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Dec-2025
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Overview
Market Insights Snapshot
Fresh Cannabis has shown varied performance across different categories and states, with notable movements in rankings. In Colorado, the brand's presence in the Flower category experienced a decline, dropping out of the top 30 in November 2025 and recovering slightly to rank 37th by December. This indicates a challenging market environment for Fresh Cannabis in Colorado's Flower category, where maintaining a top position has proven difficult. Conversely, in New Jersey, Fresh Cannabis has maintained a stronger foothold in the Flower category, fluctuating within the top 20 and peaking at 12th in November before slipping to 17th in December. This suggests a relatively stable but competitive positioning in New Jersey's Flower market.
In terms of category performance, Fresh Cannabis's Pre-Roll category in New Jersey has seen some shifts. The brand climbed from a 25th rank in September to 22nd in November, but then fell out of the top 30 by December. This drop highlights a potential area of concern for Fresh Cannabis, as sustaining a top position in the Pre-Roll category appears to be more challenging. Despite these fluctuations, the overall sales trend for Fresh Cannabis in New Jersey's Flower category was positive in October, with sales peaking during that month, indicating a strong consumer interest during that period. However, the brand must address the volatility in the Pre-Roll segment to ensure a more consistent performance across all categories.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Fresh Cannabis has experienced notable fluctuations in its rank and sales performance from September to December 2025. Starting at 17th place in September, Fresh Cannabis climbed to 15th in October and reached its peak at 12th in November, before dropping back to 17th in December. This trajectory highlights a competitive struggle, particularly against brands like Triple Seven (777), which consistently maintained a higher rank, although it fell to 19th in December. Despite this, Fresh Cannabis managed to outperform Legend, which remained in the lower ranks throughout the period. Meanwhile, Grown Rogue showed a steady improvement, surpassing Fresh Cannabis in December with a 15th place rank. The data suggests that while Fresh Cannabis has shown potential with strong sales in October and November, it faces stiff competition from both rising and established brands in the New Jersey market.
Notable Products
In December 2025, Key Lime Mints (3.5g) from Fresh Cannabis maintained its top position in the Flower category, showcasing consistent performance with sales reaching 2,764 units. Gelato Cake (3.5g) rose significantly to second place from its fifth position in November, indicating a strong upward trend. Lemon Tree x Lemon Party (3.5g) debuted in the rankings at third place, suggesting a successful launch or marketing campaign. Durban Poison (3.5g) entered the rankings at fourth, while Animal Face x Kush Mints (3.5g) dropped to fifth from a previous second-place ranking in November. This month’s data highlights a dynamic shift in consumer preferences within Fresh Cannabis's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
