Market Insights Snapshot
In the edible category, Washington has seen a consistent performance from June's Sweets & Savories. The brand has remained within the top 20 brands for the months of July through October 2023. Although there was a slight dip in the brand's ranking in September 2023, falling to the 18th position from its usual 17th, it made a commendable recovery in October, climbing back to the 16th position. This shows a notable resilience in maintaining its market presence amidst tough competition.
When it comes to sales, there has been a relatively stable trend for June's Sweets & Savories, with a slight drop in September. The brand kicked off July with sales of approximately 100k, which mildly increased in August. However, September witnessed a minor setback with sales falling below 95k. Despite this, the brand bounced back in October, with sales figures approximating those of July. This fluctuation in sales, while a point of concern, does not significantly tarnish the overall steady performance of the brand in the Washington market.
In the competitive landscape of the Edible category in Washington, June's Sweets & Savories has seen some fluctuation in its ranking over the period from July to October 2023. The brand started at rank 17 in July, maintained the same position in August, slipped to rank 18 in September, and then improved to rank 16 in October. This indicates a positive trend in the latter part of the period. Looking at the competition, Spot has consistently ranked above June's Sweets & Savories, but its rank has been decreasing, indicating a potential opportunity for June's. Mari's and Swell Edibles have consistently held higher ranks, suggesting they are significant competitors. Interestingly, Cosmic Candy was not in the top 20 in July but has since climbed the ranks to surpass June's in October. This suggests a highly competitive market where brand positions can change quickly.
In October 2023, the top-performing product from June's Sweets & Savories was the Sour Blue Raspberry Fruit Jellies 10-Pack (100mg), which maintained its number one ranking from previous months, with a notable sales figure of 1207 units. The Sweet Blood Orange Fruit Jellies 10-Pack (100mg THC, 2.7oz) rose in ranking from fourth in September to second place in October. The Sweet Strawberry Pineapple Fruit Jellies 10-Pack (100mg) held steady in third place. A new entrant to the top five was the CBD/THC 1:1 Sour Watermelon Fruit Jellies 10-Pack (100mg CBD, 100mg THC), which climbed to fourth place from its previous month's fifth-place ranking. The Sour Strawberry Lemonade Fruit Jellies 10-Pack (100mg) slipped from third in September to fifth in October.