Oct-2024
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Overview
Market Insights Snapshot
Junk has maintained a consistent presence in the Edible category within Oregon, holding steady at the 16th position from August through October 2024. This stability suggests a firm foothold in a competitive market, although it is worth noting that the brand did experience a slight decline in sales from July to August. Despite this dip, Junk's ability to maintain its rank indicates a loyal customer base and effective market strategies that keep them within the top 20. However, their absence from the top 30 in other states could either suggest untapped potential or challenges in expanding beyond their current stronghold.
In terms of category performance, Junk's focus on edibles seems to be a strategic choice that aligns with consumer preferences in Oregon. The brand's consistent ranking in this category underscores its relevance and appeal, though the lack of movement upwards could hint at the need for innovation or marketing efforts to climb higher. The absence of Junk in the top 30 rankings in other states and categories could be viewed as a missed opportunity for growth or a deliberate focus on their strongest market. These insights suggest areas for potential expansion or reinforcement in their current strategies.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Junk has maintained a consistent rank of 16th from August to October 2024, showing a slight improvement from its 15th position in July. This stability in ranking suggests that Junk has managed to hold its ground amidst fluctuating sales figures, unlike Chalice Farms, which experienced a decline from 13th to 17th place over the same period. Meanwhile, beaucoup has consistently outperformed Junk, holding the 13th position throughout these months, indicating a stronger market presence. Additionally, Feel Goods has shown a positive trend, moving up to 15th place by October, which could pose a potential threat to Junk's position if the trend continues. Junk's sales figures have remained relatively stable, contrasting with the more volatile sales of its competitors, suggesting a loyal customer base that could be leveraged for future growth.
Notable Products
In October 2024, Junk's top-performing product was the THC:CBN 2:1 Dreamboat Functional Magic Gummy 10-Pack, maintaining its top rank consistently from July through October, with sales reaching 1700 units. The CBD:THC 1:1 Field Trip Functional Magic Gummies 10-Pack also held a steady second rank throughout these months, with October sales slightly declining to 1155 units. Tiger Blood Gummies 10-Pack consistently retained the third position, showing an increase in sales to 977 units in October. Sleepy Dreamboat Gummies 10-Pack maintained its fourth rank since August, with a gradual increase in sales to 118 units in October. Notably, the CBD:THC 3:2 Dynamites Sour Orange, which was ranked fourth in July, did not rank in October, indicating a shift in consumer preferences or stock availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.