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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Amaze Cannabis concentrated 57.38% of sales in Flower while holding 28.70% in Pre-Roll, a mix that pairs a -15.29% year-over-year change in Flower with a 55.13% year-over-year rise in Pre-Roll; month over month, Flower expanded 22.27% as Pre-Roll rose 10.73%. Concentrates reached a 10.07% share with 171.88% year-over-year growth and 11.98% month-over-month growth, while Vapor Pens contracted to 3.86% share with -24.94% year-over-year and -11.65% month-over-month declines; this tilt, combined with a -10.30% year-over-year average price shift to $22.69, implies the brand is reallocating volume into faster-turning inhalable formats at lower price points to capture demand.
The mix shift toward Pre-Roll (+55.13% YoY) and Concentrates (+171.88% YoY), alongside a 22.27% month-over-month rebound in Flower despite its -15.29% year-over-year drag, positions Amaze Cannabis to defend share where velocity is accelerating while trimming exposure to Vapor Pens, which fell -11.65% month over month. Ranking 7 in Flower in Missouri and carrying 57.38% of sales in that category means incremental gains in Pre-Roll and Concentrates can diversify risk while lifting cross-category visibility; put simply, the playbook is to leverage Flower’s rank position to funnel trial into higher-growth formats, even as Vapor Pens’ -24.94% year-over-year erosion signals a category the brand is de-emphasizing.
Competitive Landscape
Amaze Cannabis sits at rank #7 in MO Flower in May 2026, a 1-position improvement from #8 year over year, but it slipped 1 place from #6 in February 2026 after peaking at #5 in March 2026; meanwhile, Flora Farms held #1 year over year to #1 in May 2026 despite a 17.8% YoY sales decline, and Illicit / Illicit Gardens climbed from #3 to #2 as CODES fell from #2 to #3 with a 30.6% YoY drop. Further, Sinse Cannabis advanced from #5 to #4 on 27.5% YoY growth while Good Day Farm jumped from #9 to #5 with 1.1% YoY growth, indicating competitive pressure immediately above Amaze Cannabis’s current slot and a crowded mid-tier where modest YoY rank gains can be offset by short-term slippage; the pattern implies Amaze Cannabis’s trajectory is stabilizing around the #5–#7 band rather than breaking into the top 4 absent a step-change in share capture.
Notable Products
Cadillac Rainbow (3.5g) posted the steepest movement in May 2026 with a -25.7% month-over-month drop while sitting at rank 10, whereas Triple Burger (3.5g) held rank 1 despite a -12.0% decline, indicating pressure at both the premium and flagship ends. Cap Junky (3.5g) was the counterweight with a +9.5% lift at rank 3, and Flower captured 4 of the top 5 ranks overall, pointing to a product mix still anchored in eighths even as volatility splits leaders and laggards; the pattern implies Amaze Cannabis is over-indexed to Flower, with risk concentrated in a few hero SKUs that now require diversification into steadier formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
