1937

Data Snapshot: May 04, 2024
1937 Cannabis Brand Logo
$500K+

Apr-2024

Sales

Growth

Trend

6-Month

67

Product Count

SKUs

1937

Overview

The 1937 Group is the first minority-owned, vertically integrated cannabis company based in Chicago, offering an extensive range of cannabis products including dry flower, concentrates, and edibles. Drawing inspiration from the year of the Marihuana Tax Act's implementation, this brand stands as a symbol against that historical cannabis prohibition, carving its niche in a largely white industry. Committed to craft quality, the 1937 Group not only grants consumers legendary strains but also invests notable financial resources into transforming the face of the cannabis industry.
Markets

1937 Locations

Product Trends

1937 Categories

1937 Sales

Market Insights Snapshot

1937 Historical Sales by Category

In the competitive cannabis market, the brand 1937 has shown varying degrees of performance across different states and categories. In Massachusetts, the brand's presence in the Flower category saw fluctuations, with no rank in January and April 2024, but securing positions in February and March. Despite these inconsistencies, sales in March showed a promising increase to $33,140, followed by a further rise to $39,275 in April, indicating a positive trend despite the earlier lack of ranking. Meanwhile, in Maryland, 1937 maintained a steady presence in the Flower category, improving its rank from 30th in January to 26th in April, alongside a notable sales peak in March at $456,946. This consistent ranking improvement, coupled with significant sales growth, highlights the brand's strengthening position in Maryland's cannabis market.

Further analysis of 1937's performance in Maryland reveals an interesting pattern across different product categories. In the Pre-Roll category, the brand managed to stay within the top 30 from January to April, albeit with slight rank fluctuations. The sales peaked in March at $51,638, despite a slight dip to 29th place in April, suggesting a resilient demand for their pre-rolls. The Vapor Pens category showcased a remarkable recovery, with the brand bouncing back from a dip to 31st place in February to regaining its 23rd position in April, coupled with the highest sales in the period at $149,977. This rebound not only underscores the brand's ability to navigate market dynamics but also its potential to capture and grow its consumer base within the vapor pens segment in Maryland, reflecting a strategic success in product diversification and market penetration.

Apr-2024 Rank
Flower
Pre-Roll
Vapor Pens
88
26
29
23
1937

Competitive Landscape

In the competitive landscape of the Flower category within Maryland's cannabis market, 1937 has experienced fluctuations in its ranking over the first four months of 2024, indicating a dynamic competitive environment. Initially ranked 30th in January, it saw an improvement to 25th in March before slightly dropping to 26th in April. This trajectory suggests a growing consumer interest in 1937's offerings, despite fierce competition. Notably, Kind Tree Cannabis has shown a more significant fluctuation in rank, starting stronger at 16th in January but falling to 24th by April, which could indicate shifting consumer preferences or operational challenges. Meanwhile, Cultivar Collection and Legend (MD) have been trailing closely behind 1937, with Cultivar Collection making notable gains in sales and rank, moving from 34th to 27th place. This competitive analysis highlights the importance of maintaining product quality and brand differentiation for 1937, as even brands initially ranking lower, such as Cultivar Collection, are capable of rapid improvement and pose a direct challenge to 1937's market position.

1937 market ranking for MD Flower

1937

Notable Products

In April 2024, 1937's top-performing product was Apple Fritter (3.5g) from the Flower category, maintaining its number one rank since January with sales reaching 2674 units. Following in second place was Duct Tape (3.5g), also from the Flower category, which saw a notable rise to the second position by April without previous rankings in the earlier months. The third spot was taken by Purple Haze FSE Distillate Cartridge (0.5g) from the Vapor Pens category, marking its first appearance in the rankings for the year in April. Marshmallow OG (3.5g) from the Flower category improved its position to fourth in April, despite not being ranked in February and March. Lastly, Blue Dream FSE Distillate Cartridge (0.5g), another product from the Vapor Pens category, entered the rankings at fifth place, illustrating a diverse interest in both flower and vapor pen products among consumers.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Apple Fritter (3.5g)
Flower
1
1
1
1
Duct Tape (3.5g)
Flower
>5
>5
2
2
Purple Haze FSE Distillate Cartridge (0.5g)
Vapor Pens
>5
>5
>5
3
Marshmallow OG (3.5g)
Flower
5
>5
>5
4
Blue Dream FSE Distillate Cartridge (0.5g)
Vapor Pens
>5
>5
>5
5
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