Kurvana

Data Snapshot: May 04, 2024
Kurvana Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

148

Product Count

SKUs

Kurvana

Overview

Founded out of a profound appreciation for cannabis and nature, Kurvana is a celebrated cannabis company based in California, known for crafting high-end, all-natural cannabis products. Garnering a noteworthy following, Kurvana has set an industry standard through its commitment to transparency, undertaking thorough independent testing to deliver trustworthy and quality-centric products. Amidst the rapidly expanding cannabis market, Kurvana stands out not only for its innovative offerings, but also for its continuous transformation and dedication to superior quality.
Markets

Kurvana Locations

Product Trends

Kurvana Categories

Kurvana Sales

Market Insights Snapshot

Kurvana Historical Sales by Category

In California, Kurvana has demonstrated a stable presence in the Vapor Pens category, maintaining its position within the top 15 over the observed months. Starting at rank 13 in January 2024 and slightly improving to rank 12 by April 2024, Kurvana's performance in this highly competitive market indicates a consistent demand for their products. This is further underscored by their sales figures, which show a notable increase from January's $1,755,042 to $1,819,742 in April, suggesting a positive trajectory in consumer preference and market share. However, the brand's venture into the Tincture & Sublingual category tells a different story, with a sudden appearance at rank 15 in February and no subsequent rankings, indicating a potential challenge in gaining a foothold in this segment.

Despite the absence of Kurvana in the top 30 brands for the Tincture & Sublingual category after February, the initial entry is noteworthy. The lack of continued presence could be attributed to several factors, including intense competition or market dynamics specific to California. This contrast with their Vapor Pens performance, where they not only secured but slightly improved their ranking, highlights the brand's strengths and areas for growth. The sales detail for the Tincture & Sublingual category in February, totaling $39,377, while not mentioned for subsequent months, offers a glimpse into the potential market interest that could be built upon with targeted strategies. Kurvana's ability to maintain and slightly improve its standing in the Vapor Pens category, amidst the fluctuating market conditions, underscores its resilience and the sustained appeal of its offerings in this segment.

Apr-2024 Rank
Tincture & Sublingual
Vapor Pens
12
Kurvana

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Kurvana has shown a consistent performance with a slight improvement in its ranking from 13th position in the first three months of 2024 to 12th in April. This indicates a modest but positive trajectory in a highly competitive market. Notably, Rove has maintained a stronger position, consistently ranking 10th with sales figures significantly higher than Kurvana throughout the same period. Similarly, Bloom has outperformed Kurvana, moving from 12th to 11th position and showing a steady increase in sales. On the other hand, Cold Fire experienced a fluctuation in rank, initially outperforming Kurvana but then dropping below it by April, reflecting a decrease in sales. Sauce Essentials, despite starting from a lower rank, has seen a notable rise, ending up just one position behind Kurvana by April, which suggests a growing competitive threat. This dynamic market scenario underscores the importance for Kurvana to innovate and strategize effectively to enhance its market position and sales in the face of stiff competition from both established and rising brands.

Kurvana market ranking for CA Vapor Pens

Kurvana

Notable Products

In April 2024, Kurvana's top-performing product was the ASCND - Astro Queen Full Spectrum Cartridge (1g) within the Vapor Pens category, achieving the highest sales with 1589 units sold. Following closely, the ASCND - Cosmic Glue Distillate Cartridge (1g) and the ASCND - Alien Kush Full Spectrum Cartridge (1g) ranked second and third, respectively, indicating a strong preference for full-spectrum and distillate cartridges among consumers. The fourth place was secured by the ASCND - Earth OG Full Spectrum Cartridge (1g), demonstrating the brand's dominance in the vapor pens market. Notably, the ASCND - Mimosa Full Spectrum Cartridge (1g) saw a slight improvement in its ranking from the previous month, moving from fifth to fourth. This shift highlights a dynamic consumer interest and competitive landscape within Kurvana's product offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
ASCND - Astro Queen Full Spectrum Cartridge (1g)
Vapor Pens
>5
>5
>5
1
ASCND - Cosmic Glue Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
2
ASCND - Alien Kush Full Spectrum Cartridge (1g)
Vapor Pens
>5
>5
>5
3
ASCND - Earth OG Full Spectrum Cartridge (1g)
Vapor Pens
>5
>5
>5
4
ASCND - Mimosa Full Spectrum Cartridge (1g)
Vapor Pens
>5
>5
4
5
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