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Sep-2025
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Overview
Market Insights Snapshot
In the state of New York, Littles has demonstrated noteworthy progress in the Vapor Pens category. The brand has successfully climbed up the rankings from 35th position in June 2025 to 27th by September 2025. This upward trajectory signifies a consistent improvement in their market presence and consumer acceptance. The sales figures corroborate this trend, with a significant increase from June to September, indicating a growing demand for their products. The fact that Littles managed to break into the top 30 by July is a positive indicator of their competitive edge in a highly saturated market.
However, it's important to note that Littles' performance in other states and categories remains unmentioned, suggesting that they might not have been able to secure a top 30 position elsewhere. This could imply potential areas of improvement or perhaps a strategic focus on strengthening their presence in New York specifically. The absence of Littles in the top rankings across other states could be seen as a limitation or a strategic choice, depending on their broader business objectives. This selective success highlights the importance of market-specific strategies and the potential for Littles to expand their footprint beyond their current stronghold.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Littles has shown a notable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 35 in June 2025, Littles climbed to 27 by September 2025, demonstrating a consistent improvement in market position. This upward movement is particularly significant when compared to competitors such as Brass Knuckles and Eureka, both of which have experienced fluctuations and a general decline in rank during the same period. While To The Moon maintained a relatively stable position, Littles' growth in sales, from 241,876 in June to 422,664 in September, highlights its increasing consumer appeal and market penetration. This trend suggests that Littles is effectively capturing market share from established brands, positioning itself as a rising contender in the New York Vapor Pens market.
Notable Products
In September 2025, Blueberry Jam Live Resin Disposable (1g) maintained its top position as the leading product for Littles, with sales reaching 1790 units. Strawberry Slushie Live Resin Disposable (1g) climbed to the second rank from third in August, showing consistent growth. Tangie Cookies Live Resin Disposable (1g) made a significant leap to third place, having not been ranked in August. Birthday Cake Live Resin Disposable (1g) re-entered the rankings at fourth place, previously unranked in July and August. Peach Ozz Live Resin Disposable (1g) experienced a decline, dropping to fifth position from consistently holding second place in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
