Market Insights Snapshot
In Colorado, Kaviar's performance varied across categories. Their strongest showing was in the Pre-Roll category, where they consistently ranked within the top 3 from August to November 2023. This is a notable achievement, considering the competitive nature of the market. However, in the Concentrates and Edibles categories, the brand didn't make it into the top 20. Their rankings in these categories hovered around the 60s and 70s, indicating room for improvement. The Flower category saw a more stable performance, with rankings fluctuating around the 40s.
Outside of Colorado, Kaviar also had a presence in Illinois and Maryland. In Illinois, the brand was more competitive in the Flower category, maintaining a ranking in the low 30s over the four-month period. Their Pre-Roll ranking was less consistent, falling in and out of the top 20. In Maryland, Kaviar only appeared in the Pre-Roll category, but maintained a strong presence with a ranking consistently in the top 13. Overall, while Kaviar's performance varied by category and state, they showed particular strength in the Pre-Roll category across all markets.
In the Colorado Pre-Roll cannabis market, Kaviar has shown a strong performance, maintaining a top three position from August to November 2023. Kaviar rose to the top spot in September and October, surpassing competitors like Stratos and Pure Blaze Pre-Rolls. However, in November, Kaviar was slightly edged out by Green Label Cannabis, which moved up to the first position. It's worth noting that Kaviar's sales have consistently been higher than Stratos and Pure Blaze Pre-Rolls, but slightly lower than Green Label Cannabis. The close competition and frequent changes in ranking indicate a highly competitive market, with Kaviar being a strong contender.
In November 2023, the top-performing products from Kaviar were predominantly in the Pre-Roll category. The Gold Label - Sativa Infused Pre-Roll (1.5g) held its position as the top seller, with a notable sales figure of 17,587 units sold. It was closely followed by the Gold Label - Indica Infused Pre-Roll (1.5g) and Gold Label - Hybrid Infused Pre-Roll (1.5g), which maintained their second and third ranks respectively. In the Flower category, Hybrid Moonrocks (1g) made a comeback to the fourth position after not ranking in October, while Indica Moonrocks (1g) dropped to the fifth position. The rankings remained relatively consistent from the previous months, indicating a steady demand for these products.