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Sep-2025
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Overview
Market Insights Snapshot
Swell Edibles has shown a consistent presence in the Washington cannabis market, particularly in the Beverage category. Over the summer months of 2025, their ranking slightly declined, moving from 17th position in June to 19th by September. This stability in ranking, despite a noticeable drop in sales from July to August, suggests a resilient market position in the state. It's noteworthy that Swell Edibles maintained their top 30 status throughout this period, which indicates a steady consumer base and brand loyalty in the Beverage category.
In the Edible category within Washington, Swell Edibles experienced a bit more fluctuation. They started and ended the period in the 22nd and 23rd positions respectively, with a dip to 26th place in July. This suggests some volatility in consumer preferences or competitive dynamics during the summer months. However, the ability to rebound back to the 22nd spot by August indicates potential adjustments or improvements made by the brand. The absence of any month where they fell out of the top 30 highlights their competitive edge and sustained relevance in the Washington edible market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Swell Edibles has experienced notable fluctuations in its ranking over the past few months. From June to September 2025, Swell Edibles' rank shifted from 22nd to 23rd, with a dip to 26th in July, indicating a competitive pressure from brands like Happy Cabbage Farms, which consistently held the 21st position. Despite this, Swell Edibles managed to maintain a relatively stable sales performance, with a slight increase in September compared to August. Meanwhile, Goodiez Gummies showed a strong upward trend, surpassing Swell Edibles in September by climbing to the 22nd spot, which suggests a growing consumer preference for their products. Additionally, Soulshine Cannabis and SnacMe have also shown improvements in their rankings, indicating a highly competitive environment where Swell Edibles must strategize to regain and improve its market position.
Notable Products
In September 2025, the top-performing product for Swell Edibles was the Hybrid Watermelon Fruit Chews 10-Pack (100mg), maintaining its first-place ranking from August, despite a decrease in sales to 360 units. The Sativa Hang Ten Huckleberry Fruit Burst Chews 10-Pack (100mg) held steady at the second position, showing a slight increase in sales from the previous month. The KEEN - Sativa Mango Cannabis Shot (100mg THC, 2oz) re-entered the rankings at third place, indicating a resurgence in popularity. The new entrants in the rankings for September were the Sativa Strawberry Tsunami Fruit Burst Chews 10-Pack (100mg) and Sativa Mystery Monsoon Fruit Burst Chews 10-Pack (100mg), taking fourth and fifth places, respectively. Notably, these two products were not ranked in previous months, suggesting a successful market introduction or promotion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
