Jul-2025
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Overview
Market Insights Snapshot
Happy Cabbage Farms has shown varied performance across different categories and states, indicating a dynamic market presence. In New York, the brand's position in the Concentrates category experienced a slight decline from April to July 2025, moving from rank 10 to 15. Despite this drop, the sales figures in June 2025 were notably higher compared to other months, suggesting a temporary spike in consumer interest. Meanwhile, in the Edible category, the brand's ranking fell from 16 to 25 over the same period, which could be a point of concern for maintaining market share in this competitive segment. The absence of a top 30 ranking in the Vapor Pens category suggests that Happy Cabbage Farms might need to reevaluate its strategy in this product line within New York.
In Oregon, Happy Cabbage Farms maintained a stable performance in the Edible category, consistently holding the 7th rank from April to July 2025, which underscores a solid consumer base and effective brand positioning. However, the brand's performance in the Concentrates category saw minor fluctuations, with a slight improvement from rank 25 in April to 23 in July, indicating potential growth opportunities. Conversely, the Vapor Pens category in Oregon did not see the brand making it into the top 30 rankings, which might suggest a need for strategic adjustments or product innovation to capture more market share. In Washington, the brand's steady 21st rank in the Edible category throughout the months highlights a consistent performance, though there might be room for growth to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Happy Cabbage Farms has maintained a consistent rank of 7th place from April to July 2025. This stability is noteworthy, especially when compared to competitors like Smokiez Edibles, which held a slightly higher rank of 5th in May but experienced a decline in sales by July. Meanwhile, Mule Extracts showed a slight drop in rank from 4th to 5th by July, indicating a potential opportunity for Happy Cabbage Farms to climb higher if they capitalize on this shift. Additionally, Private Stash and Botz have shown improvements in their rankings, yet remain below Happy Cabbage Farms, suggesting that while the competition is dynamic, Happy Cabbage Farms has successfully maintained its position amidst fluctuating sales trends in the market.
Notable Products
In July 2025, the top-performing product for Happy Cabbage Farms was Blox - Midnight Melons Hash Rosin Gummies 10-Pack (100mg), maintaining its first-place rank from June with sales of 4667 units. Following closely, Blox - Green Apple Solventless Hash Gummy (100mg) secured the second rank, consistent with its position from the previous month. Tropical Smoothie Solventless Rosin Gummies 10-Pack (100mg) held steady in third place for three consecutive months, showing stable sales performance. Blox - Cherry Limeade Solventless Rosin Gummy (100mg) remained in fourth place, indicating a slight decline from its higher ranks in April and May. Notably, Blox - Indica Marionberry Solventless Ice Hash Gummy (100mg) emerged in the rankings at fifth place, marking its entry into the top five products for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.