Market Insights Snapshot
In the edible category, Mari's performance varied significantly across states. In Massachusetts, the brand's ranking slipped from 83 in July to 88 in September, and by October, it was no longer in the top 20 brands, indicating a decline in its market position. This drop in ranking was mirrored by a downward trend in monthly sales, which fell from 1,162 units in July to 230 units in September.
Conversely, in Washington, Mari's maintained a steady ranking of 14th in the edible category from July through October. This consistency in ranking is a positive indicator of the brand's stability in the Washington market. Interestingly, despite the stable ranking, there was a slight increase in sales from September to October, suggesting a potential growth in the brand's market share. It's worth noting that the specific sales figures for October are not provided, adding a layer of intrigue around the brand's performance during this period.
In the Washington edible cannabis market, Mari's has maintained a steady rank of 14th from July to October 2023, indicating a consistent performance. However, its competitors show varying trends. The 4.20Bar and Marmas have consistently ranked higher, with Marmas even experiencing a slight dip in October. Swell Edibles has consistently ranked just above Mari's, while June's Sweets & Savories has fluctuated in rank, indicating potential instability. In terms of sales, all competitors have shown higher sales than Mari's, with Marmas and The 4.20Bar leading the pack. This suggests that while Mari's is a steady player, there is room for growth and improvement in sales performance.
In October 2023, the top-performing product from Mari's was the 'Sativa Move Mints 10-Pack (100mg)', with an impressive sales figure of 2992 units. This product maintained its top rank from the previous months. The 'Indica Retire Mints 10-Pack (100mg)' secured the second spot, moving up from the third rank in August 2023. The third highest-selling product was the 'Indica Retire Wintermint Mints 20-Pack (100mg)', which dropped a rank from the previous month. Rounding out the top five were the 'Indica Retire Hot Cinnamon Mints 20-Pack (100mg)' and 'Sativa Hot Cinnamon Move Mints 20-Pack (100mg)', which were previously unranked in September 2023, indicating a significant increase in their popularity.