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Apr-2025
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Overview
Market Insights Snapshot
In the state of California, Lavinia has shown a consistent upward trajectory in the Edible category rankings over the first four months of 2025. Starting at a rank of 77 in January, Lavinia improved to 65 by February and maintained this position through March. By April, the brand climbed further to rank 61, indicating a positive reception of their products in the market. Although they have not yet broken into the top 60, this steady progress is indicative of a growing consumer base and increasing brand visibility. The sales figures, while not all disclosed, suggest a peak in February, followed by a slight decline, which may point to seasonal trends or shifts in consumer preferences.
Despite not making it into the top 30 brands in California's Edible category, Lavinia's continuous improvement in rankings is a promising sign. Their movement from the 77th position to 61st within four months highlights a significant effort in market penetration and customer acquisition. This performance could be a result of strategic marketing initiatives or product innovations that appeal to consumers. However, the absence of Lavinia from the top 30 could also indicate strong competition in the Edible category, suggesting that while progress is being made, there is still room for growth and improvement. Further analysis of their strategies and market conditions could provide deeper insights into their performance trajectory.
Competitive Landscape
In the competitive landscape of the California edibles market, Lavinia has shown a promising upward trajectory in its rank, moving from 77th in January 2025 to 61st by April 2025. This improvement is notable when compared to brands like Tyson 2.0, which has maintained a relatively stable position, ranking 54th in April 2025. Meanwhile, Everyday Cannabis Co. experienced a significant drop from 26th in February to 64th in April, indicating potential volatility in their sales performance. Despite Lavinia's lower sales figures compared to these competitors, the consistent climb in rank suggests a strengthening market presence. Brands such as Care By Design and NFuzed have seen a decline in both rank and sales, with neither making it into the top 50 by April 2025. This shift highlights an opportunity for Lavinia to capitalize on the changing dynamics and potentially capture a larger market share in the coming months.
Notable Products
In April 2025, Lavinia's top-performing product was the Before Sex- Watermelon Gummies 10-Pack (100mg), which maintained its number one rank from March, with notable sales reaching 604 units. The Before Sex - Peach-Mango Gummies 10-Pack (100mg) held steady at the second position, although sales dropped slightly compared to previous months. Oh.Hi Lubricant (115.81mg THC, 15ml) remained in third place, showing a slight increase in sales from March. Meanwhile, the CBD/THC 1:2 Oh.Hi Lubricant maintained its fourth position, despite fluctuating sales figures throughout the months. Overall, the rankings for Lavinia's top products showed stability, with minor sales variations across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
