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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dougie is stocked at 169 licensed dispensaries across Oregon and Washington, 110 of them in Oregon, with the deepest coverage in Portland, Bend, Salem, Medford, and Eugene. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dougie operated as a single-category brand in July 2026, with Pre-Roll accounting for 100.0% of sales and holding a rank of 9 in Pre-Roll within Oregon. Year over year, Pre-Roll sales grew 74.2% while average price declined 16.6%, and month over month sales slipped 3.1% against a stable 100.0% mix. The pattern implies Dougie is scaling unit volume in Pre-Rolls while trading down on price, and a July rank of 9 signals mid-pack placement that relies on volume-led gains rather than price-led premiumization.
The 16.6% average price reduction alongside 74.2% annual growth indicates a value-forward positioning where elastic demand converts price cuts into share defense within Pre-Rolls, and the 3.1% MoM dip suggests sensitivity to intra-quarter promotions or seasonal pullback. With Pre-Rolls at 100.0% of mix and a rank of 9, maintaining momentum will likely require sustaining price architecture that preserves unit velocity while selectively rebuilding margin, because the current configuration concentrates all exposure in one category and leaves limited buffer if Pre-Roll demand cools.
Competitive Landscape
Dougie is #9 in Oregon Pre-Roll in July 2026, improving 7 positions year over year from #16 while slipping 1 spot from April 2026’s #8 to the current #9; the brand’s peak of #7 in May 2026 indicates a 2-rank retreat since that peak but a 7-rank climb versus July 2025. Competitive pressure is evident as STiCKS holds #1 with 148.4% YoY sales growth and Kaprikorn moved from #6 to #2 with 144.3% YoY growth, while Portland Heights fell from #3 to #4 alongside a -23.1% YoY decline; this mix signals that Dougie’s upward YoY rank change of 7 positions is occurring amid both accelerating leaders and weakening mid-pack players, implying that sustaining share will require converting the May 2026 peak momentum into consistent top-8 placement.
Notable Products
Jack Widow Infused Blunt (1g) posted the steepest movement in July 2026 with a -19.99% month-over-month drop while sitting at rank 10, contrasting with Motor Breath Infused Blunt (2g) at rank 4 rising 33.23% and Peach Infused Blunt (1g) at rank 3 up 27.46%. Two-g SKUs advanced with Hells Bells Infused Blunt (2g) up 13.95% at rank 6 while single-gram staples like POG Infused Blunt (1g) gained 10.20% at rank 7 and Grape Infused Blunt (1g) added 9.56% at rank 9, and four of the top five ranks are 1g Pre-Roll SKUs. The top three ranks are all Pre-Rolls and the category spans ranks 1 through 10, concentrating the portfolio fully in infused Pre-Rolls; Sour Florida OG Infused Blunt (1g) leads at rank 1 with $22,096 while Za-Glue Infused Blunt (1g) holds rank 5 with no reported month-over-month figure. The pattern implies Dougie is doubling down on infused Pre-Rolls with 1g formats driving rank density and 2g variants providing incremental growth, while trimming underperforming strains like Jack Widow would tighten a mix tilted toward faster-rising SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
