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Where to Buy
Layup is stocked at 266 licensed dispensaries across New York and Connecticut, 261 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, The Bronx, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Layup’s category mix was fully concentrated in Beverage at 100.0% share, with year-over-year sales up 89.98% while month-over-month sales fell 22.61%; the brand’s average price declined 20.80% YoY alongside a rank position of 2 in Beverage for New York. The combination of a near-doubling in annual sales and a sharp monthly contraction implies a demand profile driven by broader distribution or item count gains over the year, but with short-cycle volatility that suggests promotional pull-forward or seasonal ebb within a single-category footprint.
Maintaining a 100.0% Beverage mix while holding rank 2 in New York indicates category focus is delivering visibility, and the 20.80% YoY price decline paired with 89.98% YoY sales growth points to a volume-led position rather than premium pricing. The 22.61% MoM drop in August 2026, against that elevated annual baseline, implies sensitivity to price or promo cadence within Beverage; sustaining rank 2 with a lower price suggests Layup competes on throughput and basket conversion, so continued share requires reinforcing velocity tactics more than assortment diversification.
Competitive Landscape
Layup sits at #2 in NY Beverage in August 2026, unchanged from #2 in August 2025, with its peak rank of #2 also occurring in August 2026; meanwhile, Ayrloom holds #1 but posted a -9.6% YoY sales change, and Harney Brothers Cannabis advanced from #5 to #3 on 266.4% YoY growth, indicating Layup’s flat rank alongside a weakening leader above and a fast-rising challenger below implies a squeeze that will likely pressure conversion or assortment levers to defend the #2 slot.
Notable Products
Fruit Punch Lemonade (10mg THC, 12oz, 355ml) posted the sharpest movement in August 2026 with a -59.5% month-over-month decline and slid to rank 6, while Black Cherry Lemonade (10mg THC, 12oz, 355ml) fell -27.6% at rank 3. Limeade Lemonade (10mg THC, 12oz, 355ml) held rank 1 despite a -8.0% pullback, and Strawberry Lemonade (10mg THC, 12oz, 355ml) at rank 2 dropped -10.2%. With all ten top SKUs in Beverages and only Rocket Pop Drink (10mg THC, 12oz, 355ml) growing at +19.0% from rank 7, the pattern points to flavor fatigue within lemonade and tea lines and implies Layup’s mix is over-concentrated in a single category that now requires flavor rotation and package-led trial to stabilize ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
