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Jun-2024
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Overview
Market Insights Snapshot
Leafers has demonstrated consistent performance in the Pre-Roll category within Arizona. Over the past four months, Leafers has maintained a steady rank of 3rd place, showcasing their strong market presence and consumer loyalty in this category. This consistency is significant, as it indicates that Leafers has a robust strategy and product line that resonates well with consumers. Despite fluctuations in monthly sales figures, the brand's ability to hold its position suggests effective market penetration and brand strength.
However, Leafers' performance is not uniformly strong across all states and categories. In some states and categories, the brand did not appear in the top 30 rankings, indicating areas where improvement is needed. This disparity highlights opportunities for Leafers to expand their market share and enhance their competitive edge. By analyzing the successful strategies employed in Arizona, Leafers can potentially replicate this success in other regions and categories, thereby improving their overall market performance.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Leafers has consistently maintained its position at rank 3 from March to June 2024. This stability in rank is notable, especially when compared to top competitors like Jeeter and STIIIZY, which have held the 1st and 2nd positions respectively throughout the same period. Despite not surpassing these leading brands, Leafers has shown a positive trend in sales, with a significant increase from $867,821 in March to $1,068,423 in June. This upward trajectory in sales indicates growing consumer preference and market penetration. Meanwhile, Cheech & Chong's has made remarkable progress, jumping from rank 20 in March to rank 4 by May and June, suggesting a dynamic shift in consumer choices. Tumble, on the other hand, experienced fluctuations, dropping to rank 7 in May before recovering to rank 5 in June. These insights highlight Leafers' strong and stable market presence amidst a competitive and evolving market landscape in Arizona.
Notable Products
In June 2024, the top-performing product from Leafers was the Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g), maintaining its top spot from April with sales of 7074 units. The OG Kush Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) secured the second position, climbing from fourth in April to second in May and maintaining that rank in June with significant sales growth. The Sativa Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) consistently held the third position from March to June, showcasing steady performance. The Indica Blend Live Resin Diamond Infused Pre-Roll (1g) dropped to fourth place in June after leading in May. Finally, the Sativa Blend Live Resin Diamond Infused Pre-Roll (1g) ranked fifth in June, recovering from an unranked position in May but originally leading in March.
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