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Aug-2025
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Overview
Market Insights Snapshot
Revolution Cannabis has shown a consistent performance in the Illinois cannabis market, particularly in the Concentrates category, where they maintained a strong position, ranking 4th in both July and August 2025. This stability suggests a solid consumer base and effective market strategies in this segment. In the Flower category, the brand experienced a slight improvement, moving from the 17th position in June and July to 15th in August, indicating a positive trend in consumer preference or market penetration. However, in the Vapor Pens category, Revolution Cannabis managed to climb back to 21st place in July and maintained this position in August after a dip to 26th in June, showing resilience and potential for growth.
On the other hand, Revolution Cannabis faced challenges in the Edible category in Illinois, where they were not in the top 30 brands in May but managed to improve their position significantly by August, climbing to 37th place. This upward movement might reflect a strategic shift or new product introductions that resonated well with consumers. In the Pre-Roll category, the brand maintained a consistent ranking, holding the 14th position in May and August, with a slight dip to 15th in July, which suggests stability but also highlights the competitive nature of this segment. These insights into Revolution Cannabis' performance across different categories and months provide a glimpse into their market dynamics and strategic positioning in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Revolution Cannabis has experienced a dynamic shift in rankings over the past few months. Starting at 16th place in May 2025, the brand saw a slight dip to 17th in June and July, before climbing back to 15th in August. This fluctuation in rank is indicative of a competitive market environment, where brands like 93 Boyz and Nature's Grace and Wellness have maintained stronger positions, with 93 Boyz consistently ranking higher than Revolution Cannabis. Meanwhile, Island and Find. have shown varying performances, with Island closely trailing Revolution Cannabis in August. The sales trends reflect these rankings, as Revolution Cannabis's sales figures have remained relatively stable, though slightly lower than those of its higher-ranked competitors, suggesting a need for strategic adjustments to capture more market share in this competitive category.
Notable Products
In August 2025, Revolution Cannabis saw Bakers Dream Pre-Roll (1g) rise to the top spot in sales, moving up from its 4th position in July. Sativa Super Freedom Fudgie (100mg), an Edible, secured the second position, improving from 5th place the previous month. Samba Slapz Pre-Roll (1g) debuted in the rankings at 3rd place, indicating strong initial sales. Gorilla'd Cheese (3.5g) experienced a notable drop from 1st place in July to 4th place in August, with sales reaching 1,417 units. Indica Mango Super Goobie (100mg) entered the rankings at 5th place, rounding out the list of top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
