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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Island is stocked at 37 licensed dispensaries across Illinois, Washington, and Massachusetts, 31 of them in Illinois, with the deepest coverage in Chicago, Quincy, Joliet, Antioch, and Arlington Heights. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Island’s category mix in August 2026 was dominated by Flower at 95.51% share (ranked 37 in Flower in Illinois), with Pre-Roll at 4.49% share, while total brand sales were down 56.11% year over year and average price slipped 3.01% year over year. Within categories, Flower declined 55.37% year over year and 30.48% month over month, and Pre-Roll fell 67.52% year over year and 47.04% month over month, indicating that the heavier-weighted Flower downturn is the primary driver of the brand’s overall 56.11% contraction and that month-over-month pressure is accelerating within both categories.
The concentration in Flower at 95.51% combined with a 30.48% month-over-month drop and a 55.37% year-over-year decline implies that Island’s positioning is tied to a single-cycle category where price elasticity (average Flower price at $45.52 versus brand average price down 3.01% year over year) and velocity headwinds are limiting resilience. With Pre-Roll at only 4.49% share and decreasing 47.04% month over month and 67.52% year over year, the current portfolio does not offset category-specific softness, implying that diversification or format-led repositioning is needed to stabilize rank at 37 in Flower and reduce sensitivity to Flower-driven swings.
Competitive Landscape
Island sits at rank #37 in Illinois Flower in August 2026, dropping 19 positions year over year from #18, and sliding 11 spots from #26 in May 2026, while still well off its peak of #14 reached in June 2025; meanwhile, High Supply / Supply held #1 with a year-over-year sales decline of 10.1% as RYTHM remained #2 with 36.5% sales growth, and The Botanist moved from #29 to #4 alongside a 482.1% sales increase, indicating Island’s downward rank trajectory is more about being outpaced by faster risers than about top-end contraction, and implying that without a near-term share recovery the brand risks drifting out of the top 40 as competitor mobility accelerates.
Notable Products
The steepest movement in August 2026 is Triangle Cake Pre-Roll (1g) dropping 52.4% MoM to rank 8, while The Scrooge (28g) jumps 57.8% MoM to rank 1; this split signals volatility at the format level rather than a brand-wide slide. Planet Sherb (28g) falls 32.5% MoM at rank 5 as Marz Pre-Roll (1g) also declines 32.5% MoM at rank 9, and six of the top ten are Flower SKUs concentrated in large and eighth formats; together these shifts imply Island’s growth is consolidating in bulk Flower even as single-gram Pre-Rolls retrench. With The Scrooge (28g) leading at rank 1 and Truffle Monkey (28g) holding rank 3 on $63,359, the rank mix tilts toward ounce buyers while Lemon Fatman (3.5g) at rank 2 anchors smaller Flower; the pattern points to prioritizing high-velocity Flower pack sizes and tightening the Pre-Roll lineup to reduce drag.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
