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Apr-2025
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Overview
Market Insights Snapshot
Leafers has shown varied performance across different states and product categories in the first few months of 2025. In the Arizona market, Leafers maintained a strong presence in the Pre-Roll category, starting the year with a solid third-place ranking in both January and February. However, by March, their position slipped to fourth, and further declined to sixth in April. This downward trend in rankings corresponds with a decrease in sales figures over the same period, indicating potential challenges in maintaining their competitive edge within this category. Such fluctuations suggest that while Leafers started the year robustly, sustaining their initial momentum has proven difficult as the months progressed.
Notably, Leafers' absence from the top 30 brands in other states and categories during this period indicates either a strategic focus on specific markets or struggles to penetrate broader segments. The lack of ranking in these areas could be seen as a missed opportunity or a signal to reassess market strategies. This scenario underscores the importance of understanding regional preferences and competitive landscapes to optimize brand performance. While Leafers has demonstrated capabilities in certain areas, expanding their footprint and improving rankings across more diverse markets could be vital for future growth and stability.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Leafers has experienced notable shifts in its market position from January to April 2025. Initially ranked 3rd, Leafers saw a decline to 6th place by April, indicating a downward trend in its competitive standing. This shift is particularly significant when compared to brands like Cheech & Chong's, which maintained a stable position in the top 4, and Tumble, which improved its rank from 6th to 5th. Meanwhile, JustFLOWR experienced a similar decline, dropping from 7th to 8th. The emergence of Sluggers Hit into the top 10 by March, climbing to 7th in April, further intensified the competition. These dynamics suggest that Leafers may need to reassess its strategies to regain its earlier standing and counteract the competitive pressures from both established and emerging brands in the Arizona Pre-Roll market.
Notable Products
In April 2025, the Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) emerged as the top-performing product for Leafers, maintaining its leading position from February. The Sativa Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) climbed to second place, having consistently held the third spot in the previous two months. Notably, the Cookie Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) entered the rankings for the first time, securing the third position with sales of 4100 units. Meanwhile, the OG Kush Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) slipped to fourth place, showing a slight decline from its previous second position in February. The Indica Blend Live Resin Diamond Infused Pre-Roll (1g) remained stable in fifth place, although its sales have seen a gradual decrease over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
