Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of the cannabis brand 1937 across various categories in Maryland has shown a consistent presence in the top 30 rankings, although there has been a noticeable downward trend. In the Flower category, 1937 ranked 25th in March 2024 and gradually declined to 29th by June 2024. Despite this drop in ranking, the brand maintained its position within the top 30, indicating a stable but slightly weakening market presence. In the Pre-Roll category, however, the situation appears more challenging as 1937 fell out of the top 30 by April 2024 and continued to drop in subsequent months. This decline suggests that the brand is struggling to maintain its foothold in this specific segment, which could be a point of concern for stakeholders.
In the Vapor Pens category, 1937 experienced a slight fluctuation in rankings but remained within the top 30 throughout the observed period. Starting at 29th in March 2024, the brand saw a brief improvement to 26th in April before slipping back to 31st by June. This indicates that while there is some volatility in this category, 1937 has managed to sustain a presence, albeit at the lower end of the rankings. The sales figures reflect this trend, with a peak in April followed by a decline in subsequent months. The overall performance across these categories and the state of Maryland highlights areas of resilience as well as potential vulnerabilities, providing a mixed but informative snapshot of the brand's market dynamics.
Competitive Landscape
In the Maryland Flower category, 1937 has experienced a slight decline in rank over the past few months, moving from 25th in March 2024 to 29th in June 2024. This downward trend in rank is accompanied by fluctuating sales figures, with a notable dip in June 2024. In comparison, gLeaf (Green Leaf Medical) has also seen a decline, dropping from 13th in March to 28th in June, but still maintaining higher sales figures than 1937. Meanwhile, Shore Natural Rx has shown a slight improvement in rank, moving from 28th in March to 27th in June, with relatively stable sales. Small A$$ Bud and Legend (MD) have both experienced rank declines similar to 1937, but with more significant drops in sales. These competitive dynamics suggest that while 1937 is facing challenges, it is not alone in this trend, and there may be broader market factors at play in the Maryland Flower category.
Notable Products
In June 2024, Strawberry Cough (3.5g) was the top-performing product for 1937, achieving the highest rank with sales of $780. Fried Ice Cream Pre-Roll 2-Pack (1g) followed closely in second place. Cheetah Piss (3.5g) secured the third position, while the larger Cheetah Piss (28g) ranked fourth. Stardawg (3.5g) rounded out the top five. Notably, Strawberry Cough (3.5g) showed a significant improvement from its third-place ranking in March 2024, highlighting its growing popularity.