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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 1937 concentrated 98.74% of sales in Flower, where year-over-year sales rose 70.98% even as month-over-month slipped 2.23%, while Vapor Pens fell to 0.69% share on a 94.97% YoY decline and a 60.83% MoM drop. Pre-Roll narrowed to 0.57% share with a 92.23% YoY contraction and a 55.88% MoM decrease, and Topical remained negligible at 0.00% share with 8.75% YoY growth but a 78.57% MoM fall; alongside a 32.48% YoY rise in average price to $39.21, this skew indicates mix-driven reliance on higher-priced Flower. The brand sits at rank 13 in Flower in New York, and with Vapor Pens down 94.97% YoY versus Flower up 70.98% YoY, the pattern implies deliberate focus and pricing power consolidation in a single category at the expense of breadth.
The acceleration in Flower share to 98.74% coupled with a 2.23% MoM dip but 70.98% YoY gain suggests 1937 is trading occasional month-level volatility for a defensible year-level position in Flower, supported by a 32.48% YoY price lift even as Pre-Roll volume erodes 92.23% YoY. Holding rank 13 in Flower in New York while secondary formats crater 60.83% to 78.57% MoM signals a positioning that prioritizes depth over diversification; the implication is that future share stability will hinge on sustaining Flower price architecture and retention rather than reviving sub-1% categories.
Competitive Landscape
1937 sits at rank #13 in NY Flower in May 2026, up 9 places year over year from #22 but down 2 spots from a recent peak of #11 in April 2026, indicating a mid-pack climb with near-term slippage; meanwhile, Leal advanced from #11 to #1 and RYTHM moved from #10 to #4, outpacing 1937’s rise despite 1937’s three-month rank improvement from #17 to #13. With Dank. By Definition slipping from #1 to #2 and Rolling Green Cannabis easing from #2 to #3 while 1937 retreats 2 ranks from April 2026 to May 2026, the pattern implies 1937’s trajectory is upward year over year but insufficient in velocity to keep pace with the leaders’ rank gains, signaling share capture pressure if momentum does not re-accelerate.
Notable Products
Kabuki Sour (3.5g) led the movement in May 2026 with a -52.6% month-over-month drop and slid to rank 6, while Blue Slushie #3 (14g) fell -35.4% and sat at rank 8, indicating heavier declines in larger and premium-priced formats versus smaller packs. Cap Junky Shake (7g) held rank 1 and Znow Flakes Shake (7g) reached rank 3, and four of the top ten are Shake (7g) SKUs, signaling momentum toward value-oriented flower even as Blue Slushie #3 (14g) still contributed $56,299. The rank spread—1 for Cap Junky Shake (7g) against 8 for Blue Slushie #3 (14g)—paired with a -52.6% shock to Kabuki Sour (3.5g) implies 1937 is consolidating demand in lower-priced Shake formats while mid-size 3.5g and larger 14g offerings face elasticity-driven pullbacks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
