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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Happy Cabbage Farms concentrated 75.22% share in Edible with a 1.89% month-over-month uptick but a 31.66% year-over-year decline, while Concentrates dropped to 16.35% share with a 39.77% MoM fall and a 52.13% YoY contraction; this split pushed Vapor Pens to 4.75% share after a 37.85% MoM decline and a 32.53% YoY decrease. Smaller lines moved sharply: Pre-Roll fell 44.76% MoM to 1.89% share, Beverage slid 2.85% MoM and 26.63% YoY to 1.75% share, and Flower collapsed 97.74% MoM and 95.87% YoY to 0.04% share. With average price down 34.71% YoY to $9.05 and overall brand sales down 35.30% YoY, the pattern implies deliberate skew toward lower-priced Edible volume to stabilize near-term mix despite rapid retrenchment in inhalables.
The mix shift now anchors the brand’s positioning in Oregon Edible at rank 7 while de-emphasizing Concentrates after a 39.77% MoM and 52.13% YoY pullback and sidelining Vapor Pens with a 37.85% MoM and 32.53% YoY decline; this narrows the competitive frame to value-oriented Edible segments where a 1.89% MoM gain can offset volatility elsewhere. Given Edible’s 75.22% share alongside a 31.66% YoY contraction and the brand’s 3.61% 24‑month sales lift, the implication is a pivot to defend Edible rank through price elasticity rather than breadth, trading category diversification for depth in a single lane.
Competitive Landscape
Happy Cabbage Farms sits at rank #7 in OR Edible for May 2026 with a year-over-year rank change of 0 positions, holding #7 across February 2026 to May 2026 while the category leaders shifted by both ranks and percentages around it; for instance, Good Tide climbed from #5 to #4 alongside a 3.75% sales change, whereas Mule Extracts slipped from #4 to #5 with a -16.98% sales change, and Wyld held #1 despite a -3.16% sales change while Gron / Grön remained #2 with a -0.67% sales change; this flat rank at #7, matching its peak rank of #7 in May 2026, implies the brand is anchored in the second tier and will likely need either a multi-point rank gain or double-digit percentage growth to break into the top 5 as competitors trade places with low single-digit and double-digit swings.
Notable Products
The steepest decline came from Blox - Indica Marionberry Solventless Ice Hash Gummy (100mg), down 13.98% and sitting at rank 7, while Blox - CBD/THC 1:1 Strawberry Serenity Solventless Rosin Gummies 10-Pack (100mg CBD, 100mg THC) slipped 10.72% at rank 6; in contrast, Blox - Green Apple Solventless Hash Gummy (100mg) climbed 25.54% to rank 1 with approximately $29,595 in May 2026. Five of the top ten slots carried negative or near-flat MoM moves including -9.97% at rank 5 and -0.07% at rank 10, yet rank positions 1 through 4 remained concentrated in Edibles with mixed performance, implying share consolidation at the top despite softness in the mid-pack. The SKU stack is heavily concentrated in Edibles (all ten positions) with two wellness-leaning 1:1 formulations inside the top six and divergent momentum between flavor-led and function-led variants, which implies a portfolio tilting toward a few hero flavors while secondary SKUs absorb the volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
