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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
JoyStick operated as a single-category brand in June 2026, with Vapor Pens accounting for 100.0% of sales and an average price of $34.42. Within Vapor Pens, sales declined 41.01% year over year and fell 9.21% month over month, while average price contracted 20.67% year over year, indicating that the category mix offered no offset from other formats and that pricing pressure coincided with volume pressure. The pattern implies that reliance on a sole category concentrated the downturn, leaving no buffer to counter a -41.01% YoY slide or the -9.21% MoM dip.
In New Jersey Vapor Pens, JoyStick sat at rank 27 in June 2026, and with 100.0% of sales tied to this category and a 20.67% YoY price decline alongside a 41.01% YoY sales decline, the brand likely ceded relative positioning to peers even without a mix shift. Compared with a month-over-month sales move of -9.21% against a fixed 100.0% category share, the single-category strategy reduces flexibility to defend rank 27 through pricing or assortment, implying the need to reposition within Vapor Pens rather than rely on cross-category balance.
Competitive Landscape
JoyStick sits at rank #27 in NJ Vapor Pens as of June 2026, down 8 spots from #19 year over year, after improving 7 positions from #34 in March 2026 but still well off its peak at #12 in April 2025; meanwhile, Select held #1 year over year while its sales fell 8.6%, and RYTHM advanced from #7 to #5 with a 26.0% YoY sales increase, indicating JoyStick’s relative position is slipping against both a stable leader and a rising mid-tier. The pattern—short-term climb from #34 to #27 contrasted with an annual drop from #19 to #27—implies JoyStick is stabilizing month to month but losing share over the longer horizon unless its gains accelerate.
Notable Products
Plum Royale Distillate Cartridge (1g) posted the single biggest movement in June 2026 with a 2,987% month-over-month surge to $4,662 and jumped into rank 8, while Fruit Frenzy Distillate Cartridge (1g) fell 86.98% to rank 9 and Player 1 Pineapple Distillate Cartridge (1g) dropped 81.25% to rank 7. Guava Glitch Distillate Cartridge (1g) more than doubled at +103.90% to secure rank 1, as Planet of the Grapes Distillate Cartridge (1g) slid 22.19% to rank 4. Four of the top ten are Vapor Pens from fruit-forward SKUs, with Cyberdew Distillate Cartridge (1g) up 32.97% at rank 2 and Tactical Tangie Distillate Cartridge (1g) up 31.44% at rank 5. The pattern implies JoyStick is tilting toward a hit-driven Vapor Pens portfolio where rapid gains in a few flavors offset steep volatility in the long tail.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
