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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Littles is stocked at 87 licensed dispensaries across New York, California, and Florida, 73 of them in New York, with the deepest coverage in New York, Queens, Schenectady, Depew, and Fishkill. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Littles concentrated 91.32% of July 2026 sales in Vapor Pens while Pre-Roll accounted for 8.68%, with Vapor Pens up 49.65% year over year and 6.82% month over month, and Pre-Roll jumping 7,532.85% year over year and 71.04% month over month. Despite brand-level sales growing 63.57% year over year alongside a 25.05% decline in average price to $33.91, Vapor Pens remained the anchor at a $42.31 average price and Pre-Roll operated at $10.97, implying a widening price tier spread. This mix and pricing pattern implies Littles is using Pre-Roll velocity to supplement a still-dominant Vapor Pens base, trading off lower unit prices for incremental share without displacing its premium-priced core.
With Vapor Pens holding the top category position for the brand and ranking 26th in Vapor Pens in New York, the 6.82% month-over-month gain in that category paired with a 71.04% month-over-month surge in Pre-Roll implies Littles is diversifying entry points to defend placement while pursuing rank improvement. The 49.65% year-over-year lift in Vapor Pens against the 7,532.85% year-over-year spike in Pre-Roll indicates a two-speed strategy—maintain scale in the core while using fast-growing, lower-priced Pre-Roll to expand baskets—which implies headroom to trade shoppers up from Pre-Roll into higher-priced Vapor Pens as awareness builds.
Competitive Landscape
Littles is ranked #26 in NY Vapor Pens in July 2026, improving 8 ranks year over year from #34 and edging up 2 positions from #28 in April 2026, while also matching its peak rank of #26 in July 2026; against this, Jetty Extracts climbed from #22 to #4 and expanded sales by 199.3%, and Jaunty slipped from #1 to #2 with a 24.8% sales decline, indicating Littles’ incremental rank gains are occurring amid both aggressive upward mobility from fast risers and setbacks among former leaders, implying that the brand’s trajectory points to share consolidation opportunities if it converts marginal rank advances into sustained distribution and velocity gains.
Notable Products
Strawberry Slushie Live Resin Disposable (1g) posted the standout move in July 2026 with a +59.5% month-over-month surge to rank 4, while Blueberry Jam Live Resin Disposable (1g) rose +24.6% to hold rank 1; meanwhile, Guava Freeze Live Resin Disposable (1g) dipped -6.8% at rank 7. With Vapor Pens occupying seven of the top ten, the mix is concentrating around disposables as Strawberry Slushie closes the gap on the top three and Blueberry Jam extends lead over a +7.1% rank-2 riser, implying Littles is leaning into a narrowing front-runner set within a single category. Tangie Cookies Live Resin Disposable (1g) is essentially flat at +1.7% while holding rank 3, and only one non-pen cracks the top eight as Pre-Roll entries cluster at ranks 8–10 with low four-figure dollars, signaling portfolio gravity toward Live Resin pens over emerging pre-roll experiments. The pattern implies incremental gains are coming from deepening penetration in a few winning pen SKUs rather than breadth, suggesting commercialization should prioritize velocity scaling in the leading disposables while treating Pre-Roll as a slower-build adjunct.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
