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Sep-2025
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a remarkable performance in the New York market, particularly in the Beverage category. Consistently holding the 7th position from June to August 2025, the brand managed to climb to 5th place by September, indicating a positive trend and increased consumer interest. This upward movement is noteworthy as it suggests effective strategies in product promotion or perhaps a growing preference for cannabis beverages. In contrast, their performance in the Flower category has been more volatile, with rankings fluctuating between 51st and 63rd place over the same period. Despite these fluctuations, the brand's ability to maintain a presence in the top 60 is a testament to its resilience in a competitive market.
In the Pre-Roll category, Harney Brothers Cannabis faced challenges, initially not making it into the top 30 in June but later achieving rankings in the 89th position from July to September. This consistent ranking, although lower, indicates a stable position but also highlights the need for strategic improvements to climb higher. Meanwhile, the Tincture & Sublingual category tells a different story, where the brand maintained a solid 10th place for two consecutive months before slipping to 11th in September. This slight drop suggests potential competition or shifting consumer preferences that the brand may need to address. Overall, Harney Brothers Cannabis demonstrates a strong foothold in certain categories while identifying areas for growth in others.
Competitive Landscape
In the highly competitive New York flower category, Harney Brothers Cannabis experienced notable fluctuations in its market position from June to September 2025. Starting at rank 63 in June, Harney Brothers Cannabis improved to 51 in July, indicating a positive reception and increased sales momentum. However, by September, the brand's rank slightly declined to 59, suggesting a competitive pressure from other brands. For instance, Lobo showed a consistent improvement, climbing from rank 82 in June to 57 by September, which likely impacted Harney Brothers' positioning. Meanwhile, Cookies demonstrated volatility, peaking at rank 45 in August before dropping to 60 in September, yet still posing a competitive threat. The absence of Pot & Head in the top 20 until September, when it debuted at rank 63, highlights the dynamic nature of the market. These shifts underscore the need for Harney Brothers Cannabis to strategize effectively to maintain and enhance its market share amidst such competitive dynamics.
Notable Products
In September 2025, Harney Brothers Cannabis saw the Sour Diesel Pre-Roll (1g) maintain its top position in the Pre-Roll category, continuing its strong performance from previous months with sales reaching 3517 units. The Sour Diesel (3.5g) flower product held steady at the second rank, consistent with its position in August. The CBD/THC 1:1 Hibiscus Herbal Tea made a notable entry into the rankings, securing the third position in the Beverage category. The CBD/THC 2:1 Tangy Lime Sparkling Water slipped slightly from its August position, moving from third to fourth place. Meanwhile, the CBD/THC 2:1 Orange Mango Sparkling Water experienced a drop in rank, moving from third in August to fifth in September, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
