Market Insights Snapshot
In Oregon, Swell Edibles, a brand known for its cannabis-infused edibles, has shown some variability in its performance. In August 2023, the brand was ranked 84th in the edibles category, however, it failed to make it into the top 20 brands for the following three months. This indicates a significant drop in its category ranking, which could be indicative of increased competition or changes in consumer preferences. It's worth noting that the brand's sales in August amounted to 443 units, but the sales figures for the subsequent months are not disclosed.
On the other hand, Swell Edibles has consistently maintained a strong position in the Washington market. The brand has consistently ranked 16th in the edibles category for August, September, and October 2023, with a slight drop to the 17th position in November. This slight drop in ranking, despite maintaining a steady sales figure around 130,000 units per month, could be due to a surge in the performance of other brands or an expansion in the market. Nonetheless, Swell Edibles' stable performance in Washington indicates a solid market presence and consumer base.
In the competitive landscape of the Edible category in Washington, Swell Edibles has maintained a steady position, ranking 16th in August, September, and October 2023, but slightly dropping to 17th in November 2023. This is in contrast to Constellation Cannabis, which has consistently ranked higher than Swell Edibles, and has seen a slight increase in rank over the same period. Meanwhile, Cosmic Candy has seen a slight drop in rank, moving from 19th to 18th, while Binske has moved into the top 20 in September and has been gradually climbing since. Notably, Good Tide has made a significant leap, entering the top 20 in October and jumping to 15th place in November. In terms of sales, while specific numbers are not provided, it's clear that Swell Edibles has seen a downward trend, while most of its competitors have seen growth or maintained steady sales.
In November 2023, the top-performing product from Swell Edibles was the Hybrid Watermelon Fruit Chews 10-Pack (100mg), which consistently held the top spot in previous months as well. It sold 922 units, maintaining a strong lead over other products. The second best seller was the Indica Mystery Fruit Chews 10-Pack (100mg THC, 1.16oz), climbing up from third place in October. The Sativa Berry Fruit Chew 10-Pack (100mg) entered the top three for the first time, while the Hybrid Strawberry Fruit Chews 10-Pack (100mg) slipped to fifth place from its previous second place ranking in October. This indicates a shift in consumer preference within the Edible category for Swell Edibles.