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Mar-2026
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a strong performance in the New York market, particularly in the Beverage category. Over the first quarter of 2026, the brand has climbed from the fifth to the third position, indicating a positive trend in consumer preference. This upward movement is noteworthy, especially considering the competitive landscape of the cannabis beverage market. While their sales figures in this category have fluctuated, the overall trajectory suggests a growing market share. Conversely, in the Tincture & Sublingual category, Harney Brothers Cannabis maintained a stable position, holding steady in the eighth and ninth ranks over the same period, which might indicate a consistent but less dynamic performance compared to their beverages.
The Pre-Roll category presents a different picture for Harney Brothers Cannabis in New York. The brand did not secure a spot in the top 30 in February 2026, which could be seen as a setback or a potential area for growth. However, they managed to re-enter the rankings in March, albeit at the lower end, which might suggest volatility or strategic adjustments in this segment. This fluctuation contrasts with their more stable performance in other categories, highlighting the diverse challenges and opportunities they face across different product lines. Such insights could be valuable for stakeholders looking to understand the brand's positioning and potential growth areas within the cannabis market.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Harney Brothers Cannabis has shown a notable upward trend in rankings, moving from 5th place in January 2026 to 3rd place by March 2026. This positive shift in rank suggests an increase in market presence and consumer preference, particularly as they surpassed High Peaks, which dropped to 4th place in March 2026. Despite the consistent dominance of Ayrloom and Layup holding the top two positions, Harney Brothers Cannabis's sales have rebounded significantly from a dip in January, indicating a strong recovery and potential for further growth. This trajectory highlights their increasing competitiveness in a market where established brands like Tune have experienced a decline, maintaining 5th place since February 2026. As Harney Brothers Cannabis continues to climb the ranks, it positions itself as a formidable contender in the New York cannabis beverage category.
Notable Products
In March 2026, the top-performing product for Harney Brothers Cannabis was the CBD/THC 1:1 Hibiscus Herbal Tea, maintaining its first-place rank from the previous two months with a notable sales figure of $4051. The CBD/THC 1:1 Butterfly Disco Lemonade jumped to second place, showing a significant increase from its fifth-place position in February. The CBD/THC 1:1 Peach Black Tea held steady in third place, consistent with its February ranking. The Sour Diesel Pre-Roll, although previously the top product in December 2025, settled in fourth place for March. Finally, CBD/THC 1:1 Half Baked Lemonade & Tea entered the rankings in fifth place, showcasing a new entrant in the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
