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Apr-2025
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Overview
Market Insights Snapshot
The performance of Kaleido Smokes in the Pre-Roll category has shown interesting trends across different states. In Illinois, the brand started the year 2025 with a rank of 25 in January, but it slipped out of the top 30 in February. However, it managed a comeback in March, securing the 27th position, which it maintained through April. This fluctuation in rankings highlights a volatile presence in the Illinois market, suggesting that while Kaleido Smokes has potential, it faces stiff competition and may need to strategize to maintain a stable position. The sales figures reflect this volatility, with a noticeable dip in February but a recovery in March and April, indicating some resilience in their market strategy.
While the data for other states or provinces is not provided, the absence of Kaleido Smokes in the top 30 rankings in markets other than Illinois could be seen as a missed opportunity or a potential area for growth. The brand's ability to rebound in Illinois after a dip suggests that with the right adjustments, it could also make a mark in other regions. The Pre-Roll category remains competitive, and maintaining or improving rankings requires consistent effort in product differentiation and marketing strategies. The trends seen in Illinois could serve as a valuable case study for the brand's expansion strategy in other states or provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Kaleido Smokes has experienced fluctuating rankings over the first four months of 2025. Notably, Kaleido Smokes dropped to a rank of 37 in February, indicating a significant dip in market presence, before recovering to a more stable position at rank 27 by March and April. This volatility contrasts with brands like Kaviar, which maintained a relatively consistent performance, improving from rank 28 in February to 25 in April. Meanwhile, Moon Walkers saw a decline from rank 20 in February to 28 in April, suggesting potential challenges in sustaining their earlier momentum. Galaxy also displayed variability, peaking at rank 22 in February before settling at 26 in April. These dynamics highlight a competitive environment where Kaleido Smokes must navigate both internal challenges and external pressures from competitors to maintain and improve its market position.
Notable Products
In April 2025, the top-performing product for Kaleido Smokes was the Wild Ghost Berry Liquid Diamond Infused Pre-Roll 5-Pack, which climbed to the first position with sales of 1332 units. Jungle Hooch Infused Pre-Roll maintained its second-place ranking, while Indigo Outlaw Infused Pre-Roll, previously the top product, fell to third place. Tropical Skunk Party Infused Pre-Roll remained consistently in fourth position. Notably, Wild Ghost Berry's ascent to the top spot marks a significant improvement from its consistent third-place standing in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
