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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Kaviar is stocked at 552 licensed dispensaries across Colorado, Illinois, and 5 other states, 196 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Longmont, and Commerce City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Kaviar’s category mix in July 2026 concentrated in Pre-Roll at 61.45% share with month-over-month growth of 9.95% but year-over-year decline of 18.64%, while Flower held 38.49% share with a 17.74% month-over-month drop and a 2.85% year-over-year increase. Concentrates were negligible at 0.06% share with both a 22.59% month-over-month decline and a 24.71% year-over-year decline. The brand’s overall sales fell 11.53% year over year alongside an 8.15% year-over-year decrease in average price to $25.01, implying that mix-driven volume in Pre-Roll offset some price pressure but July 2026 momentum skewed away from Flower volumes despite its positive annual trend.
These shifts imply a positioning anchored in value-leaning Pre-Roll offerings that are recovering intra-month but dragging annual comps, while Flower operates as a stabilizer with modest year-over-year growth yet acute month-over-month volatility. In Illinois Flower where Kaviar ranks 20, the July 2026 pullback in Flower’s month-over-month sales versus the 2.85% year-over-year gain suggests price or assortment adjustments are sustaining annual relevance but ceding near-term shelf velocity; net, the mix tilts Kaviar toward price-sensitive baskets in Pre-Roll while Flower determines competitive rank trajectory.
Competitive Landscape
Kaviar sits at rank #20 in Illinois Flower in July 2026, up 4 positions from #24 year over year but down 4 spots versus April 2026’s #16, while its historical peak was #14 in July 2024; meanwhile, High Supply / Supply held #1 with a -3.0% YoY sales change and &Shine climbed from #8 to #4 on an 87.4% YoY increase, indicating Kaviar’s modest rank recovery trails faster-moving competitors even as top-tier churn creates openings that Kaviar has not converted into sustained rank gains.
Notable Products
Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) led July 2026 with a 34.6% month-over-month increase at rank 1, while Royal Lavender Infused Pre-Roll (1.5g) slipped 7.6% at rank 9, indicating momentum is concentrated at the very top even as tail SKUs soften. Indica Live Resin Infused Pre-Roll (1.5g) rose 25.2% to rank 2 and Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) gained 23.0% at rank 3, and six of the top seven positions are occupied by single 1.5g infused Pre-Rolls rather than 5-Pack formats, pointing to a shift toward premium singles. With five-pack formats posting mixed moves from +17.8% at rank 5 to +1.1% at rank 6 and a new Apple Burst Infused Pre-Roll (1.5g) entry debuting at rank 8 on $18,963, the assortment tilt favors branded collaboration and strain-led singles that can be scaled faster than multipacks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
