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Oct-2025
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Overview
Market Insights Snapshot
In the California market, Lavinia has shown a consistent, albeit modest, improvement in the Edible category rankings over the past few months. Starting at 49th place in both July and August, the brand moved up to 48th in September and then to 46th by October. This upward trajectory is accompanied by a notable increase in sales from September to October, suggesting a positive reception or strategic adjustment that is resonating with consumers. However, the brand's initial position outside the top 30 indicates that there is still significant ground to cover for Lavinia to become a leading player in this competitive category.
Despite not making it into the top 30 rankings in California, the steady climb in rankings and sales figures for Lavinia's Edibles is a promising sign of growth potential. The brand's performance in this state might be indicative of broader market trends or specific consumer preferences that Lavinia is beginning to tap into. While there is room for improvement, the current trajectory suggests that with continued strategic initiatives, Lavinia could further enhance its market presence in California. For a deeper dive into Lavinia's performance across other states and categories, further analysis would be beneficial.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has demonstrated a steady presence, maintaining a consistent rank from July to October 2025. Lavinia's rank improved from 49th in July and August to 46th by October, indicating a positive trajectory in market positioning. This improvement is noteworthy, especially when compared to competitors like Korova, which fluctuated significantly, dropping out of the top 50 in September before rebounding to 50th in October. Meanwhile, Breez maintained a stable position in the low 40s, consistently outperforming Lavinia in terms of rank. However, Lavinia's sales in October surpassed those of Care By Design, which saw a modest increase in sales but a decline in rank to 57th. Additionally, Everyday Cannabis Co. showed a remarkable jump in rank from 67th in September to 42nd in October, driven by a significant sales surge. Lavinia's steady climb in rank, coupled with a notable increase in sales in October, positions it as a resilient contender in the competitive California edible market.
Notable Products
In October 2025, Lavinia's top-performing product was Before Sex - Watermelon Gummies 10-Pack (100mg), maintaining its number one rank for three consecutive months with sales reaching 778 units. Before Sleep - Peach-Mango Gummies 10-Pack (100mg) held the second position, consistent with its rank in September, with a notable increase in sales to 683 units. Before Sex - Orange Creamsicle Gummies 10-Pack (100mg) improved its rank to third, with a substantial rise in sales from 269 units in September to 544 units in October. Before Sex - Papaya x Passionfruit Gummies 10-Pack (100mg) saw a slight drop to fourth place but still experienced a sales increase. Before Sleep - Peach-Mango Gummies 2-Pack (40mg) remained in fifth place, showing a decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
