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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Legendary Laboratories, Llc concentrated 85.19% of May 2026 sales in Flower, where year-over-year sales fell 23.54% and month-over-month declined 6.65%, while Pre-Roll rose 18.22% YoY but slipped 0.17% MoM to 14.60% share; Concentrates contracted 89.98% YoY and 64.53% MoM to 0.21% share. The average price dropped 10.73% YoY to $23.87, and within the mix Flower carried a $34.16 average vs. $8.63 in Pre-Roll, implying downshifted price points even as the top state Washington and the top category Flower (ranked 24th in Flower) anchor volume. The pattern implies margin pressure from a heavier reliance on declining Flower and a consumer pivot toward lower-priced formats that only partially offsets the volume loss.
With Flower at 85.19% share and ranked 24 in Washington Flower, the 6.65% MoM and 23.54% YoY declines in that core create exposure that the 18.22% YoY gain in Pre-Roll cannot fully counter at 14.60% share; meanwhile, Concentrates’ 89.98% YoY collapse removes a premium upsell lever. The 10.73% YoY price drop alongside a shift toward an $8.63 Pre-Roll tier versus $34.16 Flower signals a trade-down pattern; combined with a 24th-place Flower rank, this points to a need to re-balance mix toward formats with steadier velocity at lower price bands to stabilize share and protect position.
Competitive Landscape
Legendary Laboratories, Llc sits at rank #24 in WA Flower in May 2026, down 5 spots year over year from #19, and only 1 spot higher than three months ago when it was #25; against that backdrop, category leaders are moving differently, as Lifted Cannabis Co climbed from #7 to #3 with a 16.9% YoY sales increase while Legends held #2 despite a 26.8% YoY sales decline, and Sweetwater Farms advanced to #5 from #20 alongside a 77.7% YoY sales gain; relative to these moves, a current #24 position versus a historical peak of #15 in December 2024 indicates that Legendary Laboratories, Llc’s rank trajectory implies share is consolidating toward faster risers and that incremental recovery would require outpacing mid-tier climbers rather than chasing the top two.
Notable Products
LA Runtz (3.5g) posted the steepest decline at -46.2% month over month while dropping to rank 7, and Lemon Cherry Gelato (3.5g) slid -13.9% at rank 8, indicating a sharp rotation away from legacy Runtz and Cherry profiles in May 2026. In contrast, Mt. Gelato (3.5g) climbed +34.0% to rank 5 while Bubblegum Gelato (3.5g) rose +8.6% at rank 2, and Bubblegum Runtz (3.5g) added +7.9% while holding rank 1, signaling that Gelato-led SKUs are consolidating the top tier. Four of the top ten are Flower SKUs while four are Pre-Roll SKUs, and Bubblegum Gelato Pre-Roll 2-Pack (1g) advanced +28.2% to rank 4 as La Runtz Pre-Roll 2-Pack (1g) fell -40.5% to rank 9, showing consumer preference shifting toward sweeter Gelato derivatives even in the value format. The pattern implies Legendary Laboratories, Llc is tilting its commercial focus toward Gelato-flavored Flower and Pre-Roll variants, with premium Flower anchoring dollars at $44,362 for Bubblegum Runtz (3.5g) and Pre-Rolls acting as a growth lever for the same flavor family.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
