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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dougie’s mix is fully concentrated in Pre-Roll at 100.0% share, with category sales up 114.85% year over year and 5.32% month over month, while average price declined 14.81% YoY. Within Oregon Pre-Rolls, the brand held rank 10, indicating volume gains outpacing price contraction and a MoM acceleration that contrasts with the YoY price compression; the implication is that the brand is trading higher unit throughput for lower price points, consolidating presence in a single category rather than diversifying.
The combination of a 114.85% YoY sales increase against a 14.81% YoY price decline, alongside a 5.32% MoM lift, points to unit-led growth and price elasticity that favors Dougie’s current positioning in value-leaning Pre-Roll segments. Holding rank 10 in Oregon Pre-Rolls while maintaining 100.0% category concentration implies the brand’s competitive path depends on sustaining throughput efficiency and pack architecture rather than multi-category expansion, with the tactical takeaway that incremental rank gains are more likely via further MoM velocity improvements than via pricing recovery.
Competitive Landscape
Dougie sits at rank #10 in OR Pre-Roll in May 2026, improving 12 positions from #22 year over year and slipping 1 spot from #9 in February 2026, while also coming off a peak of #8 in April 2026; in the same period, STiCKS moved from #2 to #1 with 144.2% YoY sales growth and Kaprikorn climbed from #5 to #2 with 85.6% YoY growth, whereas Portland Heights fell from #1 to #5 with a 31.8% YoY decline—together indicating Dougie’s rank rebound is real but now contending with faster-rising leaders and a cooling incumbent at the top end, implying Dougie’s path to regain a top-8 position will depend on sustaining gains against accelerating top-5 momentum.
Notable Products
Pineapple Fruz Infused Blunt (1g) posted the largest movement with a month-over-month change of +29.6% while climbing to rank 5, and Cherry Gorilla Infused Blunt (2g) in rank 8 advanced by +3.7% versus April 2026; no top-10 SKU declined by more than -10% in May 2026. Four of the top ten are Pre-Roll SKUs centered on infused blunts, and the concentration at ranks 1 through 5 within the same format indicates a tightening focus on higher-potency, flavor-forward Pre-Rolls; this implies Dougie is consolidating share around a narrow infused lineup rather than diversifying pack sizes or formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
