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Mar-2026
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Overview
Market Insights Snapshot
Layup has shown consistent performance in the Beverage category within New York, maintaining a steady rank of 2nd place from December 2025 through March 2026. This stability indicates a strong market presence and consumer loyalty in the state. Despite a dip in sales from December to February, the brand rebounded in March, suggesting effective strategies or seasonal influences. This consistent ranking is noteworthy, as it highlights Layup's ability to sustain its position in a competitive market.
However, the absence of Layup in the top 30 rankings in other states or provinces could be a point of concern, suggesting that their market penetration is significantly limited outside of New York. This lack of presence might indicate potential areas for growth or the need for strategic adjustments to expand their reach. The brand's stronghold in New York could serve as a model for expansion strategies in other regions, but the current data suggests that further efforts are necessary to achieve a similar impact elsewhere.
Competitive Landscape
In the competitive landscape of the New York beverage category, Layup consistently holds the second position from December 2025 through March 2026. Despite maintaining its rank, Layup faces significant competition from Ayrloom, which dominates the top spot throughout this period. Layup's sales figures, while robust, are notably lower than Ayrloom's, indicating a potential area for growth. Meanwhile, High Peaks and Harney Brothers Cannabis show dynamic shifts in their rankings, with High Peaks climbing from fifth to third before settling at fourth, and Harney Brothers Cannabis moving from fourth to third. These fluctuations suggest a competitive market environment where Layup must innovate to maintain its position and potentially challenge Ayrloom for the top rank. Understanding these dynamics can help Layup strategize effectively to enhance its market share and sales performance.
Notable Products
In March 2026, Limeade Lemonade maintained its position as the top-selling product for Layup, with sales reaching 12,072 units. Fruit Punch re-entered the rankings at second place after missing data in the previous two months, indicating a strong recovery. Iced Tea Lemonade improved its position, climbing from fourth to third place, showcasing a notable increase in sales performance. Peach Tea saw a slight decline, moving from third to fourth position, yet it still maintained a solid sales figure. The newly ranked Raspberry Tea debuted in fifth place, suggesting potential growth in popularity within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
