Oct-2025
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Overview
Market Insights Snapshot
The Pharm has demonstrated a varied performance across different categories in Arizona. In the Flower category, The Pharm's ranking fluctuated, starting at 33rd in July 2025, improving to 27th in August, dropping out of the top 30 in September, and then climbing back to 29th in October. This inconsistency suggests a volatile market presence in the Flower category, which might be an area of concern or opportunity for growth. In contrast, their performance in the Pre-Roll category has been more stable and impressive, maintaining a strong position within the top 4 throughout the months, even securing the 3rd spot in October. This consistent high ranking in Pre-Rolls indicates a solid foothold in this segment, possibly due to strong consumer loyalty or product quality. However, the absence of rankings in the Vapor Pens category post-July indicates a lack of competitive presence in this segment.
When analyzing sales trends, The Pharm's Flower sales showed an interesting pattern: despite a dip in September, there was a noticeable recovery in October, suggesting potential seasonal influences or successful promotional strategies. In the Pre-Roll category, sales have been substantial, with October sales reaching a high point of $639,524, indicating a robust demand. However, their initial entry into the Vapor Pens category in July, with a rank of 57 and subsequent absence in the following months, highlights a challenge in gaining traction within this category. This could be attributed to increased competition or a need for product innovation. Overall, while The Pharm shows strengths in certain categories, there are clear areas where strategic adjustments could enhance their market position.
Competitive Landscape
In the competitive landscape of the pre-roll category in Arizona, The Pharm has demonstrated a notable shift in its market position from July to October 2025. Initially ranked fourth, The Pharm maintained this position through September, but in October, it climbed to third place, surpassing Cheech & Chong's. This upward movement indicates a positive trend in sales performance, as The Pharm's sales increased significantly in October compared to September. Despite this improvement, The Pharm still trails behind industry leaders Jeeter and STIIIZY, who have consistently held the first and second ranks, respectively. The Pharm's ability to overtake Cheech & Chong's suggests a strengthening brand presence, but there remains a substantial gap to close with the top two competitors, highlighting opportunities for strategic growth and market penetration.

Notable Products
In October 2025, The Pharm's top-performing product was the Dusties Sapphire Infused Pre-Roll 6-Pack (3.6g) in the Pre-Roll category, maintaining its number one rank consistently since July with a notable sales increase to 4478 units. Following closely, the Dusties Emerald Infused Pre-Roll 6-Pack (3.6g) held steady at the second position, showing a significant rise in sales figures from previous months. The Dusties Ruby Infused Pre-Roll 6-Pack (3.6g) also remained consistently ranked third, continuing its strong performance throughout the months. The Dusties Blueberry MAC Infused Pre-Roll 6-Pack (3.6g) maintained its fourth position, with a slight increase in sales compared to September. A new entry, the Dusties Peachy Punch Infused Pre-Roll 6-Pack (3.6g), made its debut in October, securing the fifth rank with promising initial sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







