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Sep-2025
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Overview
Market Insights Snapshot
Infinity (MO) has shown a dynamic performance in the Missouri concentrates market over the past few months. Notably, the brand achieved its highest rank in August 2025, reaching the second position, a significant improvement from its fourth-place ranking in July. However, September saw a decline to the fifth position, suggesting some volatility in its market standing. Despite this fluctuation, Infinity (MO) has consistently remained within the top five brands, indicating a strong presence in the concentrates category. This consistent ranking within the top tier highlights the brand's competitive edge and ability to capture consumer interest in this specific segment.
In contrast, Infinity (MO) has not managed to break into the top 30 brands within the vapor pens category in Missouri, as evidenced by its rankings, which have hovered in the mid-60s to low 70s range. This suggests that the brand faces challenges in gaining a foothold or expanding its market share in this category. The absence from the top 30 rankings indicates a need for strategic adjustments to enhance its competitiveness and visibility in the vapor pens sector. This disparity between the brand's performance in concentrates versus vapor pens could point to differences in consumer preferences or brand strengths across these categories.
Competitive Landscape
In the Missouri concentrates market, Infinity (MO) has experienced notable fluctuations in its competitive standing over the past few months. In June 2025, Infinity (MO) held a strong position at rank 3, but saw a slight dip to rank 4 in July. However, it rebounded impressively to rank 2 in August, only to fall to rank 5 in September. This volatility in rank is indicative of a highly competitive landscape. Notably, Elevate (Elevate Missouri) consistently maintained a leading position, holding the top rank in June and July, and only slightly dropping to rank 3 in August and September. Meanwhile, Proper Cannabis showed a strong performance, climbing from rank 5 in June to rank 2 in July, and maintaining a competitive edge with a rank of 4 in September. The sales trends suggest that while Infinity (MO) had a strong sales performance in August, its September sales saw a significant decline, potentially impacting its rank. This competitive dynamic highlights the need for Infinity (MO) to strategize effectively to regain and maintain a higher rank amidst strong competitors like Elevate and Proper Cannabis.
Notable Products
In September 2025, Infinity (MO) saw its Grape Cream Cake Cured Wax (1g) continue its dominant performance in the Concentrates category, maintaining the top rank consistently since June. The Apples & Bananas Mints Cured Wax (1g) debuted strongly at the second position, indicating a successful new launch. Grapefruit Durban Shatter (1g) entered the rankings at third place, showcasing a growing interest in its unique flavor profile. Sour GMO Cookies x Mac Cured Wax (1g) and Super Lemon Haze Cured Wax (1g) secured the fourth and fifth positions, respectively, both new entries in the September rankings. Notably, Grape Cream Cake Cured Wax (1g) achieved a sales figure of 1654 units, reflecting its sustained popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
