.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dougie has demonstrated a notable upward trajectory in the Pre-Roll category within the state of Oregon. From June to September 2025, the brand's ranking improved from 17th to 10th place, showcasing a consistent climb in popularity and market presence. This steady ascent indicates a strong consumer reception and effective market strategies. While the sales figures saw a slight dip from August to September, the overall ranking improvement suggests that Dougie is successfully capturing market share in Oregon's competitive cannabis landscape.
Despite the positive movement in Oregon, the absence of Dougie in the top 30 rankings in other states or categories highlights potential areas for growth and expansion. This gap could be viewed as a significant opportunity for Dougie to broaden its reach and establish a presence in new markets. Focusing on these untapped regions could not only diversify their portfolio but also mitigate risks associated with market saturation in Oregon. By leveraging their current success, Dougie might explore strategic initiatives to penetrate additional states and categories, potentially replicating their Oregon success story elsewhere.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Dougie has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 17th in June 2025, Dougie climbed to 10th by September 2025, showcasing a significant improvement in its market position. This upward trend is indicative of a strong competitive strategy and increasing consumer preference. Comparatively, Meraki Gardens also improved its ranking from 15th to 9th, while Elysium Fields moved from 16th to 11th, both showing positive sales momentum. Meanwhile, Derby's Farm experienced a slight decline, dropping from 9th to 12th, and Kites maintained a stable position, ending at 8th. Dougie's consistent sales figures, particularly in August and September, suggest a robust market presence, positioning it effectively against its competitors in Oregon's dynamic Pre-Roll market.
Notable Products
In September 2025, Dougie's top-performing product was the Purple Queen Infused Blunt (1g) in the Pre-Roll category, climbing from a fifth-place rank in August to secure the top spot, with sales reaching 3,387 units. The Super Boof Infused Blunt (1g) held the second rank, showing a decline from its first place in August. Stardawg Infused Blunt (1g) debuted in the rankings this month, taking third place. Love Potion Infused Pre-Roll (1g) maintained its fourth position from the previous month. Afterglow Infused Blunt (1g) entered the rankings in September, sharing the fifth position with its initial appearance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
