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May-2024
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Overview
Market Insights Snapshot
The performance of LIT in the Flower category across states has shown some variability over recent months. In Colorado, LIT has maintained a relatively stable presence, with slight fluctuations in ranking from 19th in February and March to 20th in April and 21st in May. Despite this minor decline in ranking, sales figures have remained fairly consistent, indicating a steady demand for their Flower products in this state. Conversely, in Massachusetts, LIT experienced a more significant drop in their Flower category ranking, falling out of the top 30 in April before rebounding to 31st in May. This volatility suggests that LIT is facing stiffer competition or market challenges in Massachusetts, and it will be crucial for them to strategize effectively to regain their footing.
In the Pre-Roll category within Nevada, LIT's performance has been less prominent, as they did not rank within the top 30 brands for the majority of the observed period. The brief appearance at 60th in March indicates that while there is some market presence, it is not strong enough to sustain a top-tier ranking. This suggests a potential area for growth or reevaluation for LIT in Nevada's Pre-Roll segment. Overall, while LIT shows strength in certain markets like Colorado, there are clear opportunities for improvement and strategic adjustments in other states to enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, LIT has experienced notable fluctuations in its rank and sales over the past few months. Starting at a strong 18th position in February 2024, LIT saw a decline to 32nd in March and further to 43rd in April, before rebounding to 31st in May. This volatility indicates a challenging market environment and suggests that LIT may need to reassess its strategies to maintain a stable position. In contrast, In House consistently performed well, ranking between 22nd and 32nd, which could be attributed to their steady sales figures. Another competitor, HelloHii, also showed resilience, maintaining ranks between 23rd and 35th, with a notable improvement to 30th in May. Meanwhile, Resinate made a significant leap from 62nd in April to 29th in May, indicating a successful strategy or product launch. These dynamics highlight the competitive pressures LIT faces and underscore the importance of strategic adjustments to regain and sustain higher rankings in the Massachusetts Flower market.
Notable Products
In May-2024, LIT's top-performing product was Afgoo (3.5g) in the Flower category, which saw a significant sales increase to 4792 units, securing the number one rank after being fifth in April. Velvet Pie Smalls (3.5g), also in the Flower category, debuted at the second position with notable sales figures. Cherry Cheesecake #33 (7g) maintained a strong presence, ranking third, although it dropped from its top position in February. Cherry Cheesecake #33 (3.5g) entered the rankings at fourth place, showing its popularity in a smaller package. London Pound Cake (3.5g) rounded out the top five, demonstrating consistent demand for LIT's Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
