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Nov-2025
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Overview
Market Insights Snapshot
Swell Edibles has maintained a consistent presence in the Washington market, particularly in the Beverage category where it held a steady 19th rank from August to November 2025. This stability suggests a dedicated consumer base and possibly effective distribution strategies. The sales figures for the Beverage category indicate a positive growth trend, with an increase from $10,193 in August to $14,199 in November, demonstrating a healthy upward trajectory in consumer demand for their products.
In the Edible category within Washington, Swell Edibles experienced slight fluctuations in their rankings. They improved from 23rd to 22nd place in October but returned to 23rd in November. Despite this minor rank fluctuation, the sales figures show a notable increase in October, peaking at $73,567, before a slight dip in November. This suggests that while they face strong competition, there is potential for growth if they can capitalize on peak sales periods and consumer preferences.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Swell Edibles has shown a steady presence, maintaining a rank of 23 in August and September 2025, slightly improving to 22 in October, before returning to 23 in November. This stability in ranking, despite fluctuations in sales, indicates a consistent market position. However, competitors like Cosmic Candy and Happy Cabbage Farms have consistently ranked higher, with Cosmic Candy maintaining a rank of 20 until November when it dropped to 21, and Happy Cabbage Farms hovering around the 21st position before slipping to 22 in November. This suggests that while Swell Edibles is improving its sales figures, it still faces stiff competition from these brands. Notably, SnacMe and Kelly's Sweet Hash Edibles have shown significant upward momentum, with SnacMe climbing from 29 to 24 and Kelly's Sweet Hash Edibles breaking into the top 25 by November. This dynamic shift in rankings highlights the competitive pressures Swell Edibles faces, underscoring the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In November 2025, the top-performing product from Swell Edibles was the Indica Watermelon Wipeout Fruit Burst Chews 10-Pack, which climbed from fourth place in October to first place with notable sales of 641 units. The Indica Pineapple Pipeline Fruit Burst Chews 10-Pack maintained its position as the second top seller for both October and November, showing consistent performance. The Sativa Surging Strawberry Kiwi Fruit Burst Chews 10-Pack entered the rankings for the first time in November, securing the third position. Meanwhile, the Sativa Mystery Monsoon Fruit Burst Chews 10-Pack re-entered the top five, moving up to fourth place from being unranked in October. Lastly, the Sativa Strawberry Tsunami Fruit Burst Chews 10-Pack remained steady in fifth place, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
