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Oct-2025
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Overview
Market Insights Snapshot
In New York, Harney Brothers Cannabis has shown a commendable performance in the Beverage category, maintaining a steady rank of 7 in July and August before climbing to 5 in September and October. This upward movement is complemented by a notable increase in sales, indicating a strong consumer preference and successful market strategies. Conversely, their Flower category rankings have experienced a downward trend, moving from 52 in July to 72 in October, suggesting potential challenges in this segment. The Pre-Roll category, where Harney Brothers Cannabis did not make it into the top 30 by October, further highlights areas needing strategic attention.
Looking at the Tincture & Sublingual category, Harney Brothers Cannabis has maintained a relatively stable position, with rankings hovering around 10 and 11 over the months. This stability suggests a consistent consumer base, though there may be opportunities for growth with targeted marketing efforts. Despite the absence of top 30 rankings in the Pre-Roll category for October, the brand's overall sales figures in New York have shown resilience, particularly in the Beverage category, which could be leveraged for cross-category promotions and brand strengthening. The varied performance across categories underscores the importance of tailored strategies to cater to different consumer preferences and market dynamics.
Competitive Landscape
In the competitive landscape of the New York flower category, Harney Brothers Cannabis has experienced a notable decline in rank from July to October 2025, moving from 52nd to 72nd position. This downward trend in ranking correlates with a decrease in sales over the same period. In contrast, Golden Garden has shown a more resilient performance, initially ranking lower than Harney Brothers Cannabis in July but surpassing it by October, despite a slight dip in sales. Meanwhile, urbanXtracts and Ithaca Organics Cannabis Co. have entered the top 100 ranks by September, with urbanXtracts notably improving its rank to 66th by October, indicating a strong upward trajectory in sales. The absence of Major from the top 20 during this period suggests a more significant decline in their market presence. These shifts highlight the dynamic nature of the New York flower market and suggest potential areas for strategic adjustments by Harney Brothers Cannabis to regain competitive ground.
Notable Products
In October 2025, the top-performing product for Harney Brothers Cannabis was the Sour Diesel Pre-Roll (1g), maintaining its first-place ranking from the previous months despite a decrease in sales to 2706 units. The CBD/THC 1:1 Hibiscus Herbal Tea (10mg CBD, 10mg THC, 16oz) climbed to the second position, showing a significant increase in sales from September's 1221 units to 2294 units. The Sour Diesel (3.5g) slipped to third place, indicating a minor fluctuation in its sales performance. The CBD/THC 1:1 Peach Black Tea (10mg CBD, 10mg THC, 16oz) entered the rankings at fourth place for the first time, while the CBD/THC 2:1 Orange Mango Sparkling Water (10mg CBD, 5mg THC, 12oz) consistently held the fifth position since August. These shifts highlight a growing consumer interest in beverage products within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
