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Mar-2025
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Overview
Market Insights Snapshot
JoyStick has shown significant progress in the Vapor Pens category in New Jersey. The brand entered the top 30 rankings in February 2025, securing the 19th position and subsequently improved to the 16th position by March 2025. This upward trend indicates a growing consumer interest and acceptance of JoyStick's products in this category. The absence of a ranking in December 2024 and January 2025 suggests that JoyStick was not among the top 30 brands during these months, but the subsequent breakthrough into the rankings highlights a successful strategy or shift that has resonated with consumers.
While JoyStick's performance in New Jersey's Vapor Pens category is noteworthy, the data does not provide insight into their presence or ranking in other states or categories. This absence of data could imply that JoyStick has either not penetrated these markets or is yet to make a significant impact to be listed in the top 30. The sales figures for March 2025 in New Jersey show a positive trajectory, reflecting the brand's improving market presence. However, to fully understand JoyStick's market performance, it would be beneficial to explore their strategies and performance across other regions and product categories.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, JoyStick has shown a notable upward trajectory in recent months, impacting its rank and sales positively. After not being in the top 20 in December 2024 and January 2025, JoyStick emerged at rank 19 in February 2025 and improved further to rank 16 by March 2025. This rise in rank coincides with a significant increase in sales, from $288,327 in February to $395,230 in March. In contrast, Rove experienced a decline, dropping from rank 13 in February to 17 in March, with sales decreasing from $414,749 to $322,540 over the same period. Meanwhile, Bloom maintained a steady position at rank 14 throughout the months, with relatively stable sales figures. Flower by Edie Parker also saw fluctuations, ending at rank 15 in March with a sales increase to $410,513. JoyStick's recent performance suggests a growing consumer preference, potentially positioning it as a formidable competitor in the New Jersey vapor pen market.
Notable Products
In March 2025, the top-performing product for JoyStick was the Cosmic Candy Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from February with sales figures increasing to 1304 units. The Planet of the Grapes Distillate Cartridge (1g) climbed from fourth to second place, showing a significant boost in sales. Pineapple Eclipse Distillate Cartridge (1g) saw a slight drop, moving from second to third position despite robust sales. Sonic Strawberry Kiwi Distillate Cartridge (1g) entered the rankings at fourth place, while Cyberdew Distillate Cartridge (1g) debuted at fifth. Overall, March saw a reshuffling in rankings with notable sales improvements across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
