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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, Legit (WA) has demonstrated notable fluctuations in the Pre-Roll category over recent months. Starting from April 2025, the brand was ranked 20th, maintaining this position into May. However, by June, Legit (WA) experienced a slight decline to 24th place, further dropping to 25th in July. This downward trend in ranking is accompanied by a decrease in sales, indicating potential challenges in maintaining their market position. Despite these challenges, Legit (WA) remains within the top 30 brands, which suggests a persistent presence in the competitive landscape of Washington's Pre-Roll market.
The performance of Legit (WA) across categories and states shows a mixed picture. While the brand maintains a foothold in the Pre-Roll category in Washington, its absence from the top 30 in other categories or states might indicate areas for potential growth or reevaluation. The consistent presence in Washington, despite a downward trend, suggests that while the brand is facing competitive pressures, there is still a loyal consumer base. The absence of rankings in other categories or states could either be a strategic focus on the Pre-Roll category in Washington or a sign of untapped potential in other areas. This highlights an opportunity for Legit (WA) to either reinforce its existing market or explore and expand into new categories and regions.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll market, Legit (WA) has experienced some fluctuations in its ranking over the past few months. Starting from April 2025, Legit (WA) held the 20th position, maintaining it in May before dropping to 24th in June and slightly improving to 25th in July. This indicates a slight downward trend in their market position. In comparison, Seattle's Private Reserve showed a more stable presence, hovering around the low 20s but dropping out of the top 20 in July. Meanwhile, Mt Baker Homegrown demonstrated a significant upward trajectory, moving from 37th in April to 27th by July, suggesting a growing market presence. Seattle Marijuana Company and its sub-brand Shatter J's by Seattle Marijuana Company also showed varying performance, with the latter improving its rank to 23rd by July. These dynamics highlight the competitive pressures Legit (WA) faces, emphasizing the need for strategic initiatives to regain and strengthen its market position amidst rising competitors.
Notable Products
In July 2025, the top-performing product for Legit (WA) was the Gold - Banana Cake Infused Pre-Roll (1g), which maintained its leading position from May with sales reaching 2930 units. The Gold - Strawberry Pushpop Infused Pre-Roll (1g) climbed to second place, showing a consistent improvement from its fifth-place rank in May. The Gold - High Octane Haze Infused Pre-Roll (1g) slipped to third, despite being the top seller in June. Cherry Blossom OG Infused Pre-Roll (1g) moved up to fourth place from its initial entry at fifth in June. Lastly, the Rainier Cherry Infused Pre-Roll (1g) debuted at fifth place, indicating a strong introduction to the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
