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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cheech & Chong's concentrated nearly half of May 2026 sales in Pre-Roll at 49.15% share while Flower fell to 29.96% share, with Pre-Roll down 8.10% year over year and 3.74% month over month and Flower sliding 69.79% year over year and 36.00% month over month; Vapor Pens held 17.69% share with declines of 12.97% year over year and 6.06% month over month. Edible was the only category growing year over year at 40.88% but remained just 2.89% share, while Concentrates contracted 4.18% year over year and 47.18% month over month; paired with a 48.41% average price drop and a 42.98% brand sales decline year over year, the mix implies a deliberate pivot to lower-price, faster-turn formats at the expense of higher-ticket Flower.
With Pre-Roll anchoring the mix and rank 7 in Pre-Roll in Arizona, the brand’s weighting toward value-led inhalables suggests a price-based positioning that trades average basket value for velocity; the 3.74% month-over-month dip in Pre-Roll alongside a 36.00% month-over-month slide in Flower indicates reliance on an elastic price corridor where promotions convert volume but compress revenue. The 40.88% year-over-year lift in Edible on a 1.42% month-over-month softness signals a nascent secondary pillar that can diversify away from Pre-Roll volatility; together with a 12.97% year-over-year decline in Vapor Pens and 6.06% month-over-month slippage, the pattern implies the brand competes best when it emphasises sub-$10 entry points and multipack propositions while de-risking exposure to premium Flower price points.
Competitive Landscape
Cheech & Chong's ranks #22 in MI Pre-Roll in May 2026, improving 34 positions from #56 year over year, while holding flat versus February 2026 at #22; the brand’s peak at #16 in November 2025 sits 6 ranks above today, indicating partial retracement. Among leaders, Jeeter held #1 year over year with a 26.4% sales decline, and Mitten Extracts climbed from #5 to #4 on 35.3% YoY growth, suggesting Cheech & Chong's gains came from the middle tier while top slots remained constrained; with a 34-rank YoY climb but a 6-rank gap to the prior peak, the trajectory implies stabilization in the low-20s unless share-accretive moves unlock a return to the mid-teens.
Notable Products
Apple Fritter Cryo Infused Pre-Roll (1.2g) posted the steepest decline in May 2026 at -29.0% month over month while sliding to rank 5, and Granddaddy Purple Infused Pre-Roll (1.2g) fell -19.1% MoM at rank 4. Pink Champagne Cryo Infused Pre-Roll (1.2g) dropped -89.9% MoM but still held rank 1, and Key Lime Pie Infused Pre-Roll (1.2g) contracted -5.5% MoM at rank 3. With 10 of the top 10 items concentrated in Pre-Roll formats and only Yesca Pre-Roll (1g) growing at +12.6% MoM from rank 10, the mix implies a pivot toward value-oriented, non-infused 1g SKUs to stabilize share as infused variants retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
