Sep-2025
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Overview
Market Insights Snapshot
Cheech & Chong's brand performance in Arizona reveals a strong showing in the Pre-Roll category, maintaining a consistent rank of 3rd place from July to September 2025. This stability contrasts with their presence in the Edible category, where they exited the top 30 by September. In the Flower category, there's a notable upward trajectory from 18th in August to 11th in September, indicating a positive reception among consumers. Conversely, their Vapor Pens category shows a gradual improvement in rankings, moving from 35th in June to 24th by September, suggesting growing consumer interest in this product line.
In Massachusetts, Cheech & Chong's performance in the Flower category saw fluctuations, peaking at 22nd in August before dropping to 30th in September. The Pre-Roll category also experienced similar volatility, climbing to 24th in August but slipping to 29th by September. Meanwhile, in Michigan, their Vapor Pens made a debut in the top 100 at 82nd place in August, marking their entrance into this competitive category. In contrast, the New York market shows a declining trend for their Pre-Roll and Vapor Pens, with both categories falling out of the top ranks by September, suggesting potential challenges in maintaining market share in this state.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Cheech & Chong's has shown a notable upward trajectory in brand rank over the summer of 2025. Starting at the 6th position in June, Cheech & Chong's climbed to 3rd place by July and maintained this rank through September. This positive shift reflects a strategic gain in market share, likely driven by effective marketing or product differentiation. However, the brand still trails behind dominant players like Jeeter and STIIIZY, which consistently held the 1st and 2nd ranks respectively throughout the same period. Despite Cheech & Chong's growth, their sales figures remain significantly lower compared to these top competitors, indicating room for further expansion and market penetration. Meanwhile, brands like Tumble and The Pharm have fluctuated in rankings, suggesting a competitive but volatile market environment that Cheech & Chong's can potentially capitalize on with continued strategic efforts.

Notable Products
In September 2025, Cheech & Chong's top-performing product was the Key Lime Pie Infused Pre-Roll (1.2g) in the Pre-Roll category, reclaiming the number one rank it held in June with a notable sales figure of 30,425. The Jack Herer Infused Pre-Roll (1.2g) slipped to second place from its consistent top position in July and August. Granddaddy Purple Infused Pre-Roll (1.2g) maintained a strong presence, ranking third after being second in August. Apple Fritter Cryo Infused Pre-Roll (1.2g) showed a slight dip, moving from third place in August to fourth in September. Pink Champagne Cryo Infused Pre-Roll (1.2g) remained steady in fifth place, consistent with its August ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







