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Aug-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, JoyStick has experienced some fluctuations in the Vapor Pens category. Notably, the brand held the 14th position in both May and July 2025, indicating a solid presence in the market during these months. However, there was a decline to 18th place in June and further down to 20th in August. This movement suggests that while JoyStick has maintained a competitive stance, it faces challenges in sustaining its rank consistently. The brand's sales figures reflect this variability, with a notable dip in June compared to May, followed by a recovery in July before another decline in August.
Across the broader landscape, JoyStick's absence from the top 30 in other states or categories during these months may indicate either a strategic focus on specific markets like New Jersey or challenges in market penetration elsewhere. This absence could be seen as a potential area for growth or a reflection of competitive pressures in other regions. Understanding these dynamics is crucial for stakeholders looking to assess JoyStick's market strategy and future opportunities. The variations in rankings and sales suggest that while JoyStick is a recognized player, there are opportunities for optimization and expansion.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, JoyStick has experienced notable fluctuations in its market positioning from May to August 2025. Starting at rank 14 in May, JoyStick saw a dip to rank 18 in June, rebounding to 14 in July, before dropping again to 20 by August. This volatility is contrasted by competitors such as Timeless, which consistently remained within the top 20 but experienced a downward trend from rank 11 in May to 21 in August. Meanwhile, Pyramid Pens showed a positive trajectory, climbing from rank 26 in May to 18 by August, indicating a potential threat to JoyStick's market share. &Shine and ONYX (NJ) also displayed varying performances, with ONYX (NJ) improving its rank from 24 in May to 19 in August, while &Shine's rank fluctuated but remained outside the top 15. These dynamics suggest that while JoyStick maintains a strong presence, it faces increasing competition and must strategize to stabilize and improve its ranking in the New Jersey Vapor Pens market.
Notable Products
In August 2025, the top-performing product from JoyStick was the Cyberdew Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 1066 units. The Tactical Tangie Distillate Cartridge (1g), also in Vapor Pens, moved down one spot from its top position in July to second place with 1006 units sold. The Sonic Strawberry Kiwi Distillate Cartridge (1g) maintained a stable performance, ranking third, while the 8-Bit Blast Distillate Cartridge (1g) dropped from third to fourth place. Planet of the Grapes Distillate Cartridge (1g), which was the top seller in May and June, continued its decline to fifth place in August. This shift highlights a dynamic change in consumer preference towards the Cyberdew Distillate Cartridge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
