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Apr-2025
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Overview
Market Insights Snapshot
Bloom County's performance in the Colorado market has shown notable shifts across different product categories. In the Flower category, the brand experienced a downward trend, starting at rank 9 in January 2025 and descending to rank 25 by April 2025. This decline is mirrored in their sales figures, which dropped from $708,558 in January to $279,565 in April. Such a movement indicates a potential loss of market share or increased competition in the Flower category. Conversely, in the Pre-Roll category, Bloom County demonstrated a more dynamic performance, peaking at rank 4 in February before settling at rank 11 in April. The sales in this category also reflect a similar pattern, suggesting a temporary surge in demand or successful promotional efforts during February.
In contrast, Bloom County's presence in the Vapor Pens category in Colorado is less prominent, as they did not secure a spot in the top 30 brands from February to April 2025. This absence indicates a significant challenge for Bloom County in gaining traction within this segment, potentially due to fierce competition or a lack of consumer interest in their vapor pen offerings. The brand's initial rank of 84 in January, coupled with no subsequent ranking, highlights the need for strategic adjustments if they aim to capture a more substantial share of the Vapor Pens market. These observations suggest varying degrees of success across categories and underline the importance of targeted strategies to address the unique challenges and opportunities within each segment.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Bloom County has experienced a notable decline in its market position from January to April 2025. Starting the year ranked 9th, Bloom County slipped to 25th by April, indicating a significant drop in both rank and sales. This downward trend is contrasted by competitors like Canna Club, which showed a remarkable rise from 53rd in January to 24th in April, suggesting a strategic gain in market share. Meanwhile, Lost in Translation (LIT) maintained a relatively stable position, consistently ranking in the low 20s, which might indicate a steady customer base. Natty Rems and Boulder Built also hovered around the lower ranks but did not exhibit the same volatility as Bloom County. This competitive shift highlights the need for Bloom County to reassess its strategies to regain its former rank and stabilize sales in the Colorado Flower market.
Notable Products
In April 2025, the top-performing product for Bloom County was the Super Lemon Haze Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from the previous months despite a decrease in sales to 2,192 units. The Grape Gasoline Pre-Roll (1g) climbed to the second position, improving from its third-place ranking in March 2025. Brain Crasher Pre-Roll (1g) made its debut in the rankings, securing the third spot in April. Super Lemon Haze (3.5g) entered the rankings for the first time in the Flower category, securing the fourth position. Super Boof (3.5g) followed closely behind, debuting in fifth place in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
