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Aug-2024
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Overview
Market Insights Snapshot
The performance of Kings & Queens in the Maryland concentrates category has shown some interesting movements over the past few months. In May 2024, the brand was ranked 23rd, maintaining this position through June before slipping slightly to 25th in July and then recovering to 24th in August. This slight fluctuation in ranking suggests a relatively stable presence in the market, although the drop in July indicates a potential area of concern that could be worth monitoring. Despite these minor changes, the brand's sales figures show a notable increase in June, which is a positive sign of growth even though there was a subsequent decline in the following months.
It is important to highlight that Kings & Queens managed to stay within the top 30 brands in the Maryland concentrates category throughout the observed period, which is a positive indicator of its market presence. However, the brand's inability to climb higher than 23rd place suggests there is significant competition in this category. The sales trend also reflects a peak in June, followed by a decline, which could be indicative of seasonal variations or market dynamics. Brands looking to understand their competitive landscape in Maryland's concentrates category can take note of Kings & Queens' performance as a benchmark for stability with room for growth.
Competitive Landscape
In the Maryland concentrates category, Kings & Queens has experienced a fluctuating but generally stable performance over the summer months of 2024. Despite not breaking into the top 20, Kings & Queens maintained its rank at 23rd in both May and June, dropped slightly to 25th in July, and improved to 24th in August. This consistency is notable given the competitive landscape. For instance, Verano entered the top 20 in June, securing the 10th position, which highlights a significant competitive pressure. Meanwhile, Avexia showed a remarkable climb from 25th in June to 18th in July before settling at 22nd in August, indicating a strong upward trend. Equity Extracts also demonstrated a competitive edge, consistently ranking higher than Kings & Queens, despite a drop from 17th to 23rd in August. These dynamics suggest that while Kings & Queens has managed to hold its ground, there is significant room for improvement to compete more effectively with these rising brands.
Notable Products
In August 2024, the top-performing product from Kings & Queens was Apple Earth Live Resin Badder (1g) in the Concentrates category, which climbed to the number 1 rank with sales totaling 245 units. Following closely, Georgia Pie Terple Infused Pre-Roll (1.5g) secured the second spot, showing a significant drop from its previous ranks in earlier months. Kush Crasher Live Resin Budder (1g) maintained its position at rank 3, consistent with its performance in July. Super Lemon Haze Live Resin Badder (1g) dropped to the fourth position, continuing its downward trend from earlier months. White Grapefruit Cookies Live Resin Badder (1g) rounded out the top five, having re-entered the rankings after being absent in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
