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Apr-2025
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Overview
Market Insights Snapshot
In Colorado, Kaviar has shown strong performance in the Pre-Roll category, consistently maintaining a top-three position from January to April 2025, even climbing to the second spot in April. This indicates a robust market presence and consumer preference in this category. Meanwhile, in Maryland, Kaviar has also seen positive movement within the Pre-Roll category, improving its rank from 15th in January to 11th by April. This upward trend suggests increasing consumer interest and potential growth opportunities in the state.
Conversely, in Illinois, Kaviar's performance in the Flower category has been more volatile, with rankings fluctuating between 22nd and 29th place over the four-month period. Despite these fluctuations, the brand has managed to stay within the top 30, which is a positive sign. However, in Missouri, Kaviar's Pre-Roll category rankings have not been as favorable, dropping from 34th in January to 45th in April, indicating challenges in maintaining a competitive edge. This decline might suggest a need for strategic adjustments to enhance their market position in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Kaviar has shown a dynamic performance in the first quarter of 2025. Starting from a rank of 29 in January, Kaviar improved its position to 22 by March, before experiencing a slight dip to 24 in April. This fluctuation in rank is indicative of a competitive market environment, where brands like Lula's and the Essence have maintained stronger positions, with ranks consistently in the top 20. Despite this, Kaviar's sales trajectory has been noteworthy, peaking in March before a decline in April, suggesting a potential seasonal or promotional impact. Meanwhile, Binske and Interstate 420 have been trailing behind Kaviar in terms of rank, though Binske has shown a steady upward trend. These insights highlight the importance for Kaviar to strategize effectively to maintain and improve its market position amidst fluctuating sales and strong competition.
Notable Products
In April 2025, the top-performing product from Kaviar was the Indica Blend Infused Pre-Roll (1.5g), maintaining its first-place rank from the previous two months with sales of 9,586 units. The Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g) held steady in second place, consistent with its rank in March. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) remained in third position, showing a steady rise in sales over the months. The Sativa Blend Infused Pre-Roll (1.5g) consistently ranked fourth, while the Sativa Infused Pre-Roll 5-Pack (3g) entered the rankings in April at fifth place. This stability in rankings indicates a strong and consistent preference for these top products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
