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Nov-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Dougie has shown fluctuating performance in the Pre-Roll category over the past few months. The brand ranked 13th in August 2025, improved to 10th place in September and October, but then dropped back to 13th in November. This indicates a potential challenge in maintaining consistent momentum in the competitive Pre-Roll market. Despite this drop in ranking, Dougie's sales figures in Oregon for the Pre-Roll category have seen some resilience, with a notable peak in September before experiencing a decline in November.
Interestingly, the absence of Dougie from the top 30 rankings in other states or categories suggests either a limited market presence or a strategic focus primarily on Oregon's Pre-Roll sector. This absence is particularly significant as it highlights areas where Dougie could potentially expand its reach or improve its competitiveness. The brand's ability to maintain a consistent top 10 presence in Oregon during September and October points to a strong foothold in that specific market, which could serve as a foundation for broader growth strategies.
Competitive Landscape
In the Oregon Pre-Roll market, Dougie has experienced notable fluctuations in its ranking over the past few months, which could impact its sales trajectory. In August 2025, Dougie was ranked 13th, but it climbed to 10th place in both September and October, indicating a positive reception and potential increase in market share during that period. However, by November, Dougie slipped back to 13th, suggesting competitive pressures or changes in consumer preferences. Notably, Kites maintained a stable presence, consistently ranking around 11th or 12th, which could imply a steady customer base. Meanwhile, Drewby Doobie / Epic Flower showed a significant improvement, jumping from 22nd in September to 12th in November, potentially posing a competitive threat to Dougie. Brands like Derby's Farm and Cabana also saw fluctuations, but their sales figures suggest they might not be as immediate a concern as Drewby Doobie / Epic Flower. For Dougie, maintaining its ranking and addressing the competitive dynamics, particularly from emerging brands, will be crucial for sustaining its sales momentum in the Oregon Pre-Roll market.
Notable Products
In November 2025, Dougie's top-performing product was Rip City Purps Infused Blunt (1g) in the Pre-Roll category, climbing to the number one spot from fourth place in October, with impressive sales of 2145 units. Purple Push Pop Infused Blunt (1g) debuted strongly at second place, while Afternoon Delight Infused Pre-Roll (1g) secured the third position. Blue Gusherz Infused Pre-Roll (2g) and Pineapple Chunk Infused Blunt (2g) rounded out the top five, ranking fourth and fifth, respectively. Notably, Rip City Purps Infused Blunt (1g) showed significant upward momentum, indicating a strong consumer preference shift from earlier months. This reshuffling highlights a dynamic change in consumer tastes and product performance within Dougie's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
