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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Littles is stocked at 92 licensed dispensaries across New York, California, and Florida, 80 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Rochester, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Vapor Pens held 91.18% share for Littles with a 4.47% year-over-year change and a 4.77% month-over-month decline, while Pre-Roll accounted for 8.82% share with a 1,064.48% year-over-year surge and an 18.90% month-over-month drop. Despite total brand sales up 13.59% year over year and average price down 25.84%, the category mix suggests revenue concentration remains in Vapor Pens even as Pre-Roll expands from a small base; the implicit pattern is a heavy reliance on Vapor Pens for volume with early-stage diversification into Pre-Roll that cooled month over month.
With Vapor Pens ranked 28 in New York and carrying 91.18% of mix alongside a 4.77% month-over-month contraction, Littles trades near the middle of the pack while testing Pre-Roll as a secondary pillar that fell 18.90% month over month. The 1,064.48% year-over-year Pre-Roll jump paired with a 25.84% average price decline implies a value-led trial strategy that lifts unit velocity but risks margin compression; sustaining share likely requires balancing Vapor Pen stability against selective Pre-Roll investment to prevent over-dependence on a single category while avoiding a race-to-the-bottom in pricing.
Competitive Landscape
Littles sits at rank #28 in NY Vapor Pens in September 2026, improving 4 positions from #32 year over year, while holding flat versus June–September with a steady #28 and peaking at #27 in July 2026; in contrast, Fernway advanced from #3 to #1 and Jetty Extracts jumped from #28 to #5 alongside a 289.4% year-over-year sales gain, whereas Jaunty slipped from #1 to #2 with a 33.0% sales decline. The juxtaposition of Littles’ modest 4-rank YoY climb and mid-summer peak at #27 against competitors’ sharper rank volatility indicates a plateauing trajectory that implies share stability but limited near-term breakout potential unless the brand disrupts its current #28–#27 band.
Notable Products
Watermelon Punch Live Resin Disposable (1g) posted the steepest decline in September 2026 at -31.6% MoM while dropping to rank 6, and Blueberry Jam Live Resin Disposable (1g) also contracted by -27.3% MoM yet held rank 1. In contrast, Cosmic Haze Live Resin Disposable (1g) inched up 3.3% MoM at rank 2, and Birthday Cake Live Resin Disposable (1g) rose 16.1% MoM at rank 3, concentrating momentum in the top three despite a -11.8% MoM dip for Guava Freeze at rank 7. Eight of the top ten are Vapor Pens, indicating category reliance even as volatility widens between leaders and laggards; the mix points to Littles prioritizing a narrower set of high-velocity disposables over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
