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Aug-2025
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Overview
Market Insights Snapshot
Cheech & Chong's exhibits a mixed performance across various categories and states. In Arizona, the brand's presence in the Edible category is noteworthy as it maintained a consistent ranking within the top 30, although it experienced a slight decline from 19th to 22nd from June to August 2025. The Flower category, however, saw a more significant drop from 6th place in May to 17th by August, indicating a potential challenge in maintaining market share. Interestingly, their Pre-Roll category remained strong, consistently ranking in the top 5, showcasing a robust preference among consumers in Arizona. On the other hand, their Vapor Pens category did not make it into the top 30 until July, suggesting an area for potential growth.
In Massachusetts, Cheech & Chong's showed a notable improvement in the Flower category, climbing from 30th in July to 22nd by August, indicating a positive shift in consumer preference. The Pre-Roll category also saw an improvement, regaining its position from 28th in July to 20th in August. Meanwhile, in Michigan, the brand struggled, with Flower and Pre-Roll categories failing to break into the top 50 rankings, highlighting potential market challenges. In New York, their Vapor Pens category showed some stability, maintaining a position in the 50s range, yet it did not break into the top 30, pointing to a competitive market landscape.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Cheech & Chong's has demonstrated a notable upward trajectory in recent months. Starting from a rank of 5th in May 2025, the brand experienced a slight dip to 6th in June, but then rebounded impressively to secure the 3rd position in both July and August. This upward movement indicates a positive reception and increasing consumer preference, despite the strong presence of competitors like Jeeter and STIIIZY, which consistently held the 1st and 2nd ranks, respectively, throughout this period. The sales figures for Cheech & Chong's reflect this trend, with a significant increase from June to July, indicating effective marketing strategies or product offerings that resonated well with consumers. Meanwhile, The Pharm and Tumble have shown fluctuations in their rankings, suggesting a more volatile market position compared to the steady climb of Cheech & Chong's. This analysis highlights the brand's potential to further capitalize on its growing popularity and possibly challenge the top contenders in the Arizona market.
Notable Products
For August 2025, the top-performing product from Cheech & Chong's is the Jack Herer Infused Pre-Roll (1.2g) in the Pre-Roll category, maintaining its top position from July with significant sales of 35,110 units. The AhhBerry Pre-Roll (1g) rose to the second position, showing a consistent improvement from its third position in July. Berry White Infused Pre-Roll (1.2g) dropped to third place after debuting in second place in July. SFV OG Infused Pre-Roll (1.2g) held steady in fourth place, reflecting stable performance over the past two months. The Clementine Infused Pre-Roll (1.2g) re-entered the top five, highlighting a resurgence in popularity following its absence in June and July rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
