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Apr-2025
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Overview
Market Insights Snapshot
In the Arizona market, Tumble has demonstrated a consistent performance in the Pre-Roll category, maintaining a solid presence. Starting the year with a rank of 6, Tumble held this position through March before climbing to 5th place in April. This upward movement is indicative of a strengthening brand presence and potentially increasing consumer preference. Despite a dip in sales in February, April's sales figures showed a notable recovery, suggesting a positive trajectory for the brand in this category within the state.
Conversely, Tumble's performance in the Missouri Pre-Roll market reflects a different trend. The brand has struggled to break into the top 30, with rankings fluctuating between 40 and 47 throughout the first four months of 2025. Although there was a slight improvement in April, moving from 43 to 40, it remains outside the top tier of competitors. This indicates potential challenges in gaining market share or consumer traction in Missouri. The sales figures, while showing some growth, highlight the need for strategic efforts to enhance brand visibility and consumer engagement in this region.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Tumble has demonstrated a notable upward trajectory in its market position. Starting the year 2025 consistently at rank 6, Tumble made a significant leap to rank 5 by April, indicating a positive trend in its market presence. This advancement is particularly impressive given the competitive pressure from brands like Cheech & Chong's, which maintained a steady rank around the top 3-4 positions, and The Pharm, which also showed strong performance, climbing to rank 3 by April. Meanwhile, Leafers experienced a decline, dropping to rank 6 in April, which may have contributed to Tumble's rise. Additionally, Sluggers Hit entered the rankings in March at position 8, further intensifying the competition. Tumble's improved rank is reflected in its sales, which saw a substantial increase in April, suggesting effective strategies in capturing market share amidst a dynamic competitive environment.
Notable Products
In April 2025, Blackberry Kush Diamond Infused Pre-Roll (1g) maintained its top position from the previous two months, with sales reaching 3,244 units. The Cactus Chiller Diamond Infused Pre-Roll (1g) also held steady at the second rank, showing a consistent performance across the months. Notably, the Travelers - Blackberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) rose to the third position, marking a significant jump from its previous fifth place in February. The Cactus Chiller Diamond Infused Pre-Roll 3-Pack (1.5g) entered the rankings at fourth place, while the Alien Technology Infused Pre-Roll (1g) debuted at fifth. These shifts indicate a dynamic market preference towards variety packs and new product introductions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
