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Jun-2024
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Overview
Market Insights Snapshot
Tumble has shown a notable performance in the Pre-Roll category across various states, with significant movements in rankings. In Arizona, Tumble maintained a strong position, starting at rank 4 in both March and April 2024. However, there was a dip to rank 7 in May 2024, followed by a recovery to rank 5 in June 2024. This fluctuation indicates a competitive market where Tumble's presence remains significant but is subject to variability. The brand's ability to bounce back in June suggests resilience and effective market strategies.
When examining the broader trends, Tumble's performance in other states is less consistent, with some states not featuring the brand in the top 30 rankings for certain months. This absence from the top 30 can be seen as a challenge, indicating areas where the brand could improve its market penetration and visibility. Despite these gaps, the overall trend in Arizona shows a positive trajectory, with sales figures reflecting a recovery after a dip in May. Such insights point to the importance of localized strategies to maintain and enhance brand presence in competitive categories.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Tumble has experienced notable fluctuations in its rank over recent months, which directly impacts its sales performance. Tumble held a steady 4th place in March and April 2024, but saw a dip to 7th place in May before rebounding to 5th in June. This volatility contrasts with the consistent performance of Leafers, which maintained its 3rd place rank throughout the same period, reflecting a strong and stable market presence. Meanwhile, Cheech & Chong's made a significant leap from 20th in March to 4th by May, indicating aggressive growth that could pose a threat to Tumble's market share. WTF Extracts and Find. also present competitive pressures, with ranks fluctuating but generally staying within the top 10. These dynamics suggest that while Tumble remains a strong contender, it must strategize to stabilize and improve its rank to sustain and grow its sales amidst fierce competition.
Notable Products
In June 2024, the top-performing product from Tumble was Jungle Punch Diamond Infused Pre-Roll (1g), which secured the number one rank with sales of 1521 units. Following closely was Jurassic Haze Diamond Infused Pre-Roll (1g) in the second position. Blackberry Kush Diamond Infused Pre-Roll (1g) dropped to the third rank from its previous top position in May. Blackberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) saw a decline to fourth place, continuing its downward trend from the first rank in April. Alaskan Thunder Diamond Infused Pre-Roll (1g) maintained a steady performance, ranking fifth, consistent with its position in May.
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