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Apr-2025
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Overview
Market Insights Snapshot
JoyStick has shown impressive performance in the Vapor Pens category in New Jersey over the first four months of 2025. Notably, the brand was not in the top 30 in January, but it entered the rankings at 18th place in February. This upward trajectory continued, with JoyStick climbing to 14th in March and further to 11th in April. These movements suggest a growing acceptance and popularity of JoyStick's products within the state, reflecting an effective strategy or a shift in consumer preferences towards their offerings.
While JoyStick's ascent in New Jersey is notable, the absence of rankings in other states or categories indicates areas where the brand is either not yet competitive or has not focused its efforts. The lack of presence in the top 30 in January could initially be seen as a challenge, but the subsequent rapid rise in ranks suggests a potential for expansion and increased market penetration. This pattern of growth in New Jersey might serve as a model for JoyStick as they consider strategies for broader market engagement across other states and categories.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, JoyStick has shown a remarkable upward trajectory in recent months. Starting off the year without a rank in January, JoyStick climbed to 18th in February, improved to 14th in March, and reached 11th by April. This upward movement indicates a strong growth in market presence and consumer preference. In contrast, The Clear experienced fluctuations, dropping from 13th in January to 16th in February, before recovering to 11th in March and settling at 13th in April. Meanwhile, Bloom showed a more stable performance, maintaining a close range between 12th and 15th throughout the months. Timeless and Rythm consistently held higher ranks, with Rythm maintaining a solid 9th position and Timeless consistently at 10th. JoyStick's rise in rank suggests a successful strategy in capturing market share, potentially at the expense of brands like The Clear and Bloom, and positions it as a growing contender against more established brands like Timeless and Rythm.
Notable Products
In April 2025, Mega Melon Distillate Cartridge (1g) emerged as the top-performing product for JoyStick, securing the number one rank with notable sales of 1334 units. Atomic Apple Distillate Cartridge (1g) followed closely in second place, while Cyberdew Distillate Cartridge (1g) claimed the third spot. Galactic Guava Distillate Cartridge (1g) improved its position from fifth in March to fourth in April, showing a significant increase in sales from 723 to 1127 units. Cosmic Candy Distillate Cartridge (1g), which was the top product in March, slipped to fifth in April. The rankings indicate a dynamic shift in consumer preferences, with Mega Melon and Atomic Apple gaining popularity over previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
