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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Fresh Cannabis concentrated 71.81% of October 2026 sales in Flower and 28.19% in Pre-Roll, with Flower up 4.37% year over year and 9.81% month over month while Pre-Roll surged 215.25% year over year and 56.13% month over month. Despite a 38.94% year-over-year decline in average price to $15.47, category momentum lifted overall brand sales by 28.62% year over year, and the Flower rank at 12 in New Jersey indicates mid-tier placement within the state hierarchy; the mix shift implies Fresh Cannabis is converting price elasticity into volume gains, especially in Pre-Roll, without ceding its Flower anchor.
The acceleration in Pre-Roll share alongside a single-digit Flower growth rate suggests Fresh Cannabis is repositioning toward higher-velocity, lower-price formats, with October 2026 Pre-Roll expansion outpacing Flower by 206.88 percentage points year over year and 46.32 percentage points month over month. Holding a 71.81% Flower base while advancing the 28.19% Pre-Roll sleeve indicates a barbell approach that can support rank improvement from 12 in New Jersey Flower if cross-category trade-up is nurtured, implying the brand’s near-term competitive path is to leverage Pre-Roll acquisition to defend Flower share and raise total basket penetration.
Competitive Landscape
Fresh Cannabis sits at rank #12 in NJ Flower in October 2026, improving 6 positions from #18 year over year, while holding flat versus July 2026 at #12; that puts its peak rank at #12 in October 2026 and signals a move into the lower end of the top dozen as peers reshuffle. In contrast, Find. climbed from #3 to #1 with a 48.7% year-over-year sales increase, and Good Green jumped from #23 to #5 alongside a 177.0% sales lift, whereas Ozone held at #2 despite a 7.6% sales decline and RYTHM moved from #4 to #3 while posting a 13.4% sales drop; this mix of upward rank mobility on gains and stability amid declines implies that Fresh Cannabis’s rise to #12 without further ascent over the last three months points to share being maintained rather than expanded unless momentum accelerates.
Notable Products
Fresh Cannabis leans on value pricing in October 2026, with average prices 18.6% below similar products and leaders like L.A. Baker (3.5g) priced 36.8% under peers. That discounting spans the lineup, so much of its sales come from undercutting comparable Flower options.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
