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Aug-2025
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Overview
Market Insights Snapshot
The cannabis brand 1937 has shown varied performance across different categories and states. In Maryland, the brand has experienced a notable upward trend in the Flower category, moving from a rank of 24 in May 2025 to 21 by August 2025. This positive movement is accompanied by a significant increase in sales, indicating a growing consumer preference for their Flower products. However, the Vapor Pens category tells a different story. Starting at rank 27 in May, 1937 slipped out of the top 30 by August, highlighting a potential area for concern and an opportunity for improvement in their product offerings or marketing strategies in this segment.
In New York, 1937's performance in the Flower category has been more volatile. The brand improved its ranking from 24 in May to 17 in July, before dropping to 25 in August, reflecting fluctuating market dynamics or competitive pressures. Meanwhile, their Pre-Roll category performance has been less favorable, as they failed to make it into the top 30 by August, after peaking at rank 49 in June. This absence from the top rankings could suggest challenges in maintaining a competitive edge in this category within the New York market, or it might indicate shifting consumer preferences that 1937 needs to address.
Competitive Landscape
In the Maryland flower category, 1937 has shown a dynamic shift in its competitive positioning over the summer of 2025. Starting with a rank of 24 in May, 1937 experienced a slight dip to 26 in June but rebounded to 21 by August. This upward trajectory in rank is mirrored by a significant increase in sales, particularly in August, where 1937 outperformed its earlier months. Notably, Redemption and Legend maintained relatively stable positions, with Redemption consistently hovering around the mid-20s and Legend fluctuating slightly but not breaking into the top 20. Meanwhile, Small A$$ Bud and Happy Eddie both made significant strides, with Happy Eddie achieving the highest rank of 19 in August. This competitive landscape indicates a robust market where 1937's strategic improvements in rank and sales position it favorably against its peers, especially as it outpaces brands like Legend and Redemption in terms of sales growth.
Notable Products
In August 2025, the top-performing product from 1937 was Gas Tax (3.5g) in the Flower category, which climbed to the number one spot with sales of $1,714. Velvet Breath (3.5g) followed closely at rank two, showing a strong debut. White Runtz (3.5g) secured the third position, maintaining a competitive edge. Kabuki Sour (3.5g) and Fizzy Cola (7g) rounded out the top five, ranking fourth and fifth, respectively. Notably, Gas Tax (3.5g) improved from second place in July to take the lead in August, indicating a positive trend in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
