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Apr-2025
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has shown a strong performance trajectory in the Missouri market, particularly in the Concentrates category. The brand climbed to the second position in February 2025, maintaining a stable third place in both March and April. This consistent top-three placement suggests a solid foothold in the Concentrates market, with sales peaking in February. In contrast, the Edible category reflects a less dominant presence, as Elevate did not rank in the top 30 in February and hovered around the 34th and 35th spots in other months. This indicates potential challenges or opportunities for growth in this segment, depending on how the brand chooses to strategize its offerings.
In the Flower category, Elevate displayed resilience by bouncing back to 13th place in March after a dip to 18th in February, suggesting a recovery in consumer interest or market strategies that paid off. However, the Pre-Roll category tells a slightly different story, where the brand maintained a steady position within the top five, indicating a stable and strong demand. Notably, the Vapor Pens category showcased significant upward movement, culminating in a jump to the 4th position by April, highlighting a growing consumer preference or successful marketing efforts. Such directional trends across categories underscore Elevate's varied performance and potential areas for strategic focus in the Missouri market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Elevate (Elevate Missouri) has shown a significant upward trajectory in recent months. Starting from a rank of 10th in January 2025, Elevate climbed to 4th by April 2025, indicating a strong growth in market presence. This rise is noteworthy when compared to competitors such as Kushy Punch, which maintained a steady top position but dropped to 3rd in April, and Illicit / Illicit Gardens, which consistently outperformed Elevate but saw a slight decline in sales. Meanwhile, Timeless experienced a remarkable jump from 18th to 5th place, suggesting a competitive push in the market. Elevate's sales growth, surpassing brands like Buoyant Bob, highlights its increasing consumer appeal and strategic positioning within the Missouri vapor pen category.
Notable Products
In April 2025, Grease Monkey (3.5g) from Elevate (Missouri) maintained its top position in the Flower category, with sales reaching 5789 units, marking a consistent performance as it held the number one rank since January. Mac and Cheese (3.5g) also continued its steady performance, securing the second spot in the same category throughout the first four months of the year. The KC Cough Botanical Terp Distillate Disposable (1g) climbed to third place in the Vapor Pens category, improving from fifth place in March. Grease Monkey Pre-Roll (1g) entered the rankings in April, securing the fourth position in the Pre-Roll category, while Grape Goji OG Distillate Botanical Terp Disposable (1g) maintained its fifth position in Vapor Pens, consistent with its February ranking. This data highlights the strong and stable performance of Elevate (Missouri) products across various categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
