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Oct-2025
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Overview
Market Insights Snapshot
In Maryland, the performance of 1937 in the Flower category shows a downward trend over the months from July to October 2025, with the brand slipping from the 25th rank to falling out of the top 30 by October. This decline is mirrored in sales figures, which decreased from $402,495 in July to $243,453 in October, indicating a need for strategic adjustments. In contrast, 1937 managed to enter the top 30 for Pre-Rolls in October, securing the 27th position, suggesting potential growth in this category. Meanwhile, the Vapor Pens category has seen fluctuating rankings, with the brand not making it to the top 30, showing a need for stronger market penetration.
In New York, 1937's performance in the Flower category is relatively stable, with a slight improvement in rankings from 25th in August to 22nd in October, despite some fluctuations in sales figures. This suggests a resilient position in the market. However, the brand has not been able to break into the top 30 for Pre-Rolls after July, and it only made a brief appearance in the Vapor Pens category in October at the 84th position. This indicates potential areas for growth, particularly in expanding their presence in these segments. The data suggests that while 1937 has a foothold in the Flower category, there is significant room for improvement in other areas.
Competitive Landscape
In the competitive landscape of the Flower category in New York, 1937 has experienced a fluctuating rank over the past few months, indicating a dynamic market presence. Starting from a rank of 17 in July 2025, 1937 saw a dip to 25 in August, before gradually climbing back to 22 by October. This fluctuation is mirrored in its sales, which peaked in July but saw a decline in August, followed by a slight recovery in October. In contrast, Jetpacks maintained a relatively stable presence, consistently ranking in the top 20, except in September and October where they fell out of the top 20. Meanwhile, FlowerHouse New York showed a strong upward trajectory, improving from rank 22 in July to 20 by October, with sales reflecting this positive trend. Runtz also demonstrated a stable performance, maintaining a position within the top 23, while Good Green remained outside the top 20 throughout the period. These dynamics suggest that while 1937 faces stiff competition, particularly from brands like FlowerHouse New York, there is potential for strategic adjustments to regain and enhance its market position.
Notable Products
In October 2025, the top-performing product for 1937 was Detroit Purps (3.5g) in the Flower category, securing the number one rank with sales of 2296 units. Following closely, Headbanger (3.5g) also in the Flower category, ranked second. Kabuki Sour Pre-Roll 5-Pack (2.5g) achieved the third position in the Pre-Roll category. Super Lemon Haze (3.5g) and Kabuki Sour Pre-Roll 2-Pack (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, these products have maintained strong sales momentum, as they were not ranked in the preceding months, indicating a significant uptick in popularity and sales for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
