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Oct-2025
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Overview
Market Insights Snapshot
JoyStick's performance in the Vapor Pens category has shown varied results across different states, with notable movements in New Jersey. In this state, JoyStick has consistently maintained a presence in the top 30 brands, fluctuating between the 18th and 23rd positions from July to October 2025. This indicates a stable yet competitive positioning within the New Jersey market, as the brand managed to rebound to the 19th spot in October after experiencing a dip to 23rd in September. The sales figures also reflect this trend, with a noticeable increase from September to October, suggesting a potential recovery or successful marketing strategy during this period.
However, it's important to highlight that JoyStick's absence from the top 30 rankings in other states or provinces suggests challenges in maintaining a strong foothold outside of New Jersey. This could be attributed to varying market dynamics or consumer preferences that differ from those in New Jersey. While the brand's performance in New Jersey is commendable, the lack of visibility in other regions might indicate areas for growth or strategic adjustments. Understanding the factors that contribute to their ranking in New Jersey could provide insights into potential strategies for improving their presence in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, JoyStick has experienced notable fluctuations in its market position from July to October 2025. JoyStick's rank shifted from 18th in July to 22nd in August, then further declined to 23rd in September, before rebounding to 19th in October. This volatility in ranking reflects a challenging competitive environment, where brands like Cheetah and Timeless have shown more consistent performance, with Cheetah climbing from 20th to 17th and Timeless improving from 21st to 18th over the same period. Additionally, Illicit / Illicit Gardens maintained a relatively stable presence, despite a slight dip in September. JoyStick's sales trajectory mirrors its rank changes, with a significant dip in August and September followed by a recovery in October. This suggests that while JoyStick faces stiff competition, there is potential for recovery and growth if strategic adjustments are made to capitalize on market dynamics.
Notable Products
In October 2025, Mega Melon Distillate Cartridge (1g) emerged as the top-performing product for JoyStick, maintaining its number one rank from the previous month with impressive sales of 1315 units. Sonic Strawberry Kiwi Distillate Cartridge (1g) followed closely, securing the second position, a rise from its absence in September, with sales figures reaching 1300 units. Guava Glitch Distillate Cartridge (1g) made a notable entry at the third spot, marking its first appearance in the rankings with significant sales. Player 1 Pineapple Distillate Cartridge (1g) improved its standing to fourth place from fifth in September, showing a positive trend in sales performance. Atomic Apple Distillate Cartridge (1g) rounded out the top five, making its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
