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Oct-2025
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Overview
Market Insights Snapshot
High Tide Cannabis Company (WA) has shown notable movement in the Washington market, particularly in the Flower category. Starting from a rank of 31 in July 2025, the company improved its position to 23 by October 2025. This upward trajectory coincided with a significant increase in sales, indicating a strengthening foothold in the Flower category. In contrast, the Concentrates category saw a less pronounced improvement, with the brand moving from rank 52 in July to 42 by October. Although not breaking into the top 30, this steady climb suggests a growing presence that could potentially lead to stronger market penetration in the future.
In Pre-Rolls, High Tide Cannabis Company (WA) demonstrated a consistent climb, moving from rank 67 in July to 40 in October. This category witnessed a substantial improvement, highlighting the brand's increasing popularity and acceptance among consumers in Washington. Despite not yet breaking into the top 30, the consistent upward movement across all categories suggests a positive trend. The lack of top 30 rankings in some categories may indicate areas for strategic focus, yet the overall growth trajectory is promising. Such trends suggest potential opportunities for the company to further capitalize on its strengths and address areas that could enhance its competitive position.
Competitive Landscape
In the competitive landscape of the Washington flower market, High Tide Cannabis Company (WA) has shown a notable improvement in rank from July to October 2025, moving from 31st to 23rd position. This upward trend indicates a positive shift in market presence, despite the brand not being in the top 20 for the initial months. In contrast, SubX and Thunder Chief Farms have experienced fluctuations, with SubX dropping from 17th to 22nd and Thunder Chief Farms from 19th to 24th, suggesting potential volatility in their sales performance. Meanwhile, Mt Baker Homegrown has shown a consistent improvement, climbing from 25th to 21st, while Ooowee has seen a decline, moving from 23rd to 25th. These dynamics highlight High Tide Cannabis Company (WA)'s strategic positioning and potential for continued growth amidst a competitive field.
Notable Products
In October 2025, High Tide Cannabis Company (WA) saw Blue Lobster Pre-Roll 2-Pack (1g) take the top spot as the best-selling product, climbing from fourth position in September. Lemon Cherry Rocket Pre-Roll 2-Pack (1g) secured the second rank, maintaining a steady rise from its previous fourth position in August. Blue Lobster (3.5g) emerged as a strong contender, attaining the third position with notable sales of 1971 units. Crunch Berriez Infused Pre-Roll 2-Pack (1g), previously the consistent leader, dropped to fourth place, indicating a shift in consumer preference. Blue Nerdz Pre-Roll 2-Pack (1g) rounded out the top five, slipping from its second place in September, suggesting a dynamic change in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
