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Where to Buy
Tune is stocked at 122 licensed dispensaries across New York, with the deepest coverage in New York, Buffalo, Albany, Syracuse, and Ithaca. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Tune’s category mix concentrated entirely in Beverage at 100.0% share, with category sales up 19.22% month over month but down 26.56% year over year, and average price rising 63.61% year over year while holding to a single-category footprint. The brand ranked 5 in Beverage in New York, signaling a mid-pack position even as category sales contracted year over year and rebounded month over month; the pattern implies Tune is trading short-term volume recovery for a narrower, price-elevated focus within Beverage.
The combination of a 63.61% price increase alongside a 26.56% annual sales decline and a 19.22% monthly lift suggests Tune is leaning on premium pricing to offset a demand gap while relying on Beverage-only exposure to capture in-month rebounds. Holding rank 5 in Beverage in New York with 100.0% category concentration implies defensible visibility but also exposure to single-category volatility; the pattern implies that sustained share gains will require either moderating the price delta or expanding beyond Beverage to reduce sensitivity to year-over-year pullbacks.
Competitive Landscape
Tune ranks #5 in New York Beverage in July 2026, down 2 places year over year from #3, and flat versus three months ago at #5, while peaking previously at #2 in June 2025; meanwhile Ayrloom holds #1 despite a -5.36% year-over-year sales change and Layup sits at #2 with a 155.53% year-over-year sales increase, indicating Tune’s slide from #3 to #5 is driven more by faster-rising rivals than immediate collapse in its own positioning, and implying that without a catalyst to re-accelerate, the trajectory points to further crowd-out below #5 as Harney Brothers Cannabis jumps from #7 to #3 on 327.37% growth and High Peaks advances at #4 on 40.77% growth.
Notable Products
Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz) delivered the standout move in July 2026 with a 393.6% month-over-month surge to rank 2, while the Sicilian Lemon & Rose Infused Seltzer 4-Pack (40mg, 12oz, 355ml) fell 65.6% to rank 8. Black Cherry Infused Seltzer (10mg THC, 12oz) rose 161.4% to rank 1, contrasting with Raspberry Lime Infused Seltzer 4-Pack (40mg, 12oz, 355ml) dropping 25.6% at rank 6. With all top-10 positions concentrated in Beverage and three single-serve 10mg SKUs sitting at ranks 1–3 against mixed or declining 4-packs, the pattern implies Tune is pivoting volume toward single-serve trial and flavor-led rotation rather than multi-pack stock-up, even as one multi-pack still carries a higher absolute dollar anchor at $27,598.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
