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Nov-2025
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Overview
Market Insights Snapshot
Kaviar's performance in the Colorado pre-roll category has seen some fluctuations over the past months. Despite a strong start in August 2025, where it held the top position, Kaviar experienced a dip to third place in September before recovering to second place in both October and November. This indicates a resilient brand presence in the state, although the sales figures show a slight downward trend from August to November. Meanwhile, in Maryland, Kaviar maintained a relatively stable presence in the pre-roll category, hovering around the 10th to 12th positions. This stability suggests a steady demand for Kaviar's products in the Maryland market, although the sales figures show a slight decline over the months.
In Illinois, Kaviar's performance in the flower category has remained relatively consistent, with rankings fluctuating between 18th and 20th place. This consistency indicates a stable market performance, although it suggests room for growth to break into the top tier. Conversely, Kaviar's pre-roll category in Illinois has shown notable improvement, moving from 27th place in August to 18th in November. This upward trajectory in Illinois could signify increasing popularity or improved distribution strategies. However, the situation in Missouri is less favorable for Kaviar, as it dropped from 28th place in August to 42nd in November in the pre-roll category, indicating a need for strategic reevaluation in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Kaviar has experienced fluctuating rankings, maintaining a position within the top 20 brands but showing a slight decline in sales over the months. In August 2025, Kaviar was ranked 18th, but by October, it had slipped to 20th, before slightly recovering to 19th in November. This indicates a competitive struggle, especially when compared to brands like Island, which maintained a relatively stable ranking, albeit dropping to 20th in November, and Find., which consistently held the 17th position throughout the period. Notably, Revolution Cannabis also showed a downward trend, falling from 15th in August to 18th in November, suggesting a competitive environment where Kaviar could capitalize on the shifting ranks of its competitors. Despite these challenges, Kaviar's sales saw a rebound in November, indicating potential for recovery and growth in this dynamic market.
Notable Products
In November 2025, the top-performing product from Kaviar was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), maintaining its leading position with sales of 7,829 units. The Indica Live Resin Infused Pre-Roll (1.5g) followed closely in second place, having swapped rankings with the Zen Wen in October. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) consistently held the third position across the months. The Indica Minis Infused Pre-Roll 5-Pack (3g) and Sativa Minis Infused Pre-Roll 5-Pack (3g) remained in fourth and fifth positions, respectively. Notably, while overall sales figures saw a slight decline, the ranking order largely remained stable from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
