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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, Lavinia's performance in the Edible category has shown some fluctuations in recent months. Starting from September 2025, Lavinia was ranked 47th, showing a slight improvement to 46th in October and further to 45th in November. However, by December, the brand slipped back to its initial position at 47th. This movement indicates a competitive market where maintaining a consistent upward trajectory can be challenging. Despite these ranking shifts, Lavinia experienced an increase in sales from September to November, peaking in November before a slight decline in December. This suggests that while their market presence fluctuated in rank, their overall sales performance was relatively stable with a notable peak in November.
It's important to note that Lavinia did not make it into the top 30 brands in the Edible category in California during the months from September to December 2025. This absence from the top 30 highlights the intense competition within the market and suggests areas for potential growth and increased brand visibility. The data reflects a dynamic environment where Lavinia is striving to enhance its market position amidst strong competition. Observing these trends can provide valuable insights for stakeholders looking to understand Lavinia's strategic positioning and potential areas of focus for future growth.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lavinia has shown a relatively stable performance in the latter months of 2025, maintaining a rank between 45th and 47th place. Despite a slight dip in December, Lavinia's sales trajectory indicates a positive trend, peaking in November. Notably, Kikoko consistently outperformed Lavinia, holding a higher rank throughout the period, which suggests a stronger market presence. Meanwhile, Korova demonstrated significant volatility, climbing from 74th in September to 39th in November, before dropping again, indicating potential fluctuations in consumer preference or marketing effectiveness. Breez maintained a steady position, slightly ahead of Lavinia, suggesting a stable consumer base. The absence of Green Revolution from the top 20 ranks during these months highlights the competitive challenges in this market segment. For Lavinia, understanding these dynamics and the factors driving competitors' performance could be key to improving its market position and sales growth.
Notable Products
In December 2025, Lavinia's top-performing product was Before Sex - Watermelon Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place ranking for four consecutive months with sales reaching 1493 units. Before Sex - Orange Creamsicle Gummies 10-Pack (100mg) held the second position, although its sales decreased compared to November. Before Sex - Papaya x Passionfruit Gummies 10-Pack (100mg) consistently ranked third from October to December, despite a drop in sales to 338 units in the last month. Before Sleep - Peach-Mango Gummies 10-Pack (100mg) remained in fourth place, showing a slight recovery in sales from the previous dip in November. Notably, Before Sex - Orange Creamsicle Gummies 2-Pack (20mg) stayed in fifth place, introduced to the rankings in November, with minimal sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
