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Sep-2024
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Overview
Market Insights Snapshot
Tumble has shown notable performance in the Pre-Roll category, particularly in Arizona. Over the past few months, the brand has maintained a strong presence, with rankings fluctuating yet consistently remaining in the top 10. Specifically, Tumble moved from 5th place in June to 4th in September, indicating a positive upward trend. This movement is supported by a significant increase in sales, reaching over $546,987 in September. Such a trend highlights Tumble's growing popularity and market penetration in Arizona's competitive Pre-Roll segment.
In contrast, Tumble's performance in Missouri presents a different story. The brand did not appear in the top 30 rankings for the Pre-Roll category in June, July, August, or September, suggesting challenges in market visibility or consumer preference. Despite this, the brand recorded sales of $37,485 in June, which might indicate a niche but consistent customer base. The absence from the rankings could be seen as a potential area for growth and strategic focus if Tumble aims to expand its footprint in Missouri's cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Tumble has shown a notable fluctuation in its ranking over the past few months, indicating a dynamic market presence. Starting from a rank of 5th in June 2024, Tumble experienced a dip to 7th place in both July and August, before making a strong comeback to 4th place in September. This recovery is significant as it suggests a positive response to market strategies or product adjustments. In comparison, STIIIZY consistently maintained its 2nd place position, showcasing a stable and strong market hold. Meanwhile, Cheech & Chong's improved its rank from 7th to 5th over the same period, indicating a gradual upward trend. The Pharm displayed volatility, peaking at 4th in August but dropping to 6th in September. Leafers held steady at 3rd place, although its sales showed a downward trend, which could signal potential challenges ahead. Tumble's ability to regain its position in September suggests resilience and potential for further growth in the competitive Arizona Pre-Roll market.
Notable Products
In September 2024, the top-performing product for Tumble was the Churrito Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, securing the first rank with sales of 2301 units. The Blackberry Kush Diamond Infused Pre-Roll (1g) followed closely, dropping to the second position from its previous consistent first rank in July and August. Alien Technology Infused Pre-Roll (1g) maintained its strong presence, ranking third, consistent with its position in August. The Travelers - Blackberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) entered the top rankings for the first time, securing the fourth spot. Lastly, the Alaskan Thunder Diamond Infused Pre-Roll (1g) rounded out the top five, showing a slight decline from its previous second-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
