Market Insights Snapshot
In the Colorado cannabis market, 14er Boulder has shown a varied performance across different product categories. For their Concentrates, the brand has seen a positive movement, climbing from a rank of 26 in October 2023 to 18 by January 2024, which indicates a steady rise in popularity and market share within this category. This upward trend is significant, especially considering the competitive nature of the Colorado market. However, their performance in the Flower category tells a different story, with rankings fluctuating and a notable drop from 57 in October 2023 to a low of 72 in December 2023, before returning to a rank of 57 by January 2024. This volatility suggests challenges in maintaining a consistent market position within the Flower category, despite a slight recovery in the latest month.
Looking at the Pre-Roll category, 14er Boulder has demonstrated a noteworthy improvement, moving from a rank of 65 in October 2023 to 44 by January 2024. This jump in rankings is accompanied by a significant increase in sales, doubling from October 2023 to January 2024, which underscores a growing consumer preference for 14er Boulder's Pre-Roll products. The brand's ability to improve its standing in this category is particularly impressive, considering they were not among the top 20 brands in the state for this category at the beginning of the tracking period. This suggests a strong strategic focus on the Pre-Roll segment, potentially capitalizing on market trends or successful marketing efforts. However, it's important to note that while there are positive trends in certain categories, the overall performance across different segments is mixed, indicating areas of strength as well as opportunities for growth and improvement.
In the competitive landscape of the concentrates category in Colorado, 14er Boulder has shown a notable upward trajectory in its rank among competitors, moving from not being in the top 20 in October 2023 to securing the 18th position by January 2024. This improvement in rank is particularly impressive when considering the performance of its competitors. For instance, Concentrate Supply Co. experienced a slight decline, dropping from 14th to 17th place in the same period. Similarly, Nuhi and The Greenery Hash Factory also saw decreases in their rankings, with Nuhi falling out of the top 20 by January 2024. In contrast, HRVST maintained a more stable position, fluctuating slightly but remaining within the top 20. 14er Boulder's upward movement in rank, despite not disclosing raw sales numbers, suggests a positive trend in its market performance relative to its competitors, indicating a growing preference or increased market share within the concentrates category in Colorado.
In January 2024, 14er Boulder's top-performing product was Hybrid Live Rosin (1g) within the Concentrates category, maintaining its number one rank from the previous three months with sales reaching 3109 units. Following closely, Susie's Closet Pre-Roll (1g) in the Pre-Roll category jumped to the second position with 1147 units sold, despite not being ranked in the earlier months. Mac And Cheese Pre-Roll (1g), also in the Pre-Roll category, secured the third rank with 1087 units sold, marking its first appearance on the list. The Hybrid Sugar Wax Bucket (4g) from the Concentrates category saw a slight decline, moving from the second position in October 2023 to the fourth in January 2024, with 513 units sold. Lastly, Papaya Cake (3.5g) in the Flower category showed a steady climb, finally reaching the fifth rank in January 2024 with 473 units sold, indicating a consistent increase in its popularity over the months.