.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 14er Boulder concentrated 77.46% of sales in Flower, where year-over-year growth of 68.14% paired with a month-over-month gain of 19.01% lifted the brand’s center of gravity toward its highest-velocity segment; by contrast, Concentrates held 13.51% share with a -3.24% year-over-year decline despite a 13.44% month-over-month pickup, indicating a stabilizing but still contracting lane. Vapor Pens expanded to 6.81% share on 98.94% year-over-year growth and a modest 0.83% month-over-month rise, while Pre-Roll slipped to 2.22% share on -25.21% year-over-year and only 3.93% month-over-month, suggesting limited recovery. With average price up 14.86% year-over-year to $23.36 and Flower averaging $23.07, the mix now leans into higher-velocity units at moderate price points, which implies the brand’s aggregate growth of 50.56% year-over-year is primarily levered to Flower volume rather than higher-priced subcategories.
The heavier tilt toward Flower, combined with a rank of 8 in Flower in Colorado and a 19.01% month-over-month surge, positions 14er Boulder to compete on depth in a single category while using Vapor Pens’ 98.94% year-over-year upswing as a secondary growth channel. The divergence between Concentrates at -3.24% year-over-year and Pre-Roll at -25.21% year-over-year, versus Flower at 68.14% year-over-year, points to a product strategy where reinforcing Flower and selectively nurturing Vapor Pens could maintain the brand’s overall 77.46% share concentration without overexposing to lagging formats; this implies future gains will hinge on sustaining Flower rank while converting incremental trial in Vapor Pens into repeat share rather than reallocating toward weaker Pre-Roll and Concentrates.
Competitive Landscape
14er Boulder sits at rank #8 in CO Flower with a year-over-year rise from #13, while its three-month position improved from #10 to #8, and May 2026 marks its peak rank at #8. In contrast, Seed & Strain Cannabis Co. held steady at #1 year-over-year and Good Chemistry Nurseries maintained #2, indicating the top tier remained unchanged even as 14er Boulder climbed five spots YoY. Competitors also posted sizeable sales momentum, with Green Dot Labs anchored at #4 alongside a 45.6% YoY sales increase versus LIT (CO) at #5 with a 3.2% YoY lift, which sets a pace benchmark that 14er Boulder must outgrow to move beyond #8. The rank trajectory from #13 to #8, combined with stability at the very top, implies 14er Boulder’s path to further gains depends on displacing mid-tier incumbents rather than expecting churn among the #1–#3 positions.
Notable Products
Rainbow Sherbert (Bulk) posted the standout movement in May 2026 with a +75.0% month-over-month surge to rank 2, while Lemon Lollipops (3.5g) advanced +26.5% to rank 5; Juicy Fruit (3.5g) also rose +39.3% and held rank 7. With eight of the top ten positioned in Flower and two SKUs tied at rank 9, the pack is dense at the top end, as Mellow Dawg (28g) retained rank 1 despite no disclosed month-over-month change. The pattern implies 14er Boulder is leaning into higher-velocity Flower variants, using bulk and multiple 3.5g formats to consolidate rank positions and expand mix toward larger-pack turns.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
