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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Elevate’s mix in May 2026 tilted toward Vapor Pens at 35.9% share and Flower at 34.9% share, while Pre-Roll accounted for 20.1%, Concentrates 5.3%, and Edible 3.8%; within that, Vapor Pens declined year over year by 39.9% and month over month by 47.6%, whereas Flower grew 26.5% YoY but slipped 25.2% MoM. Pre-Roll softened 3.6% YoY yet rose 2.8% MoM, Concentrates contracted 60.6% YoY and 8.0% MoM, and Edible expanded 46.4% YoY but fell 5.8% MoM; with Vapor Pens ranked 9th in Missouri, the brand’s YoY sales decline of 48.5% alongside a 14.9% YoY average price reduction to $29.67 implies share defense depends on shifting volume from weakening inhalables into the categories showing durable YoY lift.
The twin pattern of Vapor Pens contraction (−39.9% YoY, −47.6% MoM) alongside Flower expansion (+26.5% YoY with a −25.2% MoM pullback) signals portfolio rebalancing pressure: near-term momentum requires leaning into Flower and Pre-Roll (−3.6% YoY but +2.8% MoM) while ring‑fencing exposure to Concentrates (−60.6% YoY) to stabilize mix. Given the 9th-place positioning in Missouri Vapor Pens and an average price down 14.9% YoY, May 2026 mix shifts suggest Elevate can trade rank risk in Vapor Pens for incremental share in lower-priced, higher-velocity formats like Flower and selective Edible (+46.4% YoY, −5.8% MoM), implying a strategy that prioritizes volume-led recovery over premium-priced inhalables in the near term.
Competitive Landscape
Elevate ranks #9 in MO Vapor Pens in May 2026, down 5 positions year over year from #4, and 1 position lower than February 2026’s #8; by contrast, Galactic climbed from #7 to #2 and Good Day Farm moved from #6 to #3 while Illicit / Illicit Gardens held #1 from last year to now with a 33.1% YoY sales increase. Elevate’s slippage from a peak of #2 in July 2025 to #9 in May 2026, alongside Pinpoint advancing from #10 to #4 with 60.7% YoY sales growth and Sinse Cannabis rising from #9 to #5 with 32.4% YoY growth, indicates share is consolidating into faster-moving rivals; the trajectory implies Elevate must reverse multi-quarter rank erosion to avoid further displacement from the top 10.
Notable Products
Min-E-Bar - Blood Orange Botanical Distillate Disposable (0.5g) posted the standout movement in May 2026 with a 57.7% month-over-month gain to rank 4, while Grape Goji OG Distillate Botanical Terp Disposable (1g) fell 14.6% to rank 5. Love Island (3.5g) held rank 1 despite a 6.6% decline, and Black Maple (3.5g) climbed 32.3% at rank 3, indicating share is tilting toward Vapor Pens even as Flower anchors the top spot.
Vapor Pens occupied six of the top ten in May 2026, with Watermelon Z Botanical Min-E-Bar Distillate Disposable (1g) up 5.8% at rank 2 and Slurricane Min-E-Bar Botanical Distillate Disposable (1g) up 10.4% at rank 9, while Blue Raz Min E Bar Distillate Disposable (1g) slipped 3.2% at rank 6. Grease Monkey (3.5g) declined 15.9% at rank 8 and Love Island (3.5g) contracted 6.6% at rank 1, suggesting Elevate’s near-term mix is consolidating around disposable Vapor Pens rather than legacy Flower despite one SKU still leading in dollars.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
