1937

Data Snapshot: May 14, 2025
1937 Cannabis Brand Logo
$500K+

Apr-2025

Sales

Strong Growth

Trend

6-Month

205

Product Count

SKUs

1937

Overview

The 1937 Group is the first minority-owned, vertically integrated cannabis company based in Chicago, offering an extensive range of cannabis products including dry flower, concentrates, and edibles. Drawing inspiration from the year of the Marihuana Tax Act's implementation, this brand stands as a symbol against that historical cannabis prohibition, carving its niche in a largely white industry. Committed to craft quality, the 1937 Group not only grants consumers legendary strains but also invests notable financial resources into transforming the face of the cannabis industry.
Markets

1937 Locations

Product Trends

1937 Categories

1937 Sales

Market Insights Snapshot

1937 Historical Sales by Category

The brand 1937 has shown varied performance across different product categories in Maryland. In the Concentrates category, 1937 experienced fluctuations, with rankings moving from 21st in January to 25th by April. This indicates a somewhat unstable presence in the top 30, which might be concerning given the declining sales from $30,201 in January to $16,655 in April. In contrast, the Flower category showed more stability, maintaining a presence in the top 30 throughout the months, though it saw a slight dip in ranking from 24th in March to 27th in April. The Pre-Roll category has been challenging for 1937, as they did not rank in the top 30 in January and March, despite a temporary improvement to 33rd in February. Vapor Pens also presented a mixed picture, with rankings oscillating, peaking at 22nd in February before dropping to 32nd by April, alongside a noticeable decrease in sales.

In New York, 1937's performance in the Flower category demonstrates a promising upward trend. Despite not making the top 30 in January, the brand climbed to 83rd in February and continued to improve, reaching 41st by April. This upward trajectory is supported by a significant increase in sales, from $58,018 in February to $205,018 in April, suggesting growing consumer interest and market penetration. However, the absence of 1937 in the top 30 rankings in other categories could indicate a more focused strategy or challenges in diversifying their product appeal across the state. This selective success in the Flower category might suggest areas for potential growth or a need for strategic adjustments in other product lines.

Apr-2025 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
25
27
41
32
41
1937

Competitive Landscape

In the competitive landscape of the Maryland flower category, 1937 has experienced fluctuations in its ranking, indicating a dynamic market environment. While 1937 maintained a consistent rank of 26th in January and February 2025, it improved to 24th in March before slipping to 27th in April. This fluctuation suggests a competitive pressure from brands like Verano, which showed a steady upward trend from 37th in January to 25th in April, and Find., which re-entered the top 30 in March and maintained a strong position in April. Meanwhile, JustFLOWR experienced a decline from 18th in January to 29th in April, potentially opening opportunities for 1937 to capture market share. Despite these ranking changes, 1937's sales figures remained relatively stable, suggesting a loyal customer base. However, the brand may need to strategize to enhance its competitive positioning against brands like Legend, which, despite a significant drop in February, managed to stabilize its rank by April.

1937 market ranking for MD Flower

1937

Notable Products

In April 2025, Fried Ice Cream (3.5g) from 1937 maintained its position as the top-performing product in the Flower category, with sales reaching 1096 units. Sour Jack (3.5g) also performed strongly, holding steady at the second rank from its previous position in January. Super Lemon Haze (3.5g) entered the rankings for the first time this year, securing the third spot. Acai Sherbert Shake (7g) and Znow Flakes (3.5g) were new entrants into the top five, ranking fourth and fifth respectively. Notably, Fried Ice Cream and Sour Jack have shown consistent demand, while the other products marked their debut in the top rankings for April.

Product Rank
Category
Jan-2025
Feb-2025
Mar-2025
Apr-2025
Fried Ice Cream (3.5g)
Flower
>5
>5
1
1
Sour Jack (3.5g)
Flower
2
>5
>5
2
Super Lemon Haze (3.5g)
Flower
>5
>5
>5
3
Acai Sherbert Shake (7g)
Flower
>5
>5
>5
4
Znow Flakes (3.5g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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