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Aug-2024
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Overview
Market Insights Snapshot
Mari's has demonstrated consistent performance in the Edible category within Washington. The brand maintained a steady rank of 17th from May through August 2024. This stability in ranking indicates a solid presence in the market, although it also suggests a lack of upward mobility within the top tier. Despite the stable ranking, Mari's experienced a notable increase in sales over these months, with a particularly strong growth spurt in August. This trend highlights the brand's ability to capture and retain consumer interest, even if it hasn't yet broken into higher ranks.
Notably, Mari's did not appear in the top 30 brands in any other states or categories during this period, which can be seen as a limitation in their market reach. The absence from other rankings could indicate either a strategic focus on Washington or potential challenges in expanding their footprint. For those interested in Mari's broader market performance, this presents an area worth monitoring for future developments. The brand's consistent sales growth within Washington suggests that there could be untapped potential if they manage to replicate their success in other regions or categories.
Competitive Landscape
In the Washington Edible category, Mari's has maintained a consistent rank of 17th from May to August 2024. This stability in ranking contrasts with the fluctuating positions of competitors like Verdelux, which dropped from 11th to 15th, and The 4.20Bar, which fell from 12th to 16th over the same period. Despite not breaking into the top 15, Mari's has shown a positive sales trajectory, with a notable increase from $107,504 in May to $148,665 in August. This upward trend in sales, while competitors like Cosmic Candy and Swell Edibles remain lower in rank and sales, suggests a growing consumer preference for Mari's products. The consistent rank and increasing sales indicate a strong market presence and potential for future growth in the competitive landscape of Washington's Edible market.
Notable Products
In August 2024, the top-performing product for Mari's was Sativa Move Mints 10-Pack (100mg), maintaining its consistent rank of 1st place with sales of 1575 units. Indica Retire Wintermint Mints 20-Pack (100mg) held steady in the 2nd position, showing a notable increase in sales compared to previous months. Indica Retire Hot Cinnamon Mints 20-Pack (100mg) continued its streak at 3rd place, also experiencing a boost in sales. Sativa Wintermint Move Mints 20-Pack (100mg) remained in 4th place, with a slight increase in sales from July. Indica Retire Mints 10-Pack (100mg) re-entered the rankings at 5th place, showing a resurgence in sales after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
