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Apr-2024
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Overview
Market Insights Snapshot
In Colorado, Meraki Gardens showed a notable presence in the Flower category at the beginning of the year, ranking 84th in January 2024 with sales amounting to $34,727. However, the absence of rankings for the subsequent months up to April indicates a potential decline in visibility or sales within this competitive market. This drop-off from the top rankings could suggest challenges in maintaining market share or possibly strategic shifts in focus towards other states or categories. On the other hand, in Oregon, the brand's performance across different cannabis product categories tells a story of fluctuating but generally strong market presence. Specifically, in the Flower category, Meraki Gardens demonstrated consistent improvement, moving from a rank of 28th in January to 22nd by April, alongside increasing sales, peaking at $302,388 in April 2024. This upward trend in rankings and sales underlines the brand's growing influence and consumer preference in Oregon's cannabis flower market.
Furthermore, Meraki Gardens' venture into the Concentrates category in Oregon did not secure a top 30 ranking until February 2024, starting at 84th rank, which signals a late but emerging presence in this segment. This could indicate strategic market entry efforts or initial challenges in capturing market share amidst established competitors. The Pre-Roll category in Oregon, however, showcases a more volatile journey, with rankings oscillating from 9th in January to 21st in March, before settling at 16th in April. Such movements reflect competitive dynamics and possibly varying consumer demand patterns affecting Meraki Gardens' market positioning. Despite these fluctuations, the consistent presence in the top 30, especially within the highly competitive Pre-Roll and Flower categories, emphasizes Meraki Gardens' resilience and adaptability in Oregon's cannabis market. This analysis, while highlighting significant trends and performances, suggests a nuanced understanding of Meraki Gardens' strategic market positions and consumer preferences across states and product categories.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Meraki Gardens has shown a notable trajectory in terms of rank and sales, moving from the 28th position in January 2024 to the 22nd by April 2024. This upward movement is indicative of a positive sales trend, with a significant increase from January to April. Competitors such as Earl Baker, which experienced a fluctuation in rank but maintained a strong presence, ending slightly above Meraki Gardens in April, and Juicy Farms, which surged to the top 20 by April, underscore the competitive dynamics within the category. Notably, William's Wonder Farms has consistently held a position within the top 25, indicating steady consumer demand. Conversely, Noble Farms showed a remarkable improvement, moving from a rank outside the top 40 to the 24th position by April, reflecting significant sales growth. These movements highlight the competitive pressures and opportunities for Meraki Gardens, suggesting areas for strategic focus to enhance its market position and capitalize on sales trends within the Oregon flower cannabis market.
Notable Products
In April 2024, Meraki Gardens saw Miracle Alien Cookies (1g) from the Flower category leading the sales with 3957 units, marking its position as the top-selling product. Following closely, Sweet Thang Pre-Roll (0.5g) from the Pre-Roll category maintained its consistent performance by securing the second spot, with notable sales figures. The third place was taken by Kush Mints Pre-Roll 2-Pack (1g), also from the Pre-Roll category, indicating a strong preference for pre-rolled products among consumers. Sneeze Pre-Roll (0.5g) and Wedding Cake Pre-Roll (1g) rounded out the top five, showcasing the dominance of the Pre-Roll category in Meraki Gardens' product lineup. Notably, the rankings reveal a shift in consumer preferences, with Miracle Alien Cookies (1g) climbing to the top from previously unranked positions, highlighting changing trends in product popularity.
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