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Jun-2024
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Overview
Market Insights Snapshot
Kind Love has demonstrated notable movements in the Colorado market, particularly in the Flower category. Over the past few months, the brand has shown a significant improvement, climbing from a ranking of 54 in April 2024 to 32 in May 2024, before slightly dropping to 37 in June 2024. This upward trajectory in May, marked by a substantial sales increase to $237,664, indicates a strong market presence and consumer preference for their Flower products. However, the slight dip in June suggests that while Kind Love has made impressive strides, maintaining a top position requires continuous effort and adaptation to market demands.
In the Pre-Roll category, Kind Love's performance has been less consistent. The brand was ranked 71 in March 2024 but did not appear in the top 30 rankings for April and May, which could be seen as a setback. However, they re-entered the rankings at 73 in June 2024, indicating a potential recovery or renewed interest in their Pre-Roll offerings. This fluctuation highlights the competitive nature of the Pre-Roll market in Colorado and suggests that while Kind Love has a foothold in this category, there is room for growth and improvement to achieve a more stable and higher ranking.
Competitive Landscape
In the competitive landscape of the Colorado Flower market, Kind Love has shown notable fluctuations in rank and sales over recent months. From March to June 2024, Kind Love's rank improved significantly from 49th to 32nd in May, before settling at 37th in June. This upward trend in May coincided with a substantial increase in sales, suggesting a successful marketing or product strategy during that period. In comparison, Kayak Cannabis maintained a relatively stable rank around the mid-30s, while Sunshine Extracts showed a steady improvement, moving from 48th to 34th. Seed and Smith (LBW Consulting) and Nuhi experienced more volatility, with Seed and Smith dropping out of the top 20 in April and Nuhi showing a significant rise in May. These dynamics indicate that while Kind Love has made impressive gains, the competitive environment remains challenging, necessitating continuous strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for Kind Love was Kush Mints (1g) in the Flower category, achieving the highest sales figure of $1420. Skunkberry (3.5g), also in the Flower category, maintained its second-place ranking from May 2024, with sales increasing slightly to $1315. Beach Wedding (Bulk) ranked third, followed by Day Crasher (Bulk) in fourth place, both in the Flower category. Alien Rock Candy Pre-Roll (1g) rounded out the top five, marking the highest-ranked Pre-Roll product. Compared to previous months, Skunkberry (3.5g) showed consistent performance while the other top products emerged as new leaders in June 2024.
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