Joints Cannabis Brand Logo

Joints

Data Snapshot: Jul 04, 2026
<$50K

Jun-2026

Sales

Decline

Trend

6-Month

10

Product Count

SKUs

$16.57

Avg Price

80%

YoY Sales Change

48.5%

YoY Price Change

The "Joints" cannabis brand, renowned for producing the top-selling pre-rolled joints nationwide, has been marked by distinct offers such as Jay-Z's Monogram brand with its luxurious hand-rolled joints and innovations like the "Smoke Two Joints" pre-roll packs from the Sublime brand. However, the brand has faced controversy with lawsuits alleging inaccuracies in product potency, underscoring the importance of transparent and accurate product information in this burgeoning industry. Despite such challenges, "Joints" maintains a leading position in the market thanks to its diverse product range, dedication to quality, and ongoing engagement with consumer tastes and expectations.
Joints Sales

Market Insights Snapshot

Joints Historical Sales by Category

In June 2026, Joints shifted to an Oil-led mix at 55.79% share while Pre-Roll fell to 44.21%, a reversal from a Pre-Roll-led identity implied by its top-category flag. Oil expanded 276.62% year over year and 31.10% month over month, while Pre-Roll grew only 8.54% year over year and contracted 47.29% month over month, compressing overall variety even as total brand sales rose 80.03% year over year. With an average price up 48.46% and Oil’s average price at $55.77 versus Pre-Roll at $8.78, the mix shift concentrates revenue into higher-priced units; the pattern implies Joints is trading volume volatility in Pre-Roll for margin density in Oil.

This migration toward Oil in June 2026 raises Joints’s exposure to premium-price elasticity and away from Pre-Roll’s traffic-driving role, which could weaken basket-entry if the 47.29% month-over-month pullback persists. Given a 24‑month sales change of -0.62% alongside an 80.03% year-over-year gain, the swing suggests recency-driven recovery rather than multi-year compounding, making the 55.79% Oil share a tactical pivot rather than a settled equilibrium. The implication is that maintaining accessibility in Colorado while preserving Oil’s 31.10% month-over-month momentum will require calibrating price ladders so the 48.46% average price inflation does not outpace consumer trade-up tolerance.

Jun-2026 Rank
Pre-Roll
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Oil
55.8%
$55.77
+276.6%
+31.1%
Pre-Roll
44.2%
$8.78
+8.5%
-47.3%
Joints

Competitive Landscape

Joints sits at rank #86 in Colorado Pre-Roll for June 2026, improving 16 positions from #102 year over year, but sliding 22 spots from #64 in March 2026 and sitting 27 places below its peak #59 from February 2026; in contrast, Green Dot Labs climbed from #2 to #1 while Cali-Blaze slipped from #1 to #2, and Spectra advanced eight ranks from #12 to #4 alongside TWAX moving nine places from #14 to #5; this mix of a 16-rank YoY gain alongside a 22-position quarter-over-quarter decline implies Joints is benefiting from longer-cycle recovery but losing share during recent months, signaling a need to address near-term competitiveness against faster-rising peers.

Joints market ranking for CO Pre-Roll

Joints

Notable Products

The single sharpest movement in June 2026 came from Midnight Envy Infused Pre-Roll (2g), up 509.2% MoM and entering the top tier at joint rank 8, while Alien Ice Cream Pre-Roll (1g) plunged 88.0% MoM to rank 4. Diesel Riser Pre-Roll (1g) also surged 113.0% MoM to rank 3, whereas Supreme Purps Infused Pre-Roll (2g) fell 19.5% MoM to rank 5. Eight of the top ten are Pre-Roll SKUs, with two hash-infused variants in the top nine amid mixed moves from -69.2% to +171.7%, and CBD Respite MAX Oil (60ml) at rank 2 grew 31.1% MoM to $7,663. The pattern implies Joints is pivoting toward higher-variance, innovation-led Pre-Rolls while keeping a stabilizing anchor in Oil, signaling portfolio risk-taking aimed at capturing momentum in infused formats.

Product
Category
Feb-2026
Mar-2026
Apr-2026
May-2026
Jun-2026
MoM %
Sour Altitude Pre-Roll (1g)
Pre-Roll
>10
5
2
2
1
+12.0%
CBD Respite MAX Oil (60ml)
Oil
10
8
4
3
2
+31.1%
Diesel Riser Pre-Roll (1g)
Pre-Roll
6
2
3
5
3
+113.0%
Alien Ice Cream Pre-Roll (1g)
Pre-Roll
>10
3
1
1
4
-88.0%
Supreme Purps Infused Pre-Roll (2g)
Pre-Roll
>10
9
6
6
5
-19.5%
Supreme Purps Hash Infused Pre-Roll (1g)
Pre-Roll
>10
10
5
4
6
-59.0%
Melon Force Hash Infused Pre-Roll (2g)
Pre-Roll
>10
>10
10
8
7
+28.2%
Midnight Envy Hash Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
9
8
+171.7%
Midnight Envy Infused Pre-Roll (2g)
Pre-Roll
>10
>10
9
10
8
+509.2%
Melon Force One Hash Infused Pre-Roll (1g)
Pre-Roll
>10
>10
7
7
9
-69.2%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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