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Aug-2025
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Overview
Market Insights Snapshot
In the Washington market, Legit (WA) has shown a consistent presence within the Pre-Roll category, albeit with a slight downward trend. Starting in May 2025, the brand held the 21st position, but by August, it had slipped to 27th. This decline suggests potential challenges in maintaining competitiveness or market share within this popular category. Despite this, Legit (WA) managed to stay within the top 30, indicating a persistent, albeit pressured, market presence.
Sales figures for Legit (WA) reflect this trend, with a gradual decrease from May to August. The brand's sales in May were notably higher compared to August, highlighting a need for strategic adjustments to regain momentum. Not being ranked in the top 30 in other states or categories suggests that Legit (WA) might be focusing its efforts primarily within Washington, or possibly facing stiffer competition elsewhere. This concentrated performance could imply a strategic focus or a limitation in broader market appeal.
Competitive Landscape
In the competitive landscape of pre-rolls in Washington, Legit (WA) has experienced fluctuating rankings, moving from 21st in May 2025 to 27th by August 2025. This trend indicates a slight decline in its market position, which could be attributed to the performance of competitors such as Redbird (formerly The Virginia Company) and Seattle Marijuana Company. Notably, Seattle Marijuana Company improved its rank from 30th in May to 25th in August, suggesting a potential gain in market share that could have impacted Legit (WA)'s standing. Meanwhile, Juicy Joints maintained a relatively stable position, slightly ahead of Legit (WA) in August. The sales figures for Legit (WA) also reflect this downward trend, with a decrease from May to August, while competitors like Fetti showed a consistent increase in sales, potentially indicating shifting consumer preferences. These dynamics highlight the competitive pressures Legit (WA) faces in the Washington pre-roll market, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In August 2025, Legit (WA) saw Gold - Banana Cake Infused Pre-Roll (1g) maintain its top position in the Pre-Roll category, with impressive sales of 3036 units. Gold - High Octane Haze Infused Pre-Roll (1g) climbed back to the second position, showing a consistent performance over the months. Gold - Strawberry Pushpop Infused Pre-Roll (1g) ranked third, slipping one position from the previous month. Cherry Blossom OG Infused Pre-Roll (1g) held steady at fourth place, indicating stable demand since its introduction in July. Meanwhile, Rainier Cherry Infused Pre-Roll (1g) maintained its fifth position, showcasing a slight decline in sales figures compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
