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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, High Tide Cannabis Company (WA) concentrated 58.60% of sales in Flower with a year-over-year decline of 20.16% but a month-over-month increase of 7.52%, while Pre-Roll held 19.56% share with a 1.11% YoY uptick and a 21.67% MoM pullback. Concentrates expanded to 18.73% share with 32.57% YoY growth and 12.87% MoM growth, as Vapor Pens, at 3.12% share, posted 119.37% YoY growth but slipped 7.53% MoM. With an overall brand YoY sales change of -7.65% alongside a -4.48% YoY move in average price and a Flower rank of 38 in Washington, the mix implies a pivot from legacy Flower dependence toward higher-growth extraction formats that partly offset Flower weakness.
The category shifts suggest repositioning headroom: the 32.57% YoY and 12.87% MoM gains in Concentrates plus the 119.37% YoY in Vapor Pens indicate traction in value-dense formats even as Pre-Roll’s 21.67% MoM contraction and Flower’s 20.16% YoY decline cap near-term scale. Given Flower still commands 58.60% share while ranking 38 in Washington, maintaining MoM Flower stability at 7.52% alongside migrating mix toward Concentrates’ 18.73% share and Vapor Pens’ 3.12% beachhead positions the brand to trade consumers into higher-margin segments, implying a strategy to buffer price-led YoY compression (-4.48%) without overexposing to Pre-Roll volatility.
Competitive Landscape
High Tide Cannabis Company (WA) sits at rank #38 in WA Flower in July 2026, down 6 places year over year from #32, and 3 places lower than April 2026’s #35, after previously peaking at #21 in November 2025; in contrast, Phat Panda held #1 both year over year and in July 2026 with 18.6% YoY sales growth, while Lifted Cannabis Co advanced from #8 to #3 on 13.1% YoY growth and Sweetwater Farms moved from #14 to #5 with 48.2% YoY growth; the mix of High Tide Cannabis Company (WA)’s 6-rank YoY slide and a 3-rank drop since April 2026, alongside competitors climbing multiple ranks, implies share is migrating toward faster-rising incumbents and that recovering toward the prior #21 peak will require reversing relative momentum.
Notable Products
Blue Lobster Pre-Roll 2-Pack (1g) posted the steepest decline at -23.0% month over month while sliding to rank 3, contrasting with Crunch Berriez Infused Pre-Roll 2-Pack (1g) up 12.3% at rank 1. Pink Runtz Pre-Roll 2-Pack (1g) rose 32.1% to rank 9, and Prezzure Pre-Roll 2-Pack (1g) climbed 23.5% at rank 5, while Blue Lobster (3.5g) fell -11.2% at rank 7. With eight of the top ten as Pre-Roll SKUs and only one raw revenue line above $15,000 in Flower, the tilt toward small-pack inhalables implies High Tide Cannabis Company (WA) is prioritizing quick-turn, value-accessible formats over larger Flower volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
