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Jun-2024
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Overview
Market Insights Snapshot
Meraki Gardens has shown significant variability in its performance across different states and product categories. In Colorado, the brand's performance in the Flower category has not been strong, with rankings outside the top 30 for the months of May and June 2024. This indicates a declining market presence in this state, as sales dropped from $49,075 in March to $35,686 in April, with no subsequent data indicating a recovery. Such a trend could be seen as a negative indicator for their competitiveness in the Colorado Flower market.
Conversely, Meraki Gardens has maintained a more stable and competitive position in Oregon. In the Flower category, the brand consistently ranked within the top 30 until June 2024, where it fell to 32nd place. This slight drop suggests a need for strategic adjustments but does not overshadow the overall positive performance earlier in the year. In the Pre-Roll category, Meraki Gardens demonstrated a positive trend, improving its rank from 21st in March to 15th in June, with sales peaking at $226,650. This upward movement highlights their growing market share and consumer preference in the Oregon Pre-Roll market.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Meraki Gardens has shown a notable upward trend in its ranking and sales over the past few months. Starting from a rank of 21 in March 2024, Meraki Gardens improved to 20 in April, dipped slightly back to 21 in May, and then made a significant leap to 15 in June. This positive movement is reflected in their sales, which grew from $158,494 in March to $226,650 in June. In comparison, TKO / TKO Reserve experienced a relatively stable ranking, hovering around 15-17, with sales peaking at $215,028 in June. STiCKS consistently outperformed Meraki Gardens in terms of rank, maintaining a position between 13-17, and saw a significant increase in sales, reaching $247,239 in June. Kites showed a dramatic improvement, jumping from rank 20 in March to 9 in May, although they settled at 14 in June, with sales peaking at $265,945 in May. Piff Stixs maintained a steady rank around 16-19, with sales reaching $225,803 in June. These insights suggest that while Meraki Gardens is gaining traction, it faces stiff competition from brands like STiCKS and Kites, which have shown higher sales and more stable rankings in recent months.
Notable Products
In June 2024, the top-performing product for Meraki Gardens was Wedding Cake Pre-Roll (1g), which ascended to the number one position with sales of 6911 units. Sneeze Pre-Roll (0.5g) secured the second spot, showing a strong entry into the rankings. Runtz Pre-Roll (0.5g) followed closely, ranking third. Sneeze Pre-Roll (1g) dropped from the top position in previous months to fourth place. Gas Cap Pre-Roll (0.5g) also made an appearance in the rankings, finishing fifth.
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