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Nov-2025
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Overview
Market Insights Snapshot
Layup has demonstrated a consistent performance in the Beverage category within New York, maintaining a solid rank of 2nd place from August through November 2025. This stability in ranking suggests a strong market presence and consumer loyalty in the state. Despite a slight dip in sales from October to November, Layup's overall sales figures have shown an upward trend since August, indicating robust demand and effective market strategies. The brand's ability to maintain its position in the top 3 highlights its competitive edge in a growing and dynamic market.
However, Layup's performance across other states or provinces remains undisclosed, which could imply either a limited market presence or challenges in achieving similar success outside of New York. The absence of Layup in the top 30 brands in other regions may signal potential areas for growth or a need for strategic adjustments. This gap in ranking positions outside New York might be seen as a missed opportunity, suggesting that Layup could benefit from exploring new markets or enhancing its offerings in existing ones to replicate its New York success elsewhere.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Layup has consistently held the second rank from August to November 2025. Despite maintaining this position, Layup faces stiff competition from top-ranked Ayrloom, which has consistently dominated the market with a significant lead in sales. Meanwhile, Harney Brothers Cannabis has shown remarkable growth, climbing from the seventh position in August to third by November, indicating a potential threat to Layup's stable rank. Tune, on the other hand, has experienced a slight decline, dropping from third to fourth, which may provide Layup some relief in terms of immediate competition. Overall, while Layup's sales have seen fluctuations, its consistent ranking suggests a strong brand presence, though the rising competition from Harney Brothers Cannabis could necessitate strategic adjustments to maintain its market position.
Notable Products
In November 2025, the top-performing product from Layup was Limeade Lemonade, maintaining its first-place ranking for four consecutive months, despite a slight decrease in sales to 10,114 units. Fruit Punch climbed to second place, showing a consistent upward trend from fourth in August to second in November, with notable sales reaching 8,502 units. Strawberry Lemonade held steady in third place, although its sales figures have slightly declined from the previous month. Black Cherry Lemonade, which ranked second in August, has dropped to fourth place, indicating a downward trend in sales. Mango Tea entered the rankings in November at fifth place, marking its debut with 3,323 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
