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Sep-2025
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Overview
Market Insights Snapshot
Pabst Labs has shown a consistent performance in the beverage category within the state of California. Over the months from June to September 2025, Pabst Labs maintained a steady rank of 4th place, indicating a strong hold on its position in the market. This stability suggests that the brand has a reliable consumer base and effective market strategies that keep it competitive against other beverage brands. Notably, the sales figures from June to September show a peak in August, followed by a slight dip in September, hinting at potential seasonal influences or promotional impacts during these months.
While Pabst Labs has secured a solid position in the California beverage category, its absence from the top 30 rankings in other states or provinces could be seen as a missed opportunity for expansion or an indication of regional market challenges. The lack of rankings in additional states suggests that Pabst Labs might benefit from exploring new markets or enhancing its strategies to penetrate other competitive regions. This could involve tailoring their product offerings to align more closely with local consumer preferences or increasing their marketing efforts to build brand awareness in untapped areas.
Competitive Landscape
In the competitive landscape of cannabis beverages in California, Pabst Labs has shown a commendable performance, particularly in the summer months of 2025. The brand climbed from the 5th position in June to the 4th position in July and maintained this rank through September. This upward movement in rank is indicative of a positive trend in sales, which saw a peak in August before a slight dip in September. Pabst Labs' closest competitor, Manzanita Naturals, consistently ranked just below Pabst Labs, holding the 5th position from July to September, despite a slight decline in sales. Meanwhile, Uncle Arnie's and Not Your Father's Root Beer maintained their strong positions at 2nd and 3rd respectively, with sales figures significantly higher than those of Pabst Labs. This competitive environment suggests that while Pabst Labs is making strides, there is still a considerable gap to close with the top-tier brands, particularly in terms of sales volume.
Notable Products
In September 2025, the top-performing product from Pabst Labs was Cherry Limeade Soda Pop, maintaining its first-place ranking for four consecutive months despite a decrease in sales to 7,522 units. High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer consistently held the second spot, although it also experienced a decline in sales. The High Seltzer - CBD/CBN/THC Midnight Berries Seltzer rose to third place, showing an upward trend from fifth place in July to third in September. Strawberry Kiwi High Seltzer dropped one rank to fourth place, while Watermelon Melon Soda Pop 4-Pack appeared for the first time in the rankings at fifth place. Overall, the rankings indicate a stable top two, with some movement and a new entry in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
