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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fresh Cannabis concentrated 85.12% of May 2026 sales in Flower, with Pre-Roll at 14.64% and Vapor Pens at 0.24%, indicating a narrow mix anchored in a single category; Flower grew 11.85% MoM and 5.75% YoY while Pre-Roll rose 3.57% MoM and 21.61% YoY. Vapor Pens posted a 93.92% MoM lift and 12.81% YoY but remained negligible in share, and the brand’s average price declined 8.37% YoY even as total brand sales increased 7.83% YoY; together, this implies volume-led growth dominated by Flower with a small but accelerating test in Vapor Pens that has not yet diversified revenue risk.
With a Flower rank of 21 in New Jersey, the 11.85% MoM gain in Flower paired with a 3.57% MoM lift in Pre-Roll suggests momentum is concentrated where the brand is already established, while the 93.92% MoM surge in Vapor Pens signals experimentation rather than a scale move. Given Flower’s 85.12% share and Pre-Roll’s 14.64% share against an 8.37% YoY price contraction, the positioning skews toward value-driven Flower volume; sustaining rank progression will likely require converting the Vapor Pens spike and the 21.61% YoY Pre-Roll growth into durable share without further compressing price.
Competitive Landscape
Fresh Cannabis sits at rank #21 in NJ Flower in May 2026, slipping 1 position year over year from #20 while edging up 1 place from #22 over the last three months, and remains 6 spots below its peak of #15 from July 2025; by contrast, Find. climbed from #15 to #1 with a 189.3% YoY sales gain, while Ozone fell from #1 to #2 alongside a 25.9% YoY sales decline, indicating Fresh Cannabis is losing relative share to faster risers even as some incumbents retreat. The mixed competitive shifts extend to mid-pack pressure as Grassroots advanced from #8 to #3 with a 39.9% YoY increase and Simply Herb moved from #14 to #4 with 66.3% YoY growth, while Garden Greens slid from #2 to #5 amid a 44.9% YoY drop; the pattern implies Fresh Cannabis’s flat-to-declining rank trajectory risks further share erosion unless it counters the momentum of entrants accelerating multiple ranks within a year.
Notable Products
Citral Circus (3.5g) posted the largest movement with an 81% month-over-month gain and rose to rank 1, while A1 Stank Sauce Pre-Roll (0.5g) fell 19% month-over-month at rank 4. Chem De La Chem (3.5g) advanced 76% month-over-month to rank 3, and Animal Face x Kush Mints (3.5g) slipped 8% month-over-month at rank 2. Seven of the top ten SKUs are Flower, and the combined surge at ranks 1 and 3 alongside a $68,052 result for Citral Circus (3.5g) points to a pivot toward premium 3.5g Flower as the commercial engine in May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
