Pabst Labs

Pabst Labs is a cannabis-infused seltzer brand and is a new addition to the Pabst Blue Ribbon family, recognized in leading cannabis-focused analytics for its high-selling THC-infused PBR High Seltzer. The brand collaborates with Vertosa, a hemp and cannabis infusion technology company, for manufacturing, while Pabst Brewing Company itself does not participate in the direct cultivation, distribution, or sale of cannabis products. Mark Faicol, a former Pabst Brewing Company employee, works as the brand manager of Pabst Labs, known for its overwhelming positive response in the cannabis drinks market.
Trend
Decline
Nov-2023 Sales
$100K+
Product Count
19
Updated
12/5/2023
Markets
Pabst Labs Historical Sales by Category

Market Insights Snapshot

In the Beverage category, Pabst Labs has shown a consistent performance in California as per the data from August to November 2023. The brand has maintained its position within the top 10 brands, starting at rank 7 in August and September, and then improving to rank 6 in October, and further to rank 5 in November. This upward movement in the rankings suggests a positive growth trend for Pabst Labs in the Beverage category within the state.

However, the sales figures show a slight dip in September, followed by a recovery in the subsequent months. Starting with sales of 270,060 in August, there was a decrease to 250,165 in September. The brand managed to bounce back in October with sales of 256,842, and further increased to 269,657 in November. This indicates a robust recovery and a promising outlook for Pabst Labs in California. It's worth noting that while Pabst Labs has made significant strides in the Beverage category, it's essential to keep an eye on the performance in the coming months to understand the brand's growth trajectory better.

Nov-2023 Rank
Beverage
5

Competitive Landscape

In the California Beverage category, Pabst Labs has seen a steady increase in rank from August to November 2023, moving from 7th to 5th place. This is in contrast to Lagunitas, which dropped from 4th to 6th place in the same period. CANN Social Tonics maintained a consistent 3rd place rank, while Mary Jones fluctuated between 4th and 5th place. Manzanita Naturals showed a positive trend, climbing from 10th to 7th place. In terms of sales, Pabst Labs experienced a slight dip in September but recovered in the following months, indicating a potential for further growth in the market.

Pabst Labs market ranking for CA Beverage

Notable Products

In November 2023, Pabst Labs' top-selling product was the High Seltzer - THC/THCV 2:1 Energy Guava Seltzer, with an impressive 8369 units sold. This product has consistently held the top spot since August 2023. The second-best selling product was the Strawberry Kiwi High Seltzer, although its sales dipped slightly to 5768 units. Notably, the High Seltzer - CBD:CBN:THC Midnight Berries Seltzer moved up the ranks to become the third highest-selling product. The Mango Blood Orange Seltzer and High Passionfruit Pineapple Seltzer rounded out the top five, maintaining their positions from the previous month.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
High Seltzer - THC/THCV 2:1 Energy Guava Seltzer (10mg THC, 5mg THCV,12oz)
Beverage
1
1
1
1
Strawberry Kiwi High Seltzer (10mg)
Beverage
2
2
2
2
High Seltzer - CBD:CBN:THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml)
Beverage
5
>5
4
3
Mango Blood Orange Seltzer (10mg)
Beverage
4
4
3
4
High Passionfruit Pineapple Seltzer (10mg)
Beverage
3
5
5
5
View product & sales data

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