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Jul-2025
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Overview
Market Insights Snapshot
Kaleido Smokes has shown a dynamic performance across different categories and states, with varying rankings that highlight both opportunities and challenges. In the Illinois market, the brand has consistently appeared in the Pre-Roll category rankings, although it experienced a dip in May 2025, falling out of the top 30. This temporary decline was followed by a rebound, as Kaleido Smokes climbed back to 26th place in June and maintained a similar position in July. Such fluctuations suggest a competitive landscape, where maintaining a stable market presence can be challenging. Despite the ranking volatility, the brand's sales figures show a general upward trend from May to July, indicating a recovery and potential growth in consumer demand.
While Kaleido Smokes has managed to stay within the top 30 in the Illinois Pre-Roll category for most months, the absence of a ranking in May serves as a reminder of the intense competition in this sector. The brand's ability to recuperate and improve its standing by June demonstrates resilience and adaptability. However, the lack of presence in other states or categories may suggest areas for potential expansion or a need to strengthen market strategies in those regions. The performance in Illinois could serve as a benchmark, offering insights into consumer preferences and market dynamics that could be leveraged for growth in other markets. Overall, Kaleido Smokes' journey in the Illinois Pre-Roll market underscores the importance of strategic agility in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of the Illinois Pre-Roll category, Kaleido Smokes has experienced fluctuating rankings over the months from April to July 2025, indicating a dynamic market presence. While Kaleido Smokes ranked 23rd in April, it saw a dip to 32nd in May, before recovering to 26th in June and settling at 28th in July. This volatility is contrasted by competitors like Lula's, which maintained a stronger position, starting at 17th in April and only dropping to 26th by July, despite a decline in sales. Meanwhile, Bedford Grow showed resilience with a consistent presence in the top 30, peaking at 21st in both April and May before slightly dropping to 27th by July. The sales trends suggest that while Kaleido Smokes managed to increase its sales from May to July, competitors like Galaxy and TwentyTwenty also experienced fluctuations, indicating a competitive and shifting market environment where Kaleido Smokes must strategize to maintain and improve its market position.
Notable Products
In July 2025, the top-performing product for Kaleido Smokes was the Tropical Skunk Party Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which achieved the number one rank with sales reaching 2808 units. This product improved its ranking from second place in June 2025. The Indigo Outlaw Infused Pre-Roll 5-Pack (2.5g) ranked second, having dropped from its first-place position the previous month. Wild Ghost Berry Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) secured the third rank, maintaining a consistent position compared to June. Jungle Hooch Infused Pre-Roll 5-Pack (2.5g) rounded out the top four, showing a slight decline from its third-place ranking in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
