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Dec-2024
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Overview
Market Insights Snapshot
Mari's has shown a consistent performance in the Edible category within Washington over the last few months. Holding steady at the 17th rank from September to December 2024, the brand has maintained its position among the top contenders in this category. This stability suggests a solid customer base and effective market strategies that have helped Mari's retain its ranking despite the competitive landscape. The steady increase in sales figures over these months, with December sales peaking, indicates growing consumer interest and possibly successful promotional efforts or product innovations that resonate well with their audience.
However, Mari's presence outside of Washington in the Edible category is not as prominent, as the brand does not appear in the top 30 rankings in other states or provinces. This absence could be interpreted as a potential area for growth or a reflection of stronger competition in those regions. It raises questions about whether Mari's strategies are more tailored to the Washington market or if there are barriers to entry in other states that the brand is yet to overcome. Understanding the dynamics of these other markets could provide insights into how Mari's might expand its footprint beyond its current stronghold.
Competitive Landscape
In the Washington edible market, Mari's has maintained a consistent rank at 17th place from September to December 2024, indicating stable performance amidst a competitive landscape. Notably, Honu has shown a positive trajectory, climbing from 16th to 15th place, with a significant increase in sales, which could pose a competitive threat to Mari's if this trend continues. Meanwhile, Verdelux has experienced a decline, dropping from 14th to 16th place, suggesting a potential opportunity for Mari's to capture market share if they can capitalize on Verdelux's weakening position. Sinners & Saints and Cosmic Candy have remained stable in their rankings at 19th and 18th respectively, with modest sales increases, indicating a relatively steady competitive environment. Overall, while Mari's has maintained its position, the dynamic shifts among competitors highlight the importance of strategic marketing and product differentiation to enhance its market standing.
Notable Products
In December 2024, Sativa Move Mints 10-Pack (100mg) maintained its position as the top-performing product for Mari's, with sales reaching 1759 units, continuing its dominance from previous months. Indica Retire Mints 10-Pack (100mg) secured the second position, consistently climbing from third place in September 2024. Indica Watermelon Retire Mints 20-Pack (100mg) held steady at the third rank, having previously dropped from second in October. Indica Retire Hot Cinnamon Mints 20-Pack (100mg) remained in fourth place, showing stable performance since October. Sativa Wintermint Move Mints 20-Pack (100mg) rounded out the top five, consistently holding this position from November onwards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
