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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has shown a consistent presence in the Edible category, maintaining a rank within the top 20 brands from April to July 2025. Despite a slight dip in sales from May to June, where sales decreased from approximately $124,484 to $105,115, Mari's managed to sustain its position at rank 20 in June and July. This stability in ranking, despite fluctuations in sales, suggests a loyal customer base and possibly effective market strategies that keep the brand competitive within the state.
However, it is important to note that Mari's did not appear in the top 30 brands in other states or categories during these months, which could indicate areas for potential growth or necessary strategic adjustments. The absence of rankings in other markets may be a sign of limited reach or competition that is stronger in those regions. Understanding the dynamics of Mari's performance across different states and categories can provide insights into where the brand might focus its efforts to expand its market presence.
Competitive Landscape
In the Washington edible market, Mari's has maintained a consistent presence, although it has faced challenges in climbing the ranks. From April to July 2025, Mari's held the 19th and 20th positions, indicating a stable yet slightly declining trend as it slipped from 19th to 20th place by June. This contrasts with Verdelux, which consistently held the 18th position throughout the same period, suggesting a stronger foothold in the market. Meanwhile, Cosmic Candy showed a slight improvement, moving from 20th to 19th place by June, overtaking Mari's. Happy Cabbage Farms remained steady at 21st, while June's Sweets & Savories showed a notable improvement, climbing from 25th to 22nd by July. These dynamics suggest that while Mari's maintains a consistent sales volume, competitors are either solidifying their positions or showing upward mobility, which could impact Mari's future market share and necessitate strategic adjustments to regain a competitive edge.
Notable Products
In July 2025, Mari's top-performing product was Retire Wintermint Mints 20-Pack (100mg) in the Edible category, reclaiming its number one rank after dropping to third in June, with sales recorded at 868 units. Peppermint Move Mints 20-Pack (100mg) held steady in the second position for two consecutive months. Sativa Wintermint Move Mints 20-Pack (100mg) experienced a dip, moving from first in June to third in July. Indica Watermelon Retire Mints 20-Pack (100mg) maintained a consistent fourth place since April. Sativa Move Mints 10-Pack (100mg) saw the most significant drop, falling from first in June to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
