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Nov-2024
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a strong performance in the New York market, particularly in the Beverage category, where they maintained a consistent third-place ranking from September to November 2024. This consistency reflects a positive trend in consumer preference and market penetration within this segment. In contrast, their Flower category performance has been less stable, with rankings fluctuating between 51st in August and 59th in November. This indicates a potential area for growth, as their presence in the top 30 remains elusive, perhaps signaling the need for strategic adjustments to improve competitiveness in this category.
The Pre-Roll and Tincture & Sublingual categories present a mixed picture for Harney Brothers Cannabis in New York. While the Tincture & Sublingual category saw a stable, albeit slightly declining, ranking that hovered around the 7th and 8th positions, Pre-Rolls showed a downward trend, eventually falling out of the top 30 by November. This decline in Pre-Rolls might suggest challenges in maintaining consumer interest or facing stiff competition from other brands. It is notable that despite these challenges, the brand's overall sales in the Beverage category saw a significant upward trajectory, indicating a solid consumer base and potential for further expansion in this segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Harney Brothers Cannabis has experienced a fluctuating performance over the past few months, which could impact its market positioning and sales strategies. Starting from a rank of 51 in August 2024, Harney Brothers Cannabis saw a dip to 71 in September, before slightly recovering to 69 in October, and further improving to 59 in November. This volatility contrasts with competitors like Old Pal, which has seen a consistent decline from 34 in September to 61 in November, indicating potential challenges in maintaining their market share. Meanwhile, Tyson 2.0 has shown a steady improvement, climbing from 65 in September to 56 in November, suggesting a strengthening presence in the market. Additionally, High Peaks has maintained a relatively stable rank, hovering around the mid-50s, which could signal a consistent consumer base. Harney Brothers Cannabis's ability to rebound in November suggests resilience, but the brand may need to strategize to sustain and enhance its rank amidst these dynamic market shifts.
Notable Products
In November 2024, the top-performing product for Harney Brothers Cannabis was Lemon Mints (3.5g) in the Flower category, achieving the number one rank with sales of 1482 units. The CBD/THC 2:1 Orange Mango Sparkling Water climbed to the second position from its consistent fourth-place ranking in the prior months. Sleep Hemp Moringa Tea Satches 5-Pack rose to third place, improving from its fifth-place status in October. The CBD/THC 2:1 Tangy Lime Sparkling Water saw a slight decline, moving from third to fourth place. Meanwhile, Daytime Dragon Fruit Oolong Tea Sachets entered the rankings at fifth place for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
