Joints

Data Snapshot: May 15, 2025
Joints Cannabis Brand Logo
<$50K

Apr-2025

Sales

Growth

Trend

6-Month

14

Product Count

SKUs

Joints

Overview

The "Joints" cannabis brand, renowned for producing the top-selling pre-rolled joints nationwide, has been marked by distinct offers such as Jay-Z's Monogram brand with its luxurious hand-rolled joints and innovations like the "Smoke Two Joints" pre-roll packs from the Sublime brand. However, the brand has faced controversy with lawsuits alleging inaccuracies in product potency, underscoring the importance of transparent and accurate product information in this burgeoning industry. Despite such challenges, "Joints" maintains a leading position in the market thanks to its diverse product range, dedication to quality, and ongoing engagement with consumer tastes and expectations.
Markets

Joints Locations

Product Trends

Joints Categories

Joints Sales

Market Insights Snapshot

Joints Historical Sales by Category

In the state of Colorado, Joints has shown varying performance across the months in the Pre-Roll category. Starting off in January 2025 with a rank of 71, Joints was not in the top 30, which could be seen as a challenge for the brand. However, by March, they had improved their position significantly, reaching the 62nd rank, indicating a positive trend. Despite a slight drop to the 64th position in April, the overall movement from January to April suggests a competitive edge and growing presence in the market. The sales figures reflect this upward momentum, with March showing a notable increase from January, despite the small dip in April.

While Joints did not make it into the top 30 rankings in February, which could be considered a setback, the brand's ability to bounce back in March demonstrates resilience and adaptability. The lack of a February ranking highlights a period of underperformance, but the subsequent recovery suggests strategic adjustments were made. This fluctuation underscores the competitive nature of the Pre-Roll category in Colorado and the importance of consistent brand presence. Observing these trends can provide insights into market dynamics and consumer preferences, which are crucial for maintaining and improving brand positioning in the future.

Apr-2025 Rank
Pre-Roll
64
Joints

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Colorado, Joints has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 71st in January, Joints saw a temporary absence from the top 20 in February, only to rebound to 62nd in March before slightly declining to 64th in April. This dynamic shift is contrasted by the consistent performance of Colorado's Best Dabs (CBD), which maintained a stable rank around the mid-50s, despite a dip in sales in February. Meanwhile, Denver Dab Co demonstrated a steady climb from 78th to 62nd, reflecting a positive sales trajectory, while Hummingbird entered the rankings in March at 77th and improved slightly to 74th by April. The volatility in Joints' ranking suggests a competitive pressure from these brands, particularly as Denver Dab Co and Hummingbird show upward trends, potentially impacting Joints' market share and necessitating strategic adjustments to regain a stronger foothold in the market.

Joints market ranking for CO Pre-Roll

Joints

Notable Products

In April 2025, the top-performing product from Joints was Lemon Drop Pre-Roll (1g), which ascended to the number one rank with sales reaching 749 units. Following closely, Magnolia Mars Pre-Roll (1g) secured the second spot, marking its debut in the rankings. Keylime Sour Pre-Roll (1g) held a steady position at third, showing a decline from its previous fourth place in March. God's Gift Pre-Roll 10-Pack (5g) entered the rankings at fourth place, while Platinum Jelly Pre-Roll (1g) rounded out the top five. Notably, Lemon Drop Pre-Roll (1g) made a significant leap from fifth in March to the top spot in April, highlighting its growing popularity among consumers.

Product Rank
Category
Jan-2025
Feb-2025
Mar-2025
Apr-2025
Lemon Drop Pre-Roll (1g)
Pre-Roll
>5
>5
5
1
Magnolia Mars Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Keylime Sour Pre-Roll (1g)
Pre-Roll
>5
>5
4
3
God's Gift Pre-Roll 10-Pack (5g)
Pre-Roll
>5
>5
>5
4
Platinum Jelly Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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