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Nov-2025
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Overview
Market Insights Snapshot
Lavinia has shown a consistent upward trajectory in the Edible category within California. Over the past few months, their ranking has improved from 49th in August 2025 to 44th by November 2025. This steady climb in the rankings is accompanied by a noticeable increase in sales, indicating a growing consumer base and possibly an expanding product line that resonates well with the market. Despite not yet breaking into the top 30 brands, the trend suggests potential for further growth if they continue on this path.
While Lavinia's performance in California's Edible category is promising, it's crucial to note that they are not in the top 30 brands, which could be seen as a limitation in their market penetration. This absence from the top tier highlights a competitive landscape where Lavinia is gaining ground but still has significant strides to make. The brand's ability to maintain its growth trajectory will be key to breaking into higher rankings and capturing more market share in the coming months.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has shown a steady improvement in its ranking over the past few months, moving from 49th in August 2025 to 44th by November 2025. This upward trend in rank is indicative of Lavinia's growing market presence and increasing sales, which have risen consistently from August to November. In comparison, Korova has experienced a more volatile trajectory, with its rank fluctuating significantly, although it ended November at 39th, slightly ahead of Lavinia. Meanwhile, Kikoko and Breez have maintained more stable positions, with Kikoko consistently outperforming Lavinia in both rank and sales. Despite this, Lavinia's consistent upward movement in rank suggests a positive growth trajectory, potentially driven by strategic marketing efforts or product innovations that are resonating with consumers in this competitive market.
Notable Products
In November 2025, Lavinia's top-performing product was the Before Sex - Watermelon Gummies 10-Pack (100mg), maintaining its first-place rank for the fourth consecutive month with a notable sales figure of 1423 units. The Before Sex - Orange Creamsicle Gummies 10-Pack (100mg) climbed to the second position, up from third in October, with strong sales momentum. The Before Sex - Papaya x Passionfruit Gummies 10-Pack (100mg) remained steady in third place, showing consistent performance over the months. The Before Sleep - Peach-Mango Gummies 10-Pack (100mg) experienced a drop, moving from second place in October to fourth in November. A new entry, the Before Sex - Orange Creamsicle Gummies 2-Pack (20mg), debuted in fifth place, indicating potential growth in the smaller pack category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
