.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pabst Labs has maintained a consistent presence in the California cannabis beverage market, consistently ranking 4th from July to October 2025. This stability in their ranking indicates a strong foothold in the beverage category within the state. Despite a slight dip in sales in September, the brand rebounded in October, showcasing resilience and adaptability in a competitive market. This consistent performance suggests that Pabst Labs has successfully carved out a niche for itself among consumers in California, though it's worth noting that maintaining this position will require continued innovation and market engagement.
Outside of California, the absence of Pabst Labs from the top 30 rankings in other states and categories could be seen as a missed opportunity for expansion. Their current focus appears to be heavily concentrated in the California market, which may limit their growth potential. This lack of presence in other markets could be a strategic decision to consolidate resources and strengthen their brand in California, or it might indicate challenges in scaling their operations beyond state lines. Understanding the dynamics in other states could provide insights into potential barriers or opportunities for Pabst Labs to explore in the future.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Pabst Labs has maintained a steady position, consistently ranking 4th from July to October 2025. This stability in rank suggests a solid market presence, though it trails behind Uncle Arnie's, which has held the 2nd position with significantly higher sales. Meanwhile, Not Your Father's Root Beer remains a strong competitor in 3rd place, showing a notable sales increase in October. Despite these challenges, Pabst Labs has managed to outperform Manzanita Naturals and Almora Farms, both of which have not surpassed Pabst Labs in rank during this period. The consistent rank of Pabst Labs indicates a resilient brand strategy, though opportunities for growth might lie in capturing market share from the leading brands.
Notable Products
In October 2025, the top-performing product from Pabst Labs was Cherry Limeade Soda Pop in the Beverage category, maintaining its first-place ranking consistently from July through October, with notable sales of 9,655 units. The High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer remained in second place throughout the same period. Strawberry Kiwi High Seltzer regained its third-place position in October after briefly dropping to fourth in September. High Seltzer - CBD/CBN/THC Midnight Berries Seltzer consistently held the fourth rank, showing a slight decline in sales in October. A new entrant, Watermelon Melon Soda Pop 4-Pack, debuted at fifth place in October, indicating a successful launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
