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Aug-2024
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Overview
Market Insights Snapshot
Legit (WA) has shown a notable performance in the Pre-Roll category within Washington. Starting at the 11th position in both May and June 2024, the brand experienced a decline to the 20th spot in July. However, it did manage to recover slightly to the 19th position in August. This fluctuation indicates a competitive market where maintaining a consistent ranking is challenging. Despite the drop in rankings, the brand's sales figures reveal a resilient market presence, with a minor rebound in sales from July to August 2024.
Interestingly, Legit (WA) did not make it into the top 30 brands in any other state or category during this period, which can be seen as a limitation in its market penetration outside of Washington. The brand's performance in Washington's Pre-Roll category suggests that while it has a strong foothold in its home state, there is considerable room for growth and expansion in other markets. This trend highlights the importance of strategic market expansion and targeted marketing efforts to improve standings in additional states and categories.
Competitive Landscape
In the highly competitive Pre-Roll category in Washington, Legit (WA) has experienced notable fluctuations in rank over the past few months, indicating a dynamic market presence. While Legit (WA) maintained a steady 11th position in May and June 2024, it saw a significant drop to 20th in July before slightly recovering to 19th in August. This volatility contrasts with the more consistent performance of competitors like Fire Bros., which showed a steady upward trend from 32nd in May to 18th in August, and Redbird (formerly The Virginia Company), which remained relatively stable, hovering around the 18th to 21st positions. Notably, Stingers experienced a sharp decline from 3rd in May to 17th in August, suggesting potential market opportunities for Legit (WA) to capitalize on. Despite these rank changes, Legit (WA) has managed to maintain a competitive sales volume, indicating resilience and potential for strategic growth in the upcoming months.
Notable Products
In August 2024, the top-performing product for Legit (WA) was Gold - Zookies Live Resin Infused Pre-Roll (0.75g), securing the number one rank with notable sales of 2137 units. Gold Mini - Old School Lemons Infused Pre-Roll (0.75g) climbed to the second position from its previous ranks of 2, 5, and 5 in May, June, and July respectively. Gold Mini - Huckleberry Infused Pre-Roll (0.75g) maintained a steady performance, holding the third rank for two consecutive months. The fourth spot was taken by Gold Mini - Orange Octane Live Resin Infused Pre-Roll (0.75g), while Gold Mini - Monster Berry Infused Pre-Roll (0.75g) rounded out the top five. This month saw significant improvements in the rankings of these products compared to previous months, reflecting strong consumer preference and sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
