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Jun-2024
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Overview
Market Insights Snapshot
Junk has shown a consistent presence in the Edible category in Oregon over the past few months. Despite a slight dip in rankings from 13th in April 2024 to 17th in June 2024, the brand has maintained a position within the top 20. This indicates a relatively stable performance, although there is a noticeable decline in sales from $78,180 in April to $58,667 in June. The ability to stay within the top 20 despite fluctuating sales suggests that Junk has a loyal customer base, but it may need to address the reasons behind the sales decline to improve its standing further.
It's also worth noting that Junk did not appear in the top 30 brands in any other state or category during this period. This absence could be seen as a missed opportunity for expansion or a focus on consolidating its presence in Oregon. For stakeholders, understanding the dynamics of Junk's performance in Oregon could provide insights into potential strategies for growth in other markets. The brand's consistent ranking in Oregon's Edible category highlights its niche strength, but diversifying its presence could be key to achieving broader market success.
Competitive Landscape
In the Oregon edible cannabis market, Junk has experienced notable fluctuations in its rank and sales over the past few months. Starting from March 2024, Junk held the 16th rank, improved to 13th in April, but then dropped back to 16th in May and further to 17th in June. This indicates a volatile position within the top 20 brands. In comparison, Concrete Jungle consistently hovered around the 18th to 20th ranks, showing a more stable but lower performance. Tasty's (OR) also displayed variability, peaking at 14th in May but dropping to 19th by June. Interestingly, Fire Dept. Cannabis improved its rank from 20th in March to 16th in June, suggesting a positive trend. Meanwhile, Feel Goods showed significant improvement, moving from 21st in March to 15th in June. These dynamics suggest that while Junk has maintained a presence in the competitive landscape, its fluctuating rank indicates a need for strategic adjustments to stabilize and potentially improve its market position.
Notable Products
In June 2024, the top-performing product for Junk was THC:CBN 2:1 Dreamboat Functional Magic Gummy 10-Pack (100mg THC, 50mg CBN) in the Edible category, maintaining its first-place ranking for four consecutive months with sales of 1,755 units. The second spot was secured by CBD:THC 1:1 Field Trip Functional Magic Gummies 10-Pack (100mg CBD, 100mg THC), which consistently held the second or third rank over the past months, though its sales saw a dip to 1,001 units. Tiger Blood Gummies 10-Pack (100mg) remained in third place, showing a steady decline in sales. Sleepy Dreamboat Gummies 10-Pack (100mg) continued to hold the fourth position with a slight increase in sales. New to the top five in June was CBD:THC 3:2 Dynamites Sour Orange (20mg CBD, 15mg THC), which re-entered the rankings at fifth place after not being ranked in April and May.
Top Selling Cannabis Brands
