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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Korova’s category mix in May 2026 was concentrated in Edible at 86.76% share, but that anchor category fell 74.56% year over year and 54.43% month over month, while the brand’s overall sales declined 77.54% YoY and average price fell 33.98% YoY. Capsules held 5.96% share with a 92.65% MoM jump against a 92.57% YoY drop, and Flower accounted for 5.76% share with a 72.74% YoY increase but a 66.28% MoM decline; Tincture & Sublingual was 1.52% share with 35.08% YoY growth and no recorded MoM figure. With California as the top market and Capsules as the listed top category despite no current rank reported, the pattern implies a rapid rebalancing away from a shrinking Edible base toward smaller categories that are volatile month to month and priced above the brand’s current average of $16.62.
The simultaneous 54.43% MoM contraction in Edible and 92.65% MoM lift in Capsules suggests Korova is testing or reallocating toward higher-priced formats (Capsules at an average $33.53) while Flower’s 72.74% YoY rise paired with a 66.28% MoM drop indicates inconsistent shelf presence rather than sustained adoption. The 35.08% YoY increase in Tincture & Sublingual at just 1.52% share points to a small but growing niche that cannot offset an 86.76% Edible weighting, and the brand’s 33.98% YoY price decline signals discount-driven volume that did not prevent a 77.54% YoY sales decline. Taken together, the shifts imply Korova’s positioning is in flux: the brand is overexposed to a contracting Edible core while probing premium-adjacent Capsules and episodic Flower, a mix that requires deliberate share transfer rather than opportunistic swings to stabilize performance in California.
Competitive Landscape
Korova sits at rank #18 in May 2026 in CA Capsules, down 1 position year over year from #17, and 4 positions lower than its February 2026 mark of #14; the brand’s current standing is also 5 spots off its peak rank of #13 from November 2025, indicating recent slippage versus earlier momentum. By contrast, Breez moved up to #1 from #2 despite a 44.6% year-over-year sales decline, while Level fell from #1 to #2 alongside a 67.8% decline, showing that top-tier slots are rotating even amid contraction. With Buddies climbing from #6 to #4 as its sales declined 18.6% and Kikoko slipping from #4 to #5 on a 39.8% drop, Korova’s 1-rank YoY decline and 4-rank slide since February 2026 point to share being ceded faster than some peers are reshuffling, implying the brand must arrest mid-tier erosion to avoid drifting out of the top 20.
Notable Products
Black Bar - Triple Chocolate Brownie (100mg) posted the steepest decline at -92.5% MoM, falling to rank 6 while Black Bar Brownie (100mg) also dropped -65.9% to rank 7, indicating a sharp pullback in legacy brownie formats. Offsetting the slide, Biggie Cookie 10-Pack (1000mg) jumped +63.8% MoM to rank 3, while Strawberry Twerpz Rope Gummy (100mg) and Hybrid Fruit Punch Twerpz Rope Gummy (100mg) held ranks 1 and 2 despite -32.2% and -40.5% MoM respectively. Four of the top ten are Twerpz Rope Gummy SKUs, yet three brownie SKUs either fell hard or lack MoM history, implying spend is consolidating into high-dosage cookies and away from brownies even as gummies maintain top billing. The pattern suggests Korova’s commercial direction is tilting toward fewer, higher-dosage hero items with gummies as traffic leaders and cookies absorbing wallet share vacated by declining brownies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
