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Oct-2025
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Overview
Market Insights Snapshot
Leafers has shown a consistent performance in the Pre-Roll category in Arizona, maintaining a steady fifth position from July to October 2025. This stability suggests a strong and loyal customer base in the state, indicating that Leafers has successfully carved out a niche in the Arizona market. Despite a dip in sales from July to August, there was a noticeable recovery in October, which may indicate effective marketing strategies or product adjustments that resonated well with consumers. It is worth noting that maintaining a top-five position in a competitive category such as Pre-Roll is indicative of robust brand strength and market presence.
Across other states or provinces, Leafers' absence from the top 30 rankings in certain categories might be seen as a missed opportunity for expansion or an area that requires strategic improvement. This gap highlights potential growth areas where the brand could focus its efforts to enhance visibility and market share. The consistent ranking in Arizona's Pre-Roll category presents a benchmark for Leafers to replicate in other markets, suggesting that leveraging successful strategies from Arizona could be beneficial in elevating their presence elsewhere. Understanding and addressing the factors that contribute to their absence in other rankings could be key to unlocking new growth avenues for the brand.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Leafers consistently held the 5th rank from July to October 2025, indicating a stable position amidst fluctuating market dynamics. Notably, Cheech & Chong's maintained a strong presence, although they slipped from 3rd to 4th place in October, which might suggest a slight opening for Leafers to climb higher if they capitalize on this shift. Meanwhile, The Pharm demonstrated resilience by moving up to 3rd place in October, surpassing Cheech & Chong's, which could intensify competition for Leafers. Despite a dip in sales from July to September, Leafers saw a rebound in October, aligning with the overall trend of competitors like Tumble, who remained steady at 6th place. The upward trajectory of Fenix, climbing from 12th to 7th, highlights the dynamic shifts within the market, underscoring the need for Leafers to innovate and adapt to maintain its competitive edge.
Notable Products
In October 2025, Leafers' Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) reclaimed its position as the top-performing product, with sales reaching 3010 units, after a dip to third place in September. The OG Kush Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) followed closely in second place, showing a consistent performance by climbing from fourth in July to second in August and maintaining a strong presence. The Exotic Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) secured the third spot, demonstrating stable sales across the months. Sativa Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) improved its ranking to fourth, recovering from a fifth-place position in September. Finally, the Indica Blend Live Resin Diamond Infused Pre-Roll (1g) maintained a steady presence in the top five, rising from fifth in August to fourth in September, and settling at fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
