.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Island has shown a varied performance across different states and categories. In the Illinois market, Island's Flower category has experienced some fluctuations in its ranking, moving from 17th in May 2025 to 16th by August. Despite a dip in sales from June to August, this category has maintained a relatively stable presence in the top 20, which is a positive indicator of its consistent demand. On the other hand, the Pre-Roll category in Illinois has struggled to maintain its position, dropping out of the top 30 by August. This decline suggests challenges in maintaining competitiveness in this specific segment within the state.
In Massachusetts, Island's performance in the Flower category has been less promising. The brand did not rank within the top 30 in August, indicating a decline from its previous positions of 76th in May and July. This absence from the top rankings suggests a significant challenge for Island in capturing market share in Massachusetts. The downward trend in sales figures over the summer months further highlights the brand's struggle in this region, suggesting potential areas for strategic reassessment. Overall, Island's performance across these states and categories highlights both strengths and areas for improvement in maintaining and expanding its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Island has shown fluctuating rankings from May to August 2025, moving from 17th to 16th place, with a peak at 13th in June. This indicates a dynamic market position amidst strong competitors. Notably, Revolution Cannabis consistently hovered around Island, ranking just above or below, suggesting a close rivalry. Meanwhile, 93 Boyz demonstrated a more stable performance, maintaining a higher rank than Island for most months, which could imply a stronger brand presence or customer loyalty. On the other hand, Kaviar and Find. were initially ranked lower but showed upward trends, with Find. surpassing Island by August. This competitive pressure from both established and emerging brands highlights the need for Island to innovate and strategize to maintain and improve its market position in Illinois.
Notable Products
In August 2025, Island's top-performing product was Lemon Fatman 3.5g in the Flower category, maintaining its leading position from July with a sales figure of 2647. Lemon Fatman 7g also performed strongly, rising to third place from fifth in July. Garlic Z Pre-Roll 1g climbed to second place from third, indicating a notable increase in popularity. Marz Pre-Roll 1g entered the rankings in August at fourth place, suggesting a new preference among consumers. Washington Apple 14g, although dropping to fifth place from fourth in July, remained a consistent performer in the Flower category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
