Market Insights Snapshot
In the state of Maryland, the cannabis brand Kings & Queens has seen some interesting movements across different categories. In the Concentrates category, the brand maintained a steady presence in the top 20 brands from July to September 2023, although there was a slight drop in ranking in October. This could be attributed to a decrease in sales during that month. On the other hand, the brand's performance in the Pre-Roll category shows a different story. Kings & Queens didn't manage to break into the top 20 brands in this category, which indicates room for improvement.
However, the brand's performance in the Vapor Pens category is worth noting. Starting from a rank of 28 in July, Kings & Queens climbed its way up to the 15th spot in September, showing a promising upward trend. This coincided with a significant increase in sales during the same period. However, there was a slight dip in both sales and ranking in October, which could be a point of concern. Overall, Kings & Queens has shown a mixed performance across different categories in Maryland, with notable success in the Vapor Pens category.
In the Vapor Pens category in Maryland, Kings & Queens has shown a significant upward trend in rank from July to September 2023, moving from 28th to 15th place, indicating increased sales and market share. However, there was a slight drop in October, falling to 21st place. Among its competitors, Beboe and MPX - Melting Point Extracts also improved their rankings over this period, but not as dramatically as Kings & Queens. Verano maintained a more stable position within the top 20, while Flower by Edie Parker only appeared in the top 20 in October. Despite the slight drop in October, the overall trend for Kings & Queens is positive, suggesting a growing presence in the Maryland Vapor Pens market.
In October 2023, the top-performing product from Kings & Queens was the 'Master Kush Distillate Cartridge (0.5g)', which ranked first with 726 units sold. Following closely in second place was the 'Super Lemon Haze Distillate Cartridge (0.5g)', moving up from its fifth place ranking in September. The 'Forbidden Fruit Distillate Cartridge (0.5g)', despite leading in sales in August and September, dropped to third place in October. The 'Pineapple Express Distillate Cartridge (0.5g)' and 'Wedding Cake Distillate Cartridge (0.5g)' rounded out the top five, ranking fourth and fifth respectively. These shifts in rankings indicate a dynamic and competitive market for vapor pens within the Kings & Queens brand.