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Nov-2025
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Overview
Market Insights Snapshot
Pabst Labs has shown a consistent performance in the California market within the Beverage category. Throughout the months of August to November 2025, the brand maintained a strong presence, securing a position within the top five brands. Specifically, Pabst Labs held the fourth rank in August, September, and November, with a slight dip to the fifth position in October. This consistency suggests a stable consumer base and a solid product offering that resonates well with the California market. The brand's ability to maintain its rank, despite fluctuations in sales figures, highlights its competitive positioning in the state's beverage segment.
In contrast, the absence of Pabst Labs from the top 30 rankings in other states or provinces during the same period indicates a limited geographical reach or varying market dynamics. This absence could be seen as a challenge for the brand, suggesting potential areas for growth or market penetration strategies. While their stronghold in California is commendable, expanding their footprint into other regions could offer significant opportunities for increased market share and brand recognition. The data implies that while Pabst Labs is a key player in California, there is room for strategic expansion to enhance their presence across different markets.
Competitive Landscape
In the competitive landscape of the cannabis beverage category in California, Pabst Labs has maintained a relatively stable position, ranking consistently in the top five over the past few months. Despite a slight dip in October 2025, where it fell to fifth place, Pabst Labs quickly regained its fourth-place position in November 2025. This resilience is notable given the strong competition from brands like Uncle Arnie's, which has consistently held the second rank, and Not Your Father's Root Beer, which has maintained a solid third place. Meanwhile, Manzanita Naturals and Almora Farms have shown fluctuations, with Manzanita Naturals dropping to sixth place in November 2025, and Almora Farms climbing to fifth. These shifts highlight the competitive dynamics within the market and suggest that while Pabst Labs faces strong contenders, its ability to recover quickly in rank indicates a robust brand presence and customer loyalty.
Notable Products
In November 2025, the top-performing product from Pabst Labs was Cherry Limeade Soda Pop (25mg THC, 12oz) in the Beverage category, maintaining its number one rank from previous months with sales of 9,631 units. The High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz) also retained its consistent second-place position. Watermelon Melon Soda Pop 4-Pack (25mg THC, 12oz) showed notable improvement, climbing to third place from its fifth position in October. Meanwhile, High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml) remained stable at fourth place. Strawberry Kiwi High Seltzer (10mg THC, 12oz, 355ml) dropped to fifth place, reflecting a slight decline in sales ranking from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
