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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Amaze Cannabis is stocked at 179 licensed dispensaries across Missouri and Oklahoma, 178 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Amaze Cannabis concentrated two-thirds of July 2026 revenue in Flower at 67.30% share with year-over-year growth of 20.59% but month-over-month decline of 3.69%, while Pre-Roll rose to 22.91% share with 50.35% YoY and 16.26% MoM growth. Concentrates, though only 6.61% share, expanded 111.03% YoY and 6.91% MoM, contrasting with Vapor Pens at 3.18% share posting a 20.85% YoY drop and 2.80% MoM slide. The mix indicates diversification away from Vapor Pens into Pre-Rolls and Concentrates, implying the brand is leaning into format elasticity where price cuts (average price down 5.31% YoY to $23.49) are unlocking volume in lower-ticket and potency-driven segments even as the Flower core softens sequentially.
With Flower ranked 4 in Missouri, the 3.69% MoM dip in the core category alongside Pre-Roll’s 16.26% MoM rise and Concentrates’ 6.91% MoM gain implies positioning that trades some premium Flower volume (average Flower price $31.75) for basket-building through value-entry formats. The 20.59% YoY growth in Flower paired with a 20.85% YoY contraction in Vapor Pens suggests the brand is consolidating share where inhalable familiarity converts (Flower, Pre-Roll) while pruning underperforming devices, a stance that can defend rank so long as Pre-Roll and Concentrates continue to outpace Flower by 29.76 and 90.44 percentage points YoY, respectively.
Competitive Landscape
Amaze Cannabis sits at rank #4 in MO Flower in July 2026, up 2 positions from #6 year over year and 4 spots from #8 in April 2026, marking its peak rank to date at #4 in July 2026 while maintaining distance from the top 3; in contrast, Flora Farms held at #1 with a -1.3% YoY sales change and Sinse Cannabis advanced from #4 to #2 with a 9.0% YoY sales increase, while Illicit / Illicit Gardens stayed flat at #3 despite a -12.8% YoY sales decline; this mix—Amaze Cannabis improving rank by 2 positions while a top competitor slips in sales and another accelerates—implies Amaze Cannabis is consolidating a top-5 foothold but must outpace accelerating #2 momentum to break into the podium.
Notable Products
Mule Fuel (3.5g) posted the steepest movement in July 2026 with a -52.2% month-over-month decline while sliding to rank 5, and Spritzer (3.5g) also contracted by -42.4% at rank 10, signaling acute volatility in the lower half of the Flower lineup. Offsetting that pullback at the top, Triple Burger (3.5g) rose +17.9% MoM to hold rank 1 and Cap Junky (3.5g) jumped +22.5% to rank 2, whereas Amazing Blend Rosin Infused Pre-Roll (0.5g) fell -17.9% at rank 4. With six of the top ten as Flower SKUs, the portfolio is concentrated in Flower, and the split performance suggests reliance on a few leaders to carry category share while tail SKUs cycle down. This pattern implies Amaze Cannabis is consolidating around flagship Flower strains with selective pruning of underperforming variants to stabilize mix and margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
