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Jun-2024
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Overview
Market Insights Snapshot
Swell Edibles has shown a mixed performance across different categories and states over the past few months. In Arizona, their ranking in the Concentrates category saw a notable decline from 16th in April 2024 to 32nd in June 2024, indicating a significant drop in market position. This downward trend is concerning, especially since they were not even in the top 30 brands by June. Conversely, their performance in the Flower category has been relatively stable, although they did not make it into the top 30 rankings in June 2024. This could suggest a need for strategic adjustments to regain their foothold in the Concentrates market while maintaining their presence in the Flower category.
In Washington, Swell Edibles has maintained a more stable presence. Their ranking in the Beverage category has experienced slight fluctuations, moving from 12th in March 2024 to 16th in June 2024. Despite this, their consistent placement within the top 20 indicates a relatively strong position. In the Edible category, Swell Edibles has maintained a steady 19th rank from April to June 2024, showcasing their ability to hold a stable market share. These trends suggest that while Swell Edibles faces challenges in some categories and states, they continue to perform reliably in others, particularly in Washington's Edible market.
Competitive Landscape
In the competitive landscape of the Washington edibles market, Swell Edibles has shown a steady improvement in rank from March to June 2024, moving from 20th to 19th place. This upward trend is notable when compared to competitors like Binske, which consistently held the 20th position, and Koko Gemz, which remained outside the top 20. Despite the slight rank improvement, Swell Edibles' sales figures have been relatively stable, indicating a need for strategic marketing efforts to boost sales further. In contrast, Mari's has maintained a solid 17th rank with significantly higher sales, suggesting that Swell Edibles could benefit from analyzing Mari's strategies. Additionally, Cosmic Candy has consistently ranked 18th, with sales figures showing a slight decline, presenting an opportunity for Swell Edibles to capitalize on potential market shifts. Overall, while Swell Edibles is making progress, understanding the tactics of higher-ranked brands could provide valuable insights for further growth.
Notable Products
In June 2024, the top-performing product for Swell Edibles was Hybrid Watermelon Fruit Chews 10-Pack (100mg), which ranked first with sales of $774. This product consistently held high rankings, moving up from second place in May. Hybrid Strawberry Fruit Chews 10-Pack (100mg) debuted strongly in second place. Indica Mystery Fruit Chews 10-Pack (100mg THC, 1.16oz) secured third place, showing a resurgence from its previous ranking in March. Sativa Berry Fruit Chew 10-Pack (100mg) entered the rankings in fourth place, indicating a positive reception from consumers.
Top Selling Cannabis Brands
