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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Kaviar’s May 2026 mix is concentrated in Pre-Roll at 60.97% share and Flower at 39.03% share, with divergent momentum: Pre-Roll sales grew 10.24% year over year but fell 6.00% month over month, while Flower rose 25.98% year over year yet declined 17.44% month over month. The average price slipped 2.15% year over year to $25.77, paired with overall brand sales up 15.89% year over year but down versus April 2026 at the category level, which implies a pullback in near-term velocity despite annual gains. The pattern signals category exposure risk: concentration in a two-category portfolio amplifies volatility when both Pre-Roll and Flower register simultaneous month-over-month declines, even as the longer-cycle YoY trajectory remains positive.
The May 2026 shifts indicate positioning that leans on Pre-Roll scale for volume while Flower provides higher ticket support, evidenced by Pre-Roll’s 60.97% share at a $23.37 average price versus Flower’s 39.03% share at $30.72. With Pre-Roll down 6.00% month over month and Flower down 17.44% month over month alongside a 2.15% price decrease year over year, the price-to-mix combination points to elastic demand that lifts year-over-year units but pressures recent-month revenues when category traffic softens. This suggests Kaviar’s near-term defensibility depends on stabilizing Pre-Roll run-rate while using Flower’s 25.98% year-over-year growth to offset volatility, implying a need to balance promotional depth and assortment so that monthly swings in either category do not over-weight total performance.
Competitive Landscape
Kaviar is ranked #20 in IL Flower in May 2026, improving 7 spots from #27 year over year, but down 5 places from #15 three months ago; the brand’s peak of #14 in July 2024 frames a two-year range of 13 ranks. Against market leaders, High Supply / Supply held #1 year over year and remains #1 as of May 2026 while growing sales by 29.8%, and RYTHM stayed at #2 year over year with sales down 12.2%, indicating that Kaviar’s rank recovery of 7 spots comes amid both expansion at the top and contraction among incumbents. With Good Green climbing from #6 to #3 year over year and &Shine rising from #7 to #4 while growing 17.4%, Kaviar’s slip from #15 to #20 since February 2026 suggests momentum is fragile without further share capture; the trajectory implies a mid-pack position stabilizing unless near-term gains push back toward the #14 peak.
Notable Products
The steepest movement in May 2026 was Hybrid Infused Pre-Roll 5-Pack (3g) dropping -14.6% MoM to rank 6, while Indica Live Resin Infused Pre-Roll (1.5g) rose +10.5% to rank 1, implying single-stick formats are holding share as multi-pack momentum cools. Kaviar’s top five are all Pre-Roll SKUs, and 8 of the top 10 sit in Pre-Roll, whereas Blue Unicorn Poop (3.5g) in Flower fell -12.2% at rank 8 as Sativa Minis Infused Pre-Roll 5-Pack (3g) slid -7.6% at rank 4, pointing to category concentration around infused Pre-Rolls over Flower. Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) gained +4.5% at rank 2 while Sativa Blend Infused Pre-Roll (1.5g) declined -9.9% at rank 9, with the top three all infused singles anchoring velocity against weakening multi-pack lines at one visible $152,364 scale point. The pattern implies Kaviar’s commercial direction is tightening around high-velocity infused single Pre-Rolls, with Flower and multi-pack variants acting as secondary volume pools rather than growth engines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
