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Aug-2025
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Overview
Market Insights Snapshot
Dougie has shown a noteworthy performance in the Pre-Roll category in Oregon over the past few months. In May 2025, Dougie ranked 18th, and by July, it climbed to the 11th position, reflecting a significant improvement in its market standing. However, the brand experienced a slight dip in August, moving to the 13th rank. This fluctuation in rankings indicates competitive dynamics within the Pre-Roll category in Oregon, where Dougie is striving to maintain a strong presence. The sales figures corroborate this trend, with a peak in July before a slight decline in August, suggesting that while Dougie was gaining traction, maintaining its rank in the top tier requires continuous effort.
Across the states, Dougie's presence is less visible, as there are no rankings available for other regions, implying that the brand has not yet broken into the top 30 in those markets. This absence in other states could be interpreted as a challenge for Dougie, highlighting opportunities for expansion and increased brand penetration outside of Oregon. The brand's focus on the Pre-Roll category in Oregon suggests a strategic emphasis on a specific market segment, yet the lack of ranking data in other states underscores potential areas for growth and diversification. Understanding these dynamics can provide valuable insights for stakeholders looking to capitalize on Dougie's growth trajectory and market expansion strategies.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Dougie has demonstrated a notable upward trajectory in rankings from May to August 2025. Initially ranked 18th in May, Dougie climbed to 13th by August, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors like Cascade Valley Cannabis, which experienced fluctuating rankings, peaking at 8th in June but dropping to 15th by August. Meanwhile, Entourage Cannabis / CBDiscovery maintained a relatively stable position, consistently ranking between 11th and 15th. Elysium Fields showed a similar stability, though with a slight improvement from 18th to 14th. Derby's Farm saw a decline from 7th in May to 12th in August, indicating potential challenges in maintaining its market share. Dougie's rise in rank is supported by a significant increase in sales, particularly evident in July, where it outperformed several competitors, showcasing its growing appeal in the Oregon Pre-Roll category.
Notable Products
In August 2025, Dougie's top-performing product was the Super Boof Infused Blunt (1g) in the Pre-Roll category, securing the number one rank with sales of 3355 units. The MK Ultra Infused Blunt (1g) followed closely in second place, experiencing a drop from its first-place position in July. The Lemon Cherry Gelato Infused Blunt (1g) held the third rank, consistent with its previous position in July. Love Potion Infused Pre-Roll (1g) and Purple Queen Infused Pre-Roll (1g) rounded out the top five, both maintaining their July rankings. These rankings reflect a dynamic shift in consumer preferences, with only slight changes in the top products' standings from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
