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Aug-2025
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Overview
Market Insights Snapshot
In the Colorado market, Fresh Cannabis has shown a notable upward trajectory in the Flower category. Starting from a rank of 44 in May 2025, the brand climbed to rank 25 by August 2025, indicating a strong improvement in its competitive standing. This positive momentum is mirrored in its sales figures, which saw a consistent increase over the same period. This suggests that Fresh Cannabis is gaining traction among consumers in Colorado, potentially due to an increased market presence or effective product offerings. However, it's worth noting that Fresh Cannabis did not make it into the top 30 brands earlier in the year, which highlights the significance of its recent progress.
In New Jersey, Fresh Cannabis maintains a solid position in the Flower category, consistently ranking in the top 20 throughout the summer of 2025. Specifically, the brand improved its rank from 19 in May to 12 in August, showcasing a steady rise in popularity. Meanwhile, in the Pre-Roll category, Fresh Cannabis experienced fluctuations, with its rank peaking at 15 in July before slightly dropping to 17 in August. Despite these variations, the brand's sales in New Jersey remain robust, particularly in the Flower category, where sales surpassed $900,000 in August. This performance indicates a strong consumer base in New Jersey, although there is room for growth in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Fresh Cannabis has shown a consistent presence, maintaining a steady rank from May to August 2025. Fresh Cannabis improved its rank from 19th in May to 12th in August, indicating a positive trend in market positioning. This upward movement is noteworthy, especially when compared to competitors like Triple Seven (777), which saw fluctuating ranks, ending at 14th in August. Meanwhile, Zips demonstrated significant growth, climbing from 26th in May to 11th in August, slightly surpassing Fresh Cannabis. Despite this, Fresh Cannabis's sales have shown resilience, with a notable increase from June to August, suggesting effective market strategies and customer retention. Additionally, Seed & Strain Cannabis Co. consistently outperformed Fresh Cannabis, maintaining a top 10 position throughout the period, highlighting the competitive pressure from established brands. Overall, Fresh Cannabis's steady climb in rank and sales indicates a strengthening foothold in the New Jersey flower market.
Notable Products
In August 2025, the top-performing product for Fresh Cannabis was Animal Face x Kush Mints (3.5g) in the Flower category, which climbed to the number one position with sales of 4,338 units. E85 (3.5g) followed closely as the second-best seller, though its sales decreased from July's figure. Chem De La Chem (3.5g) made its first appearance in the rankings, securing the third position. Marc Henry (3.5g) and Gelato Cake (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Notably, this marks a consistent rise for Animal Face x Kush Mints (3.5g) from its second position in July, indicating a growing preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
