JoyStick

Data Snapshot: Oct 06, 2025
JoyStick Cannabis Brand Logo
$100K+

Sep-2025

Sales

Decline

Trend

6-Month

11

Product Count

SKUs

JoyStick

Overview

Markets

JoyStick Locations

Product Trends

JoyStick Categories

JoyStick Sales

Market Insights Snapshot

JoyStick Historical Sales by Category

JoyStick's performance in the Vapor Pens category in New Jersey has shown some fluctuations over the months from June to September 2025. The brand maintained a steady rank at 18th place in June and July but saw a drop to 23rd place in both August and September. This shift in ranking suggests a competitive market environment where JoyStick faced challenges in maintaining its earlier position. Despite this, JoyStick's sales in July peaked at $414,879, indicating a strong performance during that period before declining in the subsequent months.

The decline in sales and ranking in August and September could be due to various market dynamics, including increased competition or shifts in consumer preferences within the Vapor Pens category. Notably, the absence of JoyStick from the top 30 brands in any other state or category during this period highlights the brand's concentrated presence and performance in New Jersey. This regional focus might be a strategic choice or a reflection of the brand's market penetration challenges in other areas. Understanding these trends can provide valuable insights for stakeholders looking to optimize JoyStick's market strategies.

Sep-2025 Rank
Vapor Pens
23
JoyStick

Competitive Landscape

In the competitive landscape of vapor pens in New Jersey, JoyStick has experienced notable fluctuations in its market position over the past few months. While JoyStick maintained a steady rank of 18th in June and July 2025, its position slipped to 23rd in both August and September. This decline in rank coincides with a decrease in sales from July to September, indicating potential challenges in maintaining consumer interest or facing stronger competition. Meanwhile, brands like Illicit / Illicit Gardens have shown more dynamic movements, peaking at 14th in August before dropping to 21st in September, suggesting volatility but also potential for rapid gains. Additionally, The Growfather has demonstrated a consistent upward trajectory, moving from 31st in June to 22nd by September, which may indicate a growing consumer preference. These shifts highlight the competitive pressures JoyStick faces in the New Jersey vapor pen market, emphasizing the need for strategic adjustments to regain and sustain higher rankings and sales.

JoyStick market ranking for NJ Vapor Pens

JoyStick

Notable Products

In September 2025, JoyStick's top-performing product was the Mega Melon Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales of $720. The Cyberdew Distillate Cartridge (1g) followed closely at the second position, experiencing a drop from its previous top rank in August. Pixilated Peach Distillate Cartridge (1g) made its debut in the rankings, securing the third spot. Tactical Tangie Distillate Cartridge (1g) saw a decline, moving from second place in August to fourth in September. Player 1 Pineapple Distillate Cartridge (1g) rounded out the top five, marking its first appearance in the rankings since June.

Product Rank
Category
Jun-2025
Jul-2025
Aug-2025
Sep-2025
Mega Melon Distillate Cartridge (1g)
Vapor Pens
3
5
>5
1
Cyberdew Distillate Cartridge (1g)
Vapor Pens
>5
>5
1
2
Pixilated Peach Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
3
Tactical Tangie Distillate Cartridge (1g)
Vapor Pens
>5
1
2
4
Player 1 Pineapple Distillate Cartridge (1g)
Vapor Pens
4
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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