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Aug-2025
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Overview
Market Insights Snapshot
In Maryland, Kings & Queens has shown a dynamic performance in the Concentrates category over the summer of 2025. The brand improved its ranking from 28th in May to 23rd in June, and further to 22nd in July, before experiencing a slight decline to 24th in August. Despite the fluctuation in rank, the sales figures reveal a significant increase from May to June, although there was a subsequent drop in August. This suggests that while the brand managed to capture more market share mid-summer, sustaining that momentum proved challenging as the season progressed.
Conversely, in the Vapor Pens category, Kings & Queens did not maintain a top 30 position in May but managed to secure the 54th spot in June, indicating a noteworthy entry into the market. However, the absence of ranking data for July and August suggests that the brand struggled to maintain its position within the competitive landscape. This lack of presence in the top 30 for the majority of the summer highlights potential areas for strategic improvement and market penetration in the Vapor Pens category in Maryland.
Competitive Landscape
In the Maryland concentrates market, Kings & Queens has shown a fluctuating performance over the summer months of 2025. Despite a promising rise in rank from 28th in May to 22nd in July, Kings & Queens experienced a slight decline to 24th in August. This fluctuation is notable when compared to competitors like Belushi's Farm, which consistently remained outside the top 20, and Momenta, which saw a significant drop from 24th to 28th by August. Meanwhile, CULTA and Equity Extracts demonstrated more volatile rankings, with CULTA missing from the top 20 in July and Equity Extracts dropping to 27th in July before recovering to 21st in August. These dynamics suggest that while Kings & Queens has improved its position compared to some competitors, maintaining a stable rank remains a challenge in a competitive landscape marked by significant shifts among leading brands.
Notable Products
In August 2025, the top-performing product from Kings & Queens was Watermelon Zum Zum Shatter (1g) in the Concentrates category, maintaining its number one rank consistently from June and July. Cherry Paloma Infused Pre-Roll (1.5g) secured the second position, marking its first appearance in the rankings. GMO Pie THCa Isolate (1g) followed closely in third place. Znow Flakes Shatter (1g) and GMO Pie Cured THCa Isolate (1g) occupied the fourth and fifth positions, respectively. Notably, Watermelon Zum Zum Shatter (1g) achieved sales of 195 units, reflecting a decrease compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
