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Mar-2025
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Overview
Market Insights Snapshot
Revolution Cannabis has shown a notable performance in the Illinois market, particularly within the Concentrates category. Over the months from December 2024 to March 2025, the brand improved its ranking from sixth to fourth place, indicating a positive trend in consumer preference for their concentrates. This upward movement in rankings suggests a strong market presence and increasing consumer trust in their products. In contrast, their presence in the Edible category was less robust, as they did not maintain a position within the top 30 brands after December 2024. This absence could signal a need for strategic adjustments or increased marketing efforts in this segment to regain a competitive edge.
In the Flower category, Revolution Cannabis experienced a decline in rankings, dropping from 10th place in December 2024 to 16th by March 2025. This downward trend might indicate increased competition or shifting consumer preferences within the Illinois flower market. Meanwhile, their performance in the Pre-Roll segment remained relatively stable, maintaining a consistent position around the 12th to 14th ranks throughout the observed months. However, in the Vapor Pens category, the brand's ranking fluctuated slightly, settling at 23rd place by March 2025, which might suggest a need for innovation or differentiation to capture more market share. Overall, Revolution Cannabis is a formidable player in certain categories, but there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Revolution Cannabis experienced a notable shift in its market position from December 2024 to March 2025. Initially ranked 10th in December 2024, the brand maintained this position in January 2025 but saw a decline to 11th in February and further to 16th by March. This downward trend in rank coincided with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Aeriz, which started at 9th place in December, showed fluctuating ranks but managed to stay ahead of Revolution Cannabis in March, despite a slight sales dip. Meanwhile, The Botanist improved its position from 19th in December to 15th in March, indicating a positive trajectory. These dynamics highlight the competitive pressures Revolution Cannabis faces, as brands like Tales & Travels and Lula's also vie for consumer attention, with varying degrees of success in rank and sales performance.
Notable Products
In March 2025, Gorilla'd Cheese (3.5g) maintained its position as the top-performing product for Revolution Cannabis, holding the number one rank with sales of 1875 units. Mac and Cheese Pre-Roll 5-Pack (2.5g) emerged as a strong contender, securing the second rank. Mac and Cheese (3.5g), which previously held the top spot in December and January, fell to third place. Blueberry Clementine (3.5g) debuted in the rankings at fourth place, while Blueberry Clementine Pre-Roll 5-Pack (2.5g) followed closely at fifth. This shift indicates a dynamic change in consumer preferences, with pre-rolls gaining popularity over traditional flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
