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Jun-2024
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Overview
Market Insights Snapshot
Bloom County's performance across different categories in Colorado has shown notable fluctuations over the past months. In the Flower category, Bloom County's ranking experienced a dip from 20th in March to 23rd in April, but rebounded to 19th in May before dropping again to 25th in June. This volatility reflects the competitive nature of the Flower market in Colorado. It's worth noting that despite the lower ranking in June, the brand still managed to achieve sales of $281,536. Such movements indicate that while Bloom County has the potential to climb the ranks, it faces significant competition and market dynamics that influence its standing.
In the Pre-Roll category, Bloom County maintained a relatively stable position, ranking 19th in March and 21st in April, before falling to 30th in May and returning to 21st in June. This indicates a strong presence in the Pre-Roll market, though the dip to 30th in May suggests a temporary challenge that the brand managed to overcome. Conversely, the Vapor Pens category presented a more challenging scenario, with Bloom County not making it into the top 30 brands. The brand's ranking oscillated from 78th in April to 65th in May and back to 73rd in June, highlighting the competitive pressures in this segment. These trends showcase the brand's varying degrees of success across categories, with some strong performances and other areas needing improvement.
Competitive Landscape
In the competitive landscape of Colorado's Flower category, Bloom County has experienced notable fluctuations in rank and sales over recent months. Despite a strong showing in May 2024, where it climbed to 19th place, Bloom County saw a decline to 25th place in June 2024. This drop in rank is significant, especially when compared to competitors like Vera, which maintained a relatively stable performance, ranking 24th in June 2024 after peaking at 17th in May 2024. Similarly, Freedom Road showed consistent improvement, moving up to 23rd place in June 2024. Meanwhile, Natty Rems and Rocky Mountain High have also shown varying degrees of stability and growth, with Natty Rems ranking 27th and Rocky Mountain High at 26th in June 2024. These competitive dynamics suggest that while Bloom County has the potential to climb the ranks, it faces stiff competition and must strategize effectively to regain and maintain a higher position in the market.
Notable Products
In June 2024, the top-performing product for Bloom County was GMO Pre-Roll (1g) in the Pre-Roll category, maintaining its strong presence by reclaiming the first position with sales of $3,194. Brain Crasher Pre-Roll (1g) emerged as the second top seller, making its debut in the rankings. Full Send Pre-Roll (1g) followed closely, securing the third position. Super Lemon Haze (1g) in the Flower category ranked fourth, indicating a diverse product preference. Notably, Gary Payton Pre-Roll (1g) dropped to fifth place from its previous strong performance in March 2024 when it held the third position.
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