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Mar-2026
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Overview
Market Insights Snapshot
In the state of New Jersey, JoyStick has experienced a noticeable downward trend in the Vapor Pens category. Starting from a rank of 24 in December 2025, the brand maintained this position in January 2026 but saw a slight decline to rank 25 in February. By March, JoyStick had slipped to the 30th position, barely holding onto a spot in the top 30. This movement indicates a challenging competitive landscape in New Jersey, with JoyStick's sales figures reflecting this, as they decreased from $222,822 in December to $140,775 by March.
JoyStick's performance in New Jersey's Vapor Pens category suggests a need to reassess market strategies as the brand's ranking and sales have shown a steady decline over the months. While maintaining a position within the top 30 brands is commendable, the downward trajectory highlights potential areas for improvement or increased competition. The absence of JoyStick from higher ranks in other categories across states might suggest a focused but narrow presence in the market, or it could indicate opportunities for diversification to capture more market share. The overall trend in New Jersey should be carefully monitored to ensure JoyStick remains competitive in this key market.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, JoyStick has experienced notable fluctuations in its ranking, moving from 24th in December 2025 to 30th by March 2026. This decline in rank is contrasted by the performance of competitors such as Mule Extracts, which saw an improvement from being outside the top 20 to 23rd in February 2026, and ONYX (NJ), which improved from 38th to 29th over the same period. Meanwhile, Black Label Brand and the Essence have shown mixed results, with Black Label Brand dropping from 23rd to 31st and the Essence maintaining a relatively stable position around the 30th mark. These shifts indicate a dynamic market where JoyStick's sales have decreased from December 2025 to March 2026, suggesting a need for strategic adjustments to regain its competitive edge and improve its market position.
Notable Products
In March 2026, the top-performing product for JoyStick was the Tactical Tangie Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with notable sales of 714 units. The Sonic Strawberry Kiwi Distillate Cartridge (1g) followed closely in second place, showing an upward movement from its previous rank of third in December 2025. Player 1 Pineapple Distillate Cartridge (1g) dropped to third place from its peak position in February 2026. Plum Royale Distillate Cartridge (1g) maintained a consistent presence, ranking fourth, similar to its December 2025 position. Cyberdew Distillate Cartridge (1g) remained in the fifth spot, consistently holding this rank since January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
