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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
1937 is stocked at 276 licensed dispensaries across New York, Maryland, and 3 other states, 202 of them in New York, with the deepest coverage in New York, Buffalo, Queens, Albany, and Rochester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, 1937 concentrated 98.37% of sales in Flower, with category sales up 28.00% year over year and 18.18% month over month, while Pre-Roll held 1.34% share with a 96.40% month-over-month rebound against an 86.95% year-over-year decline. Vapor Pens accounted for 0.29% share with a 17.05% month-over-month drop and a 96.71% year-over-year contraction. With average price down 3.32% year over year to $26.94 alongside total brand sales up 3.89% year over year, this mix indicates volume-led gains concentrated in Flower, while peripheral formats remain too small to offset category dependency.
Positioning-wise, anchoring in Flower while holding rank 14 in New York suggests a depth play rather than breadth, as the 18.18% month-over-month Flower lift coupled with a 96.40% month-over-month surge in Pre-Roll shifts early signal toward limited-format experimentation without material share diversification. The 28.00% year-over-year Flower growth against a 96.71% year-over-year decline in Vapor Pens implies a deliberate retreat from low-share inhalables, and the 3.32% year-over-year price decline paired with a 3.89% brand sales increase indicates a trade-off favoring volume over premium mix, which supports market penetration but caps cross-category resilience.
Competitive Landscape
1937 sits at rank #14 in July 2026 in NY Flower, improving 3 positions year over year from #17 while sliding 4 spots since April 2026 when it peaked at #10; this combination of a 3-position YoY gain and a 4-position quarter-on-quarter decline indicates mid-year slippage after a spring peak. In contrast, Find. climbed from #8 to #1 alongside a 46.7% YoY sales increase, and Grassroots advanced from #15 to #5 with 79.8% YoY sales growth, whereas Dank. By Definition edged up only 2 ranks to #3 despite a 51.5% YoY sales decline; against this spread of upward mobility at the top, 1937’s move from #10 in April 2026 to #14 in July 2026 implies momentum loss precisely as leaders consolidate share, signaling that the brand’s trajectory risks further rank erosion unless spring-level execution resumes.
Notable Products
Fruity Loopz (3.5g) delivered the headline move in July 2026 with a +118.8% month-over-month surge to $55,337 and seized rank 1, implying a demand spike that reset the pecking order. Ghost Train Haze (3.5g) added +28.6% MoM while holding rank 2, and Citron Givre (3.5g) advanced +17.6% MoM at rank 9, while no top-10 SKU posted a decline greater than -10%, concentrating gains at the top. With all ten leaders in Flower and two of the top three posting double-digit MoM gains, the assortment is tilting toward a few momentum strains rather than a broad-based lift. The pattern implies 1937 is leaning into Flower-led velocity bets, prioritizing breakout SKUs over category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
