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Nov-2025
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has shown notable performance across several categories within the state of Missouri. In the Concentrates category, the brand experienced a downward trend, moving from a strong 2nd place in August and September 2025 to 9th place by November. This decline in ranking is mirrored by a decrease in sales over the same period. Similarly, in the Pre-Roll category, Elevate's ranking slipped from 6th place in September and October to 10th in November, alongside a reduction in sales figures. The Vapor Pens category also saw a slight decline in ranking from 4th to 9th over the months, though sales remained relatively robust, indicating a competitive market environment. These shifts suggest that while Elevate maintains a presence in these categories, increased competition may be impacting their standings.
In contrast, Elevate's performance in the Illinois market, particularly in the Flower category, illustrates a different trend. The brand was not within the top 30 rankings in August and September 2025, but by October, it had climbed to 58th place and improved further to 53rd place by November. This upward movement, accompanied by a notable increase in sales from October to November, indicates a positive trajectory and potential for further growth in the Illinois market. Meanwhile, back in Missouri, the Edible category saw Elevate drop out of the top 30 by November, highlighting a challenging competitive landscape. These insights into Elevate's performance across states and categories reveal both opportunities for growth and areas where strategic adjustments may be necessary.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Elevate (Elevate Missouri) has experienced a notable shift in its market position over recent months. Starting from a strong 4th place in August 2025, Elevate saw a decline to 9th place by November 2025. This downward trend in rank coincides with a decrease in sales, highlighting a potential area of concern for the brand. Competitors such as Rove and Indi Vapes have also experienced fluctuations, with Rove dropping from the top position in August to 7th by November, while Indi Vapes showed resilience, maintaining a relatively stable position around 8th place. Meanwhile, Kushy Punch and CODES have remained consistent in the lower half of the top 10, with Kushy Punch slightly improving its rank by November. These dynamics suggest that while Elevate has faced challenges, there is an opportunity to regain ground by analyzing the strategies of its competitors and adapting accordingly.
Notable Products
In November 2025, the top-performing product from Elevate (Elevate Missouri) was Grease Monkey (3.5g) in the Flower category, reclaiming its position as the number one product with sales reaching 6599 units. Black Maple (3.5g), also in the Flower category, followed closely as the second top product, slipping from its previous top position in October. Super Boof Pre-Roll (1g) climbed from fourth to third place, indicating a rising trend in the Pre-Roll category. Grape Goji OG Distillate Botanical Terp Disposable (1g) made a notable entry into the top five at fourth place, marking its first appearance. Watermelon Zkittles Botanical Terpene Distillate Cartridge (1g) remained steady at fifth, showing slight fluctuations in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
