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Aug-2024
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1937 has shown notable fluctuations across different categories and states in recent months. In the Flower category in Maryland, 1937's rank improved from 30th in June 2024 to 23rd in August 2024, showing a positive trend despite a temporary dip in July. This upward movement is significant, as it indicates a recovery and potential growth in market share. However, in the Pre-Roll category, the brand did not secure a position within the top 30 in July and August, which might suggest a need for strategic adjustments or increased competition in this segment.
In the Vapor Pens category in Maryland, 1937 experienced a similar pattern of recovery. After dropping to 33rd place in June, the brand rebounded to 24th place by August, reflecting a strong recovery and increased consumer interest. The sales figures correspond with these rankings, with a notable increase from $70,237 in June to $147,614 in August. This suggests a growing preference for 1937’s vapor pens among consumers, potentially driven by product quality or effective marketing strategies. The absence of top 30 rankings in some categories for specific months could be a point of concern or an opportunity for targeted improvements.
Competitive Landscape
In the Maryland Flower category, 1937 has experienced notable fluctuations in its ranking over the past few months, showing a significant improvement from being outside the top 30 in June and July 2024 to reaching the 23rd spot in August 2024. This upward trend indicates a potential recovery in sales, which rose from $170,357 in July to $429,055 in August. In comparison, LivWell and Khalifa Kush have shown more consistent performance, with LivWell maintaining a top 20 position in July and Khalifa Kush rebounding to 22nd place in August. Meanwhile, Flower by Edie Parker and Happy Eddie have also seen stable rankings, with Happy Eddie consistently staying within the top 26. The competitive landscape suggests that while 1937 is gaining momentum, it still faces stiff competition from more established brands that have maintained steadier sales and rankings.
Notable Products
In August 2024, the top-performing product from 1937 was Duct Tape Shake (7g) in the Flower category, achieving the number one rank with sales of 1857 units. Glitterbomb Shake (7g) maintained its second position from May 2024, with sales increasing to 1761 units. Gary Payton (3.5g) dropped to third place after previously holding the top spot in July 2024, with sales at 1175 units. Stardawg Shake (7g) climbed to fourth place, showing a significant improvement from its fifth-place ranking in July 2024, with 1132 units sold. Cheetah Piss Shake (7g) secured the fifth position for August 2024, marking its first appearance in the top five with 1070 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
