.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Island's performance in the Illinois market has shown a stable presence in the Flower category, maintaining a consistent ranking between 14th and 16th place from July to October 2025. Despite a slight dip in sales from July to August, the brand managed to recover some ground by October, demonstrating resilience in a competitive market. However, Island's performance in the Pre-Roll category in Illinois has been less impressive, with the brand hovering outside the top 30, only breaking into the 39th position in October. This indicates potential challenges in expanding their market share within this category.
In Massachusetts, Island's Flower category performance has seen a remarkable improvement. From not being in the top 30 in August, the brand climbed to 64th in September and further improved to 43rd in October. This upward trajectory suggests that Island is gaining traction and could potentially become a significant player in the Massachusetts Flower market. The absence of a ranking in August highlights the brand's struggle to establish itself earlier, but the recent surge in rankings and sales is a positive sign of growth. This movement could indicate a strategic shift or increased consumer preference for Island's products in Massachusetts.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Island has experienced fluctuating rankings, indicating a dynamic market position. From July to October 2025, Island's rank shifted from 14th to 15th, with a notable dip to 16th in August. This fluctuation suggests a competitive pressure from brands like Nature's Grace and Wellness, which consistently maintained a higher rank, and UpNorth Humboldt, which showed a significant improvement from 19th to 14th by October. Additionally, Sol Canna made a remarkable leap from 33rd to 16th, overtaking Island by October. Despite these challenges, Island's sales remained relatively stable, indicating a loyal customer base. However, to enhance its competitive edge, Island may need to strategize on increasing its market visibility and addressing the competitive advancements of its rivals.
Notable Products
In October 2025, the top-performing product for Island was Marz Pre-Roll (1g) in the Pre-Roll category, climbing to the number 1 rank with sales figures reaching 2,357 units. Crazy Hazy Pre-Roll (1g) secured the second spot in the same category, marking its debut in the rankings. Lemon Fatman (3.5g) in the Flower category held the third position, having dropped from its previous top rank in July and August. Meanwhile, Lemon Fatman (7g) maintained a stable performance, ranking fourth in October. Jungle Sunset (3.5g) appeared in the rankings for the first time, taking the fifth spot in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
