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Jun-2024
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Overview
Market Insights Snapshot
Legit (WA) has shown notable performance trends across various categories and states, particularly in the Pre-Roll category in Washington. The brand started strong in March 2024, ranking 15th, but saw a gradual decline over the subsequent months, dropping to the 25th position by June 2024. This downward trend is significant, especially considering that the brand was not listed in the top 30 in some other states and categories. This suggests that while Legit (WA) maintains a presence in Washington, it faces challenges in sustaining its ranking and expanding its footprint in other markets.
Despite the decline in ranking, Legit (WA) experienced fluctuations in sales figures, indicating variable consumer demand and market dynamics. The brand's sales in the Pre-Roll category in Washington were $244,481 in March 2024, but saw a dip and then a slight recovery before falling again in June. This pattern highlights the competitive nature of the market and the importance of strategic positioning and product offerings. The absence of rankings in other states and categories can be seen as a potential area for growth or a point of concern, depending on the brand's overall strategy and market goals.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Legit (WA) has experienced notable fluctuations in its ranking and sales over recent months. From March to June 2024, Legit (WA) saw a decline in rank from 15th to 25th, indicating increased competition and potential market challenges. During this period, brands like Fire Bros. and Bacon Buds have shown upward trends, with Fire Bros. improving from 31st to 24th and Bacon Buds from 26th to 23rd. This suggests that these competitors are gaining traction, possibly at the expense of Legit (WA). Additionally, Saints and Torus have maintained relatively stable positions, with Saints fluctuating between 23rd and 27th, and Torus between 22nd and 26th. The sales data reflects these ranking changes, with Legit (WA) experiencing a significant drop in sales from $246,373 in May to $164,380 in June, while competitors like Fire Bros. and Bacon Buds have seen increases. This competitive pressure underscores the need for Legit (WA) to reassess its market strategies to regain its footing in the Washington pre-roll market.
Notable Products
In June 2024, Legit (WA) saw its top-performing product as the Gold - Frosted Sugar Cookies Infused Pre-Roll (1g), which ranked first with notable sales of $1150. The Gold - Purple Trainwreck Bubble Hash & Shatter Infused Full Flower Pre-Roll (1g) followed closely in second place. Both the Gold Mini - Passion Fruit Infused Pre-Roll (0.75g) and Gold Mini - Peanut Butter Breath Infused Pre-Roll (0.75g) secured the third spot. The Gold - Platinum Alien OG Infused Pre-Roll (1g) rounded out the top five, coming in fourth. The Frosted Sugar Cookies product maintained its high performance from March 2024, where it previously ranked second, while the other products made their debut in the rankings for June.
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