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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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1937 is stocked at 223 licensed dispensaries across New York, Maryland, and 2 other states, 187 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Buffalo, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, 1937 concentrated 99.66% of sales in Flower, where year-over-year sales rose 18.93% despite a 29.61% month-over-month drop, while Pre-Roll fell 94.29% YoY and 76.07% MoM to just 0.27% share. Vapor Pens contracted 99.56% YoY and 83.02% MoM to 0.07% share, and the brand’s average price decreased 1.21% YoY to $27.14 even as Flower’s average price sat at $27.19. With Flower ranked 17 in New York, the combination of category concentration and steep MoM pullback implies 1937 is overexposed to single-category volatility and is trading lower price to protect volume within Flower.
The tilt toward a 99.66% Flower mix alongside a 5.25% brand sales decline YoY and a 29.61% MoM slide in the lead category suggests 1937’s volume is highly sensitive to monthly demand swings and assortment breadth. The 94.29% YoY collapse in Pre-Roll and the 99.56% YoY decline in Vapor Pens remove cross-category buffering, while Flower’s 18.93% YoY gain indicates the brand can win share within its core when conditions align; together, this pattern implies that improving rank from 17 in New York will depend more on stabilizing Flower sell-through and selectively rebuilding a second category than on additional price cuts of 1.21% YoY.
Competitive Landscape
1937 sits at rank #17 in September 2026, a 7-place improvement from #24 year over year, but down 1 position from #16 in June 2026; the brand’s peak was #8 in April 2026, marking a 9-rank slide from that high to current, while the year-over-year climb of 7 ranks signals regained footing versus last September. In contrast, Find. advanced from #5 to #1 while growing sales 16.2% year over year, and Grassroots moved from #15 to #2 with a 150.3% sales increase, indicating that top-tier competitors have converted share gains into rank leaps as 1937 eased from its April 2026 peak; the pattern implies 1937’s trajectory is stabilizing above last year’s position but ceding ground to faster-accelerating leaders.
Notable Products
Black Cherry Gelato (3.5g) posted the steepest decline at -29.0% month over month while sliding to rank 5, and Fruity Loopz (3.5g) also contracted -23.1% yet held rank 1, indicating price-insensitive velocity at the top versus mid-tier fragility. Rain Drops (3.5g) fell -12.0% at rank 2 as Silver Surfer (3.5g) eased -8.3% at rank 4, and seven of the top ten are Flower SKUs, concentrating revenue into a single category with limited diversification. With no SKU showing a monthly gain over +50% and multiple double-digit drops, the September 2026 mix implies 1937 is leaning on a narrow Flower portfolio that needs either price resets or new formats to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
