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Jan-2025
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Overview
Market Insights Snapshot
Lavinia's performance in the Edible category across different states shows a varied trajectory over recent months. In California, the brand consistently hovered outside the top 30 rankings from October 2024 to January 2025. This indicates a challenge in gaining a stronger foothold in one of the largest cannabis markets. Despite this, Lavinia's sales in California saw a gradual decline from $17,930 in October 2024 to $14,178 by December 2024, suggesting a need for strategic adjustments to enhance market penetration and consumer engagement. The absence of a January 2025 ranking further highlights the competitive landscape and the necessity for Lavinia to innovate or revamp its offerings to climb into the top 30.
While California presents a tough environment for Lavinia, it is crucial to observe the brand's performance in other states and categories to gain a comprehensive understanding of its market position. The lack of top 30 rankings in additional states or categories might indicate either a strategic focus on certain regions or potential areas for growth and expansion. Understanding how Lavinia is positioned in other markets could reveal opportunities for improvement or diversification. Monitoring these dynamics will be essential for Lavinia to identify where to channel resources and efforts to enhance its brand visibility and performance across the cannabis industry.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has experienced fluctuating ranks and sales figures from October 2024 to January 2025. Notably, Lavinia's rank improved slightly from 71st in October to 67th in November, before slipping back to 70th in December. This indicates a modest but inconsistent presence in the market. In contrast, Tyson 2.0 showed a more stable performance, maintaining a higher rank than Lavinia throughout the same period, with a peak at 57th in November. This suggests that Tyson 2.0 is capturing more consumer interest or market share, potentially due to stronger brand recognition or product offerings. Meanwhile, Flav did not appear in the top 20 ranks during these months, indicating a less competitive position compared to Lavinia. These insights highlight the challenges Lavinia faces in gaining a stronger foothold in the competitive California edibles market, emphasizing the need for strategic marketing or product innovation to improve its rank and sales trajectory.
Notable Products
In January 2025, Lavinia's top-performing product was the Before Sex - Peach-Mango Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from the previous month with sales of 376 units. The Before Sex- Watermelon Gummies 10-Pack (100mg) also remained consistent at the second position, despite a slight decrease in sales. Oh.Hi Lubricant (115.81mg THC, 15ml) continued to hold the third spot in the Topical category, showing stable performance over the past few months. The CBD/THC 1:2 Oh.Hi Lubricant (6.9mg CBD, 13.6mg THC, 2ml) remained fourth, indicating no change in its ranking. Overall, the rankings for Lavinia's products have shown remarkable consistency from October 2024 to January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
