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Dec-2025
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Overview
Market Insights Snapshot
Kaviar has demonstrated a consistent performance in the Colorado market within the Pre-Roll category, maintaining a steady rank of 3rd from September to December 2025. This stability suggests a strong market presence and consumer loyalty in the state. In contrast, the brand's performance in the Illinois Flower category shows some fluctuation, with rankings oscillating between 19th and 22nd over the same period. Despite these changes, there was a notable increase in sales from October to November, indicating potential growth opportunities in this category.
In Maryland, Kaviar's position in the Pre-Roll category has remained relatively stable, consistently ranking around 11th or 12th, which denotes a solid foothold in the market. Meanwhile, in Missouri, Kaviar's rankings in the Pre-Roll category have been more volatile, with the brand slipping out of the top 30 in September and December. Although this might be seen as a challenge, it also presents an opportunity for strategic improvements to regain and enhance market share in Missouri. These insights highlight the varying dynamics Kaviar faces across different states and categories, emphasizing the importance of tailored strategies for sustained success.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Kaviar has demonstrated a dynamic presence, experiencing fluctuations in its ranking over the last few months of 2025. Kaviar's rank improved from 22nd in October to 19th in November, showcasing a positive trend in sales performance, although it slightly dipped back to 20th in December. This indicates a competitive edge over brands like IC Collective, which consistently ranked lower, peaking at 22nd in December. However, Kaviar faces stiff competition from brands like The Botanist, which climbed from 27th in September to 18th in December, and Find., which maintained a strong position, only dropping to 19th in December. Despite these challenges, Kaviar's ability to regain its rank in November suggests resilience and potential for growth, emphasizing the need for strategic marketing efforts to capitalize on this momentum and further enhance its market position.
Notable Products
In December 2025, Kaviar's top-performing product was the Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g), which climbed from a consistent third place in the previous months to the top spot, achieving sales of 10,064. The Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) maintained a strong performance, holding the second rank after leading in September and November. The Indica Live Resin Infused Pre-Roll (1.5g) saw a slight decline, moving to the third position from its previous first and second ranks. A new entry, the Hybrid Infused Pre-Roll 5-Pack (3g), secured the fourth position, indicating a promising start. The Sativa Minis Infused Pre-Roll 5-Pack (3g) remained consistent in fifth place, showing steady sales growth from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
