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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has maintained a consistent presence in the Edible category, holding steady at the 19th rank from August to October 2025. This stability in ranking suggests a solid foothold in the market, although it's noteworthy that the brand did not break into the top 18, indicating potential room for growth or increased competition within this category. Despite a slight dip in sales from July to September, there was a modest recovery in October, hinting at a possible turnaround or seasonal factors at play.
Interestingly, the data reveals that Mari's did not appear in the top 30 rankings for any other states or provinces during this period, which could be interpreted as a gap in their market penetration or a strategic focus on maintaining their position in Washington. This absence from other markets might be viewed as a missed opportunity or a deliberate choice to concentrate efforts where they are currently established. Such insights could be valuable for understanding their market strategy and potential areas for expansion or increased marketing efforts.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Mari's has shown a consistent presence, maintaining its rank at 19th place from August to October 2025, after a slight improvement from 20th in July. This stability is noteworthy, especially when compared to competitors like Sinners & Saints, which experienced a decline from 15th to 18th place over the same period, and Cosmic Candy, which dropped from 19th to 21st. Meanwhile, Verdelux has shown a steady climb, improving its rank from 18th to 17th. Despite facing challenges in sales, with a downward trend from July to September before a slight recovery in October, Mari's has managed to hold its ground in the rankings, indicating a resilient brand presence amidst fluctuating market dynamics.
Notable Products
In October 2025, the top-performing product for Mari's was Sativa Peppermint Move Mints 20-Pack (100mg), maintaining its first-place ranking from September with sales reaching 1007 units. Sativa Wintermint Move Mints 20-Pack (100mg) held steady in the second position, showing consistent performance over the months. Retire Wintermint Mints 20-Pack (100mg) improved to third place, up from fourth in September, demonstrating a recovery in sales figures. Indica Watermelon Retire Mints 20-Pack (100mg) dropped from the top spot in August to fourth in October, indicating a decline in consumer preference. The CBN/CBD/THC 1:1:1 Peppermint Pillow Mint 20-Pack (100mg CBN, 100mg CBD, 100mg THC) re-entered the rankings at fifth place, showing a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
