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Jul-2025
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Overview
Market Insights Snapshot
In the state of New York, Tune has maintained a strong presence in the Beverage category, consistently ranking as the second top brand from April through June 2025. However, there was a slight dip in July, dropping to the third position. Despite this minor setback, Tune's sales figures have shown a generally positive trajectory, with a peak in June before slightly declining in July. This indicates a robust market position, although the drop in ranking suggests increased competition or a shift in consumer preferences during the summer months.
It's noteworthy that Tune did not appear in the top 30 rankings in any other state or province during this period, which might indicate a focused strategy or limited distribution outside of New York. The absence of Tune in other markets could be seen as a potential area for growth or a strategic decision to concentrate efforts where they have established a strong foothold. Understanding the dynamics in New York could provide insights into how Tune might expand or replicate its success in other regions, but further analysis would be needed to draw detailed conclusions.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Tune has experienced notable shifts in its ranking and sales performance. Throughout April to June 2025, Tune consistently held the second position, indicating a stable presence in the market. However, in July 2025, it slipped to the third rank, overtaken by Layup, which climbed from the third to the second position. Despite this dip in rank, Tune's sales figures remained relatively stable, suggesting a loyal customer base. Meanwhile, Ayrloom maintained its dominance as the top brand, with significantly higher sales figures throughout the period. MyHi and High Peaks also showed competitive growth, with High Peaks notably improving its rank from sixth to fourth place by July 2025. These dynamics highlight the competitive pressures Tune faces, particularly from Layup's upward trajectory and the consistent leadership of Ayrloom, necessitating strategic adjustments to regain its previous standing and boost sales.
Notable Products
In July 2025, Tune's top-performing product was the Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz), maintaining its consistent first-place ranking with sales of 5355 units. The Black Cherry Infused Seltzer (10mg THC, 12oz) climbed to the second position, improving from its fourth-place ranking in June. Raspberry Lime Infused Seltzer (10mg THC, 12oz) held steady in third place, despite a slight dip in sales compared to the previous month. The Blackberry Cardamom Infused Seltzer (10mg THC, 12oz) dropped to fourth place, continuing its downward trend since May. A new entry, Sicilian Lemon & Rose Infused Seltzer 4-Pack (40mg), debuted in fifth place, indicating potential for growth in multi-pack offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
