Market Insights Snapshot
In the Washington market, Legit has shown a consistent presence in the Pre-Roll category. However, it's important to note that there has been a slight but steady decline in their ranking over the past four months. From May 2023 to August 2023, Legit moved from the 14th to the 17th position. This indicates that while the brand has managed to maintain its spot within the top 20, there may be growing competition or shifting consumer preferences impacting its standing.
Looking at the sales trend, we can see a similar pattern. There's a downward trajectory from May to August 2023, with sales dropping from approximately 287,000 to 237,000. This trend aligns with the brand's ranking movement, suggesting that the decrease in rank could be due to a decrease in sales. It's a crucial detail to keep in mind for those interested in the performance and competitiveness of Legit in the Pre-Roll category in Washington. However, it's also worth noting that being consistently in the top 20 indicates a strong market presence and consumer recognition for the brand.
In the competitive landscape of the Pre-Roll category in Washington, Legit has shown a slight downward trend in rank from May to August 2023, moving from 14th to 17th place. This is in contrast to Bacon Buds which has shown a significant upward trend, moving from 28th to 16th place. Seattle's Private Reserve has also seen a fluctuation in rank, but overall, it has maintained a higher position than Legit. Western Cultured and Redbird (formerly The Virginia Company) have remained relatively stable, with ranks fluctuating around the mid-teens, similar to Legit. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In August 2023, the top-performing product from Legit was the Gold - Jilly Bean Infused Pre-Roll (1g) with a sales figure of 2365 units. The second best seller was the Gold Mini - Girl Scout Cookies Live Resin Infused Pre-Roll (0.75g), which interestingly had climbed from third place in May to first in June, and then dropped to second in August. The third top-performing product was the Gold - Gelatti Biscotti Infused Pre-Roll (1g). The fourth and fifth places were taken by the Orange Push Pop Infused Pre-Roll (1g) and Gold - OG Mintz Infused Pre-Roll (1g) respectively. All of these products belong to the Pre-Roll category and their rankings have shown some fluctuations over the past few months.