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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Just Seltzers operated as a single-category play in Beverage with 100.0% mix, pairing a 455.72% year-over-year surge with a 26.66% month-over-month lift, while average price fell 4.99% to $5.10. The brand’s top market was ON and its category context placed it at rank 12 in Beverage in Alberta, a combination that indicates volume-led expansion outweighing price compression and that the current all-in Beverage focus is amplifying scale faster than category diversification would at this stage.
The pairing of a 26.66% month-over-month gain with a 455.72% year-over-year increase, against a 4.99% price decline, implies elastic, promotion-responsive demand that is converting to share accretion rather than ticket growth. With 100.0% of sales in Beverage and a rank of 12 in Alberta, the pattern suggests the brand’s positioning is anchored in accessible price points to accelerate trial and repeats, and that maintaining price discipline while selectively layering premium variants could lift rank without eroding the volume engine built in July 2026.
Competitive Landscape
Just Seltzers is #15 in ON Beverage in July 2026, improving 15 positions from #30 year over year, and edging up 2 ranks from #17 in April 2026; this matches its peak at #15 in July 2026 while the category leader Versus advanced from #3 to #1 with +18.09% YoY sales and XMG slipped from #1 to #2 alongside a -37.17% YoY sales decline, indicating share is rotating toward movers while incumbents retrench—thus, the upward rank trajectory for Just Seltzers implies it is gaining relative distribution or velocity faster than mid-pack peers despite top-tier volatility.
Notable Products
Strawberry Watermelon Seltzer (10mg THC, 355ml) posted the standout move in July 2026 with a +111.2% month-over-month surge and climbed to rank 2, while Lite - CBG/THC 2:1 Wildberry Punch Seltzer (5mg CBG, 2.5mg THC, 355ml, 12oz) grew +31.5% and held rank 1. Lite- CBG/THC 2:1 Blackberry Lime Seltzer (5mg CBG, 2.5mg THC, 12oz, 355ml) slipped -2.1% yet stayed at rank 3, and Peach Mango Seltzer (10mg THC, 12oz, 355ml) advanced +12.0% at rank 4. With all top-6 placements in Beverage and one SKU generating $29,853, the mix tilts toward flavor-forward 10mg THC entries accelerating faster than the lighter CBG/THC 2:1 line, implying a pivot toward higher-dose fruit flavors as the volume engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
