.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Kurvana has shown varied performance across different states and categories. In California, the brand has consistently ranked within the top 20 for Vapor Pens, although it experienced a slight decline from 15th place in May 2024 to 17th place by August 2024. This steady presence in the competitive California market indicates a strong brand loyalty, even as sales figures showed minor fluctuations. For instance, while the sales dropped between May and July, there was a modest recovery in August, suggesting resilience in consumer demand.
However, Kurvana's absence from the top 30 rankings in other states and categories could be seen as an area for potential growth or concern. The brand's lack of visibility in markets outside of California may point to a need for strategic expansion or increased marketing efforts in those regions. The consistent performance in California's Vapor Pens category contrasts with its non-ranking status elsewhere, highlighting both the brand's stronghold in its primary market and the opportunities for improvement in broader geographic and category reach.
Competitive Landscape
In the competitive landscape of vapor pens in California, Kurvana has experienced a slight decline in its ranking and sales over the past few months. As of August 2024, Kurvana's rank has dropped from 15th in May to 17th, with sales showing a downward trend from $1,532,494 in May to $1,451,490 in August. Comparatively, Jeeter has shown fluctuating but ultimately stable performance, moving from 17th to 16th place with sales peaking at $1,468,024 in August. Sauce Essentials has maintained a stronger position, consistently ranking around 14th to 15th, with sales peaking at $1,730,829 in July. Meanwhile, UP! and Cruisers have shown significant upward movement, with UP! climbing from 26th to 19th and Cruisers from 23rd to 18th, indicating a growing market presence. These trends suggest that while Kurvana remains a notable player, it faces increasing competition from brands that are either stabilizing or improving their market positions.
Notable Products
In August 2024, the top-performing product from Kurvana was ASCND - Earth OG Full Spectrum Cartridge (1g), which secured the number one rank with sales of $1,550. ASCND - Georgia Sky Full Spectrum Cartridge (1g) followed closely at the second position. ASCND - Cactus Cooler Full Spectrum Cartridge (1g) held the third spot. Notably, ASCND - Orange Cookies Full Spectrum Cartridge (1g) improved its ranking from fifth in July to fourth in August, with sales rising from $1,185 to $1,463. ASCND - Tangie Dream Full Spectrum Cartridge (1g) maintained a consistent fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
