.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the dynamic cannabis market of New York, Tune has demonstrated a solid performance in the Beverage category. For the months spanning September to December 2025, Tune maintained a steady presence among the top brands, consistently ranking in the top four. Specifically, Tune held the 3rd position in September, October, and December, while experiencing a slight dip to 4th in November. This consistency in ranking highlights Tune's strong foothold in the New York cannabis beverage market, despite a noticeable decline in sales from September to October, followed by a recovery in December.
Interestingly, Tune's absence from the top 30 brands in other states or provinces indicates a potential area for growth or an opportunity to evaluate market strategies outside of New York. The brand's focused success in New York could suggest a targeted approach that has yet to be replicated elsewhere. This performance pattern raises questions about Tune's brand strategy and market penetration tactics, especially as they continue to hold a strong position in a competitive category within New York. Observing how Tune adapts and expands its market reach in the coming months could provide valuable insights into its strategic direction and regional adaptability.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Tune has maintained a stable presence, though it faces significant competition from leading brands. Over the last four months of 2025, Tune consistently ranked third in September and October, dropped to fourth in November, and regained its third position in December. This fluctuation in rank reflects the dynamic nature of the market, particularly with the rise of Harney Brothers Cannabis, which temporarily surpassed Tune in November. Despite this, Tune's sales have shown resilience, with a notable increase in December, suggesting a positive response to market strategies or seasonal demand. However, it remains significantly behind the top two players, Ayrloom and Layup, which consistently hold the first and second ranks, respectively, with sales figures more than double those of Tune. This competitive analysis highlights the need for Tune to innovate and differentiate further to climb the ranks and increase its market share.
Notable Products
In December 2025, the top-performing product for Tune was the Blackberry Cardamom Infused Seltzer (10mg THC, 12oz), maintaining its leading position from November with sales reaching 4228 units. The Black Cherry Infused Seltzer (10mg THC, 12oz) climbed to the second position, improving from its third-place rank in November. Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz) also showed an upward trend, moving from fourth to third place. The Raspberry Lime Infused Seltzer (10mg THC, 12oz) slipped slightly to fourth position from its previous second-place rank in November. Notably, the Black Cherry Infused Seltzer 4-Pack (40mg) entered the rankings in December at fifth place, indicating a new interest in multi-pack options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
