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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Swell Edibles concentrated 86.98% of sales in Edible, where year-over-year growth reached 80.71% and month-over-month rose 3.99%, while Beverage held 11.57% with a year-over-year decline of 24.78% and a month-over-month drop of 8.68%. Vapor Pens remained a small 1.45% share but spiked 448.11% year-over-year and 766.69% month-over-month, alongside an average price in Edible of $9.65 and a brand-wide average price down 13.16% year-over-year. The mix indicates reliance on Edible for scale while nascent Vapor Pens volatility adds upside optionality, implying the brand’s near-term performance hinges on sustaining Edible gains as Beverage contracts and Vapor Pens tests elasticity.
Within Washington Edible, the brand sat at rank 21, with Edible share at 86.98% and Beverage at 11.57%, suggesting category focus aligns with its current competitive tier. The 80.71% year-over-year rise in Edible against a 24.78% year-over-year decline in Beverage, combined with a 3.99% month-over-month lift in Edible versus an 8.68% month-over-month dip in Beverage, signals pricing and assortment are pulling consumers toward core confections while liquid formats underperform; the implication is that defending rank 21 depends on deepening Edible assortment breadth and selectively nurturing the 1.45% Vapor Pens wedge that is scaling rapidly month-over-month by 766.69%.
Competitive Landscape
Swell Edibles is ranked #21 in WA Edible for May 2026, a 1-spot improvement from #22 year over year, and a 2-spot rise from #23 in February 2026, while still trailing its peak of #19 from August 2024; in contrast, Wyld held #1 year over year and remains #1 currently with a 25.9% YoY sales increase, and Hot Sugar stayed at #3 while posting an 8.1% YoY decline, indicating Swell Edibles’ incremental rank gains are tied more to gradual positioning than outsized category momentum, and the trajectory points to a slow path back toward the top-20 rather than a rapid re-entry.
Notable Products
Sativa Strawberry Tsunami Fruit Burst Chews 10-Pack (100mg) delivered the largest movement in May 2026 with +50.1% month over month and a No. 2 rank, signaling demand is tilting toward faster-moving Sativa SKUs. By contrast, Sativa Surging Strawberry Kiwi Fruit Burst Chews 10-Pack (100mg) fell -25.0% MoM at No. 9 while Sativa Watermelon Wipeout Fruit Burst Chews 10-Pack (100mg) declined -15.3% at No. 4, creating a split performance inside the Sativa set. Indica Watermelon Wipeout Fruit Burst Chews 10-Pack (100mg) remained No. 1 with +9.3% MoM and roughly $8.6k in sales, while Indica Surging Strawberry Kiwi Fruit Burst Chews 10-Pack (100mg) slid -22.2% at No. 5, and six of the top ten were Edible Fruit Burst Chews spanning both Sativa and Indica variants. The mix implies Swell Edibles is consolidating around a few hit Sativa flavors while pruning underperforming variants, using the Indica leader to anchor share and rotate flavor bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
