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Jul-2025
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Overview
Market Insights Snapshot
Cheech & Chong's brand has demonstrated varied performance across different categories and states, with notable trends in certain markets. In Arizona, the brand has shown a strong presence in the Pre-Roll category, consistently ranking within the top 10, peaking at 3rd place in July 2025. This indicates a robust demand for their Pre-Roll products in the state. Conversely, their entry into the Edible category in June 2025 at 19th place suggests a budding market potential that could be further cultivated. However, the Vapor Pens category sees them debut at 41st place in July 2025, highlighting a potential area for growth or increased competition.
In contrast, the performance in Massachusetts and Michigan reveals different dynamics. In Massachusetts, the Flower category has seen consistent rankings, maintaining a position in the top 30, while Pre-Roll rankings fluctuate, indicating potential volatility or shifting consumer preferences. The brand's presence in Vapor Pens in Massachusetts dropped out of the top 30 after May 2025, suggesting challenges in maintaining competitive positioning. Meanwhile, in Michigan, Cheech & Chong's has struggled to break into the top 30 across all categories, with declining rankings in Flower and Pre-Roll categories, which could point to increased competition or changing market dynamics. This diverse performance across states and categories underscores the complexity of the cannabis market and highlights areas where Cheech & Chong's might focus their strategic efforts to optimize growth and market presence.
Competitive Landscape
In the competitive landscape of Arizona's Pre-Roll category, Cheech & Chong's has shown a dynamic performance over the months from April to July 2025. While consistently trailing behind dominant players like Jeeter and STIIIZY, which have maintained their ranks at first and second respectively, Cheech & Chong's has demonstrated resilience by improving its rank from sixth in June to third in July. This upward movement suggests a strategic gain in market share, potentially driven by increased consumer interest or effective marketing strategies. Despite the fierce competition, Cheech & Chong's outperformed The Pharm, which saw a decline in sales, and Leafers, which fluctuated in rank. The brand's ability to climb the ranks amidst such competition highlights its potential for further growth and the importance of leveraging advanced data insights to sustain this momentum.
Notable Products
For July 2025, the top-performing product from Cheech & Chong's was the Jack Herer Infused Pre-Roll (1.2g), reclaiming the number one rank with a notable sales figure of 27,194 units. Berry White Infused Pre-Roll (1.2g) entered the rankings at the second position, showing strong initial sales. AhhBerry Pre-Roll (1g), which held the top spot in June, dropped to third place, indicating a shift in consumer preferences. SFV OG Infused Pre-Roll (1.2g) maintained a consistent presence, rising to fourth place from its debut in June. Lastly, Love Machine Pre-Roll (1g) appeared in the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
