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Apr-2025
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Overview
Market Insights Snapshot
Swell Edibles has demonstrated varied performance across different categories and states over the first few months of 2025. In Arizona, the brand's presence in the Concentrates category slipped slightly, moving from the 31st position in January to falling out of the top 30 by February. This decline could be a concern for the brand, indicating potential competitive challenges or shifts in consumer preferences. Conversely, their trajectory in the Flower category is more promising, as they climbed steadily from 76th in January to 56th by April, suggesting a growing consumer base or successful strategic initiatives in this category.
In Washington, Swell Edibles maintained a consistent presence in the Beverage category, holding steady at the 14th rank from January through April. This stability might reflect a strong brand loyalty or a well-established market share in this segment. However, the Edible category showed a slight downward trend, with the brand slipping from 21st in January to 23rd by April. This subtle decline might warrant attention to ensure the brand remains competitive in a market that could be experiencing shifts in consumer tastes or increased competition. Overall, Swell Edibles' performance across these states and categories highlights both challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Swell Edibles has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 21st in January, Swell Edibles saw a decline to 22nd in February and further to 23rd in March and April. This downward trend in rank contrasts with Happy Cabbage Farms, which maintained a steady 21st position throughout the same period, indicating a stronger market presence. Meanwhile, Hi-Burst and Koko Gemz remained consistently behind Swell Edibles, suggesting that while Swell Edibles faces challenges, it still holds a competitive edge over some peers. However, the sales figures reveal a concerning trend for Swell Edibles, with a decrease from January to April, whereas competitors like June's Sweets & Savories have shown an upward trajectory in sales, potentially threatening Swell Edibles' market share if the trend continues.
Notable Products
In April 2025, Swell Edibles saw the Hybrid Watermelon Fruit Chews 10-Pack (100mg) take the top spot in sales, climbing from the second position in March, with impressive sales of 710 units. The Gold - Banana OG (3.5g) flower, which had been the top performer in March, slipped to the second rank. KEEN - Strawberry Lemonade Sativa Cannabis Shot (100mg) maintained a steady position at third place, despite a slight dip in sales compared to February. Cndlnd (14g) flower entered the rankings for the first time at fourth place, while Sativa Berry Fruit Chew 10-Pack (100mg) made its debut at fifth position. This month saw a notable reshuffling in product rankings, highlighting the dynamic nature of consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
