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Jul-2025
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Overview
Market Insights Snapshot
Amaze Cannabis has shown a varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced a minor dip in rankings from April to July 2025, moving from 11th to 12th place. This slight decline was accompanied by fluctuations in sales, with a notable drop in May followed by a recovery in July. Conversely, Amaze Cannabis has maintained a strong presence in the Flower category, consistently ranking within the top 10. Their position improved from 7th in June to 6th in July, indicating a positive trajectory in this segment. This stability in the Flower category suggests a strong consumer base and effective market strategies.
In the Pre-Roll category, Amaze Cannabis has displayed resilience, despite a temporary decline in June where they dropped to 7th place, they bounced back to 5th by July. This rebound highlights the brand's ability to recover and adapt to market conditions. However, the Vapor Pens category tells a different story. Amaze Cannabis did not make it into the top 30 rankings throughout the observed months, starting at 42nd in April and improving slightly to 36th by July. This indicates a potential area for growth and improvement, as their presence in this category remains limited compared to others. The absence from the top 30 in Vapor Pens suggests a need for strategic focus to enhance their competitiveness in this segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Amaze Cannabis has shown a consistent performance with a slight upward trend in recent months. From April to July 2025, Amaze Cannabis improved its rank from 7th to 6th, indicating a positive trajectory in a highly competitive market. Despite a dip in sales in June, Amaze Cannabis rebounded in July, maintaining its competitive edge. Notably, Sinse Cannabis consistently outperformed Amaze Cannabis, holding a steady position within the top 5 and even climbing to 4th place by July. Meanwhile, Vivid (MO) experienced a decline from 3rd to 5th place, suggesting potential vulnerabilities that Amaze Cannabis could capitalize on. Daybreak Cannabis and Vibe Cannabis (MO) also present notable competition, with Daybreak showing a fluctuating yet competitive presence, while Vibe Cannabis saw a decline in rank, providing further opportunities for Amaze Cannabis to strengthen its market position.
Notable Products
In July 2025, the top-performing product for Amaze Cannabis was Cap Junky (3.5g) in the Flower category, maintaining its number one position from June with sales of 14,121 units. Triple Burger (3.5g), another Flower product, held the second spot, consistent with its rank from June, although it experienced a decline from its top position in April and May. Cadillac Rainbow (3.5g) improved its standing to third place, up from fourth in the previous two months, indicating a positive sales trend. The Blue Zushi Rosin Infused Pre-Roll (0.5g) entered the rankings at fourth place, marking its debut in the dataset. Triple Burger Pre-Roll (0.5g) dropped to fifth position from third in June, showing a slight decrease in its popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
