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Apr-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Joints has shown varying performance across the months in the Pre-Roll category. Starting off in January 2025 with a rank of 71, Joints was not in the top 30, which could be seen as a challenge for the brand. However, by March, they had improved their position significantly, reaching the 62nd rank, indicating a positive trend. Despite a slight drop to the 64th position in April, the overall movement from January to April suggests a competitive edge and growing presence in the market. The sales figures reflect this upward momentum, with March showing a notable increase from January, despite the small dip in April.
While Joints did not make it into the top 30 rankings in February, which could be considered a setback, the brand's ability to bounce back in March demonstrates resilience and adaptability. The lack of a February ranking highlights a period of underperformance, but the subsequent recovery suggests strategic adjustments were made. This fluctuation underscores the competitive nature of the Pre-Roll category in Colorado and the importance of consistent brand presence. Observing these trends can provide insights into market dynamics and consumer preferences, which are crucial for maintaining and improving brand positioning in the future.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Joints has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 71st in January, Joints saw a temporary absence from the top 20 in February, only to rebound to 62nd in March before slightly declining to 64th in April. This dynamic shift is contrasted by the consistent performance of Colorado's Best Dabs (CBD), which maintained a stable rank around the mid-50s, despite a dip in sales in February. Meanwhile, Denver Dab Co demonstrated a steady climb from 78th to 62nd, reflecting a positive sales trajectory, while Hummingbird entered the rankings in March at 77th and improved slightly to 74th by April. The volatility in Joints' ranking suggests a competitive pressure from these brands, particularly as Denver Dab Co and Hummingbird show upward trends, potentially impacting Joints' market share and necessitating strategic adjustments to regain a stronger foothold in the market.
Notable Products
In April 2025, the top-performing product from Joints was Lemon Drop Pre-Roll (1g), which ascended to the number one rank with sales reaching 749 units. Following closely, Magnolia Mars Pre-Roll (1g) secured the second spot, marking its debut in the rankings. Keylime Sour Pre-Roll (1g) held a steady position at third, showing a decline from its previous fourth place in March. God's Gift Pre-Roll 10-Pack (5g) entered the rankings at fourth place, while Platinum Jelly Pre-Roll (1g) rounded out the top five. Notably, Lemon Drop Pre-Roll (1g) made a significant leap from fifth in March to the top spot in April, highlighting its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
