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Sep-2025
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Overview
Market Insights Snapshot
Island's performance in the Illinois market for the Flower category has shown some fluctuations over the months. Starting at the 13th position in June 2025, the brand slipped slightly to the 16th position by August before recovering to the 14th rank in September. This suggests a relatively stable presence in the top 20, despite a downward trend in sales from approximately $1.38 million in June to $1.12 million in September. The Pre-Roll category tells a different story; Island's rank fell from 27th in June to 44th by September, indicating challenges in maintaining its position in this segment within Illinois. This drop out of the top 30 by July could signal increased competition or shifts in consumer preferences.
In Massachusetts, Island's journey in the Flower category has been more volatile. The brand was not in the top 30 in August, which marks a notable absence, but it re-emerged at the 62nd position in September. This re-entry into the rankings could suggest a strategic adjustment or a positive market reception to new offerings. The sales figures also reflect an interesting trend; despite the absence in August's top rankings, September sales rose to $170,862, indicating a possible recovery or successful promotional efforts. The absence from the top 30 in August highlights a period of struggle, but the subsequent improvement in September suggests potential for growth if these efforts are sustained.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Island has experienced fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. In June 2025, Island held the 13th rank, but it slipped to 14th in July and further down to 16th in August, before recovering slightly to 14th in September. This volatility contrasts with brands like Cresco Labs, which maintained a steady 12th rank from July to September, and 93 Boyz, which improved its rank from 15th in July to 13th in September. Meanwhile, Savvy saw a significant drop from 7th in July to 15th in September, indicating potential challenges in maintaining its earlier momentum. Island's sales figures also reflect a downward trend, with a noticeable decrease from June to September, suggesting that while it remains competitive, there is a need for strategic adjustments to regain and sustain higher rankings and sales in the Illinois Flower market.
Notable Products
In September 2025, Washington Apple (3.5g) emerged as the top-performing product for Island, climbing from the fifth position in August to first place, with notable sales of 2505 units. Lemon Fatman (3.5g) dropped to the second rank after leading in July and August, showing a decline in sales. Lemon Fatman (7g) maintained its third position from the previous month, indicating consistent performance. LA Wedding Pop (28g) entered the top five for the first time in September, securing the fourth rank. Marz Pre-Roll (1g) also made its debut in the rankings, finishing fifth, suggesting a growing interest in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
