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Jun-2024
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Overview
Market Insights Snapshot
Amaze Cannabis has shown varied performance across different categories and states in recent months. In Missouri, their standing in the Concentrates category has seen some fluctuations, moving from 14th in March to 16th in June. This indicates a somewhat unstable position within the top 20. On the other hand, their performance in the Flower category has been impressive, consistently ranking within the top 10, albeit with some minor dips and recoveries. Notably, they were ranked 4th in March and 6th in June, suggesting a strong foothold in this segment despite competitive pressures.
In the Pre-Roll category in Missouri, Amaze Cannabis experienced significant movements, dropping from 10th in March to 19th in May, before making a remarkable comeback to 9th in June. This rebound highlights their ability to recover market share swiftly. Conversely, the Vapor Pens category has been more challenging, with the brand slipping from 13th in April to 19th by June. This downward trend in Vapor Pens could be a cause for concern, as it suggests potential issues in maintaining consumer interest or facing strong competition. Overall, while Amaze Cannabis has shown resilience in certain categories, there are areas that may require strategic adjustments to enhance their market position.
Competitive Landscape
In the highly competitive Missouri flower category, Amaze Cannabis has experienced notable fluctuations in its market position over the past few months. Starting from a strong 4th place in March 2024, Amaze Cannabis saw a dip to 6th in April and further to 7th in May, before recovering slightly to 6th in June. This variability in rank coincides with a downward trend in sales from March to May, followed by a rebound in June. Competitors such as Good Day Farm and Sinse Cannabis have shown more consistent performance, with Good Day Farm notably climbing to 3rd place in May before settling at 5th in June, and Sinse Cannabis maintaining a steady presence around the 5th and 7th ranks. Meanwhile, Flora Farms has seen a decline, dropping from 6th in March to 8th in June, and Greenlight has surged from 10th in March to 4th in June. These dynamics suggest that while Amaze Cannabis remains a strong contender, it faces stiff competition and must strategize effectively to regain and maintain a higher rank in the Missouri flower market.
Notable Products
In June 2024, Triple Burger (3.5g) emerged as the top-performing product for Amaze Cannabis, with sales reaching 13,553 units. The Triple Burger Pre-Roll (0.5g) secured the second position, showcasing its strong market entry. Amaze Orange (3.5g) maintained a consistent ranking at third place, despite a slight dip in sales from previous months. Triple Burger Pre-Roll (1g) held steady at fourth place for the second consecutive month. Grape Fritter (3.5g) rounded out the top five, dropping from its peak position in May 2024. Overall, the Triple Burger product line showed significant growth and dominance in June 2024.
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