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Sep-2025
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Overview
Market Insights Snapshot
Amaze Cannabis has shown a strong upward trajectory in the Missouri market across several product categories. In the Concentrates category, the brand improved its ranking from 14th in June 2025 to 9th by September 2025, indicating a steady climb in consumer preference. Meanwhile, in the Flower category, Amaze Cannabis maintained a consistent performance, starting at 6th place in June and advancing to 5th place by September. This suggests that their Flower products are well-received and possibly gaining traction among consumers. However, in the Vapor Pens category, Amaze Cannabis did not make it into the top 30, with rankings hovering around the 36th to 39th positions, which could indicate a need for strategic reassessment in this segment.
The Pre-Roll category has been particularly successful for Amaze Cannabis, where the brand moved from 9th place in June to 4th place by September, showcasing a significant rise in popularity. This upward momentum in Pre-Rolls could be attributed to an effective product strategy or marketing push. Despite the strong performances in Concentrates and Pre-Rolls, the Vapor Pens category remains a challenge, as they did not break into the top 30, highlighting a potential area for improvement. The overall sales figures reflect these trends, with notable increases in some categories over the months, suggesting that while there are areas of success, there are also opportunities for growth and optimization in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Amaze Cannabis has demonstrated a notable upward trajectory, climbing from a consistent 6th place rank from June to August 2025 to 5th place by September 2025. This improvement in rank highlights a positive shift in market positioning, despite a slight dip in sales from August to September. The brand's advancement comes amidst a dynamic market where competitors like Sinse Cannabis have also shown strong performance, moving from 5th to 3rd place over the same period. Meanwhile, Illicit / Illicit Gardens experienced a slight decline, dropping from 3rd to 4th place, which may have contributed to Amaze Cannabis's rise. Additionally, Vivid (MO) saw a decrease in rank from 4th to 6th, further illustrating the competitive shifts within the market. Despite these fluctuations, Amaze Cannabis's ability to improve its standing suggests a strengthening brand presence and potential for continued growth in Missouri's flower category.
Notable Products
In September 2025, the top-performing product for Amaze Cannabis was Triple Burger (3.5g) in the Flower category, maintaining its number one rank from August with a sales figure of 19,770. Cap Junky (3.5g) held the second position, consistent with its rank from the previous month. The Triple Burger Pre-Roll (0.5g) showed a notable improvement, climbing to the third rank from its absence in August. Amaze Orange (3.5g) entered the rankings for the first time at fourth place. Bull Dance (3.5g) dropped from fourth to fifth, indicating a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
