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Apr-2025
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a consistent presence in the New York cannabis market, particularly in the Beverage category. The brand maintained a top-three ranking from January to March 2025, before slipping to fourth place in April 2025. Despite this slight drop, maintaining a position within the top five indicates a strong foothold in this category. In terms of sales, there is a noticeable downward trend from January to April, suggesting a potential need for strategic adjustments to sustain their competitive edge in the Beverage category.
In contrast, the Flower category presents a different narrative for Harney Brothers Cannabis. The brand's ranking improved significantly from 95th in January to 69th in March, before dropping to 89th in April. This fluctuation suggests a volatile performance, which could be attributed to various market dynamics or internal factors. Meanwhile, in the Pre-Roll category, the brand's rankings have been relatively stable, hovering around the 60s and 70s. However, the absence of a top 30 ranking highlights an opportunity for growth and expansion in these categories. Overall, these movements across categories and months illustrate the brand's varied performance and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the New York flower category, Harney Brothers Cannabis has demonstrated a dynamic shift in its market positioning from January to April 2025. Starting at rank 95 in January, the brand improved significantly to rank 69 by March, before experiencing a slight decline to rank 89 in April. This fluctuation is notable when compared to competitors like Binske, which consistently dropped in rank from 62 in January to 98 in April, indicating a downward trend in sales performance. Meanwhile, Tyson 2.0 also saw a decline from rank 71 in January to 99 in April, despite a peak in February. The entry of Jetpacks into the top 20 in April at rank 88 suggests emerging competition. Harney Brothers Cannabis's ability to climb the ranks in February and March reflects a positive sales trajectory, although the April dip indicates the need for strategic adjustments to maintain momentum against these fluctuating competitors.
Notable Products
In April 2025, the top-performing product for Harney Brothers Cannabis was Sour Diesel Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank since February, with sales reaching 3,239 units. Hella Jelly (3.5g) in the Flower category secured the second spot, consistent with its ranking from March. The CBD/THC 2:1 Maple Coffee Nitro (10mg CBD, 5mg THC, 12oz) held the third position, showing stable performance since January. The CBD/THC 2:1 Orange Mango Sparkling Water (10mg CBD, 5mg THC, 12oz) climbed to fourth place, recovering from a lack of ranking in March. Lastly, the CBD/THC 2:1 Tangy Lime Sparkling Water (10mg CBD, 5mg THC, 355ml, 12oz) maintained its fifth-place position, demonstrating steady demand in the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
