Market Insights Snapshot
In the Maryland market, the performance of the 1937 brand varies across categories. In the Concentrates category, the brand has consistently held a position around the 30 mark from July to October 2023, showing a slight downward movement in the rankings in October. This implies that the brand might not be in the top 20 brands for this category in this state. On the other hand, in the Flower category, the brand has shown a fluctuating performance, ranking 22nd in July, improving to 21st in August, but then falling to 25th in September and 24th in October. This movement suggests that the brand has been struggling to maintain its position in the top 20 in this category.
Looking at the Pre-Roll category, the 1937 brand started at the 18th position in July 2023, fell to 22nd in August, slightly improved to 21st in September, but then fell again to 26th in October. This trend indicates a gradual downward movement in the rankings over these months. In contrast, for the Vapor Pens category, the brand has managed to maintain its position in the top 20. Starting at the 19th position in July, it held the same rank in August, improved to 16th in September, and slightly fell to 17th in October. This shows a generally stable performance with a slight upward trend in this category for the brand in the Maryland market.
In the Maryland flower category, 1937 has been holding its own against competitors such as Old Pal, Classix, Flower by Edie Parker, and &Shine. While 1937's rank fluctuated slightly from July to October 2023, it remained within the top 25 brands, indicating a consistent performance. Notably, 1937 outperformed Old Pal and Classix in terms of rank, despite these brands having been in the top 20 earlier in the year. In contrast, Flower by Edie Parker, which was not in the top 20 in July and August, surpassed 1937 in September. Meanwhile, &Shine consistently ranked just below 1937. In terms of sales, 1937 showed a significant increase from July to August, followed by a slight decrease in the following months, suggesting a need to sustain its growth momentum amidst stiff competition.
In October 2023, the top-performing product from 1937 was the 'Purple Haze FSE Distillate Cartridge (0.5g)' from the Vapor Pens category, with a notable sales figure of 1121 units. It was followed by 'Duct Tape (3.5g)' from the Flower category, which improved its ranking from 4th in August to 2nd. The 'Strawberry Cough (3.5g)' also from the Flower category, ranked 3rd. Interestingly, 'Tiger Champagne (3.5g)', which was the top seller in August, dropped to the 4th position. The 'Northern Lights Distillate Cartridge (0.5g)' from the Vapor Pens category rounded out the top 5.