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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Island's performance in the Flower category has shown some fluctuations over the months. Starting from a rank of 16 in August 2025, the brand improved slightly to 14 in September but then saw a decline back to 16 in October and further down to 20 in November. This downward trend could be a point of concern for Island, as maintaining a position within the top 20 is crucial for brand visibility. On the other hand, in the Pre-Roll category, Island's rank improved from 44 in August to 33 in October before slipping to 38 in November. The notable jump in October suggests a potential strategic move or product introduction that resonated well with consumers.
In Massachusetts, Island's presence in the Flower category has been on an upward trajectory. Although the brand did not appear in the top 30 in August, it broke into the rankings at 65 in September and climbed to 43 by October. This positive momentum indicates a growing acceptance and popularity of Island's Flower products in the Massachusetts market. The absence of a November ranking suggests a possible slip out of the top 30, which could imply increased competition or a temporary dip in consumer interest. Nonetheless, the trend up to October highlights Island's potential to establish a stronger foothold in the Massachusetts market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Island experienced notable fluctuations in its market position from August to November 2025. Island's rank shifted from 16th in August to 14th in September, indicating a brief improvement before declining to 20th by November. This downward trend in rank suggests a challenging competitive environment. Notably, Revolution Cannabis maintained a relatively stable position, ranking just above Island in most months, except in October when it dropped to 19th. Meanwhile, Kaviar consistently trailed behind Island, despite a slight improvement in November. The sales figures reflect these rankings, with Island's sales peaking in October before a significant drop in November, contrasting with Kaviar's sales recovery in the same month. This competitive dynamic underscores the importance for Island to strategize effectively to regain and sustain a higher market position amidst fluctuating sales and rankings.
Notable Products
In November 2025, Island's top-performing product was Crazy Hazy Pre-Roll (1g) in the Pre-Roll category, claiming the number one spot with impressive sales figures of 1839. Lemon Fatman (7g) in the Flower category rose to the second position, showing a steady increase from fourth place in October. Marz Pre-Roll (1g), another strong contender in the Pre-Roll category, dropped to third after leading in October. Jungle Sunset (3.5g) improved its standing to fourth place from fifth the previous month. Lastly, Lemon Fatman (3.5g) saw a significant drop, moving from third in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
