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Jul-2025
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Overview
Market Insights Snapshot
In the dynamic cannabis market of California, Lavinia has shown a steady upward trajectory in the Edible category over the past few months. While the brand did not break into the top 30 rankings from April to July 2025, it has nonetheless demonstrated consistent improvement, moving from rank 56 in April to 49 by July. This upward movement suggests a strengthening presence in the market, potentially due to increased consumer recognition or product availability. Despite not yet reaching the top tier, the brand's sales figures have shown a positive trend, with a notable increase from April to July, indicating growing consumer interest and acceptance.
The absence of Lavinia in the top 30 rankings across other states or provinces suggests that their market penetration is currently more concentrated in California. This could be interpreted as a strategic focus on solidifying their foothold in a key market before expanding further. The consistent improvement in their ranking within California's Edible category, despite not being a top player yet, hints at potential future growth opportunities if they continue on this trajectory. However, the lack of visibility in other regions might also point to challenges in scaling operations or brand recognition outside their primary market.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has shown a steady improvement in its ranking from April to July 2025, moving from 56th to 49th place. This upward trend is indicative of Lavinia's growing market presence and effectiveness in capturing consumer interest. Notably, while Lavinia's sales have been on the rise, brands like Spinello Cannabis Co. have also shown significant sales figures, maintaining a higher rank throughout the same period, from 55th to 44th. Meanwhile, Breez consistently ranks higher than Lavinia, though its sales have shown a slight decline. On the other hand, Korova and Care By Design have not been in the top 20 during this period, indicating a less competitive stance compared to Lavinia. These insights suggest that while Lavinia is making strides in improving its market position, it faces stiff competition from other brands that have established a stronger foothold in the California edibles market.
Notable Products
In July 2025, Lavinia's top-performing product was the Before Sleep - Peach-Mango Gummies 10-Pack (100mg), which claimed the number one spot with notable sales of 833 units, marking a significant rise from its consistent second-place ranking in the previous months. Before Sex- Watermelon Gummies 10-Pack (100mg), which had dominated the first position from April to June, shifted to the second rank in July. Maintaining its third position, Before Sex - Orange Creamsicle Gummies 10-Pack (100mg) showed stable performance despite a slight decrease in sales figures. Before Sex - Papaya x Passionfruit Gummies 10-Pack (100mg) held steady at fourth place, reflecting a consistent trend over the past months. Newly introduced to the rankings, Before Sleep - Watermelon Gummies 10-Pack (100mg) maintained the fifth position since its entry in June, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
