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Oct-2025
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Overview
Market Insights Snapshot
Fresh Cannabis has demonstrated varied performance across different categories and regions. In the Colorado market, the brand has shown stable positioning within the Flower category, maintaining its rank at 26th place from September to October 2025, although it started slightly lower at 31st in July. This consistent ranking indicates a steady presence in the state, despite a slight dip in sales from July to October. The brand's performance in the Flower category in New Jersey has been more dynamic, with a notable climb from 15th to 14th place between September and October, even as it experienced fluctuations earlier in the year. This upward movement, coupled with a significant increase in sales in October, suggests a strengthening foothold in this market.
In the Pre-Roll category within New Jersey, Fresh Cannabis faced more challenges. Despite retaining the 18th rank in July and August, the brand slipped to 24th in September before recovering slightly to 22nd in October. This indicates a competitive landscape where maintaining position requires strategic adjustments. The sales figures reflect this volatility, with a dip in September followed by a rebound in October. The brand's absence from the top 30 in other states or categories highlights areas for potential growth or re-evaluation. These insights suggest that while Fresh Cannabis has made strides in certain areas, there are opportunities for further expansion and stabilization across different markets and categories.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Fresh Cannabis has maintained a relatively stable presence in the rankings, despite facing stiff competition. Over the period from July to October 2025, Fresh Cannabis experienced a slight fluctuation in its rank, moving from 13th to 14th, indicating a consistent performance amidst a dynamic market. Notably, Simply Herb showed a significant drop from 5th to 12th place, suggesting potential vulnerabilities that Fresh Cannabis could capitalize on. Meanwhile, The Lid maintained a steady 13th rank in October, closely trailing Fresh Cannabis, which could indicate a close rivalry. Additionally, Full Tilt Labs made a remarkable leap from 24th to 15th, reflecting a rapid growth trajectory that Fresh Cannabis should monitor. Despite these shifts, Fresh Cannabis's sales in October 2025 surpassed the million-dollar mark, showcasing robust performance and resilience in a competitive market.
Notable Products
In October 2025, Detroit Runtz (3.5g) emerged as the top-performing product for Fresh Cannabis, with sales reaching 4929 units. Animal Face x Kush Mints (3.5g), which held the top rank in the previous months, slipped to second place. E85 (3.5g) maintained a consistent presence in the top three, despite a decline in sales from earlier months. Durban Poison (3.5g) and Garlic Icing (3.5g) debuted in the rankings at fourth and fifth positions, respectively. The rankings for October indicate a shift in consumer preference towards Detroit Runtz, which was previously unranked in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
