.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Seattle Marijuana Company’s mix in Washington skewed heavily to Pre-Roll at 79.37% share, with year-over-year growth of 16.07% and month-over-month growth of 3.79%, while Vapor Pens held 17.90% share but contracted year-over-year by 18.91% even as month-over-month ticked up 2.37%. Concentrates accounted for 1.68% share with a 23.09% year-over-year decline and a 4.61% month-over-month drop, whereas Flower, though only 1.05% share, surged 191.93% year-over-year and 113.99% month-over-month; average price rose 4.53% year-over-year to $11.43. The pattern implies dependence on a single category for volume with incremental re-entry into Flower, suggesting risk concentration if Pre-Roll momentum slows and a selective test of adjacent formats to stabilize growth.
Positioning-wise, a 79.37% Pre-Roll share alongside a Pre-Roll rank of 20 in Washington indicates mid-pack placement anchored in value-priced items (Pre-Roll average price $10.10 vs. brand average price up 4.53% year-over-year), while the 18.91% year-over-year decline in Vapor Pens and 23.09% decline in Concentrates compress the brand’s premium-mix ceiling. The simultaneous 113.99% month-over-month and 191.93% year-over-year Flower growth, despite only 1.05% share, points to a low-base expansion path where small share gains can offset Vapor Pens drag; the implication is that incremental share shifts of even 1–2 percentage points from Vapor Pens into Flower or higher-velocity Pre-Rolls could move the overall sales growth above the current 7.53% year-over-year baseline without materially increasing price risk.
Competitive Landscape
Seattle Marijuana Company sits at rank #20 in WA Pre-Roll in May 2026, improving 10 positions from #30 year over year and moving up 4 spots from #24 since February 2026; this new #20 also matches its peak rank, indicating the ceiling is being tested. In the same period, Ooowee climbed from #2 to #1 while growing sales by 55.2%, and Phat Panda slipped from #1 to #2 with a 3.7% sales decline, signaling that top-tier share is shifting upward toward faster growers. The combination of a 10-rank YoY gain and a 4-rank improvement over the last three months implies Seattle Marijuana Company is on an upward trajectory but needs further rank gains to break into the top 15 where momentum compounds.
Notable Products
Blackberry Pie Infused Pre-Roll (1g) posted the steepest decline at -11.1% month over month and slipped to rank 3 in May 2026, while Strawberry Daiquiri Infused Pre-Roll (1g) fell -12.4% to rank 4. In contrast, Cotton Candy Infused Blunt (1g) rose +20.1% and held rank 1, and Mango Mimosa Infused Pre-Roll (1g) advanced +30.0% at rank 6, indicating gains are concentrated at the top and mid-pack rather than evenly distributed. Nine of the top ten SKUs are Pre-Roll variants, with one Blunt leading the lineup, and the category mix generated $15,296 from the top-ranked SKU alongside declines like Melon Guava Infused Pre-Roll (1g) at -16.1% and Blueberry Infused Pre-Roll (1g) at -5.3%. The pattern implies Seattle Marijuana Company is leaning into flavor-driven infused formats where a single flagship Blunt anchors visibility while volatility within flavored Pre-Rolls suggests ongoing SKU pruning or reallocation toward faster-moving profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
