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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Littles is stocked at 92 licensed dispensaries across New York, California, and 2 other states, 80 of them in New York, with the deepest coverage in New York, Queens, Staten Island, Brooklyn, and Rochester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Littles concentrated 91.46% of sales in Vapor Pens with a 26.23% year-over-year lift and a 25.13% month-over-month rise, while Pre-Roll expanded to 8.54% share on 1,542.06% year-over-year growth and 10.29% month-over-month momentum. Despite brand-level sales up 37.03% year over year and average price down 25.89%, Vapor Pens carried higher average pricing at $41.17 versus $9.83 in Pre-Roll, implying volume-led mix expansion rather than pure price-driven gains. The pattern indicates Littles is using Pre-Roll as an entry-price on-ramp without diluting its Vapor Pens core, with mix stability at 91–92% suggesting controlled diversification rather than a pivot.
The surge in Pre-Roll share alongside a 25.13% month-over-month climb in Vapor Pens positions Littles to ladder consumers from low-price trial (8.54% share) into higher-ticket Vapor Pens, where the brand holds rank 25 in Vapor Pens in New York. With Vapor Pens up 26.23% year over year and Pre-Roll up 1,542.06%, the asymmetric growth implies incremental reach rather than cannibalization, supporting a price architecture that widens the funnel while keeping premium volume anchored in Vapor Pens. The implication is that Littles can defend its Vapor Pens rank 25 while using rapid Pre-Roll growth to improve household penetration and future cross-category conversion.
Competitive Landscape
Littles sits at rank #25 in NY Vapor Pens in October 2026, improving 8 positions from #33 year over year, while also rising 3 spots from #28 in July 2026 to reach its peak rank of #25 in October 2026; by comparison, Jetty Extracts climbed from #17 to #5 year over year and Fernway advanced from #3 to #1, indicating peers are moving up faster in the top tier. With Littles’ YoY gain of 8 ranks alongside a quarter-on-quarter improvement of 3 ranks, yet still trailing leaders that moved 12–16 positions into the top five, the trajectory implies Littles is recovering but needs sustained share capture to convert mid-pack momentum into top-20 penetration.
Notable Products
Littles is concentrated in All-in-one Disposable vapor pens, which account for 83.9% of October 2026 sales, with the top 10 items covering 52.5% of the brand. Names like Tangie Cookies Live Resin Disposable (1g) and Mango Meltdown Live Resin Disposable (1g) signal that most revenue comes from a tight set of disposable vape SKUs, so most of its sales come from one format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
