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Jul-2025
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Overview
Market Insights Snapshot
Bloom County has demonstrated notable fluctuations in its performance across different categories and states, particularly in Colorado. In the Flower category, the brand saw a significant rise in its ranking from 25th in April to 11th in June, indicating a strong upward trend. However, this momentum was not sustained as Bloom County dropped to 31st place in July, falling out of the top 30. This decline suggests potential challenges in maintaining consistent market presence or possibly increased competition. On the other hand, the Pre-Roll category has shown more stability, with Bloom County consistently ranking within the top 10, peaking at 4th place in June. This consistent performance in Pre-Rolls may highlight a strategic focus or consumer preference for Bloom County's offerings in this category.
Analyzing sales trends, Bloom County experienced a notable increase in sales within the Flower category from April to June, with a peak in June before a decline in July. This sales trajectory mirrors the brand's ranking performance, suggesting a correlation between sales volume and market ranking. In contrast, Pre-Roll sales have shown a more steady upward trend, with July sales remaining robust despite a slight dip in ranking compared to June. This steady performance in Pre-Rolls could indicate a loyal customer base or successful marketing strategies. The contrasting performance between categories highlights the importance of strategic focus and adaptability in different market segments for Bloom County.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll market, Bloom County has demonstrated a dynamic shift in its ranking and sales performance from April to July 2025. Starting at the 10th position in April, Bloom County climbed to 8th in May, peaked at 4th in June, and settled at 6th in July. This upward movement was accompanied by a significant increase in sales, particularly from May to June, where sales nearly doubled. However, despite this strong performance, Bloom County faces stiff competition from brands like Natty Rems, which also showed a notable rise in rankings, moving from 10th in May to 4th in July, surpassing Bloom County. Meanwhile, Pure Blaze Pre-Rolls maintained a strong presence, consistently ranking higher than Bloom County, although their sales showed a slight decline over the months. Additionally, Seed & Strain Cannabis Co. remained a consistent competitor, holding steady in the 5th position throughout the period. These insights highlight the competitive pressures Bloom County faces, emphasizing the need for strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In July 2025, Afternoon Delight Pre-Roll (1g) emerged as the top-performing product for Bloom County, securing the number one rank with impressive sales of $13,113. Modified Grapes Pre-Roll (1g) climbed to the second position, improving from its third-place ranking in June 2025. Juicy Fruit Pre-Roll (1g) made its debut in the rankings at the third spot, while Head Hunter Pre-Roll (1g) followed closely at fourth. Dante's Inferno Pre-Roll (1g) rounded out the top five, maintaining a consistent presence despite being new to the rankings. The shift in rankings indicates a dynamic market with Afternoon Delight Pre-Roll (1g) showing strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
