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Dec-2025
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Overview
Market Insights Snapshot
Amaze Cannabis has shown a notable performance across various product categories in Missouri. In the Concentrates category, the brand made significant upward strides, moving from 10th place in September 2025 to an impressive 3rd place by November, before settling at 5th in December. This upward trajectory could indicate a growing consumer preference for their concentrate products. Meanwhile, the Flower category saw consistent performance, maintaining a steady 5th place ranking from October through December. This stability suggests a strong and loyal customer base for their flower offerings.
The Pre-Roll category also witnessed a positive trend, with Amaze Cannabis climbing from 4th place in September to 2nd place by November and maintaining that position into December. This rise highlights their increasing dominance and popularity in the pre-roll segment. However, the Vapor Pens category tells a different story, as the brand remained outside the top 30, fluctuating slightly but never breaking into a more competitive position. This could indicate a potential area for growth or improvement. Overall, while the brand has shown strength in certain segments, there are opportunities for expansion and enhancement, particularly in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Amaze Cannabis has demonstrated a consistent upward trajectory in sales, maintaining its rank at 5th place from October to December 2025, after climbing from 6th place in September. This stability in rank is significant given the fluctuations observed among competitors. For instance, Vivid (MO) experienced a decline from 5th to 6th place in October and remained there through December, while Good Day Farm oscillated between 7th and 8th place. Meanwhile, Illicit / Illicit Gardens showcased a robust performance, rising to 2nd place in November before settling at 3rd in December, indicating a strong competitive presence. Sinse Cannabis maintained a stable position, ranking 3rd in September and October, then dropping to 4th in the following months. Amaze Cannabis's ability to hold its rank amidst these shifts underscores its resilience and potential for further growth in the Missouri market.
Notable Products
In December 2025, Triple Burger (3.5g) maintained its top position as the leading product for Amaze Cannabis, achieving a notable sales figure of 20,882. Cap Junky (3.5g) consistently held the second position across the months, although its sales slightly dipped compared to November. Bananaconda (3.5g) made a significant leap to third place after not being ranked in November, showcasing a strong increase in sales. Red Runtz (3.5g) entered the rankings at fourth place, indicating a new preference among consumers. Amaze Orange (3.5g) slipped to fifth from its previous high of third in October, reflecting a minor shift in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
