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Apr-2025
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Overview
Market Insights Snapshot
In the state of New York, Tune has consistently maintained a strong presence in the Beverage category, holding a steady rank of 2nd place from January through April 2025. This consistency suggests a stable consumer base and effective market strategies within this category. Despite a slight dip in sales from January to February, where sales decreased from $110,901 to $104,567, the brand rebounded in March with sales reaching $126,481, indicating a positive growth trend. This rebound could be attributed to strategic marketing campaigns or seasonal demand variations, though further analysis would be required to pinpoint the exact cause.
While Tune's performance in the New York Beverage category is commendable, the absence of rankings in other states or categories indicates potential areas for growth and expansion. Being outside the top 30 brands in other regions or categories could be seen as a missed opportunity or a strategic focus on their stronghold in New York. To gain a more comprehensive understanding of Tune's market positioning, it would be beneficial to explore their performance in other emerging markets and categories. Such insights could reveal untapped potential or strategic decisions that have kept Tune concentrated in specific areas.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Tune has consistently maintained its position as the second-ranked brand from January to April 2025. Despite its stable rank, Tune faces stiff competition from Ayrloom, which has dominated the top position throughout this period. Ayrloom's sales figures are significantly higher, indicating a strong market presence and customer preference. Meanwhile, Harney Brothers Cannabis has shown a decline, slipping from third to fourth place by April, which could present an opportunity for Tune to capture some of its market share. Additionally, Layup entered the rankings in March at third place, suggesting a new competitive threat that Tune should monitor closely. Overall, while Tune's sales have shown a positive trend, the brand must strategize to close the gap with Ayrloom and fend off emerging competitors to enhance its market position.
Notable Products
In April 2025, Tune's top-performing product was the Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz), maintaining its leading position from March with sales reaching 4699 units. Following closely was the Raspberry Lime Infused Seltzer (10mg THC, 12oz), which rose from fourth place in February to secure the second spot in both March and April. The Black Cherry Infused Seltzer (10mg THC, 12oz) consistently held the third position throughout the first four months of the year. Meanwhile, the Blackberry Cardamom Infused Seltzer (10mg THC, 12oz) experienced a decline, slipping from second in February to fourth by April. The Black Cherry Infused Seltzer 4-Pack (40mg) remained stable in fifth place across all months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
