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Aug-2025
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Overview
Market Insights Snapshot
Layup has shown a strong presence in the Beverage category in New York, maintaining a high ranking throughout the summer months of 2025. Starting in May and June with a commendable 3rd position, the brand climbed to 2nd place in July and held this spot in August. This upward movement in rankings suggests a growing consumer preference for Layup's offerings in the state. The increase in sales from May to June and the subsequent stability in July and August indicates a solidifying market presence, with sales peaking in July. Such consistency in performance within a competitive market like New York highlights Layup's effective market strategies and consumer appeal.
It is noteworthy that Layup's performance outside of New York in the Beverage category is not reflected in the top 30 rankings for other states or provinces, suggesting a potentially limited geographical reach or varying market dynamics. This absence could be interpreted as a challenge or an opportunity for expansion, depending on Layup's strategic goals. The brand's focused success in New York might provide valuable insights and a blueprint for potential growth in other regions, should they choose to leverage their current strengths. The data suggests that while Layup has captured a significant share of the New York market, there remains untapped potential in other areas that could be explored further.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Layup has demonstrated a notable upward trajectory in recent months. Initially ranked third in May and June 2025, Layup climbed to the second position by July and maintained this rank through August. This ascent is particularly significant given the consistent dominance of Ayrloom, which has held the top spot throughout this period. Layup's rise in rank indicates a successful strategy in capturing market share, as evidenced by its substantial increase in sales from May to August. In contrast, Tune, which Layup surpassed in July, remained steady at the third position after initially sharing the second rank in the early months. Meanwhile, High Peaks has consistently held the fourth rank, suggesting a stable yet less aggressive growth compared to Layup. This competitive dynamic highlights Layup's potential to challenge the leading brands and its growing influence in the New York beverage category.
Notable Products
In August 2025, Limeade Lemonade (10mg THC, 12oz, 355ml) maintained its position as the top-performing product for Layup, with sales reaching 12,304 units. Black Cherry Lemonade (10mg THC, 12oz, 355ml) held steady at the second position, showing consistent demand. Strawberry Lemonade (10mg THC, 12oz, 355ml) remained in third place, with its ranking unchanged from July 2025. Fruit Punch (10mg THC, 12oz, 355ml) entered the rankings for the first time in August, securing the fourth spot. Meanwhile, Limeade Lemonade 4-Pack (40mg) dropped one place to fifth, indicating a slight decline in its popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
