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Dec-2025
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Overview
Market Insights Snapshot
Cheech & Chong's performance in the Arizona market showcases a mixed trajectory across different categories. In the Flower category, the brand saw a decline, moving from 14th in September 2025 to 26th by December 2025, which could be a point of concern. However, the Pre-Roll category maintained a more stable position, ranking 3rd in September and only slightly dropping to 5th by December. This indicates a relatively strong foothold in Pre-Rolls within Arizona. Meanwhile, in the Vapor Pens category, the brand did not make it into the top 30 from October to December, highlighting potential challenges or increased competition in this segment.
In Massachusetts, Cheech & Chong's experienced notable fluctuations. The Flower category saw a brief improvement, climbing from 30th in September to 23rd in both October and November, but then dropped back to 28th in December. This suggests some volatility or seasonal shifts in consumer preferences. Conversely, in Michigan, the Pre-Roll category showed a positive trend, improving from 34th in September to 18th by December, indicating growing consumer interest or successful marketing efforts. However, in the Vapor Pens category, Cheech & Chong's consistently ranked outside the top 30, which might indicate a need for strategic adjustments to capture market share in this area.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Cheech & Chong's has experienced fluctuations in its market position, which could influence its strategic decisions moving forward. In December 2025, Cheech & Chong's ranked 28th, a slight decline from its more stable 23rd position in October and November. This drop in rank coincides with a decrease in sales from November to December. Notably, NEA (Northeast Alternatives) also saw a significant drop in rank from 17th in November to 26th in December, suggesting a broader market shift or increased competition. Meanwhile, Garcia Hand Picked maintained a consistent presence, ranking 27th in both November and December, indicating stable performance. The data suggests that while Cheech & Chong's has maintained a competitive edge over brands like Tower Three, which remained at 30th, it faces challenges from other brands that are either stabilizing or improving their market positions. This dynamic environment underscores the need for Cheech & Chong's to innovate and adapt to maintain and improve its rank and sales in the Massachusetts flower market.
Notable Products
In December 2025, Cheech & Chong's top-performing product was Key Lime Pie Infused Pre-Roll (1.2g) in the Pre-Roll category, maintaining its consistent first-place ranking since September with sales of 40,881 units. Apple Fritter Cryo Infused Pre-Roll (1.2g) climbed to the second position from fifth place in November, indicating a notable increase in consumer preference. Sour Pebbles Injected Infused Pre-Roll (1.2g) secured the third rank, demonstrating a slight decline from its second position in October. Granddaddy Purple Infused Pre-Roll (1.2g) experienced a drop to fourth place, having previously been second in November. Pink Champagne Cryo Infused Pre-Roll (1.2g) rounded out the top five, falling from third place in November, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
