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Mar-2026
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Overview
Market Insights Snapshot
Dougie has shown a commendable upward trajectory in the Pre-Roll category within the state of Oregon. Starting from a rank of 11 in December 2025, the brand improved its position to 8 by March 2026, indicating a consistent enhancement in its market presence. This positive movement is reflected in the sales figures, with a notable increase from December 2025 to March 2026. Such progress suggests that Dougie is gaining traction among consumers in Oregon, which could be attributed to strategic marketing or product innovation. However, it's important to note that the brand's performance was not within the top 30 in some earlier months, highlighting areas where there might be potential for further growth or challenges that need addressing.
In contrast, the performance of Dougie in the state of Washington presents a different narrative. The brand did not rank in the top 30 for the initial months of the observed period, only emerging at rank 90 in February 2026 and slightly improving to rank 75 by March 2026. This late entry into the rankings could point to increased efforts in market penetration or a growing acceptance of the brand among consumers. Despite this upward movement, the brand's relatively lower ranking compared to its performance in Oregon suggests that Dougie faces more significant competition or market challenges in Washington. The brand's future performance in Washington will depend on how effectively it can leverage its recent momentum to climb further up the ranks.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Dougie has shown a promising upward trajectory, climbing from 11th place in December 2025 to 8th place by March 2026. This improvement in rank suggests a positive reception and growing consumer preference for Dougie's products. Notably, Meraki Gardens consistently maintained a strong position, holding steady at 6th place from February to March 2026, indicating robust sales performance. Meanwhile, Benson Arbor experienced a decline from 3rd place in January to 7th place by March, reflecting potential challenges in sustaining their initial momentum. Elysium Fields also demonstrated a notable improvement, jumping from 15th place in January to 9th place in March, which could pose a competitive threat to Dougie. Despite these dynamics, Dougie's steady sales growth and improved ranking highlight its strengthening position in the market, signaling a positive outlook for future performance.
Notable Products
In March 2026, Dougie's top-performing product was Moonbeam Infused Blunt (1g) in the Pre-Roll category, which rose to the number one spot with sales reaching 2577 units. Space Candy Infused Blunt (1g) followed closely, dropping to second place from its previous top rank in February. The Cough Infused Blunt (1g) debuted in March rankings at third place, showcasing strong initial sales performance. Platinum Pave Infused Blunt (2g) secured the fourth position, while Permanent Marker Infused Blunt (1g) slipped from fourth to fifth place. This shift in rankings highlights a competitive landscape within Dougie's Pre-Roll category, with Moonbeam Infused Blunt emerging as the new leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
