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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis oil category within Ontario, the brand Joints has demonstrated a fluctuating performance over the recent months. Starting at a rank of 21 in December 2023, it experienced a slight decline to 28 by January 2024, before dropping out of the top 30 in February 2024, only to reappear at rank 30 in March 2024. This movement indicates a struggle to maintain a strong market position amidst fierce competition, especially considering the decline in sales from 17,392 in December 2023 to 4,098 by March 2024. The inability to stay within the top 30 rankings in February is a notable concern, reflecting potential challenges in brand visibility or consumer preference shifts within the Ontario market.
While specific sales details are reserved, the directional movement of Joints in the Ontario market reveals a critical insight into its performance dynamics. The consistent downward trend in sales figures from December 2023 to March 2024 suggests that Joints may be facing significant challenges in either maintaining its customer base or attracting new consumers within the oil category. The brief exit from the top 30 rankings in February before a marginal return in March could indicate efforts to regain market traction, possibly through marketing initiatives or product improvements. However, the overall performance suggests that Joints needs to reassess its market strategies to improve its standing and appeal in the competitive Ontario cannabis market.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, Joints has experienced fluctuations in its market position, indicating a challenging environment. From December 2023 to March 2024, Joints' rank slipped from 21st to 30th, reflecting a notable decline amidst stiff competition. Noteworthy competitors include Pure Sunfarms and Dosecann, which also faced challenges but maintained a slightly more stable position in the rankings, albeit outside the top 20. XMG saw a significant drop, moving from 13th to 32nd place, indicating a more dramatic shift in consumer preference or operational challenges. Conversely, DayDay showed resilience, slightly improving its rank and closing in on Joints by March 2024. This competitive analysis underscores the volatile nature of the oil category in Ontario's cannabis market, with Joints needing to strategize effectively to reclaim and enhance its market position amidst these dynamic shifts.
Notable Products
In March 2024, Joints saw CBD Respite MAX Oil (60ml) maintaining its top position as the best-selling product across all categories, with sales reaching 85 units. Following closely in second place was CBD;THC 1:1 Recess Oil (60ml), which consistently held its rank from the previous months. The third spot was secured by CBD Repose MAX T-Free Oil (60ml), showing a positive trend by climbing up from its previous fifth and third positions in earlier months. Sunrise Surprise Full Spectrum Cartridge (1g) in the vapor pens category ranked fourth, indicating a stable demand despite fluctuations in other product rankings. Notably, CBD Respite MAX Oil (30ml) dropped out of the rankings after February, highlighting dynamic shifts in consumer preferences within Joints' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
