Kaviar

Data Snapshot: May 04, 2024
Kaviar Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

151

Product Count

SKUs

Kaviar

Overview

Established in 2016 by a dedicated team aiming to bring luxury to the Colorado cannabis market, Kaviar offers a unique, premium smoking experience with their 1.5g strain-specific, slow-burning cones where THC potency ranges from 30%-50%. Their product, Kaviar Exotic Craft Flower, is remarked for its consistent, terpene-rich composition, achieved through meticulous selection of the finest hand-trimmed flowers and a thorough seed-to-sale process, finished with CO2-extracted oil and kief infusion. The brand has expanded its reach nationwide, even collaborating with the likes of Ice Cube, and its luxury status is further accentuated by the signature Kaviar branded glass tip on their pre-rolls.
Markets

Kaviar Locations

Product Trends

Kaviar Categories

Kaviar Sales

Market Insights Snapshot

Kaviar Historical Sales by Category

In Colorado, Kaviar has shown a significant presence in both the Flower and Pre-Roll categories, with a noticeable upward trajectory in rankings over the observed months. For Flower, their rank improved from 69th in January to 51st in April, indicating a positive trend in market penetration and consumer preference. This is further evidenced by a consistent increase in sales, starting from $64,120 in January to $96,376 in April. However, it's in the Pre-Roll category where Kaviar truly shines, maintaining the number 1 rank consistently from January through April. Although there was a slight dip in sales from February to March, the overall trend remains robust, with April seeing a significant rebound to $750,768 in sales, showcasing Kaviar's dominant position in Colorado's Pre-Roll market.

Outside of Colorado, Kaviar's performance in Illinois and Maryland is also noteworthy, particularly in the Pre-Roll category. In Illinois, the brand's Pre-Roll ranking fluctuated slightly but remained within the top 20, peaking at 17th in February and ending at 19th in April, which suggests a stable consumer base. Sales in this category saw a notable increase in April to $184,485, despite a dip in March. The Flower category in Illinois, however, experienced a slight decline in rankings from 19th in January to 23rd in April, with sales following a downward trend, which could indicate challenges in market conditions or consumer preferences shifting away from Kaviar's offerings in this category. Maryland shows a promising growth trajectory for Kaviar's Pre-Rolls, improving from a rank of 22nd in January to 15th in April, alongside a consistent increase in sales, highlighting Kaviar's expanding influence in new markets.

Apr-2024 Rank
Flower
Pre-Roll
51
1
23
19
15
Kaviar

Competitive Landscape

In the competitive landscape of the Flower category in Illinois, Kaviar has experienced a slight decline in rank from January to April 2024, moving from 19th to 23rd position. This trend is indicative of challenges in maintaining its market position amidst stiff competition. Notably, TwentyTwenty (IL) has shown resilience by maintaining a higher rank than Kaviar throughout the same period, even improving its position from 22nd in February to 21st in April, coupled with a significant sales increase in April. In contrast, Lula's, despite a drop in rank, remained ahead of Kaviar until April, where Kaviar narrowly fell behind. Interestingly, Matter., which was not in the top 20 until April, made a remarkable leap to 25th place, surpassing Kaviar in sales for that month. This dynamic indicates a highly competitive market where brands such as (the) Essence, despite a significant rank drop in April to 22nd, still outperformed Kaviar in sales. The shifting ranks and sales dynamics underscore the importance for Kaviar to innovate and adapt strategies to enhance its market position in Illinois's competitive cannabis flower market.

Kaviar market ranking for IL Flower

Kaviar

Notable Products

In April 2024, Kaviar's top-selling product was the Gold Label - Sativa Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its number one rank with sales of 13,645 units. Following closely, the Gold Label - Indica Infused Pre-Roll (1.5g) and Gold Label - Hybrid Infused Pre-Roll (1.5g) secured the second and third positions, respectively, consistent with their rankings in the previous months. Notably, the Blue Unicorn Poop (1g) from the Flower category made its first appearance in the rankings at fourth place. The Berkel Kush Infused Pre-Roll (1.5g) also debuted in the rankings, landing at the fifth spot. These new entries indicate a shift in consumer preferences and a potential challenge to the dominance of the top three products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Gold Label - Sativa Infused Pre-Roll (1.5g)
Pre-Roll
1
1
1
1
Gold Label - Indica Infused Pre-Roll (1.5g)
Pre-Roll
2
2
2
2
Gold Label - Hybrid Infused Pre-Roll (1.5g)
Pre-Roll
3
3
3
3
Blue Unicorn Poop (1g)
Flower
>5
>5
>5
4
Berkel Kush Infused Pre-Roll (1.5g)
Pre-Roll
>5
>5
>5
5
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