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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Island is stocked at 35 licensed dispensaries across Illinois, Washington, and Massachusetts, 31 of them in Illinois, with the deepest coverage in Chicago, Quincy, Joliet, Normal, and Antioch. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Island’s category mix in September 2026 concentrated 92.70% of sales in Flower, where year-over-year sales fell 67.54% and month-over-month declined 20.59%, while Pre-Roll held 7.30% share with a 47.73% year-over-year decrease but a 41.40% month-over-month increase; the average price across the brand fell 25.36% year-over-year, with Flower priced at $38.49 and Pre-Roll at $8.28. With Flower rank at 42 in Illinois and overall brand sales down 66.61% year-over-year, the mix signals overexposure to a contracting Flower base and a concurrent, tactical tilt toward Pre-Roll that is gaining monthly traction but remains too small to offset Flower’s decline.
The sharp month-over-month split—Flower down 20.59% versus Pre-Roll up 41.40%—paired with a 25.36% year-over-year price reduction implies Island is using price to defend Flower volume while pivoting incremental effort into Pre-Roll to stabilize unit throughput. Given a 92.70% Flower dependency and a 47.73% year-over-year drop in Pre-Roll from a 7.30% base, the path to a better competitive position hinges on accelerating share reallocation toward faster-recovering formats without abandoning the scale of Flower, meaning the brand must rebalance mix to reduce volatility tied to a single category while using targeted pricing to protect rank 42 in Illinois.
Competitive Landscape
Island sits at rank #42 in September 2026, down 25 positions year over year from #17, and 20 positions lower than its June 2026 three-month mark of #22; compared to its peak of #14 in June 2025, the brand has fallen 28 spots, indicating a transition from upper-tier visibility to lower mid-pack. In the same period, High Supply / Supply held at #1 while posting a 2.5% year-over-year sales decline, and RYTHM stayed at #2 with a 22.0% sales increase, while The Botanist surged from #27 to #4 on a 495.0% sales jump, showing that Island’s slide coincides with category consolidation at the top and aggressive upward mobility among rivals. With a 20-rank drop since June 2026 and a 25-rank drop year over year, the trajectory implies Island is losing share of consumer consideration in Illinois Flower as competitors gain or defend top positions.
Notable Products
Grease Monkey (3.5g) delivered the standout move with a 106.6% month-over-month gain to rank 1, while Truffle Monkey (28g) slid 34.6% to rank 7. The Scrooge (28g) dipped 4.2% at rank 2 and Lemon Fatman (3.5g) fell 44.3% at rank 5, yet four of the top ten are Flower SKUs, indicating depth despite mixed trajectories. Planet of the Grapes Pre-Roll (1g) entered at rank 4 with no prior baseline and Lemon Fatman Pre-Roll (1g) rose 36.2% at rank 3, suggesting Pre-Roll momentum alongside Flower leadership. This mix points to Island leaning into smaller-unit Flower for traffic while Pre-Rolls pick up incremental share, tilting assortment toward trial-friendly formats rather than large-format ounces even as one 28g SKU still contributes $47,474.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
