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Dec-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has maintained a consistent presence in the Edible category. Over the four-month period from September to December 2025, the brand's ranking fluctuated slightly, holding steady at 19th place in September and October, improving to 18th in November, and returning to 19th in December. This indicates a stable performance, with a slight uptick in November that suggests potential growth opportunities. The sales figures for December show a notable increase, reaching $110,874, which is a positive sign of demand during the holiday season. However, Mari's did not break into the top 30 in other categories or states, which could be seen as a limitation in their market reach.
While Mari's has shown resilience in the Washington Edible market, the absence of a ranking in other states or categories highlights a potential area for development. The brand's consistent ranking in Washington suggests a strong local presence, but the lack of visibility in other markets could indicate missed opportunities for expansion. This could be attributed to various factors, such as competition or market saturation. For stakeholders and potential investors, understanding these dynamics and exploring ways to leverage Mari's existing strengths in Washington could be key to driving future growth and diversification into other markets or product categories.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Mari's has shown a consistent presence, maintaining a rank of 19th in September, October, and December 2025, with a slight improvement to 18th in November. This stability in ranking is noteworthy, especially when considering the dynamic shifts among its competitors. For instance, Blaze Soda made a significant leap from being outside the top 20 in September to 18th by December, indicating a rapid increase in sales momentum. Meanwhile, Verdelux maintained a steady 17th position throughout the period, suggesting a consistent performance slightly above Mari's. Despite these competitive pressures, Mari's has managed to increase its sales from October to December, reflecting a positive growth trajectory. This suggests that while Mari's faces stiff competition, particularly from brands like Cosmic Candy and Happy Cabbage Farms, its strategies are effectively sustaining its market position and driving sales growth.
Notable Products
In December 2025, Mari's top-performing product was Sativa Peppermint Move Mints 20-Pack (100mg), consistently maintaining its first-place ranking from the previous months, with sales figures reaching 1022 units. Following closely, Sativa Wintermint Move Mints 20-Pack (100mg) held steady in the second position, showing a gradual sales increase over the months. Retire Wintermint Mints 20-Pack (100mg) remained in third place, demonstrating consistent performance similar to previous months. Indica Watermelon Retire Mints 20-Pack (100mg) retained its fourth position since October, with a notable sales increase in December. Sativa Move Mints 10-Pack (100mg) re-entered the rankings in fifth place, indicating a resurgence in popularity since its absence in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
