notable entry at the second position. The Peach Maraschino x Lemon Bar Cured Wax (1g) followed closely, ranking third. Grape Cream Cake Shatter (1g) was ranked fourth, showing a decline from its third position in March 2024. Lastly, the Banana Punch x Lemon Bar Cured Wax (1g) entered the rankings at the fifth spot in June 2024.
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