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Aug-2025
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Overview
Market Insights Snapshot
In the state of Washington, Mari's has shown a consistent presence in the Edible category, maintaining a steady ranking around the 19th and 20th positions from May to August 2025. Notably, there was a slight drop in sales from May to August, with sales peaking in May and then gradually decreasing over the summer months. This trend suggests a need for strategic adjustments to regain momentum and possibly improve their market position. The consistent ranking, despite the sales dip, indicates that while they are stable, there is room for growth, especially if they aim to climb higher in the rankings.
Interestingly, the data reveals that Mari's did not appear in the top 30 brands in any other states or categories, which could be seen as a limitation in their market reach or a focused strategy on the Washington Edible market. This absence highlights a potential area for expansion or diversification to capture a broader audience across different states and product categories. The lack of presence in additional markets could also suggest an opportunity for Mari's to explore new territories and categories, leveraging their existing brand recognition in Washington to drive growth elsewhere.
Competitive Landscape
In the Washington Edible market, Mari's has shown consistent performance, maintaining its position within the top 20 brands from May to August 2025. Despite a slight dip in sales from June to August, Mari's managed to regain its 19th rank in August after slipping to 20th in July. This indicates a resilient market presence amidst fluctuating sales figures. Notably, Honu consistently outperformed Mari's, holding a steady 16th to 17th rank with higher sales figures, suggesting a stronger brand loyalty or market strategy. Meanwhile, Verdelux maintained its 18th rank throughout the same period, closely trailing behind in sales compared to Honu but ahead of Mari's. Cosmic Candy showed a similar pattern to Mari's, with fluctuating ranks and sales, indicating a competitive landscape where small changes in strategy or consumer preference can significantly impact brand positioning. This dynamic environment underscores the importance for Mari's to innovate and adapt to maintain or improve its market standing.
Notable Products
In August 2025, the top-performing product for Mari's was the Sativa Peppermint Move Mints 20-Pack (100mg), which climbed to the number one spot with sales of 847 units. Following closely was the Indica Watermelon Retire Mints 20-Pack (100mg), which improved its rank from fourth in July to second in August. The Sativa Move Mints 10-Pack (100mg) secured the third position, maintaining its rank from June after a dip in July. The Sativa Wintermint Move Mints 20-Pack (100mg) consistently held the fourth position for two consecutive months. Retire Wintermint Mints 20-Pack (100mg) experienced a significant drop from first place in July to fifth in August, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
