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Apr-2025
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Overview
Market Insights Snapshot
Island has shown a notable performance in the Flower category in Illinois, with a steady climb in rankings from January to April 2025. Starting at the 25th position in January, Island improved its rank to 19th by April, indicating a positive trajectory in this competitive category. This upward movement is supported by a consistent increase in sales, culminating in a notable figure of $980,111 in April. However, their performance in the Pre-Roll category in Illinois has been less remarkable, as they have not entered the top 30 rankings, despite a moderate increase in sales over the same period. This suggests that while Island is gaining ground in Flower, there may be room for growth in their Pre-Roll offerings.
In contrast, Island's presence in the Flower category in Massachusetts has seen a decline, dropping from 36th in January to 90th by April. This significant fall in rankings is accompanied by a decrease in sales, which might indicate challenges in maintaining market share or consumer preference in this region. The absence of Island in the top 30 for the Pre-Roll category in Massachusetts further highlights the brand's struggle to establish a strong foothold in this state. These contrasting performances between Illinois and Massachusetts provide insights into the brand's varying success across different markets and categories, pointing to potential areas for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Island has shown a dynamic performance over the first four months of 2025. Island's rank fluctuated, starting at 25th in January, improving to 20th in February, dipping to 24th in March, and then rising again to 19th in April. This indicates a positive trend in market presence, despite not being in the top 20 in January and March. In comparison, UpNorth Humboldt consistently outperformed Island, maintaining a higher rank across all months, although it experienced a drop in April. Meanwhile, Paul Bunyan and Tales & Travels also maintained stronger positions, with Paul Bunyan showing a notable recovery in April. Interestingly, 93 Boyz remained stable at 21st, providing a benchmark for Island's progress. These insights suggest Island is gaining traction in the Illinois market, with potential to climb further if it sustains its upward momentum in sales and rank.
Notable Products
In April 2025, Kush Mints (3.5g) emerged as the top-performing product for Island, climbing from the second position in previous months to secure the number one spot with notable sales of 3302 units. Kush Mints Pre-Roll (1g) also showed impressive performance, moving up to the second position from fourth, reflecting a significant increase in demand. Booberry Cookies (3.5g) experienced a decline, dropping to third place after leading in the earlier months of January and February. Lemon Fatman Pre-Roll (1g) saw a decrease in rank, moving from first in March to fourth in April. Garlic Z (3.5g) made its debut in the rankings in April, securing the fifth position, indicating a new entrant gaining traction.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
