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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dougie is stocked at 189 licensed dispensaries across Oregon and Washington, 98 of them in Oregon, with the deepest coverage in Portland, Bend, Medford, Eugene, and Ontario. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Dougie operated as a single-category brand with Pre-Roll at 100.0% mix, pairing a year-over-year sales change of 74.3% with a month-over-month uptick of 1.0%. Average price fell 19.9% year over year to $9.86 while Pre-Roll retained 100.0% of sales and climbed 0.97% month over month, and the brand held rank 8 in Pre-Roll within Oregon. The combination of a 74.3% YoY lift alongside a 19.9% price decline indicates volume expansion as the driver, implying a value-led acquisition strategy within a concentrated Pre-Roll focus.
With all revenue concentrated in Pre-Roll (100.0%) and rank 8 in Oregon, the 1.0% MoM growth against a 19.9% YoY price drop suggests share is being pursued through unit velocity rather than premium positioning. The 74.3% YoY sales increase paired with a 0.97% MoM gain implies the current pricing stance is sustaining momentum without category diversification, positioning Dougie as a scale seeker in Pre-Roll where incremental rank gains likely hinge on continued volume-led execution rather than mix shifts.
Competitive Landscape
Dougie is currently ranked #8 in OR Pre-Roll for September 2026, improving 3 positions from #11 year over year and holding flat versus June 2026 at #8; the brand’s peak of #7 in May 2026 indicates a 1-rank slip since that high-water mark while still outperforming its September 2025 position by 27% in rank terms (3 ranks on an 11-rank base). Against competitors, STiCKS held #1 year over year with a 0-rank change alongside 91.7% YoY sales growth, while Kaprikorn climbed from #6 to #2 with 160.0% YoY sales growth, indicating that Dougie’s modest rank gain of 3 positions is outpaced by faster movers; by contrast, Hellavated slipped from #2 to #3 alongside a 27.1% YoY sales decline, suggesting space for Dougie to capture share if it can convert stability at #8 into upward movement. The pattern implies Dougie is stabilizing in the upper-middle tier but must accelerate beyond a 1-rank gap to its May 2026 peak and surpass flat three-month momentum to keep pace with top-tier climbers.
Notable Products
Purple Haze Infused Blunt (1g) posted the steepest decline at -18.2% month over month, sliding to rank 4 while Grape Infused Blunt (1g) advanced 33.2% to rank 1. Watermelon Mojito Infused Blunt (1g) fell -33.5% and Pineapple Infused Blunt (1g) dropped -39.2%, while Peach Infused Blunt (1g) contracted -37.3%, indicating a bifurcation where fruit-forward SKUs lost share even as POG Infused Blunt (1g) eked out a +3.9% gain at rank 3. With nine of the top ten in September 2026 concentrated in Pre-Roll SKUs and Snow Cap Infused Blunt (2g) entering at rank 10 with $16,526, the mix skews toward format dominance rather than flavor breadth. The pattern implies Dougie is leaning into a flagship-led pre-roll portfolio where a single leader can offset softness across multiple flavored variants, concentrating bets on winners rather than spreading volume evenly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
