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Market Insights Snapshot
In May 2026, The Pharm concentrated 62.64% of sales in Pre-Roll, with Flower at 37.36%, a split that moved Pre-Roll up 18.53% month over month while Flower rose 11.05% MoM; year over year, Pre-Roll expanded 90.34% as Flower contracted 2.48%. The shift coincided with a 25.93% YoY drop in average price to $21.13 and a 38.92% YoY increase in brand sales, implying volume-led gains where Pre-Roll’s growth outpaced Flower’s pullback. The pattern implies the brand is leaning into a higher-priced Pre-Roll assortment averaging $25.01 versus Flower at $16.76, using price compression at the portfolio level to fuel unit velocity while tilting mix toward the faster-growing format.
Positionally, the Pre-Roll mix weight and 90.34% YoY growth align with a rank of 3 in Pre-Roll in Arizona, suggesting competitive traction where category momentum and MoM lift of 18.53% can compound share, while Flower’s 2.48% YoY decline and smaller 11.05% MoM rise limit cross-category balance. With average price down 25.93% YoY against brand sales up 38.92% YoY, the strategy implies a deliberate trade of margin per unit for scale, prioritizing Pre-Roll penetration to reinforce standing in Arizona while accepting Flower softness as an opportunity cost.
Competitive Landscape
The Pharm sits at rank #3 in AZ Pre-Roll in May 2026, unchanged from rank #3 year over year, indicating stability while competitors move: Jeeter holds #1 with a 10.4% YoY sales increase, and STIIIZY remains #2 despite a 3.2% YoY sales decline; meanwhile, Tumble advanced from #7 to #4 with a 10.9% YoY rise, and Anthem jumped from #35 to #5 with 618.7% YoY growth, suggesting The Pharm’s flat rank at #3 masks a tightening gap both above and below that will pressure share retention if momentum does not accelerate.
Notable Products
Dusties - Sapphire Diamond Infused Pre-Roll (1.3g) posted the largest month-over-month move at +62.3% and entered May 2026 ranked 5, signaling a step-change in consumer pull toward smaller diamond-infused singles. The top three ranks stayed consolidated in multi-pack infused pre-rolls with Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g) at rank 1 on +14.6% and Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) at rank 2 on +13.8%, while Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g) held rank 3 on +10.2%. Four of the top ten are Pre-Roll SKUs, with Ruby Sativa Diamond Infused Pre-Roll (1.3g) up +40.4% at rank 9 and AK-1995 (4g) jumping +33.5% to rank 7, indicating that diamond-infused formats are pulling share faster than traditional Flower despite Flower’s rank gains. The pattern implies The Pharm is concentrating demand in Dusties-branded infused formats across both multi-packs and singles, tilting the mix toward higher-velocity pre-rolls rather than standalone Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
