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Nov-2025
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Overview
Market Insights Snapshot
Lost in Translation (LIT) has shown varying performance across different states and categories, with notable movements in rankings. In Colorado, LIT's Flower category has experienced a fluctuating trajectory. The brand climbed from the 36th position in August to reach 22nd in October, before slightly dropping to 26th in November. This indicates a robust presence in the competitive Colorado market, as they managed to break into the top 30, a feat not achieved in Massachusetts and Missouri. In Massachusetts, LIT's Flower category did not secure a spot in the top 30 for September through November, showcasing a challenging market environment or perhaps a need for strategic adjustments.
In Missouri, LIT's performance in the Flower category has been inconsistent. After appearing in the 60th position in August, the brand was not within the top 30 for September and October, only to reappear in November at the 63rd position. This suggests fluctuating market dynamics or shifts in consumer preferences that the brand might be navigating. Despite these challenges, LIT's sales figures in Colorado show a positive trend, with sales peaking in October, indicating a strong consumer base in that state. Such insights could be crucial for the brand as it strategizes its market approach across different regions.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Lost in Translation (LIT) has demonstrated a dynamic performance from August to November 2025. LIT's ranking improved significantly from 36th in August to 22nd in October, before slightly declining to 26th in November. This fluctuation reflects a competitive market environment, where brands like NOBO and Hi-Fuel have also shown notable movements. NOBO, for instance, improved its rank from 41st in August to 23rd in October, indicating a competitive pressure on LIT. Meanwhile, Hi-Fuel, despite a strong start, saw a decline from 17th in September to 28th in November, which might have provided LIT with an opportunity to capture some market share. The sales trajectory for LIT shows a peak in October, aligning with its highest rank during this period, suggesting that maintaining a top 20 position could be crucial for sustaining sales momentum. In contrast, Boulder Built and Green Tree Medicinals (CO) have not consistently been in the top 20, indicating a less stable market presence compared to LIT.
Notable Products
In November 2025, the top-performing product from Lost in Translation (LIT) was MAC 'N Jack (1g) in the Flower category, which achieved the number 1 rank with sales of 1621 units. Grape Cream Cake (3.5g) climbed to the second position, improving from its fourth place in October, with sales reaching 1322 units. MAC 'N Jack (3.5g) dropped to third place from its second position in October, with sales of 924 units. Sour GMO Cookies (3.5g) re-entered the top rankings at fourth place after not being ranked in the previous months. Ecto Cooler (7g) maintained its fifth position, consistent with its debut rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
