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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Joints concentrated 66.36% of sales in Pre-Roll while Oil accounted for 33.64%, with Pre-Roll growing 15.41% year over year but falling 31.41% month over month, and Oil surging 107.51% year over year yet declining 22.21% month over month; this mix coincided with a 35.67% brand-level year-over-year increase and a 17.03% average price decline. The simultaneous month-over-month pullback in both categories alongside a two-category split suggests the brand leaned into price-accessible Pre-Rolls at a $7.63 average while expanding higher-ticket Oil at $57.80, implying a barbell strategy that lifted annual growth but exposed near-term volatility.
These shifts imply Joints is migrating from a single-category identity toward a barbell portfolio where Pre-Roll volume anchors reach and Oil drives incremental growth, with the 66.36%/33.64% split indicating meaningful diversification and the 31.41% vs. 22.21% month-over-month declines signaling different elasticity and replenishment cycles. With Colorado as the top market and no recorded rank in Pre-Roll within Colorado, the 35.67% year-over-year growth paired with a 31.76% two-year decline indicates the brand is rebuilding share through lower average prices and category breadth, implying positioning that favors reacquisition of lapsed buyers in Pre-Roll while using Oil’s triple-digit year-over-year growth to raise mixed margin over time.
Competitive Landscape
Joints sits at rank #82 in CO Pre-Roll in May 2026, a 1-place improvement from #83 year over year, but down 25 positions from #57 in February 2026 to #82 in May 2026; this contrasts with Cali-Blaze holding #1 both year over year and currently while growing sales 29.1%, and Spectra advancing from #10 year over year to #5 with 121.2% sales growth. The brand’s peak at #57 in February 2026 followed by a slide to #82 in May 2026, alongside Seed & Strain Cannabis Co. moving from #5 year over year to #4 with 83.0% growth and Green Dot Labs steady at #2 with 26.0% growth, implies Joints is losing relative share to faster-rising leaders and needs a re-entry plan to recover mid-tier placement.
Notable Products
Diesel Riser Pre-Roll (1g) posted the steepest decline at -84.0% month over month, sliding to rank 3 while Midnight Envy Infused Pre-Roll (2g) fell -85.0% to rank 9, and Alien Ice Cream Pre-Roll (1g) also contracted -28.5% at rank 1. Offsetting those drops, Supreme Purps Infused Pre-Roll (2g) rose +53.1% to rank 5 and Melon Force One Hash Infused Pre-Roll (1g) increased +52.8% to rank 6, while CBD Respite MAX Oil (60ml) declined -22.2% at rank 2 with $5,766 in May 2026 sales. Four of the top ten are Pre-Roll SKUs featuring hash or infused variants, with two products logging >+50% MoM gains and three registering <-25% declines, indicating a polarized response within the same format. The pattern implies Joints is pivoting toward higher-potency infused Pre-Rolls that can lift mid-tier ranks even as legacy non-infused and select 2g variants retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
