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Jun-2024
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Overview
Market Insights Snapshot
Pabst Labs has shown consistent performance in the Beverage category across several months in California. Despite a slight dip in April 2024, where they ranked 5th, the brand quickly recovered to maintain a steady 4th place in both May and June 2024. This stability is a positive indicator of the brand's resilience and consumer loyalty in the competitive California market. The sales figures also reflect this trend, with a noticeable increase from $259,630 in April to $326,658 in June, underscoring the brand's growing traction.
In other states, Pabst Labs' presence is less prominent, as they did not make it into the top 30 brands in any other category or state during the reported months. This absence highlights potential areas for growth and market penetration. Expanding their footprint beyond California could be a strategic move to diversify their market presence and reduce dependency on a single state. Monitoring their performance in California can provide insights that could be replicated in other markets to enhance their overall brand strength.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Pabst Labs has shown a consistent performance, maintaining a rank between 4th and 5th place from March to June 2024. This stability is notable given the dynamic nature of the market. For instance, Manzanita Naturals fluctuated between 4th and 6th place, while Not Your Father's Root Beer made a significant leap from 9th to 6th place in June. The top competitors, CANN Social Tonics and Uncle Arnie's, have maintained their 3rd and 2nd positions respectively, indicating strong market dominance. Pabst Labs' sales saw a notable increase in June, suggesting a positive trend and potential for climbing the ranks if this momentum continues. This competitive analysis highlights the importance of consistent performance and the potential for growth amidst strong competitors in the California cannabis beverage market.
Notable Products
In June 2024, the top-performing product from Pabst Labs was the High Seltzer - THC/THCV 2:1 Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz), maintaining its number one rank with impressive sales of 10,173 units. The Strawberry Kiwi High Seltzer (10mg) climbed to the second position, up from the third place in the previous two months, with notable sales growth. The High Seltzer - CBD:CBN:THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml) also improved its ranking to third place from fourth in May. The High Passionfruit Pineapple Seltzer (10mg) entered the rankings for the first time in June, securing the fourth position. Meanwhile, the Mango Blood Orange Seltzer (10mg) dropped to fifth place from its second position in May.
Top Selling Cannabis Brands
