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Nov-2025
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Overview
Market Insights Snapshot
In the state of New York, Tune has demonstrated a strong presence in the beverage category. Consistently holding the third position in August and September 2025, Tune experienced a slight dip to the fourth position in October and maintained that rank in November. This indicates a relatively stable performance, although the drop from third to fourth suggests increased competition or a shift in consumer preferences during the latter months. Despite the decline in rank, it's noteworthy that Tune remained within the top five, signifying its continued relevance in the New York beverage market.
Examining the sales figures for Tune in New York, there is a clear downward trend from August through November 2025. Starting with sales of $145,015 in August, the brand saw a decrease each month, culminating in $104,013 by November. This consistent decline in sales could be a cause for concern, suggesting potential challenges in maintaining consumer interest or possibly external factors affecting the beverage category. However, the fact that Tune stayed within the top rankings despite these sales fluctuations indicates a strong brand presence and customer loyalty. Further analysis would be required to understand the underlying factors contributing to these trends.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Tune has maintained a stable position, ranking consistently at 3rd place in August and September 2025, before slipping to 4th in October and November. This slight decline in rank coincides with a downward trend in sales over the same period, suggesting potential challenges in maintaining market share. Notably, Layup has consistently held the 2nd position with significantly higher sales, indicating a strong foothold in the market. Meanwhile, High Peaks briefly overtook Tune in October, highlighting the competitive pressure from close rivals. Additionally, Harney Brothers Cannabis has shown remarkable growth, climbing from 7th in August to 3rd in November, potentially posing a future threat to Tune's position. These dynamics suggest that while Tune remains a key player, it faces increasing competition and must strategize to regain its earlier momentum and improve its standing in the New York beverage category.
Notable Products
In November 2025, the top-performing product from Tune was the Blackberry Cardamom Infused Seltzer (10mg THC, 12oz), which climbed to the first position with sales of 3819 units. The Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz) followed closely, maintaining a strong presence in the second rank, despite a gradual decline in sales from previous months. The Raspberry Lime Infused Seltzer (10mg THC, 12oz) slipped to third place, continuing its descent from the top spot in October. The Black Cherry Infused Seltzer (10mg THC, 12oz) experienced a further drop, moving from third to fourth rank over the past months. The Sicilian Lemon & Rose Infused Seltzer 4-Pack (40mg) remained consistently at the fifth spot, showing stable sales figures throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
