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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Harney Brothers Cannabis concentrated 58.67% of sales in Beverage with 251.20% year-over-year growth and 4.04% month-over-month growth, while Pre-Roll held 25.50% share with 54.72% YoY but a -5.54% MoM decline. Tincture & Sublingual accounted for 10.20% share with 166.32% YoY growth yet a -20.83% MoM slide, and Flower contracted to 5.34% share with -85.04% YoY and -38.88% MoM. Edible remained marginal at 0.29% share with -80.25% YoY but a 5.65% MoM uptick. With a category rank of 3 in Beverage in New York, the mix shift implies the brand is prioritizing Beverage expansion while managing retreat in Flower and volatility in Tincture & Sublingual.
The acceleration in Beverage alongside a -55.51% YoY drop in average price and a 4.04% MoM Beverage rise suggests a deliberate price-volume trade that is lifting category share while Pre-Roll’s -5.54% MoM and Flower’s -38.88% MoM signal resource reallocation away from higher-priced inhalables. Tincture & Sublingual’s 166.32% YoY growth paired with a -20.83% MoM pullback indicates an episodic lift rather than a stable base, whereas Edible’s 5.65% MoM uptick on a 0.29% share points to test-level presence rather than scale. Taken together with the Beverage rank of 3 in New York, the pattern implies near-term positioning as a Beverage-led player using lower average price points to consolidate rank while ceding space in Flower and tempering expectations for sustained Tincture & Sublingual momentum.
Competitive Landscape
Harney Brothers Cannabis is ranked #3 in NY Beverage in May 2026, up 3 positions year over year from #6, and 1 position since February 2026 when it sat at #4; this month also marks its peak rank of #3. In context, Ayrloom held steady at #1 year over year while growing sales 8.6%, and Layup advanced from #3 to #2 alongside a 306.1% year-over-year sales increase, whereas Tune fell from #2 to #5 with a 43.9% sales decline. Against this backdrop, Harney Brothers Cannabis’s climb from #6 to #3 and its quarter-over-quarter move from #4 to #3 imply it is consolidating a top-tier position but must outpace Layup’s acceleration to challenge for #2.
Notable Products
CBD/THC 1:1 Orange Mango Juice Drink (10mg CBD, 10mg THC, 16oz) fell -13.3% month over month in May 2026 to rank 8, while CBD/THC 1:1 Half Baked Lemonade & Tea (10mg CBD, 10mg THC, 16oz) rose +21.7% to rank 2; the mix also included a flat-to-down CBD/THC 1:1 Peach Black Tea (10mg CBD, 10mg THC, 16oz) at -0.3% holding rank 3. With five of the top six positions occupied by Beverage SKUs and the leading CBD/THC 1:1 Hibiscus Herbal Tea (10mg CBD, 10mg THC, 16oz) up +9.5% at rank 1, the pattern implies deeper consumer pull toward 1:1 beverages even as flavor-level volatility introduces risk concentration.
Sour Diesel Pre-Roll (1g) climbed +13.5% to rank 4 while CBD/THC 2:1 Tangy Lime Sparkling Water (10mg CBD, 5mg THC, 355ml, 12oz) advanced +15.9% at rank 9, contrasting with the unchanged CBD/THC 1:1 Nighttime Butterfly Disco Lemonade (10mg CBD, 10mg THC, 16oz) at +1.0% and the -1.9% dip for CBD/THC 2:1 Orange Mango Sparkling Water (10mg CBD, 5mg THC, 12oz) at rank 7. The coexistence of growth in a flagship Pre-Roll and mixed 2:1 performance suggests Harney Brothers Cannabis can hedge beverage concentration by maintaining at least one top-five inhalable while refining flavor strategy around orange-mango SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
