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Oct-2025
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Overview
Market Insights Snapshot
In Washington, Swell Edibles has demonstrated consistent performance in the Beverage category, maintaining the 18th rank from August to October 2025. This stability suggests a steady consumer base and potentially effective marketing strategies. However, the brand's performance in the Edible category shows a more dynamic trend, with a notable improvement from 27th in July to 23rd from August through October. This upward movement in the rankings, coupled with a significant increase in sales, indicates a growing preference for their edible products among consumers in the state.
While Swell Edibles maintains a presence in the top 30 for both categories in Washington, it is important to note that the brand does not appear in the top 30 rankings for any other state or category. This absence could be seen as a limitation in their market reach or an opportunity for expansion, depending on their strategic goals. The consistent performance in Washington might provide a strong foundation for Swell Edibles to explore new markets or to further solidify their position in existing ones. The brand's ability to sustain and grow its market share in Washington could serve as a blueprint for potential growth in other states or provinces.
Competitive Landscape
In the Washington edible market, Swell Edibles has shown a consistent rank of 23rd from August to October 2025, after improving from 27th in July. This steady ranking indicates a strong foothold in the market, particularly when compared to competitors like Soulshine Cannabis, which improved from 30th to 22nd, and SnacMe, which climbed from 38th to 25th. Although Cosmic Candy maintained a slightly higher rank, fluctuating between 19th and 21st, their sales have been on a downward trend, contrasting with Swell Edibles' upward sales trajectory, especially notable in October. Meanwhile, Goodiez Gummies experienced a slight decline in rank, dropping to 24th in October. Swell Edibles' stable ranking amidst these shifts highlights its resilience and potential for growth in a competitive landscape.
Notable Products
In October 2025, Swell Edibles' top-performing product was the Sativa Hang Ten Huckleberry Fruit Burst Chews 10-Pack, which climbed to the number one rank after maintaining the second position in the previous two months, with sales reaching 718 units. The Indica Pineapple Pipeline Fruit Burst Chews 10-Pack rose to the second spot, improving from third place in September, with a notable sales figure of 529 units. The KEEN - Blue Raspberry Indica Cannabis Shot entered the rankings for the first time in October, securing the third position. Sativa Strawberry Tsunami Fruit Burst Chews maintained a consistent presence in the top five, ranking fourth. Indica Watermelon Wipeout Fruit Burst Chews completed the top five list, showing a stable performance by retaining its fifth position from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
