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Apr-2025
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Overview
Market Insights Snapshot
The performance of The Pharm in the Arizona cannabis market showcases a dynamic range of outcomes across different product categories. In the Flower category, The Pharm experienced significant fluctuations, moving from a rank of 8 in January 2025 to 18 by April 2025. This drop, despite a notable sales peak in March, suggests increased competition or shifting consumer preferences. Conversely, their Pre-Roll category has shown consistent strength, maintaining a top 5 position throughout the first quarter of 2025 and even climbing to rank 3 in April. This upward movement reflects a strong market presence and possibly effective marketing or product quality that resonates well with consumers.
In contrast, The Pharm's performance in the Vapor Pens category in Arizona highlights a challenge, as they failed to break into the top 30 rankings in the months of March and April 2025. This absence from the leading ranks indicates a potential area for strategic improvement or market entry barriers that need addressing. Despite these challenges, the overall sales trajectory in their more successful categories suggests potential for growth if they can replicate their Pre-Roll success across other product lines. These insights into The Pharm's market performance provide a glimpse into the competitive landscape and consumer trends shaping the cannabis industry in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, The Pharm has shown a notable upward trend in its ranking, moving from the 5th position in the first three months of 2025 to securing the 3rd spot by April. This shift highlights a positive trajectory in The Pharm's market presence, likely driven by a strategic boost in sales which reached 795,720 by April. Despite this progress, The Pharm still trails behind dominant players like Jeeter and STIIIZY, which consistently held the top two ranks throughout the period. Jeeter, in particular, maintained a robust lead with sales figures significantly higher than The Pharm's. Meanwhile, Cheech & Chong's and Tumble have been less consistent, with Cheech & Chong's dropping back to 4th place in April, allowing The Pharm to overtake them. This competitive dynamic suggests that while The Pharm is gaining ground, it still faces stiff competition from established leaders in the Arizona market.
Notable Products
In April 2025, the top-performing product from The Pharm was Dusties - Sapphire Infused Pre-Roll 6-Pack (3.6g), which reclaimed its position at number one with sales reaching 6660. Dusties - Emerald Infused Pre-Roll 6-Pack (3.6g) saw a significant rise, moving from fourth place in previous months to second place. Dusties - Ruby Infused Pre-Roll 6-Pack (3.6g) improved its ranking from fifth in March to third in April. Dusties - Peachy Punch Infused Pre-Roll 6-Pack (3.6g) entered the rankings in April, securing the fourth spot with notable sales growth. Dusties - Double Yum Infused Pre-Roll 6-Pack (3.6g) also made a comeback, ranking fifth after being unranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
