Market Insights Snapshot
In the edible category, Joygum has shown a promising performance in the state of Colorado. The brand has consistently maintained a spot in the top 20 brands for the period from June to September 2023. Notably, there has been a steady improvement in its ranking, moving from 20th place in June to 16th in September. This positive movement in rankings indicates a growing preference for Joygum among Colorado's cannabis consumers. The sales data also supports this trend, with a notable increase observed over the months.
On the other hand, Joygum's performance in the state of Massachusetts has room for improvement. The brand has not been able to break into the top 20 edible brands in this state from June to September 2023. However, it's worth noting that there's been a slight improvement in Joygum's ranking, moving from 51st place in August to 45th in September. While not in the top 20, this upward trend in rankings could indicate a slow but steady growth in the brand's popularity among Massachusetts consumers.
In the Edible category in Colorado, Joygum has shown a promising upward trend, improving its rank from 20th in June 2023 to 16th in September 2023. This positive trajectory indicates a growing market presence, outperforming competitors such as Canyon and Smokiez Edibles, which saw a drop and fluctuating ranks respectively over the same period. Despite this, Joygum still trails behind brands like Incredibles and NFuzed, which have maintained a steady rank within the top 15. However, it's worth noting that NFuzed has experienced a slight dip in rank from 12th to 15th between June and September 2023. This competitive landscape provides an interesting opportunity for Joygum to continue its upward trend and potentially break into the top 15 brands in the Edible category in Colorado.
In September 2023, Joygum's top-performing product was the 'Joybombs -Tropical Haze Fruit Chews 40-Pack (100mg)' from the Edible category, maintaining its first place ranking from previous months with a notable sales figure of 6755. This was followed by the 'Joybomb - CBD/THC 1:1 Sour Berry Blend Chew 40-Pack (100mg CBD, 100mg THC)', also in the Edible category, which retained its second place ranking with increased sales of 4691. The 'Joybombs Original Fruit Chews 4-Pack (10mg)' held the third place, while the 'Joybombs -Tropical Haze Fruit Chews (10mg)' rose to the fourth place from the fifth in June 2023. The 'Bubba Sublingual Gum (100mg)' dropped to the fifth place in September from the fourth in June 2023.