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Dec-2025
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Overview
Market Insights Snapshot
Dougie has shown a consistent performance in the Pre-Roll category in Oregon over the last few months of 2025. Despite a slight dip in November, where the brand fell to 13th place, Dougie quickly regained its 10th position by December. This resilience suggests a strong consumer base and effective market strategies. Although their sales dipped in November, the recovery by December indicates a positive trend. The brand's ability to maintain a top 10 ranking in a competitive category highlights its strong presence in the Oregon market.
Interestingly, Dougie's performance outside the top 30 in other states and categories suggests areas for potential growth. While their presence in the Oregon Pre-Roll category is commendable, the absence from rankings in other states could be seen as a missed opportunity or a strategic focus on their strongest market. This focus might allow them to consolidate their resources and strengthen their brand identity within Oregon. However, it also opens up questions about their strategy for broader market expansion and whether they plan to leverage their success in Oregon to enter other markets in the future.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Dougie has experienced notable fluctuations in rank and sales over the last few months. While Dougie maintained a steady 10th position in September and October 2025, it slipped to 13th in November before rebounding to 10th in December. This volatility contrasts with the upward trajectory of Elysium Fields, which climbed from 15th to 9th place, indicating a consistent increase in market presence. Meanwhile, Kites held a stable position around the 12th rank, though their sales showed a slight decline. Yin Yang experienced a drop from 8th to 11th, suggesting potential challenges despite initially strong sales. Killa Beez also saw a decline from 5th to 8th, which could indicate a shift in consumer preferences. For Dougie, these dynamics highlight the importance of strategic adjustments to regain and maintain a competitive edge in this evolving market.
Notable Products
In December 2025, the top-performing product for Dougie was the Sour Diesel Infused Blunt (1g) in the Pre-Roll category, climbing to the first position with sales reaching 1827. The Rip City Purps Infused Blunt (1g) maintained strong performance, ranking second after holding the top position in November. Purple Push Pop Infused Blunt (1g) secured the third spot, showing a slight drop from its second position in November. Gush Mints Infused Blunt (2g) entered the rankings at fourth place, while Red Haze Infused Blunt (2g) completed the top five. This month's rankings highlight a competitive shift, particularly with the entry and rise of Sour Diesel Infused Blunt (1g) to the forefront.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
