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Jun-2026
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YoY Price Change
Market Insights Snapshot
In June 2026, Elevate’s mix tilted toward Flower at 35.44% share with 15.15% year-over-year growth but a 5.55% month-over-month decline, while Vapor Pens held 30.66% share with a 27.76% year-over-year drop and a 19.45% month-over-month slide. Pre-Roll reached 22.84% share with a 1.19% year-over-year dip alongside an 8.42% month-over-month increase, and Concentrates at 6.94% share fell 47.55% year-over-year even as month-over-month rose 9.89%; Edible at 4.12% share climbed 64.41% year-over-year with a 0.27% month-over-month contraction. With overall brand sales down 10.77% year-over-year and average price down 11.25% year-over-year to $30.11, the category pattern implies Elevate is leaning on Flower resilience and Pre-Roll/Concentrates month-over-month lift to cushion the deep Vapor Pens contraction.
These shifts indicate a repositioning away from Vapor Pens, Elevate’s top category by context ranking at 13 in Missouri, toward value-leaning Flower and growth niches like Edible. The combination of a 19.45% month-over-month decline in Vapor Pens and an 8.42% month-over-month rise in Pre-Roll, alongside a 9.89% month-over-month uptick in Concentrates and a 5.55% month-over-month pullback in Flower, implies short-term share defense by trading shoppers into adjacent inhalables while price compression (11.25% year-over-year decline) seeks to stabilize unit velocity.
Competitive Landscape
Elevate sits at rank #13 in MO Vapor Pens in June 2026, down 10 positions from #3 in June 2025, after sliding 5 spots from #8 in March 2026; by contrast, Good Day Farm advanced from #10 to #2 while Galactic moved from #5 to #3, indicating Elevate lost relative share where peers gained double-digit rank positions alongside year-over-year sales growth of 78.8% and 51.7% respectively. The gap to the category leader is widening as Illicit / Illicit Gardens held #1 from #1 year over year while Elevate fell away from its peak of #2 in July 2025, implying the brand’s trajectory reflects a retreat from prior trial-driven highs toward a mid-tier position unless rank volatility reverses.
Notable Products
Slurricane Min-E-Bar Botanical Distillate Disposable (1g) posted the steepest decline in June 2026 at -38.8% month over month while holding rank 10, contrasting with Grease Monkey (3.5g) rising 36.8% to rank 1. Love Island (3.5g) slipped -10.0% at rank 2 as Watermelon Z Botanical Min-E-Bar Distillate Disposable (1g) fell -15.9% at rank 5, indicating share is rotating away from select Vapor Pens toward a narrowed set of Flower winners. With four of the top ten in Flower and three in Vapor Pens, the skew of gains toward rank 1 Flower alongside double-digit Vapor Pen declines at ranks 5, 8, and 10 implies Elevate is consolidating around premium eighths while trimming exposure to lower-velocity disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
