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Apr-2025
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Overview
Market Insights Snapshot
Lost in Translation (LIT) has demonstrated a varied performance across different states and provinces, with significant movements in its brand rankings. In Colorado, LIT's Flower category saw a slight decline in its ranking from 17th in January to 23rd by April 2025. Despite this, it's noteworthy that LIT maintained a consistent presence within the top 30 brands, indicating a steady albeit competitive market position. In contrast, in Massachusetts, LIT did not break into the top 30, hovering around the 60s and 70s, which suggests challenges in gaining a foothold in this market. This could be a point of concern as it highlights the brand's struggle to capture significant market share in Massachusetts.
In Missouri, LIT's Flower category experienced some fluctuations, with rankings oscillating between 55th and 61st from January to April. This indicates a volatile position that may require strategic adjustments to improve consistency and growth. Meanwhile, in Nevada, LIT's absence from the top 30 rankings in March and April suggests a potential area for improvement or re-evaluation of market strategies. This absence could either indicate a highly competitive market or a need for LIT to enhance its brand presence and consumer engagement within the state. Overall, while LIT shows promise in certain markets, there are clear opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Lost in Translation (LIT) has experienced fluctuating rankings, maintaining a position in the lower half of the top 25 from January to April 2025. Despite a consistent presence, LIT's rank has seen a slight decline from 17th in January to 23rd in April, indicating a need for strategic adjustments to enhance market positioning. Notably, Dro has shown a strong performance, peaking at 7th in March, suggesting a higher consumer preference or effective marketing strategies. Meanwhile, Bloom County has seen a significant drop from 9th in January to 25th in April, which could present an opportunity for LIT to capture some of its market share. Additionally, Antero Sciences and Canna Club have shown notable improvements, with Antero Sciences climbing to 10th in March and Canna Club reaching 17th, suggesting increasing competition. These dynamics highlight the importance for LIT to innovate and adapt to maintain and improve its market position amidst evolving consumer preferences and competitive pressures.
Notable Products
In April 2025, Afgoo (3.5g) emerged as the top-performing product for Lost in Translation (LIT), securing the number one rank with sales of $5,126. Sherbert Sundae (3.5g) climbed to the second position, showing an increase from its consistent third place in January and February. Sour GMO Cookies (3.5g) dropped to third place after holding the second spot in March. Unicorn Poop (3.5g) entered the rankings at fourth place, while Golden Goat (3.5g) fell to fifth after previously ranking third in March. The Flower category continues to dominate the top ranks for LIT, highlighting its popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
