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Oct-2025
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Overview
Market Insights Snapshot
Layup has demonstrated consistent performance in the New York market within the Beverage category. For four consecutive months from July to October 2025, Layup maintained a solid rank of 2, indicating a strong presence and likely a loyal customer base. This stability in rankings is complemented by a noticeable upward trend in sales, with October sales figures reaching $283,442. Such growth suggests effective strategies in place for customer retention and possibly an expanding product line or improved distribution channels that are resonating well with consumers in the region.
While Layup's performance in New York is noteworthy, there is no available ranking data for other states or provinces, suggesting that Layup may not be in the top 30 brands in those areas. This could be seen as a potential area for growth or a challenge in expanding their market reach beyond New York. The absence of rankings in other states might indicate a need for strategic adjustments or targeted marketing efforts to enhance brand visibility and competitiveness in other regions. Understanding these dynamics could provide valuable insights into Layup's market strategies and future opportunities for expansion.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Layup has consistently maintained its position as the second-ranked brand from July to October 2025. Despite the unwavering dominance of Ayrloom, which has held the top spot throughout this period, Layup has shown a positive sales trajectory, with its sales figures increasing each month. This growth trend is notable, especially when compared to Tune and High Peaks, which have experienced fluctuations in their rankings and sales. High Peaks, in particular, has seen a slight improvement in rank, moving from fourth to third place in October, while Tune dropped to fourth. Layup's consistent rank and upward sales trend suggest a strong market presence and consumer preference, positioning it well against its competitors in the beverage category.
Notable Products
In October 2025, Limeade Lemonade (10mg THC, 12oz, 355ml) maintained its position as the top-performing product for Layup, continuing its consistent number one rank from previous months with sales of 12,462 units. Strawberry Lemonade (10mg THC, 12oz, 355ml) held steady at the second rank, showing a small increase in sales compared to September. Fruit Punch (10mg THC, 12oz, 355ml) rose to the third position, improving from its fourth place ranking in the prior months. Black Cherry Lemonade (10mg THC, 12oz, 355ml) experienced a slight decline, moving from third to fourth place. Peach Tea (10mg THC, 12oz, 355ml) remained in fifth place, showing a positive sales trend since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
