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Nov-2025
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Overview
Market Insights Snapshot
Koko Gemz has shown a consistent presence in the Washington market within the Edible category over the past few months. Starting at rank 25 in August 2025, the brand experienced a slight decline, moving to rank 28 by November 2025. Despite this downward trend in rankings, the sales figures demonstrate resilience, with a noticeable dip in September followed by a rebound in October. This suggests that while Koko Gemz may be facing increased competition, it continues to maintain a stable customer base, as indicated by sales figures that hover around the $38,000 mark in recent months.
Interestingly, Koko Gemz's absence from the top 30 in other states or categories could be seen as both a challenge and an opportunity. The brand's focused presence in Washington's Edible market indicates a stronghold in that specific sector, yet it also highlights potential areas for expansion. The lack of ranking in other states might suggest that Koko Gemz has room to explore broader market opportunities, which could lead to improved overall brand performance if strategically leveraged. The data hints at a brand that is well-positioned in its current market but may benefit from diversification and expansion efforts.
Competitive Landscape
In the Washington edible market, Koko Gemz has been navigating a competitive landscape with notable shifts in its rank and sales performance. Over the period from August to November 2025, Koko Gemz experienced a slight decline in rank, moving from 25th to 28th, indicating increased competition. Despite this, Koko Gemz maintained relatively stable sales figures, suggesting resilience amidst market pressures. In contrast, Sinners & Saints saw a significant drop in rank from 15th to 27th, accompanied by a sharp decline in sales, which could indicate challenges in maintaining market share. Meanwhile, Goodiez Gummies consistently outperformed Koko Gemz, holding a higher rank and demonstrating robust sales growth, which may reflect a stronger brand appeal or product differentiation. Other competitors like Hi-Burst and Goodies remained relatively stable in the lower ranks, indicating a steady but less aggressive market presence. These dynamics highlight the importance for Koko Gemz to innovate and differentiate to climb the ranks and capture greater market share in Washington's competitive edible category.
Notable Products
In November 2025, the top-performing product from Koko Gemz was the Milk Chocolate Bite 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales of 806 units. The Milk Chocolate With Sea Salt Truffles Bites 10-Pack (100mg) held steady at the second position, consistent with its ranking since September. Cookies N' Cream Chocolate Bites 10-Pack (100mg) remained in third place, showing a slight increase in sales compared to previous months. The Mint Dark Chocolate 10-Pack (100mg) continued to rank fourth, whereas the Belgian Dark Chocolate Bites 20-Pack (100mg) consistently held the fifth position throughout these months. Overall, the rankings have shown remarkable stability, with no changes in product positions from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
