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Feb-2026
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Overview
Market Insights Snapshot
Elevate has demonstrated varied performance across different states and product categories. In Arizona, the brand has shown a promising upward trajectory in the Pre-Roll category, climbing to 21st in February 2026 from not being in the top 30 just a couple of months prior. This indicates a strong consumer interest and potential market growth in this segment. However, in the Flower category, Elevate has not yet broken into the top 30, which could be seen as an area needing strategic focus. Meanwhile, their Vapor Pens have improved to 27th place, suggesting a positive reception among consumers.
In Illinois, Elevate's performance is notably strong in the Flower category, where the brand climbed from 39th in November 2025 to an impressive 20th by February 2026. This consistent rise showcases their growing market presence and acceptance in this product line. Conversely, in the Vapor Pens category, they were outside the top 30 until January 2026, when they entered at 51st, later moving up to 32nd, indicating potential for growth. In Missouri, Elevate's Vapor Pens have maintained a solid position, consistently ranking around the top 9, which reflects their stronghold in this product category. However, the brand's Flower category ranking dipped to 27th in February 2026, highlighting a potential challenge in maintaining market share.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Elevate has shown a steady performance with a slight upward trend in its ranking from November 2025 to February 2026. Initially ranked 9th in November and December 2025, Elevate maintained its position in January 2026 before improving to 8th place in February 2026. This improvement is noteworthy given the competitive pressure from brands like Rove and TANK, which consistently ranked higher. Despite Indi Vapes being a close competitor, Elevate managed to surpass it in February 2026. Meanwhile, CODES showed a significant rise from 12th to 7th place, indicating a potential threat. Elevate's sales figures reflect a stable trajectory, with a slight dip in February 2026, yet remaining competitive. This analysis suggests that while Elevate is holding its ground, it faces challenges from both established and emerging brands, necessitating strategic efforts to enhance its market position.
Notable Products
In February 2026, Grease Monkey (3.5g) from Elevate maintained its top position in the Flower category, despite a decrease in sales to 3987 units. The Grape Goji OG Distillate Botanical Terp Disposable (1g) made a significant leap in the Vapor Pens category, moving from an unranked position in January to second place in February, with notable sales of 3884 units. Watermelon Z Botanical Min-E-Bar Distillate Disposable (1g) secured the third spot in Vapor Pens, slightly improving from its previous position. Pineapple Planet (3.5g) held steady at fourth place in the Flower category, showing consistent performance since January. Blue Raz Min E Bar Distillate Disposable (1g) entered the rankings for the first time in February, achieving fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
