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Jun-2024
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Overview
Market Insights Snapshot
Happy Cabbage Farms has shown varying performance across different product categories in Oregon. In the Concentrates category, the brand has experienced some fluctuations in its ranking, moving from 23rd in March to 20th in April, then improving to 18th in May, before dropping back to 23rd in June. This indicates a somewhat unstable position in the market. However, in the Edible category, Happy Cabbage Farms has maintained a relatively stable and strong performance, consistently ranking around the 7th and 8th positions throughout the months analyzed. This stability in the Edible category suggests a solid foothold and consistent consumer preference for their edible products.
On the other hand, the Vapor Pens category has not been as favorable for Happy Cabbage Farms. The brand did not manage to break into the top 30 rankings in this category, with its best position being 43rd in April. This consistent lower ranking indicates that the brand is struggling to gain significant market share in the Vapor Pens category. The sales data supports this observation, showing a downward trend from March to June. Overall, while Happy Cabbage Farms has demonstrated strength in some categories, there are clear opportunities for growth and improvement, particularly in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Happy Cabbage Farms has maintained a relatively stable position, consistently ranking 7th or 8th from March to June 2024. Notably, Smokiez Edibles has held a strong 5th place throughout this period, indicating a higher and more stable sales trajectory. Meanwhile, Good Tide has also shown robust performance, consistently ranking 6th with a noticeable sales increase in June. In contrast, Hapy Kitchen and Private Stash have fluctuated slightly but remain behind Happy Cabbage Farms in terms of rank. These dynamics suggest that while Happy Cabbage Farms is holding its ground, there is significant competition from brands like Smokiez Edibles and Good Tide, which could influence future sales and market positioning. For a deeper understanding of these trends and to strategize effectively, more advanced data insights are recommended.
Notable Products
In June 2024, the top-performing product from Happy Cabbage Farms was Blox - Green Apple Solventless Hash Gummy (100mg), maintaining its number one ranking for four consecutive months with notable sales of $4,990. The Blox - Midnight Melons High Dose Gummy (100mg) secured the second position, slightly improving from its fifth rank in April 2024. The Blox - Cherry Limeade Solventless Rosin Gummy (100mg) consistently held the third spot, reflecting stable performance over the months. The Blox - Indica Marionberry Solventless Ice Hash Single Gummies (100mg) remained steady at fourth place since March 2024. A new entry, the Blox - Tropical Smoothie Solventless Hash Gummy (100mg), debuted at the fifth position in June 2024.
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