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Oct-2025
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Overview
Market Insights Snapshot
Hi-Fuel's performance in the Colorado market shows a dynamic presence, particularly in the Flower category. Over the months from July to October 2025, Hi-Fuel demonstrated a notable climb in rankings, moving from 35th place in July to 17th in September, though it slipped slightly to 22nd in October. This upward trajectory, despite the slight dip, indicates a strong consumer interest and potential growth in market share. The sales figures also reflect this positive trend, with a significant increase from $252,945 in July to a peak of $390,173 in September, before settling at $337,933 in October. This suggests a robust demand for Hi-Fuel's Flower products, even as they navigate competitive pressures in the market.
In contrast, Hi-Fuel's performance in the Pre-Roll category in Colorado presents a different story. The brand did not make it into the top 30 rankings throughout the observed months, indicating potential challenges in capturing consumer interest in this category. While sales did see a slight rebound from $10,695 in August to $15,050 in September, the absence from the top rankings suggests that Hi-Fuel may need to reassess its strategy or product offerings to gain a competitive edge in the Pre-Roll segment. This disparity between the Flower and Pre-Roll categories highlights the varying dynamics and consumer preferences within the cannabis market, which Hi-Fuel will need to navigate to optimize its overall brand performance.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Hi-Fuel has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 35 in July 2025, Hi-Fuel climbed to 17 in September, before slightly dropping to 22 in October. This movement indicates a dynamic market position, influenced by both internal strategies and external competition. Brands like NOBO and The Organic Alternative have shown significant upward trends, with NOBO advancing from 46 in July to 21 in October, and The Organic Alternative improving from 49 to 20 in the same period. These competitors have seen increasing sales, which could pose a challenge to Hi-Fuel's market share. Meanwhile, Green Farms and Canna Club have experienced more volatility, with Green Farms dropping out of the top 20 in September. Hi-Fuel's ability to maintain a relatively stable position amidst these shifts suggests resilience, but the brand must continue to innovate and adapt to maintain its competitive edge in this evolving market.
Notable Products
In October 2025, Hi-Fuel's top-performing product was Blow Popz Bulk in the Flower category, which rose to the number one rank with sales of 3,050 units. Mr. Big Stuff Bulk made a notable entry at rank two, showing a strong debut in the rankings. Grapple Pie Bulk maintained a consistent presence, holding steady at rank three despite a decrease in sales from the previous month. Cherry Pie Zlushiez Popcorn Bulk and Pu Tang 2.0 Popcorn Bulk rounded out the top five, both making their first appearances in the rankings at fourth and fifth positions, respectively. The consistent performance of Blow Popz Bulk, along with the introduction of new top contenders, highlights a dynamic shift in consumer preferences for Hi-Fuel's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
