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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Tune has maintained a strong presence in the Beverage category over the past few months. Starting from a solid third position in July and August 2025, the brand slightly dropped to fourth place by October 2025. This shift indicates a competitive market environment, but Tune's consistent ranking in the top five reflects its resilience and appeal among consumers. However, the sales figures reveal a downward trend, with a notable decrease from July to October, hinting at potential challenges or shifts in consumer preferences that the brand may need to address.
Across other states and categories, Tune's performance varies, with some areas showing stronger results than others. The absence of Tune in the top 30 rankings in certain states or categories could be seen as an area for potential growth or a reflection of varying market dynamics. It's crucial to consider these fluctuations as opportunities for strategic adjustments. While the Beverage category in New York remains a cornerstone for Tune, exploring performance in other categories and regions could provide insights into broader trends and potential avenues for expansion.
Competitive Landscape
In the competitive landscape of the New York beverage category, Tune experienced a slight decline in its market position from July to October 2025. Initially holding a steady third place in July through September, Tune was overtaken by High Peaks in October, resulting in a drop to fourth place. Despite this shift, Tune's sales remained robust, although they showed a downward trend from July's peak. In contrast, Layup maintained a consistent second place with increasing sales, widening the gap between itself and Tune. Meanwhile, Harney Brothers Cannabis showed a notable improvement in sales, climbing to fifth place in September and October, which could pose a future threat to Tune's position. The competitive dynamics in this market highlight the importance for Tune to innovate and strategize to regain its rank and boost sales.
Notable Products
In October 2025, the Blackberry Cardamom Infused Seltzer (10mg THC, 12oz) emerged as the top-performing product for Tune, ascending from its consistent fourth position in the previous months to claim the number one spot with sales of 4,135 units. The Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz) dropped to second place, showing a decline from its previous first and third positions in earlier months. Raspberry Lime Infused Seltzer (10mg THC, 12oz) maintained a steady performance, ranking third once again, while Black Cherry Infused Seltzer (10mg THC, 12oz) fell to fourth, having previously been in the top two. The Sicilian Lemon & Rose Infused Seltzer 4-Pack (40mg) held its fifth position, consistent with its ranking in September, despite a slight increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
