.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Island is stocked at 44 licensed dispensaries across Illinois, Massachusetts, and Washington, 35 of them in Illinois, with the deepest coverage in Chicago, Canton, Effingham, Joliet, and Marion. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Island concentrated 94.00% of sales in Flower while Pre-Roll accounted for 6.00%, a mix that narrowed as Flower fell 42.06% year over year and 19.86% month over month, versus Pre-Roll down 60.33% year over year and 9.77% month over month. Despite an average price up 9.80% year over year to $40.66, brand sales declined 43.62% year over year and 6.79% over 24 months, indicating that heavier reliance on Flower during a sharper Flower contraction, paired with softer Pre-Roll momentum, is pressuring volume more than price can offset.
The category skew toward Flower leaves Island exposed to rank pressure, evidenced by a rank of 32 in Flower in Illinois, as the 19.86% month-over-month Flower drop outpaced the 9.77% decline in Pre-Roll and the 60.33% year-over-year Pre-Roll slide limits diversification upside. With Flower share at 94.00% and Flower’s year-over-year decline at 42.06% against a 43.62% brand sales decline, the current mix implies Island’s positioning is tied to a contracting core segment where price inflation of 9.80% is insufficient to counter unit erosion, suggesting a need to recalibrate toward formats with more resilient month-over-month trajectories.
Competitive Landscape
Island ranks #32 in Illinois Flower in July 2026, down 17 positions year over year from #15, and flat versus April 2026 at #32, while its historical peak was #14 in June 2025; this contrasts with High Supply / Supply holding #1 with a -3.0% year-over-year sales change and RYTHM at #2 with +20.8% year-over-year growth, indicating Island’s relative share is compressing as leaders either maintain position or expand. Compared with &Shine rising from #8 to #4 alongside an +87.4% year-over-year sales increase and Good Green steady at #3 with +12.7% year-over-year growth, Island’s drop from #15 to #32 suggests a loss of velocity against faster-advancing peers; the pattern implies a sustained slide that, without a mix reset or pricing response, points toward further rank erosion rather than stabilization.
Notable Products
Marz Pre-Roll (1g) posted the steepest movement in July 2026 with a -18.6% month-over-month drop and slid to rank 7, while Sake Pre-Roll (1g) dipped a modest -1.8% yet held rank 1. Triangle Cake Pre-Roll (1g) rose 9.7% month over month at rank 4, indicating that consumers are reallocating within Island’s pre-roll lineup rather than exiting the format. With four of the top ten being Flower SKUs occupying ranks 3, 5, 6, and 10, the category concentration alongside a $74,864 month total for Planet Sherb (28g) signals that larger pack Flower is anchoring volume as pre-rolls rotate. The pattern implies Island’s near-term commercial direction is shifting toward high-capacity Flower for baseline revenue while selectively pruning underperforming pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
