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Oct-2025
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Overview
Market Insights Snapshot
Dougie's performance in the Oregon market, particularly in the Pre-Roll category, has shown consistent strength over the past few months. The brand maintained its 13th position in both July and August 2025, before climbing to 11th place in September and October. This upward movement in rankings indicates a positive reception among consumers and suggests effective market strategies that are paying off. Despite a slight dip in sales from July to August, Dougie managed to recover in September, which is reflected in their improved rank. This steady performance in Oregon highlights Dougie's growing influence in the Pre-Roll category.
However, it's worth noting that Dougie's presence in other states or categories is not as prominent, as they were not listed in the top 30 brands for those areas. This absence could indicate potential areas for growth or a need to reassess their strategies in different markets. The focus on Oregon's Pre-Roll category seems to be a strategic choice, given the competitive nature of the market. As Dougie continues to solidify its standing in Oregon, it will be interesting to see if they expand their reach or diversify their offerings in other states or categories in the future.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Dougie has shown a steady performance, maintaining its rank at 11th place in both September and October 2025, after climbing from 13th in July and August. This consistent improvement in rank, despite a slight dip in sales from August to October, indicates a strengthening brand presence. In contrast, Meraki Gardens has seen a gradual rise, moving from 12th to 9th place over the same period, suggesting a more aggressive growth trajectory. Meanwhile, Cabana experienced a notable drop from 7th in July to 13th in October, reflecting a significant decline in sales. Similarly, Derby's Farm also saw fluctuations, ending at 12th in October. Kites maintained a stable position, closely trailing Dougie. These dynamics highlight Dougie's potential to capitalize on its stable ranking amidst competitors experiencing volatility, suggesting an opportunity for strategic marketing efforts to further enhance its market share.
Notable Products
In October 2025, Dougie's top-performing product was Purple Queen Infused Blunt 1g in the Pre-Roll category, maintaining its leading position from September with a sales figure of 2,525 units. Stardawg Infused Blunt 1g climbed to the second spot, showing an increase in sales compared to the previous month. Maui Wowie Infused Pre-Roll 1g also improved its ranking, moving from fourth to third place, indicating a growing popularity. Rip City Purps Infused Blunt 1g entered the top five for the first time, securing the fourth position. Lemon Cherry Gelato Infused Blunt 1g, however, dropped to fifth place from its previous rank, suggesting a decline in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
