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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Elevate is stocked at 269 licensed dispensaries across Missouri, Illinois, and 4 other states, 144 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Springfield, Columbia, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Elevate’s mix in October 2026 tilted toward Flower at 40.70% share, up with 73.44% year-over-year growth and a 7.06% month-over-month lift, while Vapor Pens held 27.62% share despite a -16.12% year-over-year decline and a 14.47% month-over-month rebound. Pre-Roll contributed 20.33% share with 13.12% year-over-year and 12.22% month-over-month growth, and Edible, though only 4.13% share, surged 108.56% year-over-year and 19.83% month-over-month. Concentrates remained 7.22% share with -9.43% year-over-year but a 27.04% month-over-month spike. The pattern implies Elevate is rotating demand toward inhalables led by Flower and Pre-Roll while using rapid month-over-month gains in Concentrates and Edible to offset Vapor Pens’ year-over-year drag.
The shift raises positioning stakes: with brand sales up 18.60% year-over-year alongside a -13.26% average price change and a 14.47% month-over-month lift in Vapor Pens, Elevate is trading price for volume while leaning into Flower’s 73.44% year-over-year and Pre-Roll’s 13.12% year-over-year to anchor basket traffic. Rank 13 in Vapor Pens in Missouri and a 27.62% internal share suggest Vapor Pens is a scale pillar, but category reliance is softening as Flower approaches a 40.70% share and Concentrates’ 27.04% month-over-month jump signals a premium upsell lane. The implication is a barbell positioning: defend share in Vapor Pens to preserve visibility while accelerating assortment and promotional weight in Flower and Pre-Roll to compound volume, using Edible’s 108.56% year-over-year as a low-base growth option rather than a core driver.
Competitive Landscape
Elevate sits at rank #13 in MO Vapor Pens in October 2026, down 7 positions year over year from #6, while improving 1 spot versus July 2026’s #14; by contrast, Illicit / Illicit Gardens held #1 with a 0-position YoY change and a -1.24% sales YoY pace, and Good Day Farm rose from #9 to #3 alongside a 31.96% YoY sales increase, signaling competitive displacement rather than category contraction; with a historical peak at #2 in July 2025 and current positioning outside the top 10, the rank trajectory implies Elevate has lost relative share to ascending peers and must regain month-over-month momentum to avoid further relegation.
Notable Products
Elevate prices above comparable items, with average list prices 6.6% higher than similar products in October 2026, and many leaders like Black Maple (3.5g) carrying double‑digit premiums. That pricing posture sits alongside a broad catalog where the top 10 items contribute 20.9% of sales, so revenue leans on premium-priced picks rather than a single hero, and most sales come from established SKUs rather than new launches.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
