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Aug-2024
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Overview
Market Insights Snapshot
Amaze Cannabis has shown a commendable performance in the Missouri market across several categories. Notably, in the Flower category, the brand has maintained a strong upward trajectory, moving from the 8th rank in May 2024 to the 4th rank by August 2024. This consistent climb highlights a growing consumer preference for their Flower products. In the Concentrates category, the brand also exhibited positive momentum, improving from the 15th rank in May 2024 to the 10th rank in August 2024. However, it is worth noting that Amaze Cannabis was absent from the top 30 brands in other states and categories, which could indicate areas needing strategic focus.
The Pre-Roll category in Missouri has been another strong area for Amaze Cannabis, where they jumped from the 20th rank in May 2024 to maintaining the 5th rank in both July and August 2024. This significant leap suggests a robust market acceptance and increasing demand for their pre-roll products. In the Vapor Pens category, the brand showed a notable improvement, moving from the 19th rank in May 2024 to the 11th rank by August 2024. Despite these positive movements, the absence of Amaze Cannabis in the top 30 rankings in other states and categories suggests potential gaps in market penetration and brand presence that could be addressed for broader success.
Competitive Landscape
In the highly competitive Missouri flower category, Amaze Cannabis has shown a strong upward trend in rankings and sales over the past few months. Starting from a rank of 8th in May 2024, Amaze Cannabis has climbed to an impressive 4th place by August 2024, indicating a significant improvement in market position. This upward trajectory is particularly notable when compared to competitors such as Good Day Farm, which saw a decline from 4th to 6th place during the same period, and Vivid (MO), which fluctuated but ultimately ranked 5th in August. Meanwhile, Illicit / Illicit Gardens maintained a steady 2nd place, and Greenlight experienced a notable rise from 8th to 3rd place. The consistent increase in Amaze Cannabis's sales figures, culminating in $3,865,796 in August 2024, underscores the brand's growing consumer preference and market share in Missouri's flower category.
Notable Products
In August 2024, the top-performing product for Amaze Cannabis was Triple Burger Infused Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from July with sales reaching 22,459 units. Slurricane (3.5g) in the Flower category climbed to the second position from its consistent third-place ranking in the previous months, showing a notable increase in sales to 20,316 units. Triple Burger (3.5g), also in the Flower category, dropped to third place after holding the top spot in May and second place in June and July. Cookie Dos Infused Pre-Roll (0.5g) remained steady at the fourth position with sales of 16,099 units. Papa Burger (3.5g) entered the rankings for the first time in August, securing the fifth position with sales of 13,440 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
