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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Lavinia’s mix in May 2026 is overwhelmingly Edible at 99.16% share with Topical at 0.84%, while Edible grew 118.37% year over year and 10.53% month over month against Topical’s -61.87% year-over-year and 39.64% month-over-month swing. Average price edged up 0.86% year over year to $16.11 alongside Edible’s $16.03 ticket, and within the California Edible set the brand sits at rank 35; together, the concentration and price stability indicate Lavinia is operating as a near-monoline Edible player whose volume-led YoY surge is tempered by limited diversification.
The shift concentrates competitive identity around Edibles: a 99.16% mix coupled with 118.37% YoY growth and a 10.53% MoM uptick channels resources toward a single demand pocket, while Topical’s 0.84% share and -61.87% YoY decline leave little hedge despite a 39.64% MoM bounce. With overall brand sales up 110.02% year over year but a category rank of 35 in California Edibles, the pattern implies Lavinia is scaling primarily through depth within Edibles rather than breadth across categories, prioritizing share capture in mid-pack positions over multi-category expansion.
Competitive Landscape
Lavinia sits at rank #35 in May 2026, improving 19 positions from #54 year over year, and edging up 2 spots from #37 in February 2026; this coincides with a peak rank of #35 in May 2026 and places the brand 33 positions behind category leader Wyld, which held #1 both this year and last while posting a -12.9% YoY sales change. Meanwhile, Good Tide moved ahead of peers with a rise from #6 to #5 alongside a 14.4% YoY sales increase, and Kanha / Sunderstorm held #3 with a 2.2% YoY lift, indicating that Lavinia’s 19-rank YoY climb is occurring amid mixed top-tier momentum and suggests the brand is converting niche gains into broader shelf presence despite entrenched leaders.
Notable Products
Before Sex - Peach-Mango Gummies 10-Pack (100mg) delivered the standout movement in May 2026 with a +177.5% MoM surge to rank 5, while Before Sleep - Peach-Mango Gummies 2-Pack (40mg) plunged -72.6% MoM at rank 8, marking a sharp divergence within the Peach-Mango line. The flagship Before Sleep - Peach-Mango Gummies 10-Pack (100mg) held rank 1 with +18.2% MoM and the Before Sex - Watermelon Live Resin Gummies 10-Pack (100mg) sat at rank 2 with +6.5% MoM, indicating stability at the top even as the entry-size 2-Pack lagged. Four of the top ten are Edible SKUs from the Before Sleep and Before Sex families, and the 2-Pack vs. 10-Pack split (rank 8 at -72.6% vs. ranks 1 and 5 at +18.2% and +177.5%) implies consumer preference is tilting toward larger counts despite a $18,926 anchor in the category. The pattern implies Lavinia’s commercial direction is consolidating around full-size Edible formats in the Before Sleep/Before Sex families rather than trial-size packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
