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Sep-2025
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Overview
Market Insights Snapshot
The Pharm has demonstrated a varied performance across different product categories in Arizona. In the Flower category, the brand struggled to maintain a consistent top 30 rank, slipping from 29th in June to 34th by September. This decline in rank is coupled with a notable decrease in sales, indicating potential challenges in maintaining market share or possibly increased competition. Conversely, in the Pre-Roll category, The Pharm has maintained a strong presence, consistently ranking within the top 5 throughout the summer months. This stability in ranking, despite a slight dip from 4th to 5th place in September, suggests that the brand's Pre-Roll products are well-received and continue to be a significant contributor to their overall sales performance in the state.
In the Vapor Pens category, The Pharm's performance in Arizona was less robust, with the brand not appearing in the top 30 rankings for August and September. This absence could be indicative of either a strategic shift away from this category or increased competition from other brands that have captured consumer interest. The brand's initial rankings in June and July, at 62nd and 54th respectively, suggest that there was some traction, but sustaining a competitive edge in this category has proven challenging. Overall, The Pharm's performance highlights the importance of category-specific strategies and the need to adapt to shifting market dynamics to maintain a competitive position.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll market, The Pharm has experienced notable fluctuations in its ranking and sales performance from June to September 2025. Starting in June, The Pharm held the 5th position, which it maintained in July and August, before slipping back to 5th place in September. This period saw The Pharm's sales peak in August, although it was unable to maintain this momentum into September, where sales dropped significantly. In contrast, Cheech & Chong's consistently held the 3rd rank from July through September, indicating a stable and strong market presence. Meanwhile, Tumble showed resilience by bouncing back to the 4th position in September after a dip in July. Leafers, which started strong in June at 3rd place, saw a decline in rank and sales, indicating potential challenges in maintaining its earlier performance. The dynamic shifts in rankings and sales figures highlight the competitive pressures The Pharm faces, necessitating strategic adjustments to regain and sustain higher market positions.
Notable Products
In September 2025, The Pharm's top-performing product was Dusties Sapphire Infused Pre-Roll 6-Pack (3.6g), maintaining its first-place rank for four consecutive months with sales of 3611 units. Dusties Ruby Infused Pre-Roll 6-Pack (3.6g) ascended to the second position, overtaking the Emerald variant, which fell to third. Notably, Dusties Blueberry MAC Infused Pre-Roll 6-Pack (3.6g) held steady at fourth place after climbing from fifth in July. Dusties Peachy Punch Infused Pre-Roll 6-Pack (3.6g) re-entered the rankings at fifth, following a month of absence in August. Overall, the rankings show a consistent performance for Sapphire while Ruby and Peachy Punch show notable fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
