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Dec-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Kings & Queens has shown varied performance across different cannabis categories. In the Concentrates category, the brand made a brief appearance in the rankings in September 2024, securing the 26th position, but failed to maintain a position in the top 30 in the subsequent months. This indicates a challenge in sustaining their market presence in this category. Conversely, the Pre-Roll category exhibited more consistent visibility with Kings & Queens ranking 30th in October 2024, although it slightly fluctuated in the following months, ending the year at the 33rd spot in December 2024. This suggests a stable, albeit modest, foothold in the Pre-Roll market.
The sales trajectory for Kings & Queens in the Pre-Roll category in Maryland highlights a significant jump from September to October 2024, with sales more than doubling. However, the subsequent months saw a decline, though the brand managed to maintain a spot within the top 35. This fluctuation could be indicative of seasonal trends or competitive pressures within the category. The absence of rankings in the Concentrates category after September might suggest a strategic shift or increased competition that edged Kings & Queens out of the top 30. These insights could be crucial for understanding the brand's positioning and strategic decisions in the Maryland market.
Competitive Landscape
In the Maryland pre-roll category, Kings & Queens has experienced a dynamic shift in its competitive positioning over the last few months. Starting from a rank of 38 in September 2024, Kings & Queens improved to 30 in October, only to see a slight decline to 35 in November, before recovering to 33 in December. This fluctuation indicates a volatile market presence, potentially driven by varying consumer preferences or promotional efforts. Notably, Roll One consistently maintained a higher rank, although it too experienced a downward trend from 22 in September to 29 in December. Meanwhile, Belushi's Farm showed a positive trajectory, climbing from 41 in September to 28 in December, suggesting a growing market appeal that could pose a challenge to Kings & Queens. On the other hand, Beezle Extracts saw a decline, dropping from 28 to 38, which might provide an opportunity for Kings & Queens to capture some of their market share. The entry of Eden Solventless into the top 40 in November and December also adds to the competitive landscape, highlighting the need for Kings & Queens to strategize effectively to enhance its market position.
Notable Products
In December 2024, Gorilla Glue Infused Pre-Roll (1.5g) maintained its position as the top-performing product for Kings & Queens, with sales hitting $517. Strawberry Cough Infused Pre-Roll (1.5g) ranked second, showing a drop from the first position in October. Ultimate Purple Infused Pre-Roll (1.5g) moved down to the third spot, having previously held second place in November. Pink Passionfruit Infused Pre-Roll (1.5g) improved its rank to fourth from fifth in November. Stardawg Live Resin Badder (1g) rounded out the top five, showing a notable increase in rank from fourth in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
