Market Insights Snapshot
In the state of Colorado, Bloom County has demonstrated varying performance across different categories. In the Flower category, Bloom County has seen a downward trend in rankings from July to September 2023, sliding from 19th to 32nd. This indicates a decreased market share and competitiveness within the category. However, in October 2023, the brand experienced a slight rebound, moving up to the 28th position. This could suggest a potential turn-around in the brand's performance in the Flower category, although it's too early to confirm this trend.
On the other hand, Bloom County's performance in the Pre-Roll category in Colorado has shown a more positive trend. Despite a slight dip in rankings from July to September 2023, dropping from 20th to 25th, the brand saw a significant jump in October 2023, moving up to the 18th position. This upward movement indicates an improved market position within this category. However, it's important to note that Bloom County's rankings in both categories are not consistently within the top 20, suggesting there is room for improvement in their overall market performance.
In the Colorado Flower category, Bloom County has been experiencing a downward trend in both rank and sales from July to October 2023. In July, Bloom County was ranked 19th but dropped to 28th by October. In terms of sales, they also saw a decrease, indicating a need for strategic changes to regain market share. Comparatively, The Colorado Cannabis Co. had a similar rank fluctuation but managed to increase their sales in September. Kaviar significantly improved their rank from 53rd to 33rd and increased their sales each month. Natty Rems and Artsy Cannabis Co both had a higher rank than Bloom County in certain months, but their sales were inconsistent. This analysis suggests that while Bloom County is facing stiff competition, there are opportunities for growth and improvement.
In October 2023, the top-performing product from Bloom County was the 'GMO Pre-Roll (1g)', maintaining its number one rank from September. It sold 4,999 units, a decrease compared to the previous month's sales. The 'Hybrid Pre-Roll (1g)' moved up to the second position from third in September, with increased sales. The 'Juicy Fruit Pre-Roll 5-Pack (5g)' made a significant entry into the top three, while the 'Indica Pre-Roll (1g)' dropped two places to the fourth position. The 'Jet Lag Pre-Roll (1g)' also saw a decrease in rank, falling to the fifth position from its previous first place in August.