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Sep-2025
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Overview
Market Insights Snapshot
Fresh Cannabis has shown a varied performance across different states and categories over the past few months. In Colorado, the brand has maintained a consistent presence in the Flower category, holding steady at rank 25 from July to September 2025. This stability suggests a solid foothold in the Colorado market, even as the sales figures show a slight fluctuation. Meanwhile, in New Jersey, Fresh Cannabis has experienced some movement. In the Flower category, the brand slipped from rank 12 in August to rank 16 in September, indicating potential challenges or increased competition. This drop in ranking is coupled with a noticeable decrease in sales, which might be an area of concern for the brand.
Looking at the Pre-Roll category in New Jersey, Fresh Cannabis has experienced a decline in performance. After reaching a peak at rank 16 in July, the brand fell to rank 22 by September 2025. This downward trend in rankings might reflect shifting consumer preferences or stronger competition in the pre-roll segment. However, it's interesting to note that despite these fluctuations, Fresh Cannabis still managed to remain within the top 30 brands, which signifies a resilient market presence. The brand's ability to maintain a position in the rankings, even when not in the top tier, is a testament to its overall brand strength and recognition in the New Jersey market.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Fresh Cannabis has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 13th in June, Fresh Cannabis maintained its position in July before climbing to 12th in August, only to drop to 16th in September. This indicates a volatile market presence, potentially influenced by the competitive dynamics with brands like Good Green, which consistently outperformed Fresh Cannabis, maintaining a top 10 position until September when it fell to 14th. Meanwhile, Cookies showed a similar downward trend, dropping from 14th in July and August to 18th in September. Interestingly, Find. managed to recover from a dip out of the top 20 in July to secure the 15th position by September. These shifts highlight the competitive pressure Fresh Cannabis faces, with sales figures reflecting a decline from August to September, mirroring the rank changes. Understanding these dynamics can provide strategic insights for Fresh Cannabis to enhance its market strategy and regain a stronger foothold in the New Jersey flower market.
Notable Products
In September 2025, the top-performing product for Fresh Cannabis was Gelato Cake (3.5g), which secured the number one rank, showing a notable rise from its absence in the top ranks in previous months. Miracle Alien Cookies (3.5g) followed closely at the second position, also marking its debut in the top ranks. L.A. Baker (3.5g) and Nimbus #9 (3.5g) took the third and fourth spots, respectively, both entering the top five for the first time. Animal Face x Kush Mints (3.5g), which previously held the top position in August, dropped out of the top five in September with sales of 2869 units. This shift highlights a dynamic change in consumer preferences within Fresh Cannabis's Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
