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Sep-2025
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Overview
Market Insights Snapshot
Hi-Fuel has shown a noteworthy performance in the Colorado market, particularly in the Flower category. Starting from a rank of 29 in June 2025, the brand made a significant upward movement, reaching the 15th position by September 2025. This improvement is accompanied by a consistent increase in sales, indicating a growing consumer preference for Hi-Fuel's Flower products. However, in the Pre-Roll category, Hi-Fuel has not managed to break into the top 30, peaking at rank 46 in June and slipping further down in subsequent months. This contrast between categories highlights a potential area of focus for the brand to explore growth opportunities in the Pre-Roll segment.
Despite the challenges in the Pre-Roll category, Hi-Fuel's overall trajectory in Colorado suggests a positive momentum. The brand's ability to climb the ranks in the Flower category showcases its competitive edge and appeal among consumers. The sales figures, particularly the substantial rise from July to September, further underscore this trend. While the Pre-Roll category presents a challenge, the brand's performance in the Flower category could provide valuable insights and strategies that might be leveraged to improve its standing in other product categories. Exploring these dynamics could offer deeper insights into Hi-Fuel's market strategy and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hi-Fuel has shown a remarkable upward trajectory in its rankings, moving from 29th place in June 2025 to 15th place by September 2025. This improvement in rank is indicative of a significant increase in sales, particularly notable when compared to competitors such as 710 Labs and Bonsai Cultivation, both of which experienced a decline in their rankings and sales over the same period. For instance, 710 Labs dropped from 7th to 16th place, while Bonsai Cultivation fell from 6th to 17th place, reflecting a downward trend in their market presence. Meanwhile, Artsy Cannabis Co and Dro have shown fluctuating ranks, with Artsy Cannabis Co improving slightly from 15th to 14th place, and Dro moving from 18th to 13th place. Hi-Fuel's consistent climb in the rankings suggests a growing consumer preference and a strengthening market position against these competitors.
Notable Products
In September 2025, Mr. Big Stuff (3.5g) maintained its position as the top-performing product for Hi-Fuel, with sales reaching a notable figure of 7160 units. Blow Popz (Bulk) emerged as the second-ranked product, a new entry in the rankings for this month. Subzero x Glitterbomb (Bulk), Hidden Blessing (Bulk), and Grapple Pie (Bulk) followed in third, fourth, and fifth positions respectively, marking their debut in the top five. Mr. Big Stuff (3.5g) showed a remarkable rise from fourth place in June to first in August, sustaining its lead into September. The introduction of these bulk products indicates a strategic shift in consumer preference towards larger quantities.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
