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Jul-2025
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Overview
Market Insights Snapshot
Kaviar has demonstrated notable performance in the Pre-Roll category in Colorado, maintaining a strong position by consistently ranking in the top three over the past few months. Their rank improved from third to second place between April and June 2025, and they maintained this second place in July. This upward movement is accompanied by a steady increase in sales, with July showing a significant jump. In contrast, their presence in Missouri is less prominent, as they have not managed to break into the top 30, although there is a slight upward trend in their ranking from 45th in April to 38th in July.
In the Illinois market, Kaviar's performance in the Flower category has seen some fluctuations. They ranked 24th in April, dropped to 26th in May, and then improved slightly to 22nd in June, only to fall back to 23rd in July. Their sales figures in this category reflect a similar pattern, with some variability but no significant breakthrough. Meanwhile, in the Pre-Roll category in Maryland, Kaviar has consistently improved their ranking, moving from 11th in April to 9th in July, highlighting a positive trend in both rank and sales growth. This consistency in Maryland suggests a strengthening market presence, contrasting with the more volatile performance seen in Illinois.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Kaviar has experienced fluctuating ranks over the months from April to July 2025, indicating a dynamic market position. While Kaviar's rank improved from 26th in May to 22nd in June, it slightly declined to 23rd in July. This fluctuation suggests a competitive environment where brands like UpNorth Humboldt and Tales & Travels have maintained higher ranks, with UpNorth Humboldt consistently ranking above Kaviar. Notably, Lula's showed a similar trend with a slight dip in July, while Legacy Cannabis (IL) remained close in rank to Kaviar. Despite these challenges, Kaviar's sales figures remained relatively stable, suggesting resilience in maintaining consumer interest amidst competitive pressures. This analysis highlights the importance for Kaviar to strategize effectively to climb higher in the rankings and potentially increase sales in the coming months.
Notable Products
In July 2025, the top-performing product for Kaviar was the Indica Live Resin Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its first-place rank from June with notable sales of 9,768 units. The Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) held steady at second place, consistent with its performance in May and June. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) remained third, showing stable sales figures over the past months. The Indica Infused Pre-Roll 5-Pack (3g) improved its position, moving up to fourth place from fifth in June. Meanwhile, the Hybrid Infused Pre-Roll 5-Pack (3g) re-entered the top five, securing the fifth spot in July after not ranking in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
