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Sep-2025
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Overview
Market Insights Snapshot
Mari's performance in the Washington market, specifically within the Edible category, has demonstrated consistency in rank over the past few months, maintaining the 19th position from June through September 2025. This steadiness in ranking, despite a notable decline in sales from $108,427 in June to $90,051 in September, suggests that while the brand faces challenges in increasing its sales volume, it has managed to maintain its competitive position relative to other brands in the category. The consistent rank indicates a stable consumer base or effective brand loyalty strategies that keep Mari's within the top 20, even as the overall market dynamics fluctuate.
The absence of Mari's from the top 30 rankings in other states or categories could be seen as a limitation in its market penetration outside of Washington. This lack of presence in additional states or categories points to potential areas for growth or strategic expansion. For instance, exploring opportunities in states with burgeoning cannabis markets or diversifying into other product categories could provide avenues for Mari's to enhance its market footprint. The brand's current focus on maintaining its position in the Washington Edible category might be a strategic choice, but expanding its reach could be crucial for long-term growth and resilience against market shifts.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Mari's has faced significant challenges in maintaining its market position. Over the months from June to September 2025, Mari's consistently ranked 19th, with a slight dip to 20th in July, indicating a struggle to climb higher in the rankings. In contrast, Honu and Verdelux have shown more stability, consistently ranking 17th and 18th, respectively, with Verdelux even improving its position to 17th in September. This competitive pressure is reflected in Mari's declining sales, which dropped from $108,427 in June to $90,051 by September, while competitors like Honu and Verdelux maintained or improved their sales figures. The consistent presence of Cosmic Candy in the rankings, despite its fluctuations, further emphasizes the competitive intensity Mari's faces in this market.
Notable Products
In September 2025, Mari's top-performing product was the Sativa Peppermint Move Mints 20-Pack with sales reaching 1003 units, maintaining its number one spot after briefly dropping to second place in August. The Sativa Wintermint Move Mints 20-Pack climbed back to second place, having been fourth in July. Retire Wintermint Mints 20-Pack consistently held its position in the top three, ranking third in September. Sativa Move Mints 10-Pack remained steady in fourth place, showing a slight increase in sales compared to previous months. Indica Watermelon Retire Mints 20-Pack, despite being the top seller in August, fell to fifth place in September, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
