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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, the performance of the cannabis brand Joints in the Pre-Roll category has shown a downward trend over the months of April to July 2025. Starting at a rank of 67 in April, Joints fell to 79 by May, and subsequently dropped out of the top 30 rankings in June and July. This decline in ranking is indicative of a significant decrease in sales, with figures dropping from $22,849 in April to $10,594 in May. The absence from the top 30 in June and July suggests a continued struggle to maintain a competitive position in the market during these months.
Joints' trajectory in Colorado's Pre-Roll category highlights challenges that the brand might be facing in maintaining its market presence. The sharp decline in both rank and sales within a few months could be attributed to increased competition or changes in consumer preferences. The inability to secure a position within the top 30 brands in June and July indicates that Joints needs to reassess its strategy to regain its foothold in the market. Understanding the factors behind this decline and addressing them could be crucial for the brand's future performance in Colorado.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Joints has experienced notable fluctuations in its market position over recent months. In April 2025, Joints ranked 67th, but by May, it had slipped to 79th, and it was absent from the top 20 rankings in June and July, indicating a significant decline in visibility and market presence. This downward trend contrasts sharply with competitors like Old Pal, which maintained a strong presence, ranking 13th in April and improving to 12th in May before dropping to 38th in June. Despite Old Pal's dip in June, its sales figures remained robust compared to Joints, suggesting a more resilient customer base or effective marketing strategies. The absence of Joints from the top 20 in the latter months highlights a potential area for strategic improvement, particularly in addressing the competitive pressures from established brands like Old Pal.
Notable Products
In July 2025, the top-performing product for Joints was Supreme Purps Infused Pre-Roll 2g, securing the number one rank with sales of 254 units. Supreme Purps Hash Infused Pre-Roll 1g climbed to the second position from fourth in June, indicating a significant increase in popularity. Blue Lime Ice Pre-Roll 1g slipped to third place from its previous top rank in June, showing a slight decrease in sales momentum. Melon Force One Hash Infused Pre-Roll 1g debuted at fourth place, while CBD Respite MAX Oil 60ml maintained its fifth position from June, highlighting consistent demand. These shifts suggest dynamic changes in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
