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Dec-2025
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Overview
Market Insights Snapshot
Swell Edibles has shown a consistent presence in the Washington market, particularly within the Beverage and Edible categories. In the Beverage category, Swell Edibles maintained a steady ranking of 19th from September to November 2025, before experiencing a slight drop to 20th in December. This indicates a stable yet slightly competitive position within the state's market. On the other hand, their performance in the Edible category has been more dynamic, with a rise from 23rd position in the earlier months to 22nd in December 2025. This upward movement suggests an increasing consumer preference or effective brand strategies that have bolstered their position in the edible segment.
Despite not breaking into the top 30 in any other states or provinces, Swell Edibles' performance in Washington provides valuable insights into their market strategy. The sales figures in the Edible category showed significant growth, particularly in December 2025, which could be attributed to seasonal factors or successful promotional activities. However, the Beverage category experienced a slight downturn in December, hinting at potential challenges or increased competition. The lack of presence in the top 30 rankings outside of Washington could be seen as a limitation in their market reach or brand recognition, highlighting areas for potential expansion or improvement.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Swell Edibles has shown a steady presence, consistently ranking within the top 25 from September to December 2025. Notably, Swell Edibles improved its rank from 23rd to 22nd place in December, indicating a positive trajectory in market positioning. In comparison, Soulshine Cannabis experienced fluctuating ranks, peaking at 20th in November before dropping to 23rd in December, suggesting potential volatility in their sales strategy. Meanwhile, Happy Cabbage Farms maintained a stable rank around 21st, with a slight increase in sales by December, which could indicate a steady consumer base. Cosmic Candy consistently held the 20th position, demonstrating strong market presence with a notable sales increase in December. Additionally, Kelly's Sweet Hash Edibles showed significant improvement, climbing from 32nd in September to 24th by December, reflecting a successful growth strategy. These dynamics suggest that while Swell Edibles is maintaining a competitive edge, there is potential for further growth by analyzing the strategies of both stable and rapidly improving competitors.
Notable Products
In December 2025, the top-performing product for Swell Edibles was the Sativa Hang Ten Huckleberry Fruit Burst Chews 10-Pack (100mg), maintaining its rank at number 1 with sales reaching 658 units. The Indica Watermelon Wipeout Fruit Burst Chews 10-Pack (100mg) followed closely, dropping to the second position from its previous top spot in November. The Sativa Strawberry Tsunami Fruit Burst Chews 10-Pack (100mg) rose to third place, indicating a steady increase in popularity since its debut in the rankings. Meanwhile, the Indica Pineapple Pipeline Fruit Burst Chews 10-Pack (100mg) slipped to fourth position, despite consistent sales performance over the months. Finally, the Indica Paradise Punch Fruit Burst Chews 10-Pack (100mg) re-entered the rankings at fifth place, showcasing a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
