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Apr-2026
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Overview
Market Insights Snapshot
Kaviar has demonstrated a strong and consistent presence in the Pre-Roll category within Colorado, maintaining a steady rank of 3rd place from January to April 2026. This consistent ranking underscores their robust market presence and consumer preference in this category. In contrast, their performance in Missouri has been less stable, with rankings fluctuating between 34th and 38th place, which indicates challenges in gaining a foothold in the top tier of the market. Notably, Kaviar did not make it into the top 30 brands in the Pre-Roll category in Missouri, which could suggest a need for strategic adjustments to improve market penetration.
In Illinois, Kaviar has shown a slight upward trend in the Flower category, moving from 16th to 15th place between January and February, before returning to 16th in April. This indicates a competitive landscape where Kaviar is holding its ground but faces stiff competition. Their Pre-Roll category performance in Illinois has remained relatively stable, with a consistent ranking around the 18th to 19th positions. Meanwhile, in Maryland, Kaviar's Pre-Roll category has seen a slight improvement, moving from 11th to 10th place in March before returning to 11th in April, reflecting a positive reception and potential for growth in this market.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Kaviar has maintained a steady presence in the rankings, although it has faced fluctuations in its position relative to competitors. From January to April 2026, Kaviar's rank oscillated between 15th and 17th, indicating a stable but competitive position. Notably, Cresco Labs showed a slight improvement, moving from 15th to 14th, while Savvy experienced more volatility, peaking at 12th in February before dropping back to 18th in April. Meanwhile, 93 Boyz demonstrated a significant rise, jumping from 20th in February to 13th in March. Midweek Friday also showed fluctuations, with a notable peak at 12th in March. Kaviar's sales figures have shown resilience, with a peak in March, suggesting a potential for growth despite the competitive pressures. These dynamics highlight the importance for Kaviar to leverage its stable sales performance to improve its ranking amidst a competitive field.
Notable Products
In April 2026, the top-performing product from Kaviar was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), which ascended to the number one rank from its previous second position in March, achieving a notable sales figure of 7690. The Indica Live Resin Infused Pre-Roll (1.5g), which had consistently held the first rank from January to March, shifted to second place. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) maintained its third position for two consecutive months. The Sativa Minis Infused Pre-Roll 5-Pack (3g) remained steady in fourth place throughout the four months. Lastly, the Hybrid Infused Pre-Roll 5-Pack (3g) consistently held the fifth rank from February to April, showing stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
