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Oct-2025
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Overview
Market Insights Snapshot
Kaviar has demonstrated a strong presence in the Colorado market, particularly in the Pre-Roll category. Over the past few months, Kaviar has consistently maintained a top position, peaking at number one in August 2025, before slightly dropping to the second position in October 2025. This consistent performance highlights Kaviar's strong market presence and consumer preference in Colorado's competitive landscape. In contrast, Kaviar's performance in Missouri has been less stable, with rankings fluctuating and not breaking into the top 30 in some months, indicating potential challenges in capturing a larger market share there.
In Illinois, Kaviar's performance in the Flower category has shown some volatility, with rankings ranging from 18th to 23rd over the observed months. This suggests that while Kaviar is present in the market, it faces significant competition. The Pre-Roll category in Illinois also reflects a similar trend, with rankings varying from 19th to 27th. Meanwhile, in Maryland, Kaviar has maintained a steady position just outside the top 10 in the Pre-Roll category, indicating a consistent but not leading presence. The data suggests that while Kaviar has strong footholds in certain states, there may be opportunities for growth and increased market penetration in others.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Kaviar has experienced fluctuations in its rank, moving from 23rd in July 2025 to 21st by October 2025. Despite these changes, Kaviar's sales have seen a decline from August to October, indicating potential challenges in maintaining market share. Notably, Savvy has shown a downward trend in rank, dropping from 7th to 19th over the same period, yet it still outpaces Kaviar in sales, suggesting a strong brand presence. Meanwhile, Bedford Grow and Legacy Cannabis (IL) have maintained relatively stable positions, with Bedford Grow slightly trailing Kaviar in October. Tales & Travels has shown improvement, surpassing Kaviar in rank by October. These dynamics highlight the competitive pressures Kaviar faces, emphasizing the need for strategic initiatives to enhance its market position and sales performance in Illinois.
Notable Products
In October 2025, the top-performing product from Kaviar was the Indica Live Resin Infused Pre-Roll (1.5g) in the Pre-Roll category, reclaiming its number one spot with sales of 9512 units. The Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) dropped to second place after leading in August and September. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) consistently maintained its third-place ranking across all months from July to October. The Indica Minis Infused Pre-Roll 5-Pack (3g) remained stable in fourth place, while the Sativa Minis Infused Pre-Roll 5-Pack (3g) slipped to fifth, having been fourth in August and September. Overall, the rankings show a competitive landscape within the Pre-Roll category, with slight shifts in positioning each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
