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Sep-2025
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Overview
Market Insights Snapshot
Lavinia has shown a steady presence in the California market, particularly within the Edible category. Over the months from June to September 2025, Lavinia has consistently hovered just outside the top 30 brands, with rankings improving slightly from 53rd in June to 48th by September. This upward trend, although gradual, demonstrates Lavinia's potential to break into the top 30, especially as their sales figures have shown a generally positive trajectory, peaking at $32,932 in July. The consistent ranking just outside the top 30 indicates a need for strategic efforts to push further into the competitive California market.
In terms of category performance, Lavinia's focus on edibles seems to be their mainstay, but not enough to propel them into a higher competitive tier. The absence of rankings in the top 30 across other categories suggests a narrow product focus or limited market penetration beyond edibles. This could be seen as a missed opportunity or a potential area for diversification. By maintaining a steady presence in the California edible scene, Lavinia has laid a foundation that could be leveraged to explore other categories or expand their reach into new states where competition dynamics might differ.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has shown a steady presence with a consistent rank of 48 in both August and September 2025, following a gradual climb from 53 in June. This upward trend in rank suggests a positive reception and growing brand recognition among consumers. In contrast, Spinello Cannabis Co. experienced a decline, dropping from a rank of 48 in July to 53 in September, indicating potential challenges in maintaining consumer interest or market share. Meanwhile, NUG saw a downward trend, falling from 39 in June to 44 in September, which could signal a shift in consumer preferences or competitive pressures. Breez maintained a stronger position, ranking consistently in the low 40s, suggesting a stable customer base. Care By Design showed a slight improvement, moving from 61 in June to 52 in September, which might reflect successful marketing strategies or product innovations. These dynamics highlight Lavinia's potential to capitalize on its upward momentum and further enhance its market position amidst fluctuating competitor performances.
Notable Products
In September 2025, Lavinia's top-performing product was the Before Sex - Watermelon Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank from August with sales of 715 units. The Before Sleep - Peach-Mango Gummies 10-Pack (100mg) held steady at the second position, showing consistency in its ranking since July. Notably, the Before Sex - Papaya x Passionfruit Gummies 10-Pack (100mg) climbed to third place, improving from its consistent fourth-place ranking in the previous months, with a significant increase in sales. The Before Sex - Orange Creamsicle Gummies 10-Pack (100mg) rose to fourth place, up from fifth in July and August. Lastly, the Before Sleep - Peach-Mango Gummies 2-Pack (40mg) entered the top five for the first time, demonstrating a promising debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
