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Dec-2025
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Overview
Market Insights Snapshot
JoyStick has shown notable performance in the Vapor Pens category within the state of New Jersey. Over the last quarter of 2025, JoyStick has maintained a consistent presence in the top 30 brands, with rankings fluctuating slightly from 19th place in October and November to 21st place in December. This indicates a stable demand for their products, although the slight drop in December suggests increased competition or seasonal variations. The brand's ability to stay within the top 30 is commendable, as not all brands manage to maintain such a position consistently.
While JoyStick's sales figures for October peaked at $325,783, the subsequent months saw a slight decline, with December sales closing at $296,332. This downward trend in sales, coupled with the drop in ranking, could be a point of concern if it continues. However, the brand's ability to rebound in rankings after a dip suggests resilience and potential for growth. It's worth noting that JoyStick was not ranked in the top 30 for any other state or category, highlighting a specific stronghold in the New Jersey Vapor Pens market. This focused performance could be strategic, allowing JoyStick to concentrate resources and marketing efforts within a promising segment and region.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, JoyStick has shown a fluctuating performance in terms of rank and sales. From September to December 2025, JoyStick's rank varied, peaking at 19th place in October and November, before slipping to 21st in December. This indicates a competitive pressure from brands like Timeless, which maintained a presence in the top 20 throughout the period, and Another State, which improved its rank from 26th in September to 19th in December. Despite these fluctuations, JoyStick's sales remained relatively stable, with a notable peak in October, suggesting strong brand loyalty or effective marketing strategies. However, the rise of the Essence from outside the top 20 in September to 22nd in November indicates emerging competition that could impact JoyStick's market position if trends continue. Overall, while JoyStick holds a competitive stance, the dynamic shifts in rankings highlight the need for strategic adjustments to maintain and improve its market share in the New Jersey vapor pen category.
Notable Products
In December 2025, JoyStick's top-performing product was Fruit Frenzy Distillate Cartridge (1g) in the Vapor Pens category, securing the number 1 rank with sales of 899 units. Cheat Code Cookies Distillate Cartridge (1g) followed closely as the second best-seller. Pixilated Peach Distillate Cartridge (1g) maintained its strong presence, ranking third, though it fell from its previous second-place position in November. Sonic Strawberry Kiwi Distillate Cartridge (1g) saw a drop from its October second-place ranking to fourth place in December. Cyberdew Distillate Cartridge (1g) consistently held its position at fifth place, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
