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Dec-2025
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Overview
Market Insights Snapshot
The Pharm has shown varied performance across different categories and states, with notable movements in Arizona. In the Flower category, they managed to break into the top 30 in October 2025, moving from a rank of 34 in September to 30, and further improving to 28 in November before slipping back to 31 in December. This indicates a fluctuating but overall positive trend, suggesting that while they are gaining ground, there is still volatility in their position. It's important to note that not being in the top 30 prior to October could be seen as a challenge in maintaining consistent brand recognition in this competitive category.
In contrast, The Pharm's performance in the Pre-Roll category in Arizona has been consistently strong. They have maintained a solid position at rank 3 from October through December 2025, after moving up from rank 4 in September. This consistent top-tier ranking is indicative of their strong market presence and consumer preference in this category. The sales figures also reflect a steady increase, culminating in December with significant growth, which highlights their ability to capitalize on consumer demand effectively. This sustained performance in the Pre-Roll category stands out as a key strength for The Pharm in the Arizona market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, The Pharm has shown a notable improvement in its market position, climbing from 4th place in September 2025 to securing the 3rd rank consistently from October through December 2025. This upward movement is significant as it indicates a positive reception and growing consumer preference, especially when compared to Cheech & Chong's, which experienced a decline from 3rd to 5th place over the same period. Despite the dominance of Jeeter and STIIIZY, which maintained their 1st and 2nd positions respectively, The Pharm's sales trajectory is on a promising upward trend, closing the gap with its competitors. This momentum suggests a strategic opportunity for The Pharm to further capitalize on its growing brand recognition and consumer loyalty in the Arizona Pre-Roll market.
Notable Products
In December 2025, The Pharm's top-performing product was Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales reaching 7715. Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) held steady at the second position, showing a notable increase in sales from previous months. Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g) consistently ranked third, while Dusties - Blueberry MAC Infused Pre-Roll 6-Pack (3.6g) remained in fourth place throughout the period. Dusties - Peachy Punch Infused Pre-Roll 6-Pack (3.6g) secured the fifth spot, demonstrating gradual sales growth since its introduction in October. Overall, the rankings have shown stability with incremental sales improvements across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
