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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Kaviar is stocked at 528 licensed dispensaries across Colorado, Illinois, and 5 other states, 222 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Longmont, and Boulder. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Kaviar’s mix in October 2026 tilted toward Pre-Roll at 56.84% share while Flower held 42.99% share, but the two categories moved in opposite directions: Pre-Roll declined 25.50% year over year and 7.10% month over month, while Flower grew 8.15% year over year and 5.74% month over month. Against a brand-level sales change of -13.82% year over year, the heavier weighting to a shrinking Pre-Roll base is dragging the aggregate, even as a smaller Flower base expands; with average price down 8.84% year over year to $24.75, mix and price jointly explain why total revenue underperformed the expanding Flower segment. The pattern implies that Kaviar is over-indexed to a contracting Pre-Roll segment and would see its overall trend stabilize if share shifts continue toward Flower or if Pre-Roll price/mix headwinds ease.
Positioning-wise, strength in Flower relative to Pre-Roll suggests that reallocating assortment or marketing toward Flower could improve rank momentum, especially given a rank of 21 in Flower within Illinois and concurrent 5.74% month-over-month Flower growth. Because Pre-Roll fell 7.10% month over month while Flower rose 5.74% month over month, incremental share migration of even 3–5 percentage points from Pre-Roll to Flower would mathematically offset part of the -13.82% brand year-over-year decline, indicating that mix optimization—not broad discounting—offers the most direct lever for reversing trajectory.
Competitive Landscape
Kaviar sits at rank #21 in IL Flower in October 2026, down 1 spot year over year from #20 and 2 spots behind its July–August peak trajectory that culminated at #15 in August 2026; compared with three months prior at #19, the brand has slipped 2 positions while category leaders shifted unevenly, as High Supply / Supply held #1 with a -17.5% YoY sales change and RYTHM stayed #2 with a +16.5% YoY gain. Meanwhile, &Shine climbed from #8 to #4 with +53.3% YoY sales growth while Daze Off eased from #4 to #5 despite +13.0% YoY growth, indicating that Kaviar’s decline from #19 to #21 during the last three months amid competitors moving up the ranks points to share compression rather than category contraction.
Notable Products
Kaviar leans on a concentrated lineup in October 2026, with the top 10 products accounting for 49.0% of sales and the leading item, Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), at 10.2%. That weight sits mostly in Connoisseur / Infused Pre-Rolls, which take 56.8% of brand sales, so most of its sales ride on infused pre-roll formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
