Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Revolution Cannabis has shown a varied performance across different product categories in Illinois. In the Concentrates category, the brand has seen consistent improvement from January to April 2025, moving from the 5th to the 3rd position, indicating a strengthening market presence. This upward trend in Concentrates contrasts with their performance in the Flower category, where they slipped from 10th to 15th place over the same period. Such a drop suggests potential challenges in maintaining competitive sales volume or market share in the Flower segment. Additionally, the Pre-Roll category saw a slight decline from 12th to 15th, reflecting a similar trend of decreasing rank, although the sales figures indicate some resilience in maintaining volume.
In the Vapor Pens segment, Revolution Cannabis has struggled to break into the top 20, starting the year at 20th and then fluctuating between 23rd and 24th positions. This indicates a competitive market where the brand is facing challenges in gaining a stronger foothold. The absence of a top 30 ranking in any other states or provinces underlines the brand's concentrated presence in Illinois and suggests potential areas for expansion or improvement. Overall, while there are notable strengths in Concentrates, other categories reveal opportunities for growth and strategic adjustments to enhance market positioning and brand visibility.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Revolution Cannabis has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 10th in January, Revolution Cannabis saw a decline to 11th in February, and further slipped to 15th in both March and April. This downward trend in rank coincides with a decrease in sales over the same period. In contrast, Cresco Labs improved its position from 17th in January to 14th in April, indicating a positive sales trajectory. Meanwhile, Midweek Friday maintained a relatively stable presence, peaking at 9th in February before settling at 13th in April. The Botanist and Tales & Travels also showed competitive movements, with The Botanist climbing to 16th in March and April, while Tales & Travels remained consistent at 17th from March onward. These dynamics suggest that while Revolution Cannabis faces challenges in maintaining its rank, competitors like Cresco Labs are capitalizing on growth opportunities, potentially impacting Revolution's market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In April 2025, Revolution Cannabis saw Mac and Cheese (3.5g) rise to the top position in the Flower category, with notable sales of 1881 units, marking a comeback from its rank of third in March. Love Triangle Pre-Roll (1g) emerged as a strong contender, securing the second spot in the Pre-Roll category, a new entry in the rankings for this month. Baker's Dream (3.5g) entered the Flower category rankings at third, showing promising performance. Gorilla'd Cheese (3.5g), which had consistently held the first position from January to March, fell to fourth place, indicating a significant shift in consumer preference. Jungle Cake THCA Brown Sugar (1g) maintained a steady presence in the Concentrates category, ranking fifth for April, highlighting the diverse demand across product types.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.