Market Insights Snapshot
In the Missouri market, Elevate (Elevate Missouri) has shown notable performance across several categories. In the Concentrates category, the brand climbed from the 4th position in August 2023 to the top spot in September 2023, maintaining a strong presence within the top two in the following months. The Flower category also saw a steady improvement in ranking, moving from 11th to 9th place over the four-month period. It's worth mentioning that the absence of ranking for a particular month indicates that the brand did not make it to the top 20, which wasn't the case for Elevate in these categories.
On the other hand, the Pre-Roll and Vapor Pens categories presented some fluctuations. In the Pre-Roll category, Elevate maintained a stable 5th position from August to October 2023, but dropped to 7th place in November. The Vapor Pens category saw a more dynamic movement, with the brand ranking 7th in August, dropping to 10th in September, bouncing back to 4th in October, and then returning to 7th place in November. Despite these variations, Elevate managed to stay within the top 10 throughout this period, demonstrating its resilience in the competitive Missouri market.
In the Flower category for Missouri, Elevate (Elevate Missouri) has shown a steady improvement in its ranking from August to November 2023, moving from 11th to 9th place. This upward trend indicates a growing market presence and increased sales, even though exact figures are not provided. Comparatively, Local Cannabis Co. has maintained a higher rank, but with slight fluctuations, indicating a more stable but less dynamic market position. Proper Cannabis has shown a similar trend to Elevate, but with a higher starting rank and ending one place ahead in November. Sinse Cannabis started off strong but has seen a drop in rank over the months, indicating a potential decrease in sales or market share. Lastly, Greenlight has experienced a slight decrease in rank, moving from 8th to 11th place, which could suggest a loss in market competitiveness.
In November 2023, the top-selling product from Elevate (Elevate Missouri) was Grapefruit Durban (3.5g) under the Flower category, with sales reaching 5623 units. The second best performer was Grease Monkey (3.5g) from the same category, marking a slight drop from its top position in October. Mac and Cheese (3.5g) made a comeback in the rankings, securing the third spot after not being ranked in October. Hell's OG (3.5g) dropped to the fourth position from its previous third-place ranking. Lastly, Mimosa (3.5g) entered the rankings for the first time in November, securing the fifth position.