Market Insights Snapshot
In the California market, Kurvana demonstrated a varied performance in the Tincture & Sublingual category. The brand started at rank 44 in August 2023, improved to rank 36 in October, but slipped back to rank 43 in November. This fluctuation signifies a struggle to consistently stay within the top 20 brands in this category. Although specific sales figures can't be disclosed, there was a noticeable spike in sales in October, which perhaps contributed to their improved ranking during that month.
On the other hand, Kurvana maintained a steady performance in the Vapor Pens category in California. They consistently held the 9th rank from August to November 2023, demonstrating a strong foothold in this category. This consistent ranking indicates a steady demand for their Vapor Pens, which is further supported by a relatively stable sales trend during this period. While specific numbers aren't shared, it's safe to say that Kurvana's Vapor Pens are a popular choice among consumers in this market.
In the California Vapor Pens category, Kurvana has maintained a steady rank at 9th place from August to November 2023. However, its competitors have shown significant changes. Rove has steadily climbed from 11th to 8th place, indicating an increase in sales. Dime Industries has made an impressive leap from 18th to 11th place, suggesting a substantial sales growth. On the other hand, Gelato, despite having higher sales, dropped from 6th to 7th place. Turn, another competitor, fluctuated between 10th and 12th place, indicating inconsistent sales performance. These shifts in ranking and sales trends among Kurvana's competitors could impact its market position in the California Vapor Pens category.
In November 2023, the top-performing product from Kurvana was the Northern Lights Live Resin Cartridge (1g) with sales reaching a notable 2429 units. This product regained its top position after ranking third in September and October. The second best-selling product for the month was the ASCND - Amnesia Haze Full Spectrum Cartridge (1g), which had previously held the top spot in September and October. Despite not being ranked in August and October, the ASCND - Cosmic Glue Distillate Cartridge (1g) secured the third position in November. The Originals - Pineapple Express Full Spectrum Disposable (Half Gram) maintained a consistent fifth position for three months, while the ASCND - Space Walker OG Distillate Cartridge (1g) fell from second to fourth place over the same period.