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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mari's operated as a single-category brand with Edible at 100.0% mix, posting a year-over-year decline of 19.5% alongside a month-over-month uptick of 1.8%. Average price contracted 3.8% YoY while category sales edged up MoM, and the brand held rank 20 in Edible within Washington. The pattern implies a price-led recalibration that lifted near-term sell-through without reversing the year-over-year volume/velocity gap, keeping positioning mid-pack at rank 20 despite a full-category focus.
The 100.0% Edible reliance concentrates execution risk, with a 19.5% YoY sales drop offset only partially by a 1.8% MoM gain, and the 3.8% YoY price decrease signals reliance on discounting rather than mix expansion. Sitting at rank 20 in Washington Edibles while prices fall suggests Mari's is competing on value rather than differentiated form-factor or potency tiers, implying the current strategy stabilizes share in the short run but caps upward mobility without product or channel breadth.
Competitive Landscape
Mari's is #20 in WA Edible in May 2026, down 2 positions year over year from #18 and off 1 rank from February 2026’s #19, while also sitting 4 spots below its peak of #16 from September 2024; in contrast, Wyld held #1 with a 25.9% YoY sales increase and Hot Sugar stayed #3 despite an 8.1% YoY sales decline, indicating that Mari’s relative slippage amid leaders holding or improving positions suggests a gradual loss of shelf priority unless share-accretive actions reverse the multi-quarter drift.
Notable Products
Sativa Wintermint Move Mints 20-Pack (100mg) posted the steepest decline at -181.3% month over month while holding rank 2, and Sativa Peppermint Move Mints 20-Pack (100mg) fell -55.8% yet stayed at rank 1; taken together with Indica Watermelon Retire Mints 20-Pack (100mg) at -15.8% in rank 7, the core Sativa and Indica mint lines are contracting even as they retain top positions. CBN/CBD/THC 1:1:1 Peppermint Pillow Mint 20-Pack (100mg CBN, 100mg CBD, 100mg THC) rose 42.5% yet is only at rank 5, and the Sativa Strawberry Move Mints 40-Pack (100mg) gained 12.4% in rank 4, while two top-10 entries have no prior-month comps and one SKU booked $10,160; this mix implies momentum is shifting toward differentiated ratio and larger-pack variants despite headline declines in legacy Move and Retire flavors. Four of the top ten are Sativa Move mints, and three are Retire mints, with declines concentrated in legacy flavors at -9.0% to -181.3% while growth sits in the 12.4% to 42.5% band for innovation SKUs; the concentration suggests portfolio weight remains in legacy lines even as near-term demand tilts toward functional or format innovation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
