Tune

Trend
Growth
Jan-2024 Sales
<$50K
Product Count
8
Updated
February 7, 2024
Markets
Tune Historical Sales by Category

Market Insights Snapshot

In the competitive cannabis market of New York, the brand Tune has shown a significant presence in the Beverage category, maintaining a strong position at rank 2 from October to December 2023. This consistency in ranking highlights Tune's ability to stay relevant and appealing to consumers despite the fierce competition. However, a notable shift occurred in January 2024, where Tune's ranking dropped to 5th place. This decline could signal a change in consumer preferences or an increase in competition within the Beverage category. It's essential to monitor these movements closely, as they can indicate broader market trends and potential areas for Tune to adjust its strategy.

While Tune's sales figures in New York saw an impressive increase from October 2023's $39,394 to December 2023's $62,165, a significant dip to $14,505 in January 2024 is noteworthy. This sales fluctuation might reflect the impact of their ranking drop within the Beverage category. The decrease in sales and ranking could be attributed to various factors, including seasonal shifts in consumer behavior, increased competition, or possibly a change in product offerings or marketing strategies by Tune or its competitors. These dynamics underscore the importance of agility and responsiveness in the rapidly evolving cannabis market, where brands must continuously innovate and adapt to maintain and grow their market share.

Jan-2024 Rank
Beverage
5

Competitive Landscape

In the competitive landscape of the cannabis beverage market in New York, Tune has experienced notable shifts in its positioning and sales over recent months. Initially holding a strong second place from October to December 2023, Tune saw a significant drop to fifth place by January 2024. This change in rank is particularly striking when considering the sales trajectory; despite a consistent increase from October to December, there was a sharp decline in January 2024. Competitors like MyHi, maintaining a steady rank and showing a continuous increase in sales, and Harney Brothers Cannabis, which climbed from ninth to fourth place with a remarkable sales jump, highlight the dynamic nature of this market. The emergence of Off Hours in the top ranks by December and its further climb in January also underscores the competitive pressure Tune faces. Meanwhile, CANN Social Tonics experienced fluctuations in both rank and sales, yet managed to improve its position by January 2024. These movements suggest a highly competitive market where brand positions can change rapidly, impacting Tune's sales and rank significantly.

Tune market ranking for NY Beverage

Notable Products

In January 2024, Tune's top-selling product was the Blackberry Cardamom Infused Seltzer (10mg), securing the first position with 603 sales. Following closely was the Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz), which climbed to the second rank from its previous third position in December 2023. The Raspberry Lime Infused Seltzer (10mg THC, 12oz) experienced a slight drop, moving from the top spot in December to third place in January. Notably, the Blackberry Cardamom Infused Seltzer 4-Pack (40mg) made a modest climb to the fourth rank, despite being unranked in November and December. The Black Cherry Infused Seltzer (10mg THC, 12oz) maintained a consistent presence in the rankings, adjusting slightly to fifth place from its fourth position in December.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Blackberry Cardamom Infused Seltzer (10mg)
Beverage
>5
>5
2
1
Sicilian Lemon & Rose Infused Seltzer (10mg THC, 12oz)
Beverage
>5
4
3
2
Raspberry Lime Infused Seltzer (10mg THC, 12oz)
Beverage
>5
3
1
3
Blackberry Cardamom Infused Seltzer 4-Pack (40mg)
Beverage
4
>5
5
4
Black Cherry Infused Seltzer (10mg THC, 12oz)
Beverage
5
1
4
5
View product & sales data

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