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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Elevate is stocked at 301 licensed dispensaries across Missouri, Illinois, and 6 other states, 164 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Springfield, Columbia, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Elevate’s category mix in July 2026 tilted toward Flower at 38.07% share with year-over-year growth of 34.34% and month-over-month growth of 16.08%, while Vapor Pens held 29.59% share but declined 31.51% YoY and rose 4.74% MoM; Pre-Roll accounted for 21.90% with 5.95% YoY and 7.57% MoM increases. Edible expanded to 4.19% share with 109.69% YoY and 6.06% MoM growth, contrasting with Concentrates at 6.25% share that fell 51.27% YoY and grew 1.30% MoM; Elevate’s average price declined 7.36% YoY to $30.65 as overall brand sales slipped 6.57% YoY. The pattern implies a deliberate shift toward lower-priced, faster-turn formats—Flower, Pre-Roll, and Edible—while deprioritizing Concentrates and absorbing pressure in Vapor Pens, setting up volume-led stabilization despite the brand’s rank of 14 in Vapor Pens in Missouri.
The mix shift—Flower up 34.34% YoY with 16.08% MoM momentum and Pre-Roll up 5.95% YoY with 7.57% MoM—combined with a 7.36% YoY average price decline and Edible’s 109.69% YoY surge indicates Elevate is leaning into value-accessible entry points to offset the 31.51% YoY contraction in Vapor Pens. With Concentrates down 51.27% YoY yet still 6.25% of sales and Vapor Pens holding 29.59% share alongside a 4.74% MoM uptick, the near-term positioning shifts from premium potency cues toward breadth and accessibility, implying market-share defense via basket-widening rather than depth within any single inhalable segment.
Competitive Landscape
Elevate ranks #14 in MO Vapor Pens in July 2026, down 12 places year over year from #2, and off 7 spots from April 2026 when it was #7; the brand’s peak of #2 in July 2025 marks a 12-rank slide from that high. Meanwhile, Illicit / Illicit Gardens holds #1 after moving up 0 places year over year, and Galactic climbed from #5 to #2 with a 51.36% YoY sales increase, while Good Day Farm advanced from #8 to #3 on 61.84% YoY growth; against this backdrop, Elevate’s rank loss of 12 positions alongside a 7-place drop since April 2026 implies a sustained share erosion that will require either mix resets or pricing moves to halt further down-tiering.
Notable Products
Banana Zelato Distillate Min-E-Bar Disposable (1g) posted the standout move in July 2026 with an 85.4% month-over-month surge and a climb to rank 3, while Grease Monkey (3.5g) fell 19.6% MoM to rank 10. Black Maple (3.5g) rose 30.0% MoM at rank 1 and Strawberry Guava (3.5g) increased 28.7% MoM at rank 6, yet Love Island (3.5g) slipped 9.0% MoM at rank 8, indicating mixed traction within Flower. Vapor Pens concentrate near the top with three of the top five SKUs, including Watermelon Z Botanical Min-E-Bar Distillate Disposable (1g) up 28.4% MoM at rank 4, supporting a pivot toward disposables as a growth engine even as select Flower SKUs remain anchor products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
