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Market Insights Snapshot
In May 2026, Leafers operated as a single-category brand, with Pre-Roll accounting for 100.0% of sales and a month-over-month change of 7.93% alongside a year-over-year decline of 30.17%. Average price moved 0.10% year over year to $16.25, while share concentration at 100.0% amplified category exposure rather than diversification. Within Arizona Pre-Roll, the brand held rank 6, indicating placement below the top 5 while posting a positive MoM and a negative YoY trajectory in the same period, a mix that points to recent momentum not offsetting a longer 24-month contraction of 52.89%.
The combination of a 100.0% Pre-Roll mix and a rank of 6 in Arizona implies a specialist positioning reliant on single-category execution, where a 7.93% MoM lift likely stems from tactical pricing or assortment while the 30.17% YoY decline signals share ceding over longer cycles. With average price up 0.10% YoY and sales down 30.17% YoY, elasticity appears unfavorable at current tiers, so sustaining May 2026 gains will require either mix broadening beyond Pre-Roll or deeper promo intensity to regain volume without further pressuring rank 6 against upward or downward moves in the category ladder.
Competitive Landscape
Leafers ranks #6 in AZ Pre-Roll in May 2026, sliding 2 positions year over year from #4 while dipping 1 spot from #5 in February 2026, and this sits below its historical peak of #3 reached in February 2025; meanwhile, Jeeter holds #1 unchanged year over year and STIIIZY remains #2 despite a -3.2% YoY sales change, whereas Tumble advanced from #7 to #4 and Anthem surged from #35 to #5 alongside a +618.7% YoY sales gain. With Leafers’ relative position down 2 ranks YoY while fast-rising peers improved by 2 to 30 positions, the pattern implies Leafers is losing relative velocity in a tier that is consolidating around faster climbers.
Notable Products
Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) held rank 1 with a -3.1% month-over-month change while rank 2 Indica Blend Live Resin Diamond Infused Pre-Roll (1g) rose +8.4%, and the product mix shows no moves above +50% or below -10% in May 2026. Four of the top ten are Sativa Blend SKUs across 1g and 3-pack formats, spanning ranks 4 and 8 with +7.1% and +5.1% MoM respectively, and the category concentration implies reliance on repeatable pre-roll demand rather than new-format experimentation. LIL' Leafers - Sativa Blend Live Resin Diamond Infused Pre-Roll 6-Pack (2.1g) at rank 5 climbed +20.2% MoM while OG Kush Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) at rank 6 advanced +11.1%, and only one SKU posted a negative MoM in the top three. The pattern implies Leafers is consolidating around multi-pack and blend-based pre-rolls, signaling a strategy to prioritize velocity and basket-building over launching differentiated outliers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
