Data Snapshot: Sep 06, 2026
$100K+

Aug-2026

Sales

Decline

Trend

6-Month

34

Product Count

SKUs

$6.85

Avg Price

6.9%

YoY Sales Change

-4.1%

YoY Price Change

Pabst Labs is a cannabis-infused seltzer brand and is a new addition to the Pabst Blue Ribbon family, recognized in leading cannabis-focused analytics for its high-selling THC-infused PBR High Seltzer. The brand collaborates with Vertosa, a hemp and cannabis infusion technology company, for manufacturing, while Pabst Brewing Company itself does not participate in the direct cultivation, distribution, or sale of cannabis products. Mark Faicol, a former Pabst Brewing Company employee, works as the brand manager of Pabst Labs, known for its overwhelming positive response in the cannabis drinks market.
Pabst Labs

Where to Buy

Pabst Labs is stocked at 484 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, Sacramento, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/5636.json?v=20260905
Pabst Labs Sales

Market Insights Snapshot

Pabst Labs Historical Sales by Category

Pabst Labs concentrated 99.53% of August 2026 sales in Beverage, with Beverage up 7.13% year over year but down 1.78% month over month, while the tiny 0.47% Edible slice fell 28.18% YoY and 14.60% MoM. Despite a 4.13% YoY decrease in average price to $6.85, total brand sales rose 6.88% YoY and 27.55% over 24 months, and Beverage in California held rank 6 within its category. The pattern implies that near-total reliance on Beverage is sustaining growth even as intra-month softness and price compression signal sensitivity to short-term demand shifts.

With Beverage at 99.53% share and Edible contracting double-digits MoM (-14.60%) and YoY (-28.18%), Pabst Labs is functionally a single-category player whose position (rank 6 in California Beverage) depends more on Beverage velocity than portfolio diversification. The combination of a 7.13% Beverage YoY lift alongside a 1.78% MoM dip, paired with a 4.13% YoY price decline, implies the brand is trading price for volume to defend rank and that incremental share gains will require either deeper Beverage penetration or a strategic rethink of Edible’s role rather than marginal tweaks.

Aug-2026 Rank
Beverage
6
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
99.5%
$6.84
+7.1%
-1.8%
Edible
0.5%
$13.92
-28.2%
-14.6%
Pabst Labs

Competitive Landscape

Pabst Labs sits at rank #6 in CA Beverage for August 2026, down 2 positions from #4 year over year, and unchanged from #6 over the past three months, while its peak at #4 in February 2026 marks a 2-rank slide since that month; in contrast, CANN Social Tonics rose from #9 to #5 with 285.99% YoY sales growth and Almora Farms advanced from #6 to #4 with 50.39% YoY growth, indicating that adjacent competitors are capturing upward mobility as Pabst Labs cedes relative position—implying that without a share-accretive move, the brand’s current #6 anchor could harden into a mid-pack ceiling.

Pabst Labs market ranking for CA Beverage

Pabst Labs

Notable Products

Lemon High Seltzer (10mg THC, 12oz) posted the steepest decline at -22.0% MoM while dropping to rank 5, and Cherry Limeade Soda 4-Pack (100mg, 12oz, 355ml) fell -29.2% MoM at rank 10, indicating multipack and classic citrus variants are eroding faster than the core singles. In contrast, High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml) climbed +35.3% MoM to rank 3 as functional blends gained share even while the top-ranked High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz) slipped -5.7% at rank 1. Eight of the top ten are Beverage SKUs within seltzer or soda formats, and four of the top ten are 4-Pack configurations that collectively trended down with MoM changes of -19.1% to -29.2%, pointing to a packaging mix that may be overexposed to value formats. The mix implies Pabst Labs is pivoting toward function-forward single-serve seltzers as the more elastic lever, while de-emphasizing multipacks that are absorbing the sharper pullbacks.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer (10mg THC, 5mg THCV, 12oz)
Beverage
1
1
1
1
1
-5.7%
Cherry Limeade Soda Pop (25mg THC, 12oz, 355ml)
Beverage
2
3
2
2
2
-4.7%
High Seltzer - CBD/CBN/THC Midnight Berries Seltzer (2mg CBD, 10mg THC, 3mg CBN, 12oz, 355ml)
Beverage
7
4
4
5
3
+35.3%
Strawberry Kiwi High Seltzer (10mg THC, 12oz, 355ml)
Beverage
3
4
5
4
4
-8.2%
Lemon High Seltzer (10mg THC, 12oz)
Beverage
4
2
3
3
5
-22.0%
Mango Coconut Soda Pop (25mg THC, 12oz)
Beverage
6
5
6
6
6
-25.4%
High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer 4-Pack (40mg THC, 20mg THCV, 12oz, 355ml)
Beverage
8
8
>10
>10
7
—
Strawberry Kiwi Seltzer 4-Pack (40mg)
Beverage
9
7
9
7
8
-19.1%
Watermelon Melon Soda Pop 4-Pack (25mg THC, 12oz)
Beverage
5
6
7
9
9
+2.5%
Cherry Limeade Soda 4-Pack (100mg, 12oz, 355ml)
Beverage
>10
9
8
8
10
-29.2%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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