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Market Insights Snapshot
In May 2026, Tumble operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, up 11.38% month over month and 1.67% year over year, while the average price declined 4.69% YoY alongside an 11.38% MoM volume lift implied by flat mix. With Arizona as the top state and Pre-Roll as the top category, the concentration paired with a 4 rank position in state-category context indicates the current growth is coming from deeper penetration within one lane rather than diversification, implying sensitivity to Pre-Roll demand cycles and price moves.
The mix and price shifts imply Tumble is leaning into value within Pre-Roll: a 4.69% YoY price decline coincides with a 1.67% YoY sales increase and an 11.38% MoM sales rise at constant 100.0% mix, suggesting units are doing the work while price trades down. Holding rank 4 in Arizona Pre-Roll with single-category exposure signals that incremental share gains will likely depend on sustaining sub-$16 price points and execution in volume-heavy formats, while lack of category diversification concentrates risk if Pre-Roll growth normalizes.
Competitive Landscape
Tumble is ranked #4 in AZ Pre-Roll in May 2026, improving 3 positions from #7 in May 2025, and rising 2 spots from #6 in February 2026 to its peak of #4 in May 2026; meanwhile, Jeeter held #1 with a 10.4% year-over-year sales increase while STIIIZY stayed at #2 with a 3.2% decline, and The Pharm remained #3 with a 90.3% gain as Anthem jumped from #35 to #5 on 618.7% growth. The pattern—Tumble’s climb from #7 to #4 alongside Anthem’s surge from #35 to #5 and stability at #1-#3 among incumbents—implies a compressed top tier where Tumble’s upward rank trajectory requires sustained share defense against fast-rising entrants and flat-to-declining leaders.
Notable Products
Blackberry Kush Diamond Infused Pre-Roll (1g) led May 2026 with a rank of 1 but fell -14.0% month over month, while Cactus Chiller Diamond Infused Pre-Roll (1g) at rank 2 grew +6.9% and Alien Technology Infused Pre-Roll (1g) at rank 3 slipped -9.8%. Five of the top six SKUs are Diamond Infused variants and all ten leaders are Pre-Rolls, concentrating the mix in a single category and format; within that cluster, Pineapple Express Diamond Infused Pre-Roll (1g) gained +6.6% at rank 4 as Alaskan Thunder Fuck Diamond Infused Pre-Roll (1g) declined -8.8% at rank 5. The Travelers - Blackberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) held rank 6 with a -4.5% dip on $22,798, indicating multi-pack velocity is steadier than single-stick volatility at the very top. Together, the pattern implies Tumble is anchored in Diamond Infused Pre-Rolls with modest trade-down toward value multipacks, so sustaining leadership will depend on stabilizing the flagship while leaning into incremental gains from second-tier climbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
