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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Island has shown a commendable performance in the Flower category, where it climbed from the 21st position in April 2025 to the 13th position by June 2025 before slightly dropping to 14th in July. This upward trend indicates a strong market presence and consumer preference for Island's Flower products in Illinois. However, in the Pre-Roll category, the brand's performance was less stable, with a slight improvement from the 31st position in April to the 25th in June, followed by a drop to 34th in July. This fluctuation suggests potential challenges in maintaining a consistent foothold in the Pre-Roll market within the state.
In Massachusetts, Island's presence in the Flower category has been less prominent, as evidenced by the brand not ranking in the top 30 for any of the months from April to July 2025. The brand was positioned at 74th in both May and June, before slipping further to 87th in July. This trend could indicate either a highly competitive market in Massachusetts or a need for strategic adjustments by Island to enhance its visibility and appeal. The lack of a top 30 ranking is a clear indication of the challenges Island faces in this market segment, contrasting with its stronger performance in Illinois.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Island has shown a notable upward trajectory in its rankings, moving from 21st in April 2025 to 14th by July 2025. This positive trend indicates a strengthening market presence, although it still trails behind key competitors. Nature's Grace and Wellness, for instance, maintained a higher rank, peaking at 8th in April and June before dropping to 13th in July. Meanwhile, Cresco Labs demonstrated volatility, fluctuating between 12th and 16th positions, yet still outperforming Island in July. Bedford Grow and 93 Boyz also remained ahead of Island, despite their own rank variations. Island's sales growth, however, is promising, as it has consistently increased from April to June, before a slight dip in July, suggesting potential for further market penetration if this momentum is sustained.
Notable Products
In July 2025, Island's top-performing product was Lemon Fatman (3.5g) in the Flower category, which ascended to the number one rank with sales reaching 3,155 units. Garlic Z (3.5g), also in the Flower category, maintained its strong position at rank two, with consistent sales growth from previous months. New to the rankings, Garlic Z Pre-Roll (1g) entered the scene at rank three, marking a significant debut. Washington Apple (14g) held steady at rank four, demonstrating stable sales performance. Notably, Lemon Fatman (7g) made its first appearance in the top five, indicating a growing interest in larger package sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
