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Dec-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Elevate has demonstrated a notable upward trajectory in the Flower category, moving from a rank of 48 in September 2025 to breaking into the top 30 by December 2025. This significant climb suggests a strengthening brand presence and growing consumer preference for Elevate's offerings in this segment. In contrast, the Pre-Roll category reveals a different narrative, where Elevate was not even in the top 30 in September and October, but managed to secure the 27th and then the 23rd rank in November and December, respectively. This late-year emergence in the Pre-Roll category indicates a potential strategic shift or successful marketing effort that resonated with consumers towards the end of the year.
Meanwhile, in Missouri, Elevate's performance across various categories presents a mixed picture. The Concentrates category saw a gradual decline in ranking from 3rd in September to 8th by December, which might suggest increasing competition or a shift in consumer preferences. On the other hand, the Flower category maintained a relatively stable position, oscillating slightly but ending the year at the same rank of 19 as it started. Interestingly, the Edible category shows a gap in October where Elevate was not in the top 30, which could point to a temporary supply issue or market challenge. However, they rebounded back to 33rd by December, indicating a recovery or adaptation to market dynamics. The Vapor Pens category remained fairly consistent, maintaining a rank within the top 10 throughout the last quarter of 2025, highlighting a strong and steady demand for their products in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Elevate has shown a notable shift in its market position from September to December 2025. Initially holding the 6th rank in September and October, Elevate experienced a slight decline to the 9th position in November and maintained this rank in December. Despite this drop in rank, Elevate's sales figures remained robust, indicating a strong brand presence. Comparatively, TANK demonstrated a significant upward trajectory, climbing from the 10th position in September to 6th in November, before slightly dropping to 7th in December, suggesting a competitive threat to Elevate's market share. Meanwhile, Indi Vapes consistently outperformed Elevate, maintaining a stable position at 8th throughout the period. Kushy Punch and CODES remained lower in the rankings, with Kushy Punch fluctuating between 9th and 11th positions, and CODES showing a slight improvement from 13th to 11th by December. This competitive environment highlights the need for Elevate to strategize effectively to regain its higher rank and capitalize on its sales momentum.
Notable Products
In December 2025, Grease Monkey (3.5g) from the Flower category maintained its top position, with sales reaching 6390 units, reflecting its consistent popularity as it also ranked first in September and November. Black Maple (3.5g) held the second spot in December, showing an improvement in sales from the previous months. The Banana Runtz Botanical Terp Distillate Cartridge (1g) rose to third place in December, marking a notable entry into the rankings after being absent in October and November. Grape Goji OG Distillate Botanical Terp Disposable (1g) climbed to fourth place, demonstrating a rise from its fifth position in November. Finally, Headband Cookies Pre-Roll (1g) returned to the rankings in fifth place, after not being ranked in October and November, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
