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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Littles has shown a consistent improvement in the Vapor Pens category over the past few months. Starting from a position outside the top 30 in July and August 2025, Littles made a notable entry into the top 30 ranks by September and maintained this position in October. This upward movement highlights a growing consumer interest and acceptance of Littles' products in the New York market. The steady increase in sales figures, culminating in a substantial rise from July to October, underscores this positive trend.
However, it's important to note that Littles' presence in other states and categories has not been highlighted, suggesting that its performance might not be as strong elsewhere or perhaps not in the top 30 rankings. This could indicate a more localized success in New York, particularly within the Vapor Pens category, and potentially point to areas for growth or strategic focus in other regions. The lack of ranking in other states or categories could be seen as a challenge for Littles to overcome if they aim to expand their market presence beyond New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Littles has shown a steady performance from July to October 2025, maintaining a rank around the 30th position. Despite not breaking into the top 20, Littles demonstrated resilience by improving its sales figures over this period, particularly in October where it saw a notable increase. This is in contrast to CRU Cannabis, which experienced fluctuating ranks and a decline in sales from July to September before a slight recovery in October. Meanwhile, Dime Industries showed a more consistent upward trend, surpassing Littles in both rank and sales, indicating a strong market presence. To The Moon initially held a higher rank but saw a decline by October, suggesting potential volatility. Hudson Cannabis remained consistently lower in rank and sales, highlighting a challenging market position. These dynamics suggest that while Littles is holding its ground, there is significant competition, particularly from brands like Dime Industries, which could influence Littles' strategic decisions moving forward.
Notable Products
In October 2025, the top-performing product for Littles was the Blueberry Jam Live Resin Disposable (1g) in the Vapor Pens category, maintaining its first-place rank consistently across the months with impressive sales reaching 2143 units. Tangie Cookies Live Resin Disposable (1g) climbed to the second position, showing a notable improvement from its third-place rank in September 2025. Birthday Cake Live Resin Disposable (1g) also saw a rise in popularity, moving from fifth to third place, with sales figures reaching 1131 units. Peach Ozz Live Resin Disposable (1g) maintained its fourth-place rank from September to October. Watermelon Punch Live Resin Disposable (1g) entered the rankings in October at fifth place, indicating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
