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Jul-2025
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Overview
Market Insights Snapshot
Hi-Fuel has shown some movement in the Colorado market, particularly within the Flower category. Starting in April 2025, the brand was ranked 31st, which improved to 25th by May and then receded slightly to 27th in June, before dropping back to 30th in July. This fluctuation indicates some volatility in their market position, though they managed to maintain a presence in the top 30 throughout this period. The sales figures reflect this trend, with a noticeable increase from April to May, followed by a decline in the subsequent months. This suggests that while Hi-Fuel experienced a temporary boost in sales, sustaining that momentum has proven challenging.
In contrast, Hi-Fuel's performance in the Pre-Roll category in Colorado has been less consistent. The brand was not ranked in the top 30 in April but made a significant leap to 44th place by June. However, by July, their ranking fell back to 62nd. This volatility in ranking suggests a struggle to maintain a consistent presence in the highly competitive Pre-Roll market. While there was a peak in sales during June, the subsequent drop indicates that maintaining consumer interest in this category remains a challenge for Hi-Fuel. This variability highlights the competitive nature of the Pre-Roll segment and the need for strategic adjustments to improve stability in the rankings.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hi-Fuel has shown a relatively stable performance with some fluctuations in its ranking over the months from April to July 2025. Notably, Hi-Fuel's rank improved from 31st in April to 25th in May, indicating a positive momentum, although it slightly declined to 27th in June and 30th in July. This fluctuation suggests a competitive market environment. In contrast, Bloom County experienced a significant rise in rank from 25th in April to 11th in June, before dropping out of the top 20 in July, highlighting its volatile performance. Meanwhile, Artsy Cannabis Co maintained a strong presence, consistently ranking within the top 20 until July. The competitive dynamics suggest that while Hi-Fuel is holding its ground, brands like Bloom County and Artsy Cannabis Co are both potential threats and benchmarks for Hi-Fuel's strategic positioning in the market.
Notable Products
In July 2025, the top-performing product for Hi-Fuel was Tricho Jordan Pre-Roll (1g), leading the rankings in the Pre-Roll category with sales of 1,219 units. This product showed consistent improvement, climbing from third place in May to first place by June. Zero Dark Gary (Bulk) emerged as the second-best in the Flower category, making a significant debut in July. Mr. Big Stuff (3.5g) and Keanu Reeves Popcorn (Bulk) followed closely in the Flower category, ranking third and fourth, respectively. Notably, Chimera Pre-Roll (1g) experienced a decline, dropping to fifth place from its top position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
