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Feb-2026
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Overview
Market Insights Snapshot
Fresh Cannabis has experienced varied performance across different states and categories, with notable movements in rankings. In Colorado, the brand's presence in the Flower category has been somewhat volatile, not making it into the top 30 over the past few months. Despite this, there is an upward trend, with the rank improving from 48th in December 2025 to 40th by February 2026. This suggests a potential recovery or strategic shift that might be worth watching for future developments.
In contrast, Fresh Cannabis has shown a stronger performance in New Jersey, particularly in the Flower category, where it maintained a position within the top 20, peaking at 13th in November 2025 but slightly declining to 19th by February 2026. The Pre-Roll category in New Jersey also reflects some fluctuation, with ranks moving from 25th to 22nd over the same period. This consistent presence in the top rankings indicates a solid foothold in the New Jersey market, although the slight rank drops could hint at increasing competition or market dynamics that require attention.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Fresh Cannabis has experienced notable fluctuations in its ranking and sales performance. Over the four-month period from November 2025 to February 2026, Fresh Cannabis saw its rank shift from 13th to 19th, indicating a competitive market environment. Despite this decline, Fresh Cannabis maintained a relatively stable sales performance compared to competitors. For instance, while Cookies improved its rank from 21st to 18th, its sales were lower than Fresh Cannabis for most of the period. Similarly, Old Pal and Illicit / Illicit Gardens showed inconsistent rankings and sales, with Old Pal not making it into the top 20 in December 2025. Meanwhile, Green Lightning experienced a significant drop in rank from 10th to 20th, although it maintained higher sales figures than Fresh Cannabis. These dynamics suggest that while Fresh Cannabis faces stiff competition, it remains a strong player in the New Jersey Flower market, with opportunities to leverage its stable sales performance to regain higher rankings.
Notable Products
In February 2026, the top-performing product for Fresh Cannabis was Durban Poison (3.5g) in the Flower category, climbing to the first position with notable sales of 1515 units. Following closely, Lemon Tree x Lemon Party (3.5g) maintained its second place from January, showing consistent popularity. Animal Face x Kush Mints (3.5g) dropped to third place after leading in January, indicating a slight decline in sales momentum. A new entry in the rankings, Animal Face Pre-Roll (0.5g), secured fourth place, showcasing its growing appeal. Italian Soda (3.5g) rounded out the top five, experiencing a drop from third in January, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
