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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Revolution Cannabis has demonstrated consistent performance in several categories, though with some fluctuations. In the Concentrates category, the brand maintained a steady ranking at 4th place from May through July 2025 after initially holding the 3rd position in April. This indicates a slight drop but a stable presence in the top tier. The Flower category shows a consistent ranking at 17th from May to July, after a slight dip from 15th in April, suggesting a stable but competitive positioning. Meanwhile, their Vapor Pens category saw some volatility, with rankings ranging from 22nd in April and May, dropping to 27th in June, but recovering to 21st in July, highlighting a potential area for growth or increased competition.
However, the brand's performance in the Edible category reveals a more challenging landscape. Revolution Cannabis was not ranked in the top 30 in April but managed to climb to 45th in May, improving to 41st in June, and further to 39th in July. This upward trajectory, although outside the top 30, suggests potential growth opportunities or increased consumer interest. In the Pre-Roll category, the brand experienced a slight decline, moving from 13th in April to 15th in July, indicating a need to monitor market dynamics closely. Overall, while Revolution Cannabis maintains a strong presence in certain categories, there remains room for strategic adjustments to enhance their competitive edge across the board.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Revolution Cannabis has experienced a consistent ranking at 17th place from May to July 2025, following a slight drop from 15th in April. This stability in rank contrasts with the dynamic movements of competitors such as 93 Boyz, which improved from 19th in April to 15th in July, and Find., which made a significant leap from 34th to 18th over the same period. Despite a gradual decline in sales, Revolution Cannabis maintains a competitive edge over (the) Essence, which fluctuated in rank and sales, and remains closely positioned behind Bedford Grow, which saw a downward trend in both rank and sales. These dynamics suggest that while Revolution Cannabis holds a stable position, the brand faces pressure from rapidly ascending competitors and must strategize to enhance its market presence and sales trajectory.
Notable Products
In July 2025, the top-performing product for Revolution Cannabis was Gorilla'd Cheese (3.5g) in the Flower category, which rose to the first position with sales reaching $1738. Gorilla'd Cheese Pre-Roll (1g) maintained its strong performance, holding the second spot, consistent with its rank in May 2025. New to the rankings, Mac and Cheese Pre-Roll (1g) secured the third position, demonstrating a successful market entry. Bakers Dream Pre-Roll (1g) followed closely in fourth place, while Sativa Super Freedom Fudgie (100mg) rounded out the top five. Notably, Gorilla'd Cheese (3.5g) improved significantly from its fourth-place ranking in April 2025, showcasing a positive growth trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
