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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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JoyStick is stocked at 51 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Bloomfield, Elmwood Park, Hackettstown, and Newton. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, JoyStick operated as a single-category brand with Vapor Pens at 100.0% of sales share, posting a month-over-month sales change of 23.71% alongside a year-over-year change of -2.82%. Average price moved -18.93% year over year to $31.50 while the category’s share concentration stayed at 100.0%, indicating that mix gains did not diversify even as monthly volume expanded 23.71% and annual revenue trended -2.82%. The pattern implies JoyStick is leaning into price-led volume recovery within Vapor Pens rather than pursuing cross-category balance, trading near-term MoM momentum for continued YoY contraction at a 100.0% single-category exposure.
Positioning-wise, a 100.0% allocation to Vapor Pens paired with a -18.93% YoY price move and a 23.71% MoM lift suggests the brand is competing on accessible price points to regain monthly throughput while accepting exposure to category-specific swings; in New Jersey, a rank of 25 in Vapor Pens reinforces that the strategy is mid-pack rather than premium-led. The -2.82% YoY sales result, despite a 23.71% MoM rise at a $31.50 average price, indicates reliance on periodic demand spikes rather than sustained annual growth. The implication is a need to convert promotional or price-elastic MoM surges into durable rank improvements within New Jersey Vapor Pens to reduce volatility tied to single-category concentration.
Competitive Landscape
JoyStick sits at rank #25 in New Jersey Vapor Pens in October 2026, sliding 5 positions year over year from #20 while rebounding 29 positions since July 2026 when it was #54; against this backdrop, Select held at #1 with a -14.9% year-over-year sales change and Strike jumped from #22 to #5 with +393.4% year-over-year sales growth, indicating that JoyStick’s mid-tier recovery from a three-month trough contrasts with both a stable market leader and a rapidly ascending challenger; the gap from its peak of #12 in April 2025 to the current #25, alongside a recent quarter-on-quarter climb of 29 places, implies a trajectory shaped by volatility where near-term share gains are plausible but require outperforming faster risers.
Notable Products
October 2026 sales are tightly concentrated, with the top 10 items accounting for 94.1% of JoyStick’s revenue, and the lineup is entirely in Vapor Pens Cartridges at 100.0% of sales. With Plum Royale Distillate Cartridge (1g) and Cyberdew Distillate Cartridge (1g) together at 27.2%, most of its sales ride on a narrow set of cartridge flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
