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Oct-2025
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Overview
Market Insights Snapshot
Revolution Cannabis has shown varied performance across different product categories in Illinois. In the Concentrates category, the brand has maintained a relatively strong presence, ranking consistently within the top 10, although it slipped to 6th place in October 2025. This slight decline in rank is mirrored by a decrease in sales from approximately $389,000 in August to around $294,000 in October. Meanwhile, the Flower category has seen a more stable ranking, fluctuating slightly but remaining within the 15th to 18th positions over the four months. However, sales in this category have shown a downward trend, with October figures lower than those in July. Such trends indicate potential areas for strategic focus to regain momentum.
In contrast, Revolution Cannabis has struggled to break into the top 30 in the Edible category, ranking just outside in the 31st to 40th range. Despite this, there has been a positive trajectory in sales, peaking in September before a slight dip in October. The Pre-Roll category also reflects a similar pattern to Flower, with ranks slipping slightly from 14th to 18th and sales following a downward trend. Vapor Pens have shown a consistent rank at 27th for September and October, with sales experiencing a slight rebound in October. These movements suggest that while Revolution Cannabis has a foothold in certain categories, there are opportunities and challenges ahead in maintaining and improving their standing across the board.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Revolution Cannabis has experienced fluctuations in its rankings over the past few months, reflecting dynamic market conditions. Starting in July 2025, Revolution Cannabis was ranked 17th, and despite a brief improvement to 15th in August, it slipped to 18th by October. This indicates a competitive struggle, particularly as brands like Savvy and Find. maintained or improved their positions. Notably, Savvy saw a significant decline from 7th to 19th, suggesting potential market share opportunities for Revolution Cannabis if it can capitalize on Savvy's downward trend. Meanwhile, Sol Canna made a remarkable leap from 33rd to 16th, underscoring the volatile nature of the market and the need for Revolution Cannabis to innovate and adapt to regain its competitive edge.
Notable Products
In October 2025, the top-performing product for Revolution Cannabis was The Stepsister (3.5g) from the Flower category, securing the number one rank with sales of 1293 units. Following closely was Indica Creamy Caramel Bite (100mg) from the Edible category, ranked second. Indica Mango Super Goobie (100mg), also an Edible, was ranked third, showing a slight decline from its second-place position in September 2025. Indiana Bubblegum (3.5g) and Blueberry Clementine Live Resin Budder (1g) from the Flower and Concentrates categories respectively, rounded out the top five. Notably, Indica Mango Super Goobie experienced a rise from fifth in August to second in September before dropping to third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
