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Jun-2024
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Overview
Market Insights Snapshot
In Massachusetts, Koko Gemz has shown a gradual improvement in the Edible category over the recent months. Although the brand was not ranked in the top 30 in March and April, it managed to secure the 63rd and 62nd positions in May and June, respectively. This upward movement, despite not breaking into the top 30, indicates a positive trend in consumer interest and market penetration. The sales figures for Koko Gemz in Massachusetts also reflect this trend, with a notable increase from May to June, suggesting that the brand is gaining traction in this state.
In contrast, Koko Gemz has maintained a consistent presence in the Edible category in Washington. The brand has held steady at the 21st position from May to June, showing stability in its market performance. This consistency is significant, as it indicates that Koko Gemz has a reliable customer base in Washington. The sales data further supports this, with figures remaining relatively stable and showing slight fluctuations over the past few months. This steadiness in ranking and sales suggests that Koko Gemz has established a strong foothold in Washington's Edible market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Koko Gemz has shown a consistent performance, maintaining its rank at 21 from April to June 2024. This stability is notable when compared to brands like Swell Edibles, which has held a steady 19th rank, and Binske, which has seen a decline, dropping to the 20th rank by June 2024. The sales figures for Koko Gemz have also shown resilience, with a slight increase from $54,051 in March to $56,648 in June. In contrast, June's Sweets & Savories has seen a more volatile performance, with sales fluctuating but ultimately increasing to $51,210 in June. Meanwhile, Hi-Burst has struggled to break into the top 20, indicating a more challenging market position. These insights suggest that while Koko Gemz is not leading the pack, its consistent ranking and stable sales indicate a solid foothold in the Washington edible market.
Notable Products
In June 2024, the top-performing product from Koko Gemz was Milk Chocolate Bite 10-Pack (100mg), maintaining its first-place ranking consistently from March through June, with sales reaching 1098 units. Cookies N' Cream Chocolate Bites 10-Pack (100mg) climbed to the second spot with notable sales of 1029 units, up from its third-place position in previous months. Mint Dark Chocolate 10-Pack (100mg) dropped to third place, reflecting a slight decrease in sales compared to May. The Peanut Butter Milk Chocolate Bar 10-Pack (100mg) held steady at fourth place, while Belgian Dark Chocolate Bites 20-Pack (100mg) remained in the fifth position. Overall, the rankings show a stable performance for most products, with Cookies N' Cream Chocolate Bites showing the most significant improvement.
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