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Dec-2025
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Overview
Market Insights Snapshot
In the pre-roll category, Tumble has shown varied performance across different states. In Arizona, Tumble maintained a strong presence, consistently ranking in the top 10 throughout the last four months of 2025. However, there was a slight dip in December where they moved from 6th to 7th place, indicating a need to watch for any further downward trends. On the other hand, Missouri presents a more volatile picture. Tumble managed to break into the top 30 in November, reaching the 30th rank, but slipped back to 38th by December. This fluctuation suggests a competitive market where Tumble's position is not as stable.
Sales trends further highlight the brand's performance nuances. In Arizona, there was a continuous decline in sales from September through December, which could be a cause for concern despite the high ranking. Conversely, in Missouri, Tumble's sales peaked in November, coinciding with their best ranking during this period, but then saw a significant drop in December. The ability to climb into the top 30 in Missouri, even briefly, signals potential for growth if the brand can stabilize its sales and ranking. These dynamics suggest that while Tumble holds a strong position in Arizona, the brand needs to strategize effectively to capture and maintain market share in Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Tumble has experienced a slight decline in its ranking from September to December 2025, moving from 6th to 7th place. This change is notably impacted by the consistent performance of competitors like Mfused, which improved its rank from 10th to 6th, and FENO, which climbed from 14th to 9th. Despite Tumble's steady presence in the top 10, its sales have shown a downward trend over these months, contrasting with the upward sales trajectory of Mfused and FENO. Meanwhile, Cheech & Chong's maintained a strong position in the top 5, though their sales dipped in October before recovering slightly. As Tumble navigates this competitive field, understanding these dynamics and the strategies of rising brands could be crucial for regaining its momentum and improving its market position.
Notable Products
In December 2025, the top-performing product from Tumble was the Blackberry Kush Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from November with sales reaching 2038 units. The Cactus Chiller Diamond Infused Pre-Roll (1g) held the second position, despite a decrease in sales compared to October. The Alaskan Thunder Fuck Diamond Infused Pre-Roll (1g) showed a notable improvement, climbing to the third position from a consistent fifth place in the previous months. Jurassic Haze Diamond Infused Pre-Roll (1g) entered the rankings in December, securing the fourth spot. Alien Technology Infused Pre-Roll (1g) reappeared in the rankings at fifth place, after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
