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Mar-2026
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Overview
Market Insights Snapshot
Kaviar has shown a consistent performance in the Colorado pre-roll category, maintaining a steady third place ranking from December 2025 through March 2026. Despite a dip in sales from December to February, the brand experienced a notable recovery in March, surpassing its December sales figures. This resilience in the face of fluctuating sales highlights Kaviar's strong foothold in the Colorado market. Meanwhile, in Maryland, Kaviar's pre-roll category saw an upward trend in rankings, improving from 11th in December to 9th in February before settling at 10th in March. This movement suggests a growing acceptance and demand for Kaviar's products in the Maryland market, despite some variability in sales figures.
In Illinois, Kaviar's performance in the flower category has been relatively stable, with rankings hovering around the 16th to 19th positions from December to March. This stability, despite minor shifts, indicates a consistent presence in the competitive Illinois flower market. However, the pre-roll category in Illinois has seen Kaviar holding steady at 18th place, suggesting that while the brand maintains a presence, it faces significant competition in this segment. In contrast, Kaviar's pre-roll presence in Missouri has struggled to break into the top 30, indicating potential challenges in gaining traction in this market. This varied performance across states and categories underscores the importance of regional strategies in Kaviar's overall market approach.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Kaviar has maintained a stable position, showing resilience amidst fluctuating ranks of its competitors. From December 2025 to March 2026, Kaviar consistently ranked within the top 20, peaking at 16th in January 2026. This stability contrasts with brands like Sol Canna, which experienced more volatility, dropping from 15th in December 2025 to 21st in February 2026 before recovering to 17th in March 2026. Meanwhile, The Botanist demonstrated a notable surge, climbing from 27th in January 2026 to 14th in February 2026, potentially indicating a strategic shift or successful campaign. Despite these shifts, Kaviar's consistent sales growth, culminating in $839,289 by March 2026, suggests a loyal customer base and effective market strategies, positioning it favorably against competitors like Island and Tales & Travels, which showed more erratic sales patterns.
Notable Products
In March 2026, the top-performing product for Kaviar was the Indica Live Resin Infused Pre-Roll (1.5g), maintaining its number one rank from February with sales of 6564. The Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) improved its position to second place from third in February, while the Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) slipped to third from second. The Sativa Minis Infused Pre-Roll 5-Pack (3g) held steady in fourth place for the fourth consecutive month. The Hybrid Infused Pre-Roll 5-Pack (3g) climbed back to fifth place after dropping out of the top five in January, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
