Apr-2026
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Overview
Market Insights Snapshot
Layup has shown a consistent performance in the New York market, maintaining a steady rank of 2nd place in the Beverage category from January through April 2026. This stability in rank is accompanied by a notable increase in sales, with a jump from $204,791 in January to $299,331 by April. Such performance indicates a strong foothold and growing consumer preference for Layup's offerings in the beverage sector within New York. This consistent ranking and sales growth suggest effective market strategies and product acceptance among consumers.
While Layup's performance in New York is commendable, it's important to note that their presence in other states or provinces is not visible within the top 30 rankings across various categories. This absence could be seen as a potential area for growth or a challenge that Layup might need to address to expand its market reach beyond New York. The brand might be focusing its efforts on solidifying its position in New York before making significant moves in other regions. Understanding these dynamics can provide insights into Layup's strategic priorities and potential future directions.
Competitive Landscape
In the competitive landscape of the New York beverage category, Layup consistently holds the second position from January to April 2026, demonstrating a stable presence amidst its peers. The leading brand, Ayrloom, maintains a strong hold on the top spot, indicating a significant lead over Layup. Meanwhile, Harney Brothers Cannabis shows a notable upward trend, climbing from fifth to third place by March, which could pose a future threat to Layup's position if this momentum continues. High Peaks remains relatively stable in the third and fourth positions, suggesting less immediate pressure on Layup from this competitor. Layup's consistent ranking, coupled with its sales growth from March to April, indicates a robust brand presence, but the upward trajectory of Harney Brothers Cannabis suggests that Layup should strategize to maintain its competitive edge in this dynamic market.

Notable Products
In April 2026, Limeade Lemonade maintained its position as the top-performing product for Layup, achieving the highest sales figure of 16,430 units. Black Cherry Lemonade reclaimed its second-place ranking, showing a significant increase after missing March data. Strawberry Lemonade improved its standing from previous months, climbing back to third place with notable sales growth. Peach Iced Tea remained consistent in fourth place, while Fruit Punch dropped to fifth after a strong performance in March. Overall, the top products showed stability in their rankings with Limeade Lemonade consistently leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







