.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lavinia's performance in the California market within the Edible category has shown some positive momentum over the summer months of 2025. Despite not breaking into the top 30 brands, Lavinia has improved its ranking slightly, moving from 51st place in both May and June to 49th place by July and August. This upward trend is mirrored in their sales figures, which saw an increase from $28,123 in May to $32,038 in July, before a slight dip to $30,756 in August. The consistent improvement in ranking suggests a growing recognition and acceptance of Lavinia's products among consumers in California, although there is still room for growth to break into the more competitive top 30 tier.
While Lavinia's California performance indicates positive trends, the absence of rankings in other states or provinces highlights potential areas for expansion or improvement. The lack of top 30 rankings outside of California could be seen as a gap in market penetration or brand recognition in other regions. This suggests that while Lavinia is making strides in certain markets, there is still significant opportunity for growth and increased presence in other states or provinces. Focusing on strategies to enhance brand visibility and distribution in these areas could be crucial for Lavinia's future growth and competitive positioning in the broader cannabis market.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has shown a consistent performance in the rankings over the summer of 2025, maintaining its position at 49th place in both July and August. This stability in rank is noteworthy given the fluctuations experienced by other brands. For instance, NUG experienced a decline from 34th in May to 43rd in August, indicating a significant drop in sales momentum. Meanwhile, Spinello Cannabis Co. has slightly fluctuated but remained ahead of Lavinia, suggesting a competitive edge in sales. On the other hand, Care By Design and Day Dreamers / Liquid Dreams have not been in the top 20, with the latter missing from the rankings entirely in July and August, indicating a potential decline in market presence. Lavinia's steady rank amidst these shifts suggests a solid customer base and effective marketing strategies, although there is room for growth to surpass competitors like Spinello Cannabis Co.
Notable Products
In August 2025, Lavinia's top-performing product was the Before Sex- Watermelon Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from July with sales figures reaching 743 units. The Before Sleep - Peach-Mango Gummies 10-Pack (100mg) followed closely in second place, although it experienced a drop in sales to 585 units after leading in July. The Before Sex - Papaya x Passionfruit Gummies 10-Pack (100mg) held steady at third place, showing consistent performance over the past months. The Before Sex - Orange Creamsicle Gummies 10-Pack (100mg) remained in fourth place, mirroring its steady ranking from previous months. Notably, the CBD/THC 1:2 Oh.Hi Lubricant re-entered the rankings in fifth place, marking its return since May 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
