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Apr-2025
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Overview
Market Insights Snapshot
Layup has shown a notable entrance into the beverage category in New York, marking a significant rise in its performance. As of April 2025, Layup has secured the 3rd position in the beverage category, a remarkable feat considering the absence of a ranking in the first three months of the year. This upward movement suggests a strategic push or a successful marketing campaign that has resonated well with consumers in New York. The leap to a top-three position indicates strong consumer acceptance and possibly an increase in distribution or retail partnerships within the state.
Despite this success in New York, the absence of Layup in the top 30 brands across other states and categories during this period could be seen as a missed opportunity or a strategic choice to focus efforts regionally. This lack of presence in other markets might imply that Layup is either in the early stages of market entry or is concentrating resources to solidify its standing in New York before expanding further. The brand's trajectory in New York could serve as a model for future endeavors in other states, but it remains to be seen if this momentum can be replicated elsewhere.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Layup made a notable entry in April 2025, securing the 3rd rank, which indicates a strong debut performance. This entry displaced Harney Brothers Cannabis, which fell from 3rd to 4th rank, highlighting Layup's immediate impact. Despite Ayrloom maintaining its dominant position at the top, Layup's sales performance surpassed Harney Brothers Cannabis in April, suggesting a potential shift in consumer preferences. Meanwhile, MyHi experienced a slight decline in rank from 4th to 5th, which could be attributed to Layup's market entry. Although Layup's long-term trajectory remains to be seen, its initial success suggests it could be a formidable competitor in the coming months.
Notable Products
In April 2025, Limeade Lemonade (10mg THC, 12oz, 355ml) emerged as the top-performing product for Layup, climbing from the third position in March to secure the first rank with sales of 3665 units. Black Cherry Lemonade (10mg THC, 12oz, 355ml) followed closely, ranking second after a significant sales increase from its previous unranked status. Strawberry Lemonade (10mg THC, 12oz, 355ml) slipped from second to third place, despite maintaining strong sales figures. The Limeade Lemonade 4-Pack (40mg) held steady in fourth position, showing consistent performance across both months. Meanwhile, the Black Cherry Lemonade 4-Pack (40mg) retained its fifth rank, indicating stable consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
