.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Joygum has shown consistent performance in the Colorado edible market, maintaining a steady rank of 7th place from May through August 2024. This stability is notable, especially given the significant increase in sales, which rose from $315,884 in May to $598,276 in August. This upward trend in sales while maintaining a high rank suggests a strong and growing consumer base for Joygum in Colorado. However, it is important to note that despite this positive trajectory, Joygum has not broken into the top 5, indicating potential for further market penetration and growth.
In contrast, Joygum's performance in the Massachusetts edible market has been more volatile. The brand's ranking fluctuated slightly, moving from 26th in May to 24th in June, then up to 23rd in July, before dropping back to 25th in August. Despite these movements, Joygum's sales figures in Massachusetts have remained relatively stable, with a slight increase in July. The fact that Joygum's rank did not break into the top 20 highlights the competitive nature of the Massachusetts market and suggests that while there is a consistent demand, there are opportunities for Joygum to enhance its market strategy to improve its ranking further.
Competitive Landscape
In the highly competitive Colorado edible cannabis market, Joygum has maintained a consistent rank of 7th place from May to August 2024. Despite its steady ranking, Joygum's sales have shown a significant upward trend, increasing from $315,884 in May to $598,276 in August. This growth is notable when compared to competitors like Incredibles and Cheeba Chews, which have fluctuated in their rankings. Incredibles moved between 8th and 9th place, while Cheeba Chews climbed from 11th to 8th place before dropping back to 9th. Meanwhile, Dialed In Gummies experienced a decline from 3rd to 6th place, and Good Tide improved from 6th to 5th place. Joygum's consistent ranking amidst these fluctuations, coupled with its robust sales growth, highlights its strong market presence and potential for continued success in the Colorado edible category.
Notable Products
In August 2024, the top-performing product from Joygum was Joy Bombs - Original Fruit Chews 40-Pack (100mg), maintaining its number one rank with a notable sales figure of 10619. The second spot was held by Joybombs - Sour Fruit Chews 40-Pack (100mg), consistently ranked second with sales reaching 10350. Joybomb - CBD/THC 1:1 Sour Berry Blend Chew 40-Pack (100mg CBD, 100mg THC) remained in third place, showing a steady increase in sales to 8000. Joybombs - Tropical Haze Fruit Chews 40-Pack (100mg) held the fourth rank, with sales growing to 5885. The new entry, Joybomb - CBN:THC 1:1 Dream Blend Chew 40-Pack (100mg CBN, 100mg THC), maintained its fifth position from July with sales of 2017, indicating a positive reception since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
