Market Insights Snapshot
In the Missouri market, Amaze Cannabis has shown a strong and consistent performance in the Flower category, maintaining a rank within the top 10 from July to October 2023. The brand saw an impressive climb from 8th place in July to 6th place in September, a position it managed to hold in October as well. On the other hand, the Concentrates category witnessed a slight dip in rank from 14th in July and August to 15th in September, before bouncing back to 11th in October, indicating a noteworthy recovery.
However, the brand's performance in the Pre-Roll and Vapor Pens categories had room for improvement. In the Pre-Roll category, Amaze Cannabis was not in the top 20 in July and August, ranking 31st and 39th respectively. Despite this, the brand made a remarkable comeback, soaring to 24th in September and further improving to 16th in October. Similarly, in the Vapor Pens category, the brand consistently stayed out of the top 20, with ranks of 30th and 31st in the middle of the period, before ending on a slightly better note at 26th in October. This suggests potential areas of focus for Amaze Cannabis to strengthen its market positioning.
In the Missouri flower category, Amaze Cannabis has shown a consistent upward trend in its ranking, moving from 8th place in July 2023 to 6th place by October 2023. While it was briefly overtaken by Local Cannabis Co. in August, it regained and maintained its lead over this competitor in the following months. However, it's worth noting that Good Day Farm and Proper Cannabis consistently ranked higher than Amaze Cannabis, with Good Day Farm even holding the top spot in July. Interestingly, CODES, which was initially ahead of Amaze Cannabis, saw a drop in its ranking in September, only to bounce back and surpass Amaze Cannabis in October. Despite these fluctuations, Amaze Cannabis has demonstrated a steady increase in sales, suggesting a growing consumer preference for the brand.
In October 2023, the top-performing product from Amaze Cannabis was 'Triple Burger (3.5g)', maintaining its number one rank from the previous three months and generating sales of 15,457 units. The second highest selling product was 'Nugz - Amaze Orange (3.5g)', which also held its rank from the previous months. 'Nugz - GG4 (3.5g)' came in third, moving up from its September rank. The 'Nugz - Jane Doe Pre-Roll (0.5g)' product moved up to the fourth position from its previous fifth rank in August. The fifth highest selling product was a new entry, 'Nugz - Triple Burger Shake (14g)'.