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Sep-2025
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has shown a dynamic performance across various cannabis categories in Missouri. Notably, the brand has maintained a strong presence in the Concentrates category, consistently ranking first in June and July 2025, before settling at third place in August and September. This suggests a robust foothold in this category, although a slight decline in rankings was observed later in the analyzed period. In contrast, the Vapor Pens category saw a bit more fluctuation, with Elevate starting strong at second place in July, but dropping to sixth by September. This indicates a potential area for improvement or increased competition within the state. Meanwhile, in the Flower category, Elevate saw a gradual decline in rank from 14th in June to 18th in September, suggesting a downward trend in this particular segment.
The Edible category presents a different narrative, where Elevate hovered around the 32nd to 35th rank, indicating a less dominant position in this segment. Despite this, the slight improvement to 32nd place in September from 35th in the previous months could be seen as a positive sign of potential growth or increased consumer interest. The Pre-Roll category saw Elevate maintaining a relatively stable position, with a slight improvement from 7th in August to 6th in September. This stability suggests a consistent consumer base and possibly a reliable product offering in that category. Overall, while Elevate has demonstrated strength in certain areas, there are opportunities for growth and improvement in others, particularly in maintaining or enhancing their rankings amid the evolving market dynamics in Missouri.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Elevate (Elevate Missouri) has experienced notable fluctuations in its ranking and sales over recent months. In June 2025, Elevate held a strong position at rank 3, but despite an increase in sales in July, it climbed to rank 2 before dropping to rank 4 in August and further down to rank 6 in September. This decline in rank is particularly significant given that Rove consistently maintained a higher rank, peaking at rank 2 in both June and August, and only dropping to rank 4 in September. Meanwhile, Kushy Punch experienced a downward trend in sales, which saw them fall from rank 4 in June to rank 8 by September, providing a potential opportunity for Elevate to reclaim higher ground. Additionally, Sinse Cannabis showed a remarkable rise from rank 10 in June to rank 5 in September, indicating a dynamic shift in consumer preferences that Elevate must consider. As the market evolves, Elevate's ability to adapt and respond to these competitive pressures will be crucial for maintaining and improving its position in the Missouri vapor pen market.
Notable Products
In September 2025, Grease Monkey 3.5g from Elevate (Missouri) maintained its top position in the Flower category, despite a decrease in sales to 3980. Black Maple 3.5g emerged as a new contender, securing the second rank in the same category. In the Vapor Pens category, Watermelon Zkittles Botanical Terpene Distillate Cartridge 1g improved its rank to third place, while Banana Runtz Botanical Terp Distillate Cartridge 1g dropped to fourth. Headband Cookies Pre-Roll 1g entered the Pre-Roll category rankings at fifth place. Notably, the rankings in the Vapor Pens category shifted significantly from August, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
