Market Insights Snapshot
In Colorado, Meraki Gardens has shown a significant drop in their Flower category ranking, falling from 49th place in August to 83rd in October. This indicates a decrease in their market competitiveness, especially considering their sales in this category fell from 93,831 in August to 16,100 in October. However, it's worth noting that they were not even in the top 20 brands in July, so their initial rise to the 49th position in August was quite a significant improvement.
On the other hand, in Oregon, Meraki Gardens has maintained a strong presence in the Flower and Pre-Roll categories, consistently ranking within the top 20 brands from July to October. Particularly in the Pre-Roll category, they even improved their ranking from 5th in July to 4th in October. However, in the Edible category, their ranking fell from 64th in July to 73rd in October, and in the Concentrates category, they only managed to break into the top 100 in September and October, indicating room for improvement in these areas.
In the Oregon flower market, Meraki Gardens has been experiencing a fluctuating competitive landscape. In July and August 2023, Meraki Gardens maintained a steady rank at 8th place, but saw a significant drop to 17th place in September, before recovering slightly to 12th place in October. This indicates a potential decrease in market share during these months. Notably, Oregon Roots and Lucky Lion have been close competitors, with Oregon Roots ranking higher in July, but lower in the following months, and Lucky Lion consistently ranking slightly higher than Meraki Gardens from September to October. Earl Baker, although not in the top 20 in August, made a significant jump to 13th place in October. High Tech has consistently ranked higher than Meraki Gardens, indicating a stronger sales performance. The data suggests a highly competitive market, with Meraki Gardens needing to bolster its strategies to improve its ranking and sales.
In October 2023, the top-performing product from Meraki Gardens was 'Miracle Alien Cookies (1g)', a flower category product, with a notable sales figure of 3772 units. Following this, the 'Meraki Mango Pre-Roll (1g)', a pre-roll category product, ranked second with significant sales. The third position was held by 'Fak N Mac Pre-Roll (1g)', another product in the pre-roll category. 'Kush Mints Pre-Roll (0.5g)' and 'Vibes -Cherry AK-47 Pre-Roll (1g)', both pre-roll category products, took the fourth and fifth positions respectively. It's worth noting that all these products did not rank in the top five in the previous months, indicating a significant shift in customer preferences.