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Jul-2025
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Overview
Market Insights Snapshot
Dougie has shown a notable upward trajectory in the Pre-Roll category within the state of Oregon. Starting at the 24th position in April 2025, Dougie has consistently climbed the ranks, reaching the 10th position by July 2025. This significant improvement in ranking indicates a strong market presence and growing consumer preference in Oregon. The brand's sales figures reflect this positive trend, with a consistent increase in sales from April through July, culminating in a notable peak in July. This upward momentum suggests a successful strategy in product placement and marketing within the state.
Despite the success in Oregon, it is important to note that Dougie's performance in other states and categories remains undisclosed, implying that they may not have been in the top 30 brands elsewhere. This absence could indicate potential areas for growth and expansion for Dougie, as they might not yet have a significant footprint in other regions or categories. The brand's focus appears to be concentrated in Oregon's Pre-Roll market, which could be a strategic choice to solidify their position before expanding further. Understanding these dynamics can provide insights into Dougie's market strategy and potential future movements.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Dougie has demonstrated a notable upward trajectory from April to July 2025, climbing from a rank of 24 to 10. This significant improvement in rank suggests a strong increase in market presence and consumer preference. Meanwhile, competitors such as Cascade Valley Cannabis and PRUF Cultivar have shown fluctuating ranks, with Cascade Valley Cannabis moving from 11 to 9 and PRUF Cultivar from 15 to 12, indicating less consistent performance compared to Dougie. Cabana and Kites have maintained relatively stable positions, with Cabana ending at rank 8 and Kites at 11 in July. Dougie's sales growth aligns with its rank improvement, showcasing a robust upward trend that outpaces several competitors, potentially positioning it as a rising star in the market.
Notable Products
In July 2025, the top-performing product for Dougie was MK Ultra Infused Blunt (1g) in the Pre-Roll category, securing the number one rank with sales of 3908 units. Following closely was Lemon Cherry Gelato Infused Blunt (1g), which achieved the second rank. London Pound Cake Infused Pre-Roll (1g) held the third position. Notably, Durban Poison Infused Blunt (2g) climbed from the fifth position in June to fourth in July, indicating a positive sales trend. London Pound Cake Infused Blunt (1g) also performed well, maintaining a steady presence in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
