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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, JoyStick operated as a single-category brand in Vapor Pens with a 100.0% mix, posting a year-over-year decline of 42.23% alongside a month-over-month increase of 45.48%. Average price fell 34.14% year over year to $30.39, while category rank in Vapor Pens in New Jersey sat at 24, indicating mid-pack positioning as unit velocity likely rose with the steep MoM swing. The pattern implies a price-led volume recovery within a concentrated portfolio, where a full reliance on Vapor Pens concentrates risk even as short-term momentum improves.
The combination of a 34.14% YoY price compression and a 45.48% MoM sales rebound suggests repositioning toward value within Vapor Pens, trading margin for share while stabilizing throughput at rank 24 in New Jersey. With 100.0% of sales in a single category and a 42.23% YoY contraction, JoyStick’s current stance prioritizes tactical MoM gains over diversified insulation, implying that sustaining rank will depend on maintaining lower average prices and converting the pricing reset into repeat volume rather than expanding into adjacent categories.
Competitive Landscape
JoyStick sits at rank #24 in New Jersey Vapor Pens for May 2026, down 10 positions year over year from #14, while edging up 1 spot versus February 2026 when it was #25; the brand’s prior peak of #12 in April 2025 marks a 12-place gap from today that frames the slope of decline. In contrast, Legend advanced from #5 to #3 with a 63.1% YoY sales increase, and Rove surged from #16 to #5 alongside 158.0% YoY sales growth, whereas top-ranked Select held #1 despite a 13.9% YoY sales contraction. With JoyStick drifting 10 ranks YoY and only a 1-rank quarter-over-quarter lift, the trajectory implies share is being redistributed toward faster-rising mid-pack competitors, pressuring JoyStick to either regain velocity or cede a lower-tier position.
Notable Products
Fruit Frenzy Distillate Cartridge (1g) posted the largest move in May 2026 at +235% MoM, while Sonic Strawberry Kiwi Distillate Cartridge (1g) plunged -83% MoM into rank 8, indicating a sharp bifurcation in SKU momentum. Mega Melon Distillate Cartridge (1g) climbed to rank 2 on +207% MoM with approximately $34,351 in sales, whereas Planet of the Grapes Distillate Cartridge (1g) held rank 1 with +80% MoM. Eight of the top ten are Vapor Pens, and three SKUs recorded MoM gains above +175%, pointing to a concentrated bet on high-velocity flavors rather than a broad-based portfolio push.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
