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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
JoyStick is stocked at 26 licensed dispensaries across New Jersey, with the deepest coverage in Hoboken, Belleville, Carlstadt, Clementon, and Dover. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, JoyStick operated as a single-category brand with Vapor Pens at 100.0% category mix, while year-over-year sales declined by 76.9% and month-over-month sales fell by 47.0%. The average price moved down 30.0% year-over-year to $27.79, with that price level underpinning a full concentration in Vapor Pens rather than a diversified basket across Edibles or Flower, and the brand held rank 50 in Vapor Pens within New Jersey. The pattern implies JoyStick is compressing both price and volume in a narrowed portfolio, and the 100.0% mix alongside a drop from both the prior month and prior year suggests capacity or distribution was pulled back rather than shifted across categories.
These shifts imply JoyStick is pursuing a price-accessible positioning in Vapor Pens, with a 30.0% year-over-year price reduction paired with a 76.9% sales decline indicating discounting is not yet converting to volume at current awareness or shelf coverage. Holding rank 50 in New Jersey Vapor Pens while the mix remains 100.0% and month-over-month sales are down 47.0% points to a need for channel concentration or subline pruning within Vapor Pens, because current price moves are not offsetting distribution or velocity losses.
Competitive Landscape
JoyStick stands at rank #50 in NJ Vapor Pens in July 2026, down 30 positions year over year from #20, and down 19 positions versus April 2026 when it was #31; compared with its peak of #12 in April 2025, the brand has shed 38 ranks while category leaders shifted less dramatically, as Select held #1 with a -8.9% sales YoY change and RYTHM advanced to #5 from #8 alongside a 43.9% sales YoY increase. Against this backdrop—where Fernway maintained #2 with +6.0% sales YoY and Legend stayed #3 with -5.0%—JoyStick’s double-stepback from #31 to #50 over the last three months and the 30-position YoY slide imply a loss of velocity in distribution or repeat, with share likely consolidating toward stable top-5 incumbents and faster risers.
Notable Products
Tactical Tangie Distillate Cartridge (1g) posted the steepest decline in July 2026 at -60.5% MoM while dropping to rank 5, as Mega Melon Distillate Cartridge (1g) fell -30.6% MoM but still held rank 1. Countering the retrenchment at the top, Plum Royale Distillate Cartridge (1g) surged 175.3% MoM to rank 4 and Sonic Strawberry Kiwi Distillate Cartridge (1g) jumped 130.8% MoM to rank 8, while Guava Glitch Distillate Cartridge (1g) slid -50.6% MoM at rank 2. Eight of the top ten are Vapor Pens SKUs concentrated in 1g distillate cartridges, and the mix of a 175.3% riser alongside three declines beyond -50% signals portfolio volatility with flavor-specific substitutions driving share rather than broad category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
