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Sep-2024
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Overview
Market Insights Snapshot
Leafers has demonstrated a strong and consistent performance in the Pre-Roll category within Arizona, maintaining a solid third-place ranking from June through September 2024. Despite a noticeable decline in sales from July to September, Leafers' ability to hold its position in the top three indicates a robust market presence and customer loyalty in the state. This consistency in ranking is particularly noteworthy given the competitive nature of the Pre-Roll category, suggesting that Leafers has effectively captured a significant portion of the market share in Arizona.
However, it's important to note that Leafers did not appear in the top 30 brands in any other state or category during this period, which could indicate a limited geographical reach or a focused strategy on the Arizona market. This absence from other rankings could be seen as a potential area for growth or concern, depending on the brand's strategic goals. The brand's sustained success in Arizona might provide a strong foundation for potential expansion into other states or categories, should Leafers decide to diversify its market presence beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Leafers consistently held the third rank from June to September 2024. Despite maintaining its rank, Leafers experienced a downward trend in sales, dropping from June's figures to September's. This contrasts with the steady performance of top competitors like Jeeter, which maintained its first-place position with robust sales, and STIIIZY, which also held steady at second place with increasing sales over the same period. Notably, Cheech & Chong's and Tumble showed upward mobility in rank, with Tumble jumping from seventh to fourth place by September, suggesting a dynamic shift in consumer preferences that Leafers may need to address to maintain its market position.
Notable Products
In September 2024, Leafers' top-performing product was the Indica Blend Live Resin Diamond Infused Pre-Roll (1g) in the Pre-Roll category, which rose to the number one rank with sales reaching 4983 units, marking a significant improvement from its fifth position in August. The Indica Blend Infused Live Resin Diamond Pre-Roll 3-Pack (1.5g) maintained a strong presence, holding the second rank after previously securing the top spot in July. The Exotic Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) dropped to third place, a slight decline from its number one rank in August. The Fruit Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) remained steady in fourth place, showing consistent performance. Lastly, the Sativa Blend Live Resin Diamond Infused Pre-Roll 3-Pack (1.5g) experienced a decline, falling to fifth place from its second position in August, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
