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Mar-2025
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Overview
Market Insights Snapshot
Kaleido Smokes has shown varied performance across different states and categories, with notable shifts in its rankings. In the Illinois market, the brand maintained a consistent presence in the Pre-Roll category, ranking 24th in both December 2024 and January 2025. However, February 2025 saw a dip, with the brand falling out of the top 30, only to recover slightly to the 27th position by March 2025. This fluctuation highlights a challenging period for Kaleido Smokes in Illinois, suggesting either increased competition or internal challenges that need addressing to regain their footing in the market.
While the Illinois market presents a mixed picture, it's important to note that Kaleido Smokes was not in the top 30 in February, which could be seen as a setback. The recovery in March, however, indicates potential resilience and adaptability. The sales figures reflect these movements, with a notable decline from December to February, followed by a rebound in March. This pattern of decline and recovery suggests that while there may be underlying challenges, there are also opportunities for Kaleido Smokes to improve its market position by capitalizing on their recovery momentum and addressing any operational or strategic gaps.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Kaleido Smokes has experienced notable fluctuations in its market position, reflecting broader trends among its competitors. As of March 2025, Kaleido Smokes ranks 27th, showing a recovery from its dip to 35th in February 2025. This fluctuation aligns with the performance of other brands such as Kaviar, which also saw a dip in rank, moving from 22nd in December 2024 to 25th in March 2025. Meanwhile, Galaxy and Paul Bunyan have demonstrated more volatility, with Galaxy dropping to 29th in March 2025 after briefly climbing to 22nd in February 2025, and Paul Bunyan falling to 28th after a peak at 19th in January 2025. Lula's has maintained a more stable trajectory, consistently hovering around the mid-20s. These dynamics suggest that while Kaleido Smokes is facing stiff competition, particularly from brands like Paul Bunyan and Lula's, its ability to rebound in rank indicates resilience and potential for growth in the coming months.
Notable Products
In March 2025, the top-performing product for Kaleido Smokes was the Indigo Outlaw Infused Pre-Roll 5-Pack (2.5g), maintaining its first-place rank from previous months with sales of 1421 units. Jungle Hooch Infused Pre-Roll 5-Pack (2.5g) held steady in the second position, showing a slight decrease in sales compared to February. Wild Ghost Berry Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) consistently ranked third, while Tropical Skunk Party Infused Pre-Roll 5-Pack (2.5g) remained in fourth place. Notably, the rankings for these products have remained unchanged since December 2024, indicating a stable preference pattern among consumers. Despite some fluctuations in sales figures, the overall ranking consistency suggests a loyal customer base for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
