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Nov-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Hi-Fuel has demonstrated fluctuating performance in the Flower category over the past few months. Starting in August 2025, the brand was ranked 23rd, showing a promising improvement to 17th place in September. However, this upward trend did not continue as Hi-Fuel slipped to 21st in October and further down to 27th by November. This indicates a potential challenge in maintaining consistent market presence or possibly increased competition in the Flower category. The decrease in sales from September to November, from $390,977 to $257,102, underscores this downward movement in rankings.
In contrast, Hi-Fuel's presence in the Pre-Roll category in Colorado has been less prominent. Despite a slight improvement from 73rd to 70th place between August and September, Hi-Fuel failed to maintain a top 30 position in the subsequent months, indicating a struggle to establish a significant foothold in this category. This absence from the top 30 rankings in October and November could suggest limited consumer traction or perhaps strategic focus elsewhere. The lack of a ranking in these months highlights an area where Hi-Fuel may need to evaluate its approach or product offerings to better compete in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hi-Fuel has experienced notable fluctuations in its rank and sales performance from August to November 2025. Initially positioned at rank 23 in August, Hi-Fuel improved to 17th in September but saw a decline to 27th by November. This downward trend in rank coincides with a decrease in sales, contrasting with competitors such as NOBO, which maintained a relatively stable rank, peaking at 22nd in October before slightly dropping to 26th in November. Meanwhile, Cherry showed a significant improvement, climbing from 43rd in October to 28th in November, with a corresponding increase in sales. Green Tree Medicinals (CO) also demonstrated a strong performance, advancing to 25th in November with a substantial sales increase. These shifts highlight a competitive environment where Hi-Fuel faces challenges in maintaining its market position amidst the dynamic movements of its competitors.
Notable Products
In November 2025, Cherry Rage (3.5g) emerged as the top-performing product for Hi-Fuel, achieving the number one rank with sales amounting to 1460 units. Cherry Pie Zlushiez (3.5g) followed closely in the second position, showing a strong performance with significant sales. Trico Jordan (3.5g) secured the third spot, maintaining a consistent presence in the top rankings. Notably, Mr. Big Stuff (Bulk) experienced a drop from second place in October to fourth place in November, indicating a shift in consumer preference. Toasted Runtz (3.5g) rounded out the top five, demonstrating stable sales performance as a popular choice among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
