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Sep-2025
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Overview
Market Insights Snapshot
In the Colorado market, Kaviar has shown a strong performance in the Pre-Roll category, consistently ranking within the top three. Notably, Kaviar achieved the number one spot in August 2025, which is a testament to its growing popularity and consumer preference in this category. However, despite this peak, the brand experienced a slight drop to the second position in September. This fluctuation might be attributed to market dynamics or competitive pressures. In contrast, in Illinois, Kaviar's presence in the Flower category has been steady, with a rank improvement from 23rd in July to 18th in August, although it slipped to 20th in September. This indicates a competitive but promising landscape for Kaviar in Illinois's Flower market.
Meanwhile, Kaviar's performance in the Maryland Pre-Roll category has been stable, maintaining a consistent rank around the 10th position, though it experienced a slight dip to 11th in September. This stability suggests a loyal consumer base, but the drop may indicate room for strategic improvements or increased competition. In Missouri, Kaviar's ranking in the Pre-Roll category has seen significant movement, with a notable climb from 39th in July to 27th in August, before settling at 31st in September. This upward trend in Missouri is encouraging, although not being in the top 30 for some months highlights the competitive challenges Kaviar faces in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Kaviar has shown a dynamic shift in its rankings over the past few months. Starting from June 2025, Kaviar was not in the top 20, but it climbed to 18th position by August, before slightly dropping to 20th in September. This fluctuation indicates a competitive market environment where brands like UpNorth Humboldt have maintained a steadier presence, consistently ranking between 18th and 20th. Meanwhile, Bedford Grow experienced a significant drop from 15th in June to being out of the top 20 by August, reflecting a potential opportunity for Kaviar to capitalize on shifting consumer preferences. Additionally, Legacy Cannabis (IL) showed a positive trend, improving its rank from 23rd in June to 19th in September, suggesting increasing competition. Despite these challenges, Kaviar's sales peaked in August, indicating a strong consumer response that could be leveraged for future growth in the Illinois market.
Notable Products
In September 2025, the top-performing product from Kaviar was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), maintaining its first-place ranking from the previous month with sales of 10,321 units. The Indica Live Resin Infused Pre-Roll (1.5g) held steady in second place, although its sales saw a slight decline from August. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) consistently ranked third over the past four months, showing a notable sales peak in August. The Sativa Infused Pre-Roll 5-Pack (3g) remained in fourth place, while the Indica Minis Infused Pre-Roll 5-Pack (3g) retained its fifth-place position since August. Overall, the rankings for September 2025 reflected a stable performance with minor fluctuations in sales figures from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
