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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Korova's performance across various product categories shows a mix of stability and fluctuations. Within the Capsules category, Korova maintained a presence in the rankings, starting from the 13th position in July 2025, disappearing from the top 30 in the subsequent months, and re-emerging at 14th in October 2025. This indicates a recovery or strategic adjustment after a period of absence. Meanwhile, in the Edible category, Korova's ranking was more volatile. The brand improved its position from 56th in July to 46th in August, then dropped out of the top 30 in September before climbing back to 50th by October. Such movements suggest a competitive landscape where Korova is striving to maintain its foothold.
Focusing on sales trends, the Capsules category in California saw a notable increase in sales from July to October, with a significant jump in October, signaling a potential strategic push or successful marketing campaign. On the other hand, the Edible category experienced fluctuations in sales that mirrored its ranking changes. The sales dip in September corresponds with the drop out of the top 30, but the subsequent recovery in October suggests a rebound in consumer demand or effective promotional activities. These insights highlight the dynamic nature of Korova's performance in California, with potential for further growth and market penetration.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Korova has experienced notable fluctuations in its ranking over the past few months. In July 2025, Korova was outside the top 20 brands, but it made significant strides to climb to rank 46 in August. However, it faced a setback in September, dropping to rank 73, before recovering to rank 50 in October. This volatility contrasts with the more stable performance of competitors such as Breez, which consistently maintained a position in the low 40s, and Lavinia, which showed a steady improvement from rank 49 to 46. UP! also demonstrated a significant drop in October, falling to rank 58 from a consistent low 40s position, indicating potential market share opportunities for Korova. Meanwhile, Care By Design remained relatively stable, hovering around the mid-50s. These dynamics suggest that while Korova has the potential to improve its market position, it faces stiff competition from brands with more consistent sales performance.
Notable Products
In October 2025, Korova's top-performing product was the Mimosa Diamonds Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank from August with sales reaching 700 units. The Citrus Lemonene Geltab 10-Pack (1000mg) in Capsules also retained its position at rank two, showing a strong sales figure of 683 units. The Pineapple Sorbet Live Resin Cartridge (1g) secured the third spot, consistent with its ranking from August, while Tropical Truffle Diamonds Live Resin Disposable (1g) moved from second to fourth. A new entry, the Pineapple Sorbet Distillate Disposable (1g), debuted at rank five, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
