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Apr-2025
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Overview
Market Insights Snapshot
Legit (WA) has experienced notable shifts in its performance within the Pre-Roll category in Washington. Starting the year strong with a consistent 12th place ranking in both January and February, the brand displayed a slight dip to 13th place in March. However, a more significant decline was observed in April when Legit (WA) fell to the 22nd position. This downward movement in rankings coincided with a decrease in sales, as evidenced by the drop from $270,120 in March to $195,470 in April. This suggests potential challenges the brand might be facing in maintaining its market position amidst growing competition or changing consumer preferences.
Despite these fluctuations, Legit (WA) has managed to maintain a presence within the top 30 brands in the Pre-Roll category throughout the first four months of the year in Washington. However, the absence of rankings in other states or provinces indicates that Legit (WA) has not yet penetrated these markets or achieved significant recognition outside of Washington. This could present both a challenge and an opportunity for the brand as it considers strategies for expansion and increased market presence beyond its current stronghold. Understanding the dynamics and consumer trends in other regions could be crucial for Legit (WA) to replicate its early success in Washington and gain a foothold in additional markets.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Legit (WA) has experienced a notable decline in its rank from January to April 2025, dropping from 12th to 22nd place. This shift is significant, especially when compared to competitors such as Honey Tree Extracts, which maintained a relatively stable position around the 20th rank, and Bacon Buds, which improved its rank from 28th to 20th over the same period. Despite Legit (WA)'s initial strong sales performance, a decrease in sales in April has contributed to its rank decline. Meanwhile, Seattle Marijuana Company and Fetti have shown upward trends, with Seattle Marijuana Company moving from 27th to 23rd and Fetti from 40th to 24th, indicating a competitive market where Legit (WA) needs to strategize effectively to regain its position.
Notable Products
In April 2025, the top-performing product for Legit (WA) was Gold - Strawberry Pushpop Infused Pre-Roll (1g), maintaining its top rank from the previous months despite a decrease in sales to 2209. Gold - High Octane Haze Infused Pre-Roll (1g) improved its position slightly to rank 2, following its descent to rank 3 in March. Gold - Sugar Cookies Infused Pre-Roll (1g) held steady at rank 3, showing consistent performance across the months. Gold - Key Lime Pie HTE Infused Pre-Roll (0.75g) remained at rank 4, maintaining its position from March. Meanwhile, Gold - Banana Cake Infused Pre-Roll (1g) stayed at rank 5, slightly recovering from its drop from rank 2 in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
