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Jun-2024
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a strong and consistent performance in the New York market, particularly in the Beverage category. Over the past four months, the brand has maintained its rank within the top 5, holding steady at the 4th position from April to June 2024. Despite a slight drop from 3rd to 4th place in April, the brand's sales have shown an upward trend, culminating in a notable increase from $30,778 in March to $37,769 in June. This consistent ranking and sales growth indicate a robust presence in the Beverage category, signaling strong consumer demand and effective market strategies.
In contrast, Harney Brothers Cannabis has faced challenges in other categories within New York. For instance, in the Flower category, the brand's ranking fluctuated significantly, starting at 65th in March and improving to 33rd by June. This indicates a positive trend, but the initial low ranking suggests that the brand was not as competitive in this category earlier in the year. Similarly, in the Pre-Roll category, the brand's ranking remained outside the top 30, peaking at 47th in April and May but dropping to 53rd in June. The Tincture & Sublingual category also saw a decline from 5th to 8th place over the same period. These movements highlight areas where Harney Brothers Cannabis has room for improvement to strengthen its market position across different product types.
Competitive Landscape
In the competitive landscape of the New York flower category, Harney Brothers Cannabis has shown notable fluctuations in its rank and sales over recent months. Starting from a low rank of 65 in March 2024, Harney Brothers Cannabis made a significant leap to rank 33 by June 2024, indicating a strong upward trajectory. This improvement places them ahead of brands like The Botanist, which consistently ranked outside the top 20, and House of Sacci, which saw a decline from rank 20 in March to 32 in June. Despite these gains, Harney Brothers Cannabis still trails behind High Falls Canna New York and Ithaca Organics Cannabis Co., both of which have maintained relatively stable positions within the top 35. The steady increase in Harney Brothers Cannabis's rank and sales suggests a growing market presence, potentially driven by strategic marketing and product quality improvements, making it a brand to watch in the New York flower market.
Notable Products
In June 2024, the top-performing product for Harney Brothers Cannabis was Jelly Donutz (3.5g) in the Flower category, securing the first rank with sales of 1446 units. Lemon Mints Pre-Roll (1g) climbed to the second position from fourth place in May 2024, showing a significant increase in sales. Hella Jelly (3.5g) in the Flower category dropped one spot to third place compared to the previous month. Hella jelly Pre-Roll (1g) experienced a notable decline, moving from the top rank in May to fourth place in June. The CBD/THC 2:1 Maple Coffee Nitro (10mg CBD, 5mg THC) maintained a consistent performance, holding the fifth position for two consecutive months.
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