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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Beverage accounted for 99.70% share with year-over-year growth of 133.09% and month-over-month growth of 71.94%, while Edible held 0.30% share with a year-over-year decline of 60.26% but a month-over-month increase of 350.32%. The brand’s overall average price fell 2.32% year over year to $7.31 as Beverage averaged $7.30 versus Edible at $17.87, and Pabst Labs ranked 6 in Beverage in California. The combination of triple-digit Beverage growth and a sharp Edible rebound from a small base implies the portfolio is consolidating around a single, price-accessible Beverage proposition while Edible remains an experimental fringe that can swing mix without moving total revenue materially.
With Beverage delivering 99.70% mix alongside a 71.94% month-over-month lift and 133.09% year-over-year growth, the category is setting the brand’s competitive stance in California at rank 6. The 2.32% year-over-year price deflation alongside a 350.32% month-over-month spike in Edible from a 0.30% share suggests tactical price positioning to defend Beverage velocity while using limited Edible presence to probe higher price points. This pattern implies Pabst Labs is prioritizing scale and rank stability in Beverage over diversification, using selective Edible tests to gauge margin headroom without diluting the Beverage-led identity.
Competitive Landscape
Pabst Labs is ranked #6 in CA Beverage in May 2026, down 1 position year over year from #5 and sliding 2 spots from its peak of #4 in February 2026; meanwhile, CANN Social Tonics climbed from #7 to #4 year over year and Almora Farms moved from #6 to #5, indicating share is consolidating above Pabst Labs as peers advance. The top of the table is static with St Ides holding #1 year over year with 1.69% YoY sales growth and Uncle Arnie's steady at #2 alongside 26.76% YoY growth, while Not Your Father's Root Beer remains #3 with 91.76% YoY growth, underscoring that Pabst Labs’ 1-rank YoY decline and 2-rank drop since February 2026 reflect relative momentum loss against faster-rising neighbors.
Notable Products
High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml) delivered the largest month-over-month surge at +68.2% and climbed to rank 4, while Cherry Limeade Soda Pop (25mg THC, 12oz, 355ml) fell -35.8% to rank 3 and the High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz) dropped -11.2% but still held rank 1. Lemon High Seltzer (10mg THC, 12oz) rose +10.2% to rank 2 as the THCV Daytime Guava 4-Pack slid -29.0% to rank 9, with the Strawberry Kiwi High Seltzer (10mg THC) declining -19.7% at rank 5. With all top-10 SKUs concentrated in Beverage and four-packs occupying ranks 8–10 alongside single cans in ranks 1–7, the mix implies Pabst Labs is tilting toward flavor-led single-serve momentum while recalibrating multi-pack pricing and positioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
