Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Neutral

Trend

6-Month

35

Product Count

SKUs

$6.81

Avg Price

11.6%

YoY Sales Change

-8%

YoY Price Change

Pabst Labs is a cannabis-infused seltzer brand and is a new addition to the Pabst Blue Ribbon family, recognized in leading cannabis-focused analytics for its high-selling THC-infused PBR High Seltzer. The brand collaborates with Vertosa, a hemp and cannabis infusion technology company, for manufacturing, while Pabst Brewing Company itself does not participate in the direct cultivation, distribution, or sale of cannabis products. Mark Faicol, a former Pabst Brewing Company employee, works as the brand manager of Pabst Labs, known for its overwhelming positive response in the cannabis drinks market.
Pabst Labs

Where to Buy

Pabst Labs is stocked at 612 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, Santa Ana, Long Beach, and Sacramento. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/5636.json?v=20260804
Pabst Labs Sales

Market Insights Snapshot

Pabst Labs Historical Sales by Category

Pabst Labs concentrated 99.42% of July 2026 sales in Beverage while Edible accounted for 0.58%, with Beverage up 11.81% year over year and 7.25% month over month versus Edible down 19.82% year over year and 20.84% month over month. Average price fell 8.05% year over year to $6.81 even as total brand sales rose 11.55% year over year, indicating unit growth concentrated in Beverage where average price sat at $6.79 compared to Edible at $14.72. This mix shift paired with a 31.18% two-year sales lift implies Pabst Labs is deepening a value-access Beverage position while deprioritizing Edible, increasing volume velocity despite price compression.

Operating with a 99.42% Beverage mix and a rank of 6 in Beverage in California positions Pabst Labs to compete on mid-pack visibility, where a 7.25% month-over-month Beverage gain offsets a 20.84% month-over-month Edible decline. With Beverage growing 11.81% year over year alongside an 8.05% price decline, the brand’s path forward is volume-led rather than premium-led, implying promotional or pack-size tactics that can sustain share while Edible remains a niche test bed at 0.58% share.

Jul-2026 Rank
Beverage
6
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
99.4%
$6.79
+11.8%
+7.2%
Edible
0.6%
$14.72
-19.8%
-20.8%
Pabst Labs

Competitive Landscape

Pabst Labs sits at rank #6 in CA Beverage, down 2 positions year over year from #4, holding flat versus April 2026 at #6 while off its February 2026 peak of #4; meanwhile, category momentum tilted toward faster climbers as CANN Social Tonics advanced from #7 to #5 and Almora Farms improved from #5 to #4, with St Ides steady at #1 and Uncle Arnie's steady at #2; given these rank shifts alongside double-digit competitor sales growth ranging from 17.2% to 65.0%, the pattern implies Pabst Labs must outpace peers’ growth to reclaim a top-5 position rather than rely on category expansion.

Pabst Labs market ranking for CA Beverage

Pabst Labs

Notable Products

High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz) posted the headline move with +55.7% MoM to rank 1, while High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml) slid -19.5% to rank 6; this divergence alongside Lemon High Seltzer (10mg THC, 12oz) dipping -6.4% at rank 3 indicates shopper trade-up into functional daytime positioning and away from multi-cannabinoid nighttime formats. With nine of the top ten products in Beverage and a 4-pack like Strawberry Kiwi Seltzer 4-Pack (40mg) up +23.5% at rank 7 while Watermelon Melon Soda Pop 4-Pack (25mg THC, 12oz) fell -35.3% at rank 9, the pack-size opportunity is concentrated but flavor-specific; this pattern implies Pabst Labs should weight innovation and inventory toward energy-skewed single cans and selectively supported multi-packs where flavor velocity is proven.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz)
Beverage
2
2
1
1
1
+0.6%
Cherry Limeade Soda Pop (25mg THC, 12oz, 355ml)
Beverage
1
1
3
2
2
+37.8%
Lemon High Seltzer (10mg THC, 12oz)
Beverage
6
4
2
3
3
-6.4%
Strawberry Kiwi High Seltzer (10mg THC, 12oz, 355ml)
Beverage
3
3
4
5
4
+11.6%
Mango Coconut Soda Pop (25mg THC, 12oz)
Beverage
7
6
6
6
5
+7.0%
High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml)
Beverage
5
7
5
4
6
-19.5%
Strawberry Kiwi Seltzer 4-Pack (40mg)
Beverage
9
9
8
8
7
+23.5%
Cherry Limeade Soda 4-Pack (100mg, 12oz, 355ml)
Beverage
8
>10
10
9
8
-1.1%
Watermelon Melon Soda Pop 4-Pack (25mg THC, 12oz)
Beverage
4
5
7
7
9
-35.3%
Not Your Father's Root Beer (100mg, 12oz, 355ml)
Beverage
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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