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Nov-2025
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Overview
Market Insights Snapshot
Leafers has demonstrated notable consistency and upward mobility in the Arizona cannabis market, particularly within the Pre-Roll category. Holding a steady rank of 5 from August to October 2025, the brand made a significant leap to the 4th position in November. This upward shift in ranking suggests a positive reception of their products, likely driven by strategic market positioning or consumer preference changes. Despite a slight dip in sales from August to September, Leafers rebounded with an increase in October, indicating resilience and the potential for continued growth.
It's worth noting that Leafers' presence in the top rankings is limited to the Pre-Roll category in Arizona, as they do not appear in the top 30 for other categories within the state. This absence could be perceived as a limitation in their market penetration across different product types or a strategic focus on dominating the Pre-Roll segment. The brand's ability to maintain and improve its standing in a competitive market like Arizona highlights its potential, but the lack of diversification in top rankings across other categories suggests areas for potential growth and expansion.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Leafers has shown a notable shift in its market positioning over the past few months. While maintaining a steady rank of 5th place from August to October 2025, Leafers improved its position to 4th place in November 2025, surpassing Cheech & Chong's, which dropped from 4th to 5th place. This advancement for Leafers indicates a positive trend in its market presence, despite being consistently outperformed by leading brands like STIIIZY, which has maintained its 2nd place rank throughout the period. Meanwhile, The Pharm has remained a strong competitor, holding steady at 3rd place, although Leafers' recent sales growth suggests potential for further upward movement. The consistent performance of Tumble at 6th place highlights the competitive nature of this market segment, where Leafers' recent rank improvement could signal a strategic opportunity to capture more market share.
Notable Products
In November 2025, Leafers' top-performing product was the Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its top rank from October with notable sales of 3604 units. The Indica Blend Live Resin Diamond Infused Pre-Roll (1g) jumped to second place from its previous fifth rank in October. The Cookie Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in third place, showing a strong performance after missing data in September and October. The OG Kush Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) fell to fourth place from its second position in October. Finally, the Exotic Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) dropped to fifth place, continuing a decline from its second-place ranking in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
