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Dec-2025
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Overview
Market Insights Snapshot
Pabst Labs has demonstrated a consistent presence in the cannabis beverage category in California. Over the last few months of 2025, the brand has maintained its position within the top five, indicating a stable demand and possibly a loyal consumer base. Specifically, their ranking dipped slightly in October but rebounded in November and December, suggesting a resilient market strategy or seasonal factors influencing sales. The sales figures also reflect a positive trend, with a notable increase in December compared to previous months, highlighting a strong finish to the year.
In other states or provinces, Pabst Labs' performance is less visible, as they did not make it into the top 30 brands in any other regions for the beverage category. This absence can be interpreted in various ways, potentially indicating either a strategic focus on the California market or challenges in expanding their footprint elsewhere. For stakeholders and market analysts, this could present an area of interest for further investigation, particularly in understanding the brand's market penetration strategies and potential growth opportunities outside of California.
Competitive Landscape
In the competitive California beverage market, Pabst Labs has maintained a relatively stable position, ranking 4th in September and November 2025, and 5th in October and December 2025. This consistency highlights its resilience amidst fierce competition. Notably, Uncle Arnie's has consistently held the 2nd rank, showcasing a significant lead in sales, which could indicate a strong brand loyalty or superior market penetration. Meanwhile, Not Your Father's Root Beer maintains a steady 3rd position, suggesting a robust consumer base. Manzanita Naturals and Almora Farms are also key competitors, with Manzanita Naturals showing a slight improvement in rank from 5th to 4th in October, while Almora Farms fluctuates between 5th and 6th. The data suggests that while Pabst Labs is performing well, there is room for growth, particularly in capturing market share from the top three brands.
Notable Products
In December 2025, the top-performing product from Pabst Labs was Cherry Limeade Soda Pop, maintaining its first-place rank since September with sales reaching 10,017 units. High Seltzer - THC/THCV 2:1 Daytime Energy Guava Seltzer continued its consistent performance in second place, showing a slight increase in sales from November. High Seltzer - CBD/CBN/THC Midnight Berries Seltzer rose to third place after being ranked fifth in the previous month, with sales climbing to 7,239 units. Strawberry Kiwi High Seltzer held steady in fourth place, while Watermelon Melon Soda Pop 4-Pack, which was ranked third in November, slipped to fifth place. Overall, the top products demonstrated strong sales figures, with notable shifts in rankings particularly for the Midnight Berries Seltzer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
