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Feb-2026
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Overview
Market Insights Snapshot
Kaviar's performance in the Colorado pre-roll category remains consistently strong, maintaining a steady third-place ranking from November 2025 through February 2026. Despite a noticeable decline in sales over these months, Kaviar's ability to hold its position suggests a strong brand presence in the state. In contrast, the brand's performance in the Missouri pre-roll market is less impressive, with rankings fluctuating outside the top 30, indicating potential challenges in gaining traction there. The consistent ranking in Colorado highlights the brand's established foothold, while the lower rankings in Missouri suggest room for growth and improvement.
In Illinois, Kaviar shows a mixed performance across categories. The brand's flower category ranking improved slightly, reaching 16th in January 2026, before slipping back to 19th in February. This fluctuation, coupled with the pre-roll category's similar pattern of improvement followed by a decline, suggests a competitive market environment. Meanwhile, Kaviar's presence in the Maryland pre-roll category has been steadily improving, climbing from 12th to 9th place over the same period, indicating positive momentum and potential for further growth. The upward trajectory in Maryland contrasts with the stability in Colorado and the challenges in Missouri, highlighting the brand's varying performance across different states.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Kaviar has shown a consistent presence, maintaining its rank within the top 20 brands from November 2025 to February 2026. Despite this stability, Kaviar's rank fluctuated slightly, peaking at 16th in January 2026 before slipping back to 19th in February 2026. This indicates a steady but challenging market position, especially when compared to competitors like Nature's Grace and Wellness, which consistently ranked higher, reaching as high as 11th in December 2025. Meanwhile, Paul Bunyan showed a notable upward trend, moving from outside the top 20 in November 2025 to 17th by February 2026, suggesting increased competitive pressure. Additionally, Elevate demonstrated significant growth, jumping from 39th in November 2025 to 20th by February 2026, further intensifying the competition. Kaviar's sales figures, while stable, indicate a need for strategic initiatives to enhance its market position amidst these dynamic shifts.
Notable Products
In February 2026, the top-performing product for Kaviar was the Indica Live Resin Infused Pre-Roll (1.5g), maintaining its number one rank from January, with a notable sales figure of 6724 units. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) climbed to the second position, consistent with its December 2025 rank, while the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) fell to third place after leading in November and December 2025. The Sativa Minis Infused Pre-Roll 5-Pack (3g) held steady in fourth place, showing consistent performance across the months. The Hybrid Infused Pre-Roll 5-Pack (3g) re-entered the top five in February, marking a return from its absence in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
