.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New York, Tune has demonstrated a consistent presence in the beverage category, maintaining its position within the top 5 brands from January through April 2026. Despite a drop from rank 3 in January to rank 5 in February, Tune has managed to hold steady at the fifth position through March and April. This stability suggests a resilient consumer base and effective market strategies that have kept the brand relevant, even as its sales saw a downward trend from $101,244 in January to $60,458 in March, before a slight recovery in April. This fluctuation in sales, coupled with a stable ranking, indicates a competitive landscape where Tune is able to maintain its market share.
Interestingly, Tune's absence from the top 30 in other states and categories highlights a potential area for growth and expansion. Not being ranked in these other regions could be seen as a missed opportunity, or it might reflect a strategic focus on the New York market where they have established a strong foothold. The brand's ability to maintain a consistent ranking in New York's beverage category suggests that while they may not have a widespread presence across other states, their concentrated efforts in this particular market could be a deliberate approach to strengthen their brand identity and consumer loyalty in a key market. This strategy may serve as a foundation for future expansion into other regions and categories.
Competitive Landscape
In the competitive landscape of the New York beverage category, Tune has experienced notable fluctuations in its ranking and sales performance over the first four months of 2026. Starting strong in January with a rank of 3rd, Tune saw a dip to 5th place in February and maintained this position through April. This shift coincides with the rise of Harney Brothers Cannabis, which climbed from 5th to 3rd place by March, showing a significant increase in sales. Meanwhile, High Peaks consistently held a higher rank than Tune, maintaining 3rd or 4th place throughout this period. Despite these challenges, Tune's sales remained robust, although they experienced a noticeable decline from January to March before a slight recovery in April. This competitive pressure from both Harney Brothers Cannabis and High Peaks highlights the dynamic nature of the market and suggests that Tune may need to innovate or adjust its strategies to regain its earlier momentum.
Notable Products
In April 2026, Tune's top-performing product was the Blackberry Cardamom Infused Seltzer (10mg THC, 12oz), which maintained its leading position from March with sales reaching 1604 units. The Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz) ranked second, dropping from its top spot in March, with sales figures of 1561 units. The Raspberry Lime Infused Seltzer (10mg THC, 12oz) held steady at third place for two consecutive months. Notably, the Black Cherry Infused Seltzer (10mg THC, 12oz), which was once the leader in January, slipped to fourth place by April. Additionally, the newly introduced Black Cherry Infused Seltzer 4-Pack (40mg, 12oz, 355ml) debuted at the fifth position in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
