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Oct-2025
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has shown varied performance across different product categories and states. In Illinois, the brand's presence in the Flower category is emerging, with a recent ranking of 59th in October 2025, indicating a positive upward trend from the previous month. This suggests an increasing acceptance and market penetration in Illinois, although it is not yet in the top 30 brands, highlighting room for growth. On the other hand, in Missouri, Elevate has maintained a strong position in the Concentrates category, though there was a noticeable drop in ranking from 2nd to 6th over the four-month period from July to October 2025. This movement could suggest intensified competition or a shift in consumer preferences within the state.
In Missouri, Elevate's performance in the Edible category has been relatively stable, maintaining positions just outside of the top 30 rankings, with the brand not appearing in the top 30 in October. This stability, coupled with consistent sales figures, indicates a loyal customer base, though it highlights a potential area for strategic improvement to break into the top tier. The brand's Flower category rankings in Missouri have shown a gradual decline from 15th to 20th, which might require strategic adjustments to regain higher market positions. Notably, the Pre-Roll category has seen steadier performance, holding a consistent 6th place in September and October. These insights suggest that while Elevate has strong footholds in certain areas, there are opportunities to enhance its market presence across other categories and states.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Elevate (Elevate Missouri) has experienced a noticeable decline in its market position over the past few months. Initially ranked second in July 2025, Elevate slipped to fourth in August, sixth in September, and seventh by October. This downward trend in rank is mirrored by a decrease in sales figures, indicating potential challenges in maintaining its competitive edge. Meanwhile, brands like Sinse Cannabis have shown an upward trajectory, moving from thirteenth in July to fifth in October, suggesting a successful strategy in capturing market share. Similarly, TANK has made significant strides, climbing from nineteenth to eighth place within the same period. Indi Vapes and Good Day Farm have also demonstrated competitive resilience, with Indi Vapes maintaining a relatively stable position and Good Day Farm showing fluctuations but ultimately ranking ninth in October. These shifts highlight the dynamic nature of the Missouri vapor pen market and the need for Elevate to reassess its strategies to regain its former standing.
Notable Products
In October 2025, Elevate (Missouri) saw Black Maple (3.5g) take the top spot in the Flower category, moving up from second place in September. Grease Monkey (3.5g), previously ranked first for three consecutive months, slipped to second place with sales of $3,898. Watermelon Zkittles Botanical Terpene Distillate Cartridge (1g) maintained a consistent performance in the Vapor Pens category, holding onto the third spot as it did in September. The Super Boof Pre-Roll (1g) made a notable entry into the rankings at fourth place, indicating a strong debut. Blue Raz Min E Bar Distillate Disposable (1g) re-entered the rankings in fifth place, having been unranked in September, showing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
