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Aug-2025
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Overview
Market Insights Snapshot
The performance of Tumble in the Pre-Roll category has shown varying trends across different states. In Arizona, Tumble has consistently maintained a strong presence within the top 10 rankings, peaking at rank 4 in June 2025. However, despite this high ranking, there has been a noticeable decline in sales figures over the months, dropping from $588,174 in May to $454,849 in August. This could indicate increased competition or market saturation affecting their sales despite maintaining a favorable rank. The fluctuation in ranking, from 6 to 7 and back to 5, suggests a competitive landscape where Tumble is managing to hold its ground but not without challenges.
In contrast, Tumble's performance in Missouri highlights a different narrative. Initially, Tumble did not feature prominently in the top 30 rankings, with positions like 38 in May and July. However, August saw a significant improvement as Tumble climbed to rank 28, indicating a positive trend in their market penetration and acceptance. This upward movement is accompanied by a steady increase in sales, climbing from $109,335 in May to $170,987 in August. This suggests that Tumble is gaining traction and possibly expanding its consumer base in Missouri, contrasting with the sales decline observed in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Tumble has experienced notable fluctuations in its market position from May to August 2025. Starting in May, Tumble was ranked 6th, and while it climbed to 4th in June, it slipped to 7th in July before recovering to 5th in August. This dynamic movement is indicative of a competitive market where brands such as Cheech & Chong's and The Pharm consistently maintained higher ranks, with Cheech & Chong's notably securing the 3rd position by July and August. Meanwhile, Leafers showed a decline, dropping from 3rd in May to 6th in August, which may have provided Tumble an opportunity to regain some ground. Despite these rank changes, Tumble's sales showed a downward trend, suggesting that while it remains a competitive player, there is room for strategic adjustments to enhance its market share against these formidable competitors.
Notable Products
In August 2025, Tumble's top-performing product was the Blackberry Kush Diamond Infused Pre-Roll (1g), maintaining its first-place ranking for four consecutive months with a notable sales figure of 2665 units. The Cactus Chiller Diamond Infused Pre-Roll (1g) held steady in the second position, showing consistent performance from July. The Travelers - Blackberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) ranked third, slipping from its second place in June but stabilizing from July. Alien Technology Infused Pre-Roll (1g) remained in fourth place, mirroring its position from July, while the Alaskan Thunder Fuck Diamond Infused Pre-Roll (1g) made its debut in the top five in August. Overall, the rankings show a pattern of consistency among the top performers, with minimal shifts from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
