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Aug-2024
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Overview
Market Insights Snapshot
Swell Edibles has shown varied performance across different states and product categories over the past few months. In Arizona, their ranking in the Concentrates category has seen significant fluctuations, dropping to 35th in June 2024 before rebounding to 18th by August 2024. This indicates a volatile but potentially promising market presence. However, in the Flower category, Swell Edibles did not make it into the top 30 brands after May 2024, where they ranked 75th, suggesting a need for strategic adjustments or increased marketing efforts in this segment.
In Washington, Swell Edibles has maintained a more stable performance. Their Beverage category rankings hovered consistently around the mid-teens, moving from 16th in May 2024 to 15th in August 2024. This steady positioning indicates a strong foothold in the beverage market. Similarly, in the Edible category, Swell Edibles held the 19th spot from May through August 2024, showing a consistent demand. These rankings suggest that Washington remains a reliable market for Swell Edibles, particularly in the Edible and Beverage categories.
Competitive Landscape
In the Washington edible cannabis market, Swell Edibles has shown a consistent performance, maintaining a rank of 19th in May, July, and August 2024, with a slight dip to 20th in June 2024. This stability is notable given the competitive landscape. For instance, Binske has fluctuated around the 20th position, dropping out of the top 20 in July and August, indicating potential volatility. Meanwhile, Sinners & Saints has shown a positive trend, improving from 21st in May and June to 20th in July and August, which could pose a future threat to Swell Edibles' rank. On the other hand, Mari's and Cosmic Candy have consistently outperformed Swell Edibles, holding steady at 17th and 18th positions respectively. Despite these competitive pressures, Swell Edibles has managed to increase its sales from $83,693 in May to $111,814 in August, showcasing a promising upward trend in consumer demand.
Notable Products
In August 2024, Cherry AK 47 Budder (1g) emerged as the top-performing product for Swell Edibles, with sales reaching 1406 units. ZK Budder (1g) secured the second position, while Animal Mints Budder (1g) followed closely in third place. Notably, Cherry AK 47 Budder (1g) showed a significant rise from its fourth position in July 2024. Animal Face Budder (1g) and GTH x Critical Glue Budder (1g) rounded out the top five, marking their first appearances in the rankings. This shift indicates a strong preference for budder concentrates among consumers in recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
