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Apr-2025
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Overview
Market Insights Snapshot
Amaze Cannabis has demonstrated a notable performance in the Missouri market, particularly within the Concentrates category. Starting the year at the 16th position, the brand made a significant leap to the 6th position by March and maintained this ranking in April. This upward trend is indicative of a strong consumer response, supported by a more than doubling of sales from January to April. In contrast, the Vapor Pens category has seen less favorable outcomes, with Amaze Cannabis not breaking into the top 30 until April, when it achieved a 37th ranking. This suggests that while the brand is gaining traction in some categories, there is room for improvement in others.
In the Flower category, Amaze Cannabis has consistently held a strong position in Missouri, maintaining the 3rd rank from February through April. This stability, coupled with robust sales figures, underscores the brand's strong foothold in this segment. Meanwhile, the Pre-Roll category has shown promising growth, with Amaze Cannabis climbing from the 5th position in January to the 2nd position by April. Such movements highlight the brand's growing popularity and its ability to capture significant market share in key categories. However, the absence of rankings in some categories, like Vapor Pens earlier in the year, suggests there are still opportunities for expansion and increased market penetration.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Amaze Cannabis has demonstrated a consistent performance, maintaining its rank at third place from February to April 2025, after climbing from fourth place in January. This upward movement in rank reflects a positive trend in sales, with a notable increase from January to March, before a slight dip in April. Despite this, Amaze Cannabis remains behind Flora Farms, which has consistently held the top spot, and CODES, which has maintained a steady second place. Meanwhile, Illicit / Illicit Gardens experienced a decline, dropping from third to fifth place, which may have contributed to Amaze Cannabis's improved ranking. Additionally, Vivid (MO) has shown a positive trend, moving up to fourth place in April. These dynamics suggest that while Amaze Cannabis is gaining ground, it faces strong competition from established brands, necessitating strategic efforts to further boost its market position and sales.
Notable Products
In April 2025, the top-performing product for Amaze Cannabis was Triple Burger (3.5g) in the Flower category, reclaiming its number one position with a notable sales figure of 23,919 units. Cap Junky (3.5g), also in the Flower category, slipped to the second position after leading the sales in February and March. Cadillac Rainbow (3.5g) maintained a steady presence, ranking third, showing a slight improvement from its fourth position in March. Blue Zushi (3.5g) made a notable entry into the rankings at fourth place, while Cadillac Rainbow Pre-Roll (0.5g) secured the fifth spot. Overall, the rankings indicate a dynamic shift in consumer preferences with Triple Burger (3.5g) regaining its top spot after a brief period of competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
