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Aug-2025
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Overview
Market Insights Snapshot
Swell Edibles has shown varied performance across different categories and states, with notable fluctuations in their rankings. In the Beverage category in Washington, Swell Edibles experienced a slight decline in their rank from 15th in May 2025 to 17th in July 2025, before dropping out of the top 30 by August. This decline suggests a potential need for strategic adjustments in their beverage offerings or marketing efforts. On the other hand, their sales figures indicate a downward trend, with a notable drop from $15,435 in May to $12,402 in July, further emphasizing the challenges they might be facing in maintaining a strong market presence in this category.
In contrast, the Edible category in Washington presents a slightly more stable picture for Swell Edibles. While their ranking remained relatively consistent, fluctuating between 22nd and 24th place from May to August 2025, they managed to re-enter the top 23 by August. Despite the ranking stability, there was a significant dip in sales in July, down to $41,130, before showing a modest recovery in August. This indicates that while Swell Edibles maintains a presence in the edible market, there may be underlying factors affecting their sales performance that could be addressed to enhance their standing further.
Competitive Landscape
In the Washington edibles market, Swell Edibles has experienced a relatively stable but slightly declining trend in its rankings from May to August 2025, moving from 22nd to 23rd place. This stability is contrasted by the notable rise of Soulshine Cannabis, which climbed from 35th to 22nd, indicating a significant increase in market presence and potentially capturing some of Swell Edibles' market share. Meanwhile, Happy Cabbage Farms maintained a consistent 21st rank, suggesting a steady consumer base, while Binske entered the top 20 in July and August, hinting at a growing popularity. Goodiez Gummies showed a slight improvement, moving from 26th to 24th, which could indicate a competitive edge in certain segments. These movements suggest that while Swell Edibles maintains a solid position, there is increasing competition from brands like Soulshine Cannabis and Binske, which could impact Swell Edibles' future sales and market strategy.
Notable Products
In August 2025, the top-performing product from Swell Edibles was the Hybrid Watermelon Fruit Chews 10-Pack (100mg), which maintained its number one rank from June, with a sales figure of 480 units. Following closely in second place were the Sativa Berry Fruit Chew 10-Pack (100mg), which moved up from the fourth position in June. The KEEN Blue Raspberry Indica Cannabis Shot (100mg THC, 1.75oz) ranked third, making a notable entry after being absent from the rankings in June and July. The KEEN Cherry Limeade Sativa Cannabis Shot (100mg THC, 2oz) and KEEN Sativa Mango Cannabis Shot (100mg THC, 2oz) both shared the fourth spot, with the latter dropping from third in June. This month saw a strong performance from edibles, with beverages making competitive gains in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
