.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of cannabis beverages, Tune has shown a consistent performance in New York. Over the months from May to August 2025, Tune maintained a strong presence, securing the 2nd rank in both May and June, and slightly dropping to the 3rd position in July and August. This slight decline in ranking does not significantly overshadow its strong sales figures, which peaked in June with a notable increase from May. This suggests a robust market presence and consumer preference for Tune's beverage offerings during this period.
However, the brand's absence from the top 30 in other states or provinces indicates potential areas for growth or a need for strategic adjustments. The lack of visibility in other markets could be seen as a missed opportunity, especially given the competitive nature of the cannabis industry. This highlights the importance for Tune to possibly explore expansion or marketing strategies to increase its footprint beyond New York. Understanding and adapting to the diverse consumer preferences across different regions could be key to enhancing its market share and category rankings in the future.
Competitive Landscape
In the competitive landscape of the New York beverage category, Tune has experienced a slight decline in its market position over the summer months of 2025. Initially holding the second rank in May and June, Tune slipped to third place in July and August. This shift in ranking is notable as it reflects the dynamic nature of the market, with Layup overtaking Tune to secure the second spot by July, maintaining its position through August. Despite the drop in rank, Tune's sales figures remained relatively stable, indicating a consistent consumer base. However, the brand faces stiff competition from Ayrloom, which dominates the market as the top-ranked brand with significantly higher sales. Meanwhile, MyHi and High Peaks remain steady in their respective positions, suggesting that Tune must innovate or enhance its marketing strategies to reclaim its previous ranking and boost sales.
Notable Products
In August 2025, the top-performing product from Tune was the Raspberry Lime Infused Seltzer (10mg THC, 12oz), which climbed to the number one rank with sales of 5,103 units. Following closely, the Black Cherry Infused Seltzer (10mg THC, 12oz) secured the second position, maintaining its rank from the previous month. The Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz), which had consistently held the top spot from May to July, dropped to third place. The Blackberry Cardamom Infused Seltzer (10mg THC, 12oz) remained steady at fourth place, showing minimal change in its ranking over the months. The Sicilian Lemon & Rose Infused Seltzer 4-Pack (40mg) held its position at fifth place, consistent with its performance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
