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Aug-2025
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Overview
Market Insights Snapshot
Bloom County has shown varied performance across different categories and states, with notable fluctuations in rankings. In the Colorado market, the brand's Flower category experienced a significant improvement in ranking from May to June 2025, jumping from 20th to 11th position. However, by July, Bloom County fell out of the top 30, only to recover slightly to the 26th position in August. This indicates a volatile performance in the Flower category, which might be influenced by seasonal trends or competitive dynamics. Despite this inconsistency, the brand's ability to regain a position within the top 30 by August is a positive sign, suggesting potential resilience or strategic adjustments made over the summer months.
In contrast, Bloom County's performance in the Pre-Roll category in Colorado has been more stable and impressive. Consistently ranking within the top 10 from May to August, the brand peaked at 4th place in both June and August. This could indicate a strong consumer preference or effective marketing strategies in this category. The steady sales growth in Pre-Roll, with a remarkable jump from May to June, supports this hypothesis and highlights Bloom County's potential to maintain a strong foothold in this segment. While the Flower category shows potential challenges, the Pre-Roll category offers a more optimistic outlook for the brand's performance in the Colorado market.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Bloom County has demonstrated notable fluctuations in rank and sales over the summer months of 2025. Starting in May at the 8th position, Bloom County made a significant leap to 4th place in June, driven by a substantial increase in sales. However, July saw a dip back to 7th, before recovering to 4th in August. This volatility contrasts with the more stable performance of competitors such as Green Dot Labs, which maintained a consistent 3rd place from June to August despite a slight sales decline, and Pure Blaze Pre-Rolls, which held steady at 6th place. Meanwhile, Cali-Blaze remained a dominant force, consistently ranking at the top, although it slipped to 2nd place in August. The competitive dynamics highlight Bloom County's potential for growth, especially if it can stabilize its sales trajectory amidst the strong presence of these established brands.
Notable Products
In August 2025, Juicy Fruit Pre-Roll (1g) emerged as the top-performing product for Bloom County, achieving the number one rank in sales with a figure of 10,113 units sold. Grape Gasoline Pre-Roll (1g) secured the second position, marking its debut in the rankings this month. Full Send Pre-Roll (1g) climbed to third place from its previous fifth position in June 2025. Purple Garlic Pre-Roll (1g) and Showstopper Pre-Roll (1g) took the fourth and fifth ranks, respectively, both entering the top five for the first time. This shift in rankings highlights a notable rise in the popularity of Bloom County's pre-roll products compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
