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Aug-2024
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Overview
Market Insights Snapshot
Kaviar has shown varied performance across different states and categories, indicating a dynamic presence in the cannabis market. In Colorado, Kaviar's Flower category has experienced a steady climb, moving from rank 87 in May to 54 by August, demonstrating a positive trend. However, their Pre-Roll category has maintained a strong and consistent presence, ranking within the top two positions from May through August. This indicates a robust consumer preference for Kaviar's Pre-Roll products in Colorado, which could be a crucial area for the brand's focus and investment.
In contrast, Kaviar's performance in Illinois has been less consistent. The Flower category saw a decline from rank 23 in May to 30 in August, suggesting a potential challenge in maintaining market share. Nevertheless, the Pre-Roll category has shown a slight improvement, moving up to rank 19 in August after fluctuating in the lower twenties. Meanwhile, in Maryland, Kaviar's Pre-Roll category has exhibited significant growth, maintaining a strong position at rank 8 from June to August after an impressive rise from rank 19 in May. This consistent performance in Maryland's Pre-Roll category highlights Kaviar's growing footprint and potential for expansion in this region.
Competitive Landscape
In the highly competitive Colorado Pre-Roll category, Kaviar has demonstrated strong performance, consistently ranking in the top two positions from May to August 2024. However, Kaviar's rank dropped from 1st to 2nd place in August, overtaken by Pure Blaze Pre-Rolls, which surged from 3rd place in May to the top spot by August. This shift indicates a significant competitive pressure from Pure Blaze Pre-Rolls, whose sales increased dramatically over the period. Meanwhile, Stratos has also been climbing the ranks, moving from 8th to 3rd place, suggesting a growing market presence. Conversely, Cali-Blaze experienced a decline, dropping from 1st in May to 4th in August, which could be an opportunity for Kaviar to regain its top position if it can capitalize on Cali-Blaze's downward trend. These dynamics highlight the importance of continuous innovation and strategic marketing for Kaviar to maintain its leadership in the Colorado Pre-Roll market.
Notable Products
In August 2024, the top-performing product for Kaviar was the Gold Label - Sativa Infused Pre-Roll (1.5g), maintaining its first-place ranking with notable sales of 19,120 units. The Gold Label - Indica Infused Pre-Roll (1.5g) and Gold Label - Hybrid Infused Pre-Roll (1.5g) also retained their consistent second and third places, respectively. New entries to the top five include the Super Petrol Infused Pre-Roll (1.5g) at fourth place and the Grape Master Sexy Caviar Infused Pre-Roll (1.5g) at fifth place. These new products did not appear in the rankings in previous months, indicating a strong debut. Overall, the top three products have shown steady sales growth over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
