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Market Insights Snapshot
In May 2026, Tune’s category mix concentrated entirely in Beverage with a 100.0% share, while year-over-year sales declined by 43.9% and month-over-month dipped by 3.5%. Average price rose 59.5% YoY to $10.30, coinciding with a 43.9% YoY contraction in category sales and a 3.5% MoM pullback, indicating volume pressure alongside price escalation. Within New York Beverage, Tune held rank 5, pairing a top-5 placement with declining sell-through, which implies the brand is maintaining shelf presence but ceding velocity at current price points.
The May 2026 shifts imply a pricing-led strategy that lifted average price by 59.5% YoY while compressing sales by 43.9% YoY and 3.5% MoM, pointing to demand elasticity outweighing mix benefits from a 100.0% Beverage focus. Holding rank 5 in New York Beverage alongside a 24-month sales increase of 101.3% and a current-month YoY decline of 43.9% suggests the brand’s positioning has pivoted toward premiumization that supported multi-year gains but now restricts near-term conversion; the pattern implies that price architecture and pack/size strategy need recalibration to recover volume without eroding the premium signal.
Competitive Landscape
Tune sits at rank #5 in NY Beverage in May 2026, a 3-position drop from #2 in June 2025 and flat versus #5 three months ago, while year-over-year its rank slipped 3 spots from #2 to #5; in contrast, Ayrloom held #1 with an 8.6% year-over-year sales increase and Layup advanced from #3 to #2 alongside a 306.1% sales surge, and Harney Brothers Cannabis moved from #6 to #3 with 251.2% growth while High Peaks improved from #4 to #4 but with 153.6% sales growth; taken together, Tune’s stable placement at #5 amid triple-digit competitor growth indicates share erosion risk unless the brand re-accelerates velocity or mix to reclaim trajectory toward its prior peak.
Notable Products
Sicilian Lemon & Rose Infused Seltzer 4-Pack (40mg, 12oz, 355ml) posted the steepest movement in May 2026 with a -61.5% MoM drop to rank 8, while Blackberry Cardamom Infused Seltzer 4-Pack (40mg, 12oz, 355ml) advanced +63.1% to rank 5. The lead single-serve Black Cherry Infused Seltzer (10mg THC, 12oz) fell -11.3% at rank 1 as Blackberry Cardamom single-serve declined -27.0% at rank 2, indicating share is rotating from singles to multi-packs. With four-packs holding ranks 4–8 while three single-serves occupy ranks 1–3, the pattern implies Tune’s velocity is consolidating in higher-count formats even as flavor-level volatility reshuffles the ladder.
Raspberry Lime Infused Seltzer 4-Pack (40mg, 12oz, 355ml) rose +33.1% at rank 4 compared with Raspberry Lime single-serve down -22.2% at rank 3, and Black Cherry 4-Pack grew +20.4% at rank 7 while its single-serve slipped -11.3% at rank 1. CBD Lemon Ginger Infused Seltzer (25mg THC, 12oz) spiked +217.4% at rank 9 on just $73, contrasting with Sicilian Lemon & Rose single-serve down -44.4% at rank 6, which underscores that the scalable gains reside in THC four-packs rather than small-base niche SKUs. The mix implies Tune is tilting toward multi-pack THC beverages as the core commercial engine, with singles serving as trial but ceding momentum to basket-building formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
