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Nov-2025
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Overview
Market Insights Snapshot
JoyStick has shown a notable performance in the Vapor Pens category in New Jersey, consistently improving its ranking over the past few months. Starting from the 22nd position in August 2025, the brand has climbed to the 18th position by November 2025. This upward movement suggests an increasing consumer preference for JoyStick's offerings in this category, which is further underscored by a rise in sales from $327,993 in August to $356,308 in November. Such a trend indicates that JoyStick is gaining traction in the competitive Vapor Pens market in New Jersey, possibly due to strategic marketing efforts or product enhancements.
However, JoyStick's absence from the top 30 rankings in other states or categories could be a cause for concern. This lack of presence might suggest challenges in those markets or categories, whether due to stronger competition, less effective distribution channels, or differing consumer preferences. For stakeholders and potential investors, understanding the reasons behind this disparity could provide valuable insights into the brand's overall market strategy and areas for potential growth. While the brand's performance in New Jersey is promising, expanding its success across other regions and categories will be crucial for sustained growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, JoyStick has shown a promising upward trend in its rankings over the past few months. From August to November 2025, JoyStick improved its rank from 22nd to 18th, reflecting a strategic gain in market presence. This ascent is noteworthy when compared to competitors like Timeless, which fluctuated but ultimately remained at the 20th position in November, and Savvy, which dropped from 14th to 19th. Meanwhile, &Shine experienced a decline from 12th to 16th, indicating potential challenges in maintaining its market share. JoyStick's sales trajectory also mirrors this positive trend, with a notable increase from September to November, suggesting effective strategies in capturing consumer interest and potentially gaining from the sales declines of some competitors. This data highlights JoyStick's growing influence in the New Jersey Vapor Pens market, positioning it as a brand to watch in the coming months.
Notable Products
In November 2025, Mega Melon Distillate Cartridge (1g) maintained its top position in the Vapor Pens category, continuing its streak from September and October with impressive sales of 1283 units. Pixilated Peach Distillate Cartridge (1g) climbed to the second position, showing a significant jump from its previous absence in October, with sales reaching 1220 units. Tactical Tangie Distillate Cartridge (1g) secured the third spot, sustaining its presence in the top ranks with 1109 units sold. 8-Bit Blast Distillate Cartridge (1g) made its debut in the rankings at fourth place, with 1099 units sold, marking a strong entry. Cyberdew Distillate Cartridge (1g), which previously held higher ranks, fell to fifth place, showing a decline in sales to 999 units compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
