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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dougie is stocked at 179 licensed dispensaries across Oregon and Washington, 100 of them in Oregon, with the deepest coverage in Portland, Bend, Eugene, Medford, and Coos Bay. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Dougie operated as a single-category brand with Pre-Roll at 100.0% of mix, pairing a year-over-year sales change of 79.6% with a month-over-month uptick of 3.1%. Average price fell 19.6% year over year while category share remained concentrated at 100.0%, and the brand held rank 10 in Oregon Pre-Roll. The pattern implies revenue expansion is being driven by volume gains within Pre-Roll rather than diversification, with price compression offset by unit growth and a mid-tier rank position anchoring the brand in a volume-first stance.
The combination of a 79.6% year-over-year lift and a 3.1% month-over-month increase alongside a 19.6% price decline suggests Dougie is prioritizing throughput and basket penetration over premium positioning. Holding rank 10 in Oregon while maintaining a 100.0% Pre-Roll focus implies a scale play where incremental share must come from deeper assortment or subsegment breadth within Pre-Roll, because cross-category upsell levers are absent; this positioning leans on sustaining unit velocity to protect rank under continued price pressure.
Competitive Landscape
Dougie sits at rank #10 in OR Pre-Roll as of August 2026, improving 4 positions from #14 year over year but sliding 3 spots from #7 in May 2026 to #10 by August 2026; meanwhile, STiCKS held at #1 year over year while Kaprikorn climbed from #5 to #2 with 128.9% YoY sales growth. Dougie’s dip from #7 in May 2026 to #10 in August 2026 contrasts with Hellavated easing from #2 to #3 on a 19.9% YoY sales decline and Portland Heights sliding from #4 to #5 with a 29.1% YoY contraction, indicating that Dougie’s year-over-year rank gain but recent quarter pullback points to mid-pack volatility where maintaining top-10 status will require stabilizing month-to-month share against fast risers.
Notable Products
Watermelon Mojito Infused Blunt (1g) delivered the standout movement in August 2026 with an 88% month-over-month surge that vaulted it to rank 1, while Za-Glue Infused Blunt (1g) slipped 5% to rank 9. Peach Infused Blunt (1g) rose 42% to rank 3, establishing a two-SKU momentum at the top that contrasts with flat-to-null reads elsewhere and suggests targeted flavor profiles are scaling faster than the broader lineup.
All top 10 products are Pre-Roll SKUs, concentrating 100% of August 2026 winners in a single category, with the top five clustered at ranks 1–5 and only one measurable decline at rank 9. Purple Haze Infused Blunt (1g) sits at rank 2 with $17,028 in sales, bracketing the leader and reinforcing an upper-tier stack where gains above 40% are pulling share toward a flavor-forward core, implying Dougie is consolidating around infused Pre-Rolls as the commercial engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
