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Market Insights Snapshot
In May 2026, Koko Gemz operated as a single-category brand with Edible at 100.0% of mix, posting a year-over-year sales change of 10.1% and a month-over-month lift of 8.5%, while average price rose 8.6% YoY alongside a full-category concentration. Within Washington Edible, the brand sat at rank 27, tying the category-only focus to mid-tier placement; the combination of 10.1% YoY growth and 8.5% MoM momentum implies that May 2026 gains were driven more by in-category depth than portfolio breadth.
The maintenance of a 100.0% Edible share, paired with a rank of 27 in Washington, suggests positioning centered on targeted depth rather than diversification, with pricing power contributing via an 8.6% YoY average price increase against a 10.1% sales rise. Because the brand’s 24-month sales change is -16.2% while May 2026 posted +8.5% MoM, the pattern implies a tactical rebound relying on short-cycle execution in Edible that can stabilize share but limits cross-category defensibility if category demand rotates.
Competitive Landscape
Koko Gemz sits at rank #27 in WA Edible in May 2026, slipping 2 positions year over year from #25, and holding flat versus February 2026 at #27; despite a prior peak at #23 in July 2025, the brand has not recaptured that position. Competitive pressure is concentrated at the top: Wyld held #1 year over year with a 25.9% sales increase, while Hot Sugar remained #3 with an 8.1% sales decline, indicating that share is consolidating among leaders even as some top-5 peers contract. With a static 3‑month rank at #27 and a two-spot YoY decline from #25 to #27, the trajectory implies Koko Gemz is settling into the mid-to-lower tier unless a shift repositions it closer to its prior #23 peak.
Notable Products
Dark Chocolate Bites 10-Pack (100mg) posted an 83.6% month-over-month surge in May 2026 and climbed into rank 6, while Milk Chocolate With Sea Salt Truffles Bites 10-Pack (100mg) fell 14.6% and slid to rank 4. Milk Chocolate Bite 10-Pack (100mg) grew 16.8% to hold rank 1, and Mint Dark Chocolate 10-Pack (100mg) added 4.6% at rank 2, indicating gains are concentrated at the very top even as mid-tier chocolate variants diverge. Eight of the top ten are Edible chocolate bites or bars, and Cookies N' Cream Chocolate Bites 10-Pack (100mg) eased 2.9% at rank 3 while Belgian Dark Chocolate Bites 20-Pack (100mg) edged up 4.3% at rank 7, suggesting category breadth remains but demand is pivoting toward darker profiles. The mix implies Koko Gemz is tilting toward premium dark chocolate formats, with momentum consolidating in a few SKUs that can anchor pricing power and justify hero-line investment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
