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Dec-2025
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Overview
Market Insights Snapshot
In Maryland, 1937's performance across various categories presents a mixed picture. In the Flower category, the brand saw a decline in rankings, moving from 30th in September 2025 to 43rd by December 2025, with a corresponding drop in sales. This downward trend could indicate increasing competition or a shift in consumer preferences. Conversely, the Vapor Pens category showed a more positive trajectory, improving from 34th in September to 24th by December, suggesting a growing consumer interest in their vapor products. The Pre-Roll category, however, saw fluctuating rankings, with the brand falling out of the top 30 in December, which may be a cause for concern if this trend continues.
In New York, 1937's performance in the Flower category initially showed promise, with an improvement from 25th in September to 22nd in October, but subsequently dropped to 45th by December. This volatility suggests a highly competitive market environment. In the Vapor Pens category, the brand did not rank in the top 30 in November, which could be indicative of challenges in maintaining consistent consumer engagement or market presence. Despite this, the brand managed to re-enter the rankings in December, albeit at a lower position. These movements highlight the dynamic nature of the cannabis market in New York and underscore the importance of strategic positioning and adaptability for 1937.
Competitive Landscape
In the competitive landscape of the flower category in New York, 1937 has experienced notable fluctuations in its market position from September to December 2025. Initially ranked 25th in September, 1937 climbed to 22nd in October, showcasing a positive momentum, but then experienced a decline to 32nd in November and further to 45th in December. This downward trend in rank contrasts with the performance of competitors like Flav and Old Pal, both of which maintained more stable rankings, with Old Pal even improving its rank from 48th in September to 43rd in December. Despite 1937's drop in rank, its sales figures in October were notably higher compared to its competitors, indicating a strong market presence that may not be fully reflected in its rank. However, the decline in sales from November to December suggests a need for strategic adjustments to regain its earlier momentum and counter the gains made by brands like High Falls Canna New York, which improved its rank from 47th in September to 39th in December.
Notable Products
In December 2025, the top-performing product for 1937 was GlueChee (7g) in the Flower category, securing the first rank with sales reaching 1396 units. Private Reserve OG (3.5g), also in the Flower category, followed closely in second place, while Durban Poison Live Terp Cartridge (1g) held the third spot in the Vapor Pens category. Purple Urkle Live Resin Terp Cartridge (1g) was ranked fourth, maintaining a strong presence in the Vapor Pens category. Zourz (3.5g) saw a slight drop, moving from third in November to fifth in December, indicating a competitive shift among Flower products. These rankings highlight a consistent preference for Flower products at the top, with notable competition from Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
