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Sep-2025
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Overview
Market Insights Snapshot
Koko Gemz has shown fluctuating performance in the edible category across different states, with notable movements in Washington. In Washington, the brand's ranking has seen a slight decline over the months, moving from 25th in June 2025 to 29th by September 2025. This drop in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining consumer interest or facing increased competition in the state. Despite this, Koko Gemz has managed to remain within the top 30 brands, which suggests a stable, albeit pressured, presence in the market. The consistent presence in the rankings points to a loyal customer base or effective distribution strategies that keep the brand relevant despite the competitive landscape.
Interestingly, Koko Gemz's performance in other states or categories is not highlighted in the top 30, which could imply either a strategic focus on specific markets like Washington or challenges in gaining traction elsewhere. The absence of ranking in other states might indicate areas where the brand could explore growth opportunities or refine its offerings to better compete. The data suggests that while Koko Gemz maintains a foothold in Washington, there is room for improvement and potential expansion into other markets to diversify its presence and reduce reliance on a single state. Observing these movements can provide insights into the brand's strategic decisions and market dynamics over time.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Koko Gemz has experienced notable fluctuations in its ranking over the past few months. From June to September 2025, Koko Gemz's rank shifted from 25th to 29th, indicating a slight decline in its competitive position. This trend is contrasted by brands like Hi-Burst, which maintained a relatively stable position, ranking 24th in June and 26th in September. Meanwhile, June's Sweets & Savories showed a volatile performance, peaking at 22nd in July before dropping to 30th by September. Despite these shifts, Koko Gemz's sales figures reveal a downward trend, aligning with the overall decline in rank, as sales decreased from July to September. This suggests that while Koko Gemz remains a competitive player, it faces challenges from both stable and fluctuating competitors, necessitating strategic adjustments to regain its footing in the Washington edibles market.
Notable Products
In September 2025, the top-performing product for Koko Gemz was Milk Chocolate With Sea Salt Truffles Bites 10-Pack (100mg), which rose to the first position from its consistent second place in the preceding months, with sales reaching 685 units. Milk Chocolate Bite 10-Pack (100mg), previously the top-ranked product, fell to second place, showing a decline in sales from 789 units in August to 646 units in September. Cookies N' Cream Chocolate Bites 10-Pack (100mg) maintained its third position for the second consecutive month, despite a decrease in sales. Mint Dark Chocolate 10-Pack (100mg) improved its rank from fifth in August to fourth in September, although sales continued to decline. Belgian Dark Chocolate Bites 20-Pack (100mg) rounded out the top five, experiencing a slight drop in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
