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Aug-2025
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Overview
Market Insights Snapshot
Happy Cabbage Farms has shown varied performance across different states and product categories over recent months. In New York, the brand's performance in the Concentrates category saw a decline, moving from the 11th position in May to the 20th in August. This drop in ranking coincides with a decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, in the Edible category in New York, Happy Cabbage Farms also experienced a downward trend, dropping from 20th to 38th place by August. This indicates a significant fall out of the top 30, which could be concerning for the brand's presence in the state.
In contrast, Oregon has been a more stable market for Happy Cabbage Farms, particularly in the Edible category where the brand maintained a consistent 7th place ranking from May through August. This stability in ranking is mirrored by relatively stable sales figures, suggesting a strong foothold in this category. However, their performance in the Vapor Pens category in Oregon has not been as robust, with rankings slipping from 57th to 66th, indicating challenges in expanding their share in this segment. In Washington, the brand's position in the Edible category remained steady at 21st place, showcasing a consistent but not leading presence in the market.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Happy Cabbage Farms consistently maintained its position at rank 7 from May to August 2025. Despite steady sales figures, the brand faces stiff competition from brands like Mule Extracts and Smokiez Edibles, which consistently ranked higher at positions 4 and 5-6, respectively. Notably, Mule Extracts outperformed Happy Cabbage Farms with significantly higher sales, indicating a strong consumer preference. Meanwhile, Private Stash and Hapy Kitchen trailed behind, with ranks of 8 and 9-11, respectively, suggesting that Happy Cabbage Farms successfully holds its ground against these brands. The consistent ranking and sales figures of Happy Cabbage Farms highlight its stable market presence, but the brand may need to innovate or enhance its offerings to climb higher in this competitive market.
Notable Products
In August 2025, the top-performing product for Happy Cabbage Farms was Blox - Green Apple Solventless Hash Gummy (100mg), which reclaimed its first-place ranking after dropping to second in June and July. Blox - Midnight Melons Hash Rosin Gummies 10-Pack (100mg) held the second position, a slight drop from its top ranking in the previous two months. Blox - Cherry Limeade Solventless Rosin Gummy (100mg) maintained a consistent third-place ranking, while Tropical Smoothie Solventless Rosin Gummies 10-Pack (100mg) remained fourth. Notably, Blox - Mango Solventless Hash Gummy (100mg) entered the rankings for the first time, debuting in fifth place with sales of 2658.0. These shifts indicate a dynamic market where consumer preferences are subtly shifting among the top edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
