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Nov-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand 1937 shows varied trends across different categories and states. In Maryland, the Flower category has seen a decline in rank from 22nd in August 2025 to 37th by November 2025, indicating a downward trend in market presence despite starting strong. In contrast, their Vapor Pens category in Maryland has shown resilience, climbing from 37th to 29th over the same period, suggesting a positive reception in this product line. However, the Pre-Roll category has not maintained a consistent top-30 presence, only appearing in October and November with a drop from 25th to 45th, highlighting a struggle to capture the market consistently.
In New York, 1937's Flower category initially showed promise, improving from 26th to 22nd by October before dropping to 36th in November. This indicates potential volatility or competitive pressure in the Flower market. The Pre-Roll and Vapor Pens categories in New York have not been as successful, with the brand failing to secure a top-30 ranking consistently. The Pre-Roll category only appeared in the rankings in October at 99th, and the Vapor Pens category was not ranked in September or November, suggesting these products have yet to gain significant traction in the New York market. These movements highlight the challenges and opportunities for 1937 as they navigate diverse consumer preferences and competitive landscapes across states.
Competitive Landscape
In the competitive landscape of the New York Flower category, 1937 experienced a notable fluctuation in its ranking and sales from August to November 2025. Initially ranked at 26th in August, 1937 improved its position to 22nd by October, before dropping to 36th in November. This decline contrasts with the performance of competitors like Lobo, which steadily improved from 58th to 40th, and Hashtag Honey, which maintained a relatively stable ranking around the mid-30s. Meanwhile, Runtz saw a decline from 20th to 34th, paralleling 1937's downward trend in November. Despite these rank changes, 1937's sales peaked in October, indicating a strong market presence before the drop in November. This suggests that while 1937 has the potential to climb the ranks, it faces stiff competition and market volatility that could impact its future positioning.
Notable Products
In November 2025, the top-performing product for 1937 was Gas Tax Shake (7g) in the Flower category, achieving the number one rank with sales of 1020 units. The Duct Tape Pre-Roll 2-Pack (1g) secured the second position in the Pre-Roll category, followed closely by Lemon Berry Cookies (3.5g) in the Flower category at third place. Zourz (3.5g), also in the Flower category, took the fourth spot. Notably, Black Bubblegum #8 (3.5g) dropped to fifth place from its previous second-place ranking in September 2025, indicating a significant shift in consumer preference. Overall, November's rankings highlight a strong performance by Flower products, with Gas Tax Shake leading the sales surge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
