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Jul-2025
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Overview
Market Insights Snapshot
JoyStick's performance in the Vapor Pens category in New Jersey has seen some fluctuations over the months from April to July 2025. Starting at the 11th position in April, the brand experienced a decline in its ranking, reaching 22nd place by June. However, there was a partial recovery in July, moving up to 17th position. This indicates a potential rebound in consumer interest or strategic adjustments by the brand. The sales figures reflect this trend, with a notable dip from April to June, followed by an increase in July, suggesting that JoyStick might be regaining its foothold in the competitive Vapor Pens market.
It is important to note that JoyStick's absence from the top 30 brands in certain months could be a point of concern, as it implies a struggle to maintain a consistent presence in the upper echelons of the market. The volatility in their ranking highlights the competitive nature of the Vapor Pens category in New Jersey, and suggests that there may be opportunities for JoyStick to refine its strategies or enhance its product offerings to better capture consumer attention. While the brand's movement in rankings provides valuable insights, further analysis of market dynamics and consumer preferences would be necessary to fully understand the factors influencing these changes.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, JoyStick has experienced notable fluctuations in its rankings over the months from April to July 2025. Initially ranked 11th in April, JoyStick saw a decline to 15th in May and further dropped out of the top 20 in June, before recovering to 17th place in July. This volatility contrasts with competitors like Timeless, which maintained a relatively stable position, albeit with a downward trend from 10th to 19th over the same period. Meanwhile, Pyramid Pens showed a positive trajectory, improving from 19th in April to 16th in July, indicating a potential threat to JoyStick's market share. Additionally, &Shine and Jersey Smooth both demonstrated resilience, with Jersey Smooth consistently outperforming JoyStick in July. These dynamics suggest that while JoyStick faces challenges in maintaining a stable rank, there is potential for recovery and growth, particularly if it can capitalize on the fluctuations of its competitors.
Notable Products
In July 2025, the top-performing product for JoyStick was Tactical Tangie Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1613 units. Planet of the Grapes Distillate Cartridge (1g) followed closely in the second position, maintaining a strong presence after being the top product in May and June. Sonic Strawberry Kiwi Distillate Cartridge (1g) made a notable entry at third place, showcasing a new rise in popularity. 8-Bit Blast Distillate Cartridge (1g) slightly dropped to fourth place from its second-place position in June. Mega Melon Distillate Cartridge (1g) continued to hold a consistent presence in the top five, despite a gradual decline in rank since April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
