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Aug-2025
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Overview
Market Insights Snapshot
In the Colorado market, Kaviar has shown remarkable performance in the Pre-Roll category, climbing steadily from the third position in May 2025 to secure the top spot by August 2025. This upward trajectory is accompanied by a significant increase in sales, culminating in a notable sales figure in August. Meanwhile, in Illinois, Kaviar's presence in the Flower category has been consistently improving, moving from the 26th position in May to 18th by August. This positive trend suggests a growing preference for Kaviar's products among consumers in Illinois, although their performance in the Pre-Roll category saw some fluctuations, ending at the 27th position in August.
In Maryland, Kaviar has maintained a stable performance in the Pre-Roll category, consistently staying within the top 10 brands from May to August 2025. This stability indicates a strong foothold in the Maryland market, with sales figures showing a steady increase over the months. Conversely, in Missouri, Kaviar's Pre-Roll category ranking has shown a positive trend, rising from an initial rank of 47 in May to 27 by August. This upward movement suggests a growing acceptance and potential for further growth in Missouri, although their initial rank indicates there is still room for significant improvement.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Kaviar has demonstrated notable upward momentum over the summer of 2025. Starting from a rank of 26 in May, Kaviar climbed to 18 by August, indicating a positive trend in market presence and consumer preference. This improvement in rank is significant when compared to competitors like Island, which fluctuated between ranks 13 and 17, and UpNorth Humboldt, which remained relatively stable around the 19th position. Additionally, Find. showed a similar upward trajectory, surpassing Kaviar by reaching the 17th rank in August. Despite these competitive pressures, Kaviar's sales have consistently increased, highlighting a robust demand for its products. This growth trajectory suggests that Kaviar is effectively capturing market share, potentially due to strategic marketing efforts or product innovations that resonate well with consumers in Illinois.
Notable Products
In August 2025, the top-performing product for Kaviar was the Kaviar x Happy Eddie - Zen Wen Infused Pre-Roll (1.5g), which reclaimed the number one rank with notable sales of 10,550 units. The Indica Live Resin Infused Pre-Roll (1.5g) dropped to the second position after maintaining the top spot for the previous two months. The Kaviar x Happy Eddie - The CEO Hybrid Infused Pre-Roll (1.5g) consistently held the third position from May through August. The Sativa Infused Pre-Roll 5-Pack (3g) entered the rankings in August at fourth place, showing an increase in popularity. The Indica Infused Pre-Roll 5-Pack (3g) reappeared at fifth place after being unranked in June, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
