1937

In August 2026, 1937’s mix was overwhelmingly concentrated in Flower at 98.96% share, with Pre-Roll at 0.71% and Vapor Pens at 0.33%. Flower posted a 31.83% year-over-year increase but a 13.13% month-over-month decline, while Pre-Roll fell 80.93% year over year and 49.10% month over month, and Vapor Pens dropped 96.39% year over year despite a 7.91% month-over-month uptick. Average price decreased 15.26% year over year to $26.65, alongside a brand-level year-over-year sales gain of 13.50% and a 24‑month lift of 33.52%, and in New York Flower the brand ranked 16. The pattern implies a single-category engine is carrying growth on discount-fueled volume, with other categories too small to buffer month-to-month volatility.

The concentration in Flower at 98.96% combined with a 16th rank in New York Flower suggests the brand’s positioning hinges on scale and price elasticity rather than breadth, given the 15.26% price drop coexisting with a 31.83% Flower year-over-year lift. The 13.13% Flower month-over-month decline, paired with Pre-Roll’s 49.10% month-over-month drop and Vapor Pens’ 7.91% month-over-month rise off a 0.33% share base, indicates the portfolio is not yet diversified enough to stabilize short-term demand. The implication is that maintaining rank at 16 while sustaining a 13.50% brand-level year-over-year increase will require either converting the modest Vapor Pens momentum into low-single-digit share or defending Flower price architecture to avoid further volume dependency.