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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Just Seltzers remained entirely concentrated in Beverage at 100.0% category share while the brand’s Beverage sales grew 105.76% year over year and declined 12.45% month over month; the average price fell 2.53% YoY alongside a single-category footprint that limits cross-category dilution. With Beverage as both the top category and sole contributor, and ON as the top market, the pattern is a high-growth YoY surge paired with a MoM pullback that implies rapid velocity gains are still anchored to a single format, making month-to-month swings more exposed to seasonal or promotional timing.
Positionally, a 100.0% reliance on Beverage with a rank of 12 in Beverage in Alberta and a 2.53% YoY price decrease suggests the brand is trading marginal price for share expansion while lacking category diversification; the 105.76% YoY lift versus a 12.45% MoM dip indicates momentum is being built in longer-cycle channels while short-term demand is volatile. This mix implies the next share gains will likely come from deepening Beverage penetration in priority provinces like ON and improving rank from 12 via pack-size and flavor assortment rather than moving into adjacent categories, because the current pricing and single-category exposure concentrate both upside and risk.
Competitive Landscape
Just Seltzers is ranked #15 in ON Beverage in September 2026, improving 7 positions from #22 year over year and edging up 2 spots from #17 in June 2026; this new peak rank of #15 in September 2026 coincides with category leaders shifting, as Versus climbed from #2 to #1 while XMG slipped from #1 to #2 with a -20.5% YoY sales change versus Versus at +9.7%. Compared with mid-tier movers, Mary Jones advanced from #8 to #5 on +53.6% YoY while Ray's Lemonade held #4 with +20.4% YoY, indicating that Just Seltzers’ 7-rank YoY climb alongside a 2-rank gain over the last three months positions it within striking distance of the top-12 cohort if it sustains momentum against both rising and sliding incumbents.
Notable Products
Cherry Pineapple Seltzer (10mg THC, 12oz, 355ml) posted the steepest decline in September 2026 at -25.4% MoM while sliding to rank 5, and Grape Apple Seltzer (10mg) fell -12.2% at rank 6, indicating demand is rotating away from certain 10mg SKUs. In contrast, Lite - CBG/THC 2:1 Wildberry Punch Seltzer (5mg CBG, 2.5mg THC, 355ml, 12oz) jumped +49.2% MoM to rank 1 with $27,557 in sales, while Lite- CBG/THC 2:1 Blackberry Lime Seltzer (5mg CBG, 2.5mg THC, 12oz, 355ml) dropped -23.1% at rank 2, so the mix within Lite variants is diverging. With all top-six items in Beverage and three of the top five being 10mg SKUs that declined by -20.0% to -25.4%, the pattern implies a shift toward lower-dose, functional CBG/THC formats as the growth engine over standard 10mg flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
