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Aug-2025
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Overview
Market Insights Snapshot
The performance of The Pharm in Arizona reveals a mixed trajectory across different cannabis categories. In the Flower category, The Pharm experienced a decline in rankings from May to July 2025, dropping out of the top 30 by July, before recovering slightly to the 27th position in August. This fluctuation is mirrored by a downward trend in sales figures, indicating potential challenges in maintaining market share. Conversely, in the Pre-Roll category, The Pharm has demonstrated consistent strength, maintaining a solid presence in the top five rankings throughout the same period, which suggests a strong consumer preference and possibly effective distribution strategies in this segment.
However, The Pharm's performance in the Vapor Pens category in Arizona is less promising, as it did not make it into the top 30 brands by August 2025. This absence from the top rankings could signal difficulties in competing with other brands or perhaps a shift in consumer preferences away from their offerings in this category. Despite this, sales figures show minor fluctuations, which might indicate some resilience or niche appeal. The contrasting performance across these categories highlights the importance of strategic focus and adaptation to market dynamics for The Pharm in maintaining and enhancing its competitive position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, The Pharm has demonstrated resilience and adaptability amidst shifting market dynamics. Over the four-month period from May to August 2025, The Pharm maintained a relatively stable position, fluctuating between the 4th and 5th ranks. This stability is notable given the competitive pressure from brands like Cheech & Chong's, which saw a significant rise from 6th to 3rd place between June and July, and Tumble, which experienced more volatility, moving from 6th to 4th and then to 7th before climbing back to 5th. Meanwhile, Leafers showed a downward trend, dropping from 3rd to 6th place by August. Despite these fluctuations among competitors, The Pharm's ability to maintain its rank suggests a steady demand for its products, even as it faced a slight dip in sales in June, followed by a recovery in July and August. This performance indicates that The Pharm is effectively navigating the competitive pressures in the Arizona Pre-Roll market, positioning itself as a reliable choice for consumers.
Notable Products
In August 2025, the top-performing product for The Pharm was the Dusties Sapphire Infused Pre-Roll 6-Pack, maintaining its number one ranking since June 2025 with sales of 3673 units. The Dusties Emerald Infused Pre-Roll 6-Pack held the second position, showing a notable increase in sales from July. The Dusties Ruby Infused Pre-Roll 6-Pack remained third, consistent in its ranking from the previous month. Newly ranked in August, the Dusties Royal Runtz Infused Pre-Roll 6-Pack entered the list at fourth place. Lastly, the Dusties Blueberry MAC Infused Pre-Roll 6-Pack sustained its fifth position, showing a steady rise in sales figures since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
