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Apr-2025
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Overview
Market Insights Snapshot
Dougie has shown a consistent upward trajectory in the pre-roll category within the state of Oregon. Starting from a rank of 26 in January 2025, Dougie improved its position to 22 by April 2025. This steady climb in rankings is accompanied by a notable increase in sales, indicating a growing consumer preference for their products. The brand's ability to maintain and improve its position within the top 30 suggests a strong market presence and effective strategies in place to capture consumer interest in Oregon's competitive pre-roll market.
Despite the positive movement in Oregon, Dougie's absence from the top 30 rankings in other states or categories could be seen as a potential area for growth or concern. This absence might highlight challenges in market penetration or competition in those regions. However, the brand's success in Oregon could serve as a blueprint for expansion strategies in other markets. Understanding the dynamics and consumer preferences in Oregon may provide valuable insights for Dougie as it seeks to replicate its success in other states or categories.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Dougie has shown a promising upward trajectory in its rankings from January to April 2025. Starting at rank 26 in January, Dougie improved to rank 22 by April, indicating a consistent growth in its market presence. This positive trend is significant when compared to competitors like SugarTop Buddery and Altered Alchemy, both of which started outside the top 20 and only managed to break into the top 21 and 23 ranks, respectively, by April. Meanwhile, Piff Stixs maintained a steady position within the top 20, suggesting a strong foothold in the market. Feel Goods, however, experienced a decline from rank 15 in January to rank 24 in April, highlighting potential challenges in maintaining its earlier momentum. Dougie's consistent rise in rank, coupled with its stable sales growth, positions it as a brand to watch in the Oregon Pre-Roll market.
Notable Products
In April 2025, Dougie's Gorilla Glue Infused Blunt (1g) emerged as the top-performing product, securing the number one rank with impressive sales of 1634 units. Following closely was Mars OG Infused Blunt (1g) at the second rank. Hawaiian Trinity Infused Blunt (1g) moved from being unranked in March to third place in April, showing a significant sales increase. Mendo Bendo Infused Pre-Roll (1g) ranked fourth, maintaining its position from February. Lastly, Thai Stick Infused Pre-Roll (1g) entered the rankings at fifth place, showcasing a competitive sales performance.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
