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Jul-2025
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Overview
Market Insights Snapshot
Swell Edibles has shown varied performance across different categories and states, reflecting their strategic focus and market dynamics. In Arizona, Swell Edibles attempted to penetrate the Flower category but did not make it into the top 30 brands from April to July 2025, indicating a challenging market entry or stiff competition in this segment. This absence from the top rankings suggests potential growth opportunities or areas for improvement in their market strategy within Arizona's Flower category. On the other hand, their presence in the Washington market across Beverage and Edible categories highlights a more robust performance, with consistent rankings in the top 30, despite a slight decline in their Edible category rank from 22nd to 25th by July 2025.
Focusing on the Washington market, Swell Edibles has maintained a stable position within the Beverage category, staying between the 15th and 17th ranks from April to July 2025. This consistency suggests a steady consumer base and effective market positioning. However, the Edible category witnessed a decline in sales from June to July 2025, which could indicate seasonal fluctuations or increased competition. Despite this, their ability to remain in the top 30 showcases a resilient brand presence. The contrasting performances across these categories and states provide a nuanced view of Swell Edibles' market dynamics, highlighting both strengths and potential areas for strategic adjustments.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Swell Edibles has experienced fluctuating rankings from April to July 2025, indicating a dynamic market presence. Initially ranked 23rd in April, Swell Edibles improved to 22nd in May and June, before dropping to 25th in July. This movement contrasts with Hi-Burst, which consistently ranked higher, albeit with a downward trend from 22nd to 24th over the same period. Meanwhile, Koko Gemz maintained a steady position around 24th, except for a slight improvement in July. Despite these shifts, Swell Edibles' sales remained relatively stable until July, when a notable decline occurred. This suggests that while Swell Edibles has been competitive, it faces challenges in maintaining its rank against brands like Koko Gemz and Hi-Burst, which have shown more consistent performance in the Washington market.
Notable Products
In July 2025, the top-performing product from Swell Edibles was the Hybrid Watermelon Fruit Chews 10-Pack (100mg), maintaining its first-place ranking from June with sales of 512 units. Gold - Banana OG (3.5g) took the second spot, showing a strong performance after being unranked in May and June. Indica Mystery Fruit Chews 10-Pack (100mg THC, 1.16oz) climbed to third place, improving from its previous unranked status in May and June. The KEEN - Strawberry Lemonade Sativa Cannabis Shot (100mg) ranked fourth, a drop from its top position in May. Lastly, the KEEN - Mango Indica Cannabis Shot (100mg THC, 1.75oz) entered the rankings at fifth place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
