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Sep-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1937 across different categories and states shows a dynamic landscape. In the state of Maryland, the brand saw a notable fluctuation in the Flower category rankings over the months from June to September 2025. Starting at rank 26 in June, 1937 climbed to 21 by August but then dropped to 30 in September, indicating a possible challenge in maintaining a stable position in the competitive market. The Vapor Pens category, however, tells a slightly different story. Although 1937 did not make it to the top 30 in July and August, the brand made a comeback to rank 32 in September, suggesting a potential recovery or strategic adjustment that might have contributed to this improvement.
In New York, 1937's performance in the Flower category showed a decline from a rank of 18 in June to 24 in September, despite a peak in sales in July. This suggests that while sales volume was strong, competitive pressures might have affected their ranking. Meanwhile, in the Pre-Roll category, 1937 did not secure a spot in the top 30, as indicated by the absence of rankings from August onwards. This could imply either a lack of focus on this category or a highly competitive market that poses challenges for the brand. Nevertheless, the brand's ability to adapt and respond to these market dynamics will be crucial in the coming months.
Competitive Landscape
In the competitive landscape of the New York flower category, 1937 has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. From June to September 2025, 1937's rank shifted from 18th to 24th, showcasing a slight decline. Despite this, 1937's sales in June and July were notably higher than those of Runtz and Hepworth, although both competitors surpassed 1937 in August. Interestingly, Doobie Labs showed a significant upward trend, improving its rank from 39th in June to 25th by September, potentially posing a future threat to 1937's market position. Meanwhile, Left Coast maintained a relatively stable position, slightly trailing behind 1937 in sales. This competitive environment suggests that while 1937 has a strong market presence, it faces challenges from both established and emerging brands, necessitating strategic adjustments to maintain and enhance its market share.
Notable Products
In September 2025, the top-performing product for 1937 was Blue Dream Shake (7g) in the Flower category, securing the number one rank with sales of 2732 units. Following closely was Black Bubblegum #8 (3.5g), also in the Flower category, which achieved the second rank. White Runtz (3.5g) maintained its position at rank three from the previous month of August 2025. Superboof (3.5g) moved up to the fourth position in September, while OG Kush Distillate Cartridge (0.5g) in the Vapor Pens category rounded out the top five. This month saw a notable shift with Blue Dream Shake (7g) rising to the top, as it was not ranked in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
