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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, Tune has consistently held the position of the second-ranked brand within the Beverage category from October 2024 through January 2025. This stability in ranking suggests a strong presence and consumer loyalty in this market, despite fluctuations in monthly sales figures. For instance, sales peaked in November 2024, before experiencing a slight dip in December and then rebounding in January 2025. Such trends may indicate seasonal variations or successful promotional strategies that the brand employed during these months.
While Tune's performance in New York is noteworthy, it is important to consider its absence from the top 30 rankings in other states and categories during this period. This could be interpreted as a potential area for growth or a reflection of competitive pressures in those markets. The lack of presence in additional states suggests that while Tune has carved out a niche in the New York Beverage category, there may be opportunities to expand its footprint or diversify its category presence in other regions. Understanding these dynamics can provide valuable insights for stakeholders looking to navigate the evolving landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of the Beverage category in New York, Tune consistently holds the second rank from October 2024 to January 2025. Despite maintaining this position, Tune faces significant competition from Ayrloom, which dominates the market with a first-place rank throughout the same period. Ayrloom's sales figures are notably higher, indicating a strong market presence and consumer preference. Meanwhile, MyHi and Harney Brothers Cannabis consistently rank third and fourth, respectively, with sales figures that are lower than Tune's, suggesting that while Tune is not the market leader, it is effectively outperforming other competitors in the mid-tier range. This stable ranking for Tune highlights its resilience and potential for growth, especially if it can leverage insights from advanced data to further differentiate itself and close the gap with Ayrloom.
Notable Products
In January 2025, Tune's top-performing product was the Raspberry Lime Infused Seltzer (10mg THC, 12oz), maintaining its number one rank from the previous month with notable sales of 5,583 units. The Blackberry Cardamom Infused Seltzer (10mg THC, 12oz) held steady in second place, although its sales decreased compared to prior months. The Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz) climbed to third place, showing a significant sales increase over the months. Black Cherry Infused Seltzer (10mg THC, 12oz) slipped to fourth place, despite consistent sales figures. The Black Cherry Infused Seltzer 4-Pack (40mg) remained in fifth place, with stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
