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Jul-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1937 across various categories and states reveals interesting trends. In Maryland, 1937 has maintained a consistent presence in the Flower category, although its ranking has declined slightly from 23rd in April to 28th by July 2025. Despite this drop in rank, the brand has shown resilience in maintaining a top 30 position, indicating a stable demand for its Flower products. In contrast, the Vapor Pens category in Maryland has seen more fluctuation, with 1937's ranking peaking at 27th in May before falling to 35th in July. This volatility might suggest challenges in maintaining a competitive edge in this category.
In New York, 1937 has demonstrated a strong upward trajectory in the Flower category, improving its rank from 40th in April to an impressive 17th by July. This significant climb in rankings reflects a growing popularity and potentially increased market share in the state. However, the Pre-Roll category tells a different story; 1937 did not rank in the top 30 in April, but by May, it entered the rankings at 73rd, improving to 49th in June, and slightly declining to 50th in July. This movement suggests that while there is interest in their Pre-Roll products, competition remains fierce, and maintaining a stable position might require strategic adjustments.
Competitive Landscape
In the competitive landscape of the New York flower category, 1937 has shown a notable upward trajectory in its market position from April to July 2025. Starting at rank 40 in April, 1937 climbed to rank 17 by July, indicating a significant improvement in its competitive stance. This ascent is particularly impressive when compared to brands like Jetpacks, which started at rank 82 and improved to rank 18 in the same period, and Grassroots, which maintained a steady rank of 16 in June and July. Meanwhile, Electraleaf experienced fluctuations, peaking at rank 14 in May but dropping to 19 by July. The most dramatic rise was seen by 7 SEAZ, which surged from rank 65 in April to 15 in July, overtaking 1937. Despite this, 1937's consistent sales growth, culminating in a substantial increase by July, underscores its strengthening market presence and competitive edge in the New York flower category.
Notable Products
In July 2025, the top-performing product for 1937 was Stoopid Fruits Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 1933 units. Triangle Larry OG (3.5g), a Flower category product, secured the second rank, followed by Fruity Pebbles (3.5g) also in the Flower category at third place. Bazooka Haze Pre-Roll 2-Pack (1g) and Gorilla Glue Pre-Roll 2-Pack (1g) took the fourth and fifth positions respectively. Compared to previous months, Stoopid Fruits Pre-Roll 2-Pack (1g) maintained a strong leading position, while Triangle Larry OG (3.5g) and Fruity Pebbles (3.5g) consistently held top spots, indicating stable consumer preferences. The rankings for Bazooka Haze and Gorilla Glue Pre-Rolls show a competitive edge in the Pre-Roll category, with slight shifts in their positions over the months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
