Bloom County

Data Snapshot: Mar 05, 2024
Bloom County Cannabis Brand Logo
$100K+

Feb-2024

Sales

Neutral

Trend

6-Month

42

Product Count

SKUs

Bloom County

Overview

Markets

Bloom County Locations

Product Trends

Bloom County Categories

Bloom County Sales

Market Insights Snapshot

Bloom County Historical Sales by Category

In the competitive cannabis market of Colorado, Bloom County has shown a notable presence, particularly within the Flower and Pre-Roll categories. Their performance in the Flower category has seen a fluctuating trajectory over the recent months, peaking at the 16th rank in December 2023 before experiencing a decline to the 34th position by February 2024. This movement out of the top 30 rankings in February suggests a potential challenge in maintaining market share against other brands in this category. Despite this, the significant sales jump in December 2023 to over $423,000 indicates a strong consumer demand during that period, hinting at the brand's potential to reclaim its position with strategic adjustments.

On the other hand, Bloom County's performance in the Pre-Roll category within the same Colorado market tells a different story. Initially ranking well within the top 30 at the 12th position in November 2023, the brand showed consistency by maintaining a close rank through January 2024. However, February 2024 saw a dramatic drop to the 26th rank, indicating a loss of momentum. This drop, although significant, does not push them out of the top 30, suggesting that while they face challenges, they still retain a competitive edge in the Pre-Roll market. The decrease in sales from $156,277 in January to $62,153 in February could be a cause for concern, highlighting the need for strategic marketing or product development efforts to bolster their standing.

Feb-2024 Rank
Flower
Pre-Roll
34
26
Bloom County

Competitive Landscape

In the competitive landscape of the Colorado cannabis flower market, Bloom County has experienced notable fluctuations in its ranking and sales over the recent months. Starting outside the top 20 in November 2023, Bloom County made a significant leap to the 16th position in December, showcasing a remarkable increase in sales before dropping back to the 30th and then to the 34th position in January and February 2024, respectively. This volatility highlights the brand's inconsistent performance amidst fierce competition. Notably, LIT, despite experiencing its own fluctuations, consistently outperformed Bloom County in both rank and sales, maintaining a position within the top 20 throughout the same period. In contrast, Rare Dankness and TICAL, while also experiencing rank volatility, remained closer to Bloom County's performance level, especially in February 2024. The Colorado Cannabis Co. saw a decline from the market's top 20 by February 2024, indicating a competitive shift that could either pose a threat or offer an opportunity for Bloom County to capitalize on, depending on its strategic market positioning and response to consumer demand trends.

Bloom County market ranking for CO Flower

Bloom County

Notable Products

In February 2024, Bloom County's top-selling product was the GMO Pre-Roll (1g) in the Pre-Roll category, securing the first rank with impressive sales of 5792 units. Following closely, the Abracadabra Pre-Roll (1g) made a notable entrance to the rankings, claiming the second position without prior sales data for the preceding months. The GMO (1g) from the Flower category also emerged in the rankings, taking the third spot, showcasing the brand's diverse appeal across product types. The Full Send Pre-Roll (1g) witnessed a slight improvement moving up from the fifth to the fourth position, indicating a growing consumer preference. Lastly, the Tropadise Pre-Roll (1g) experienced a drop from the second to the fifth rank, reflecting shifting consumer interests within Bloom County's product lineup.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
GMO Pre-Roll (1g)
Pre-Roll
5
1
>5
1
Abracadabra Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
GMO (1g)
Flower
>5
>5
>5
3
Full Send Pre-Roll (1g)
Pre-Roll
>5
>5
5
4
Tropadise Pre-Roll (1g)
Pre-Roll
>5
>5
2
5
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