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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Swell Edibles is stocked at 141 licensed dispensaries across Washington and New Jersey, 132 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Bellevue, and Anacortes. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Edible held 89.65% share with year-over-year growth of 116.41% but a month-over-month decline of 7.64%, while Beverage accounted for 10.35% share with a year-over-year drop of 20.11% and a month-over-month decline of 13.67%. The brand’s overall sales were up 58.91% year over year alongside a 7.39% decrease in average price, and within Edible the average price was $9.77 versus $6.21 in Beverage. With Edible concentrated at 89.65% share and ranking 24 in Edible in Washington, the pattern implies Swell Edibles is leaning into higher-velocity Edibles despite short-term MoM softness, while deliberately ceding Beverage volume that is shrinking faster both YoY and MoM.
The mix shift—Edible up 116.41% YoY against Beverage down 20.11% YoY, plus Edible’s smaller MoM decline of 7.64% versus Beverage’s 13.67%—suggests the brand is prioritizing a single-category scale play to improve rank from the current 24 in Washington. The 7.39% YoY price reduction alongside an 89.65% Edible mix points to a price-pack architecture aimed at volume capture in Edibles rather than defending Beverage margin, implying Swell Edibles can concentrate merchandising and promotional spend where elasticity is favorable and avoid dilutive efforts in Beverage until category conditions stabilize.
Competitive Landscape
Swell Edibles sits at rank #24 in WA Edible for July 2026, improving 3 positions year over year from #27 while slipping 2 spots since April 2026 from #22, a mixed trend that contrasts with Wyld holding #1 with 7.99% YoY sales growth and Journeyman rising from #5 to #4 alongside 6.47% YoY growth; meanwhile, Craft Elixirs fell from #4 to #5 with an 8.01% YoY decline and Hot Sugar stayed at #3 with a 5.92% YoY decline, indicating that Swell Edibles’ three-place YoY rank gain amid top-tier stability and selective competitor contraction implies incremental share capture is possible but requires reversing recent quarter-to-quarter slippage to regain its #19 peak from August 2024.
Notable Products
Indica Watermelon Wipeout Fruit Burst Chews 10-Pack (100mg) posted the sharpest movement in July 2026 with +188.2% MoM to rank 1, while Indica Paradise Punch Fruit Burst Chews 10-Pack (100mg) fell -20.1% to rank 3. Sativa Strawberry Tsunami Fruit Burst Chews 10-Pack (100mg) climbed +29.6% to rank 2, contrasting with Sativa Watermelon Wipeout Fruit Burst Chews 10-Pack (100mg) at rank 7 on a -17.4% MoM slide. With all top-10 entries concentrated in Edible chews and two Indica SKUs moving in opposite directions by +188.2% and -27.6% at ranks 1 and 9, the pattern implies Swell Edibles is shifting mix toward a breakout hero Indica SKU while pruning underperforming flavors within the same format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
