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Jun-2024
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Overview
Market Insights Snapshot
Littles has shown varied performance across different states and categories in recent months. In California, the brand experienced a significant rebound in the Pre-Roll category, climbing from a ranking of 44 in May 2024 to 30 in June 2024. This upward movement is indicative of a strong recovery, potentially driven by strategic marketing or product improvements. However, earlier months saw declining ranks, with Littles not making it into the top 30 in March and April. This fluctuation highlights the competitive nature of the California market and suggests that Littles may need to maintain consistent efforts to hold its ground.
In New York, the performance of Littles in the Pre-Roll category has been less encouraging. The brand's rank has steadily declined from 39 in March 2024 to 63 in June 2024, failing to make it into the top 30 in any of these months. This downward trend could be a sign of increased competition or a shift in consumer preferences. Despite this, the brand did see a minor sales increase from April to May before another drop in June, indicating some volatility in the New York market. This suggests that Littles may need to reassess its strategy in New York to regain its competitive edge.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Littles has experienced notable fluctuations in its ranking and sales over recent months. Despite a challenging period in April and May 2024, where Littles dropped to ranks 43 and 44 respectively, the brand made a significant comeback in June 2024, climbing to rank 30. This resurgence is crucial as it indicates a recovery in market presence and consumer demand. In contrast, CannaBiotix (CBX) and Dime Bag have shown more stable but less dynamic performance, with Dime Bag peaking at rank 19 in April 2024 before gradually declining. Meanwhile, Quickies Prerolls and Almora Farms have maintained relatively consistent positions, though Quickies Prerolls has shown a positive trend, improving from rank 38 in March to 29 in June 2024. These insights suggest that while Littles faced short-term challenges, its ability to rebound strongly positions it competitively against other brands in the market.
Notable Products
In June 2024, the top-performing product from Littles was Indica Pre-Roll (Half Gram), maintaining its first-place ranking for the fourth consecutive month with notable sales of 4,604 units. Sativa Pre-Roll (0.5g) climbed to the second spot, improving from its fourth-place position in May 2024. Hybrid Pre-Roll 6-Pack (3g) secured the third spot, showing consistent performance across the months. Sativa Pre-Roll 6-Pack (3g) dropped one position to fourth place this month. Finally, Hybrid Pre-Roll (0.5g) remained steady in fifth place, mirroring its May 2024 ranking.
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