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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Littles concentrated 96.79% of sales in Vapor Pens with a year-over-year change of 205.94% and a month-over-month movement of -1.57%, while the smaller Pre-Roll slice at 3.21% logged a 1,066.73% year-over-year surge and a 7.47% month-over-month gain. Despite a brand-level year-over-year sales increase of 213.36% and an average price decline of 18.57% to $39.72, the category split stayed heavily skewed toward Vapor Pens, indicating that growth is being led by a dominant pillar even as a small Pre-Roll foothold expands; the pattern implies category concentration risk alongside an emerging diversification vector.
With Vapor Pens ranked 26 in New York for the category and commanding 96.79% share inside the portfolio, Littles is positioned as a price-adjusted volume player where the -1.57% month-over-month dip in its core contrasts with a 7.47% month-over-month uptick in Pre-Roll. The 1,066.73% year-over-year expansion in Pre-Roll against a 205.94% year-over-year gain in Vapor Pens suggests Littles is using lower-priced formats (average Pre-Roll price $11.18 vs. $43.39 for Vapor Pens) to extend reach, implying that near-term share defense relies on Vapor Pen scale while medium-term positioning benefits from a second entry point that can stabilize rank volatility around slot 26.
Competitive Landscape
Littles sits at rank #26 in NY Vapor Pens in May 2026, improving 14 positions from #40 year over year, but slipping 1 place from #25 in February 2026 and 2 places from its peak of #24 in April 2026; meanwhile, Fernway advanced from #4 to #2 with a 61.5% YoY sales gain while Jaunty held #1 despite a 16.5% YoY sales decline, indicating that Littles’ climb is outpaced by top-tier momentum and that its near-peak pullback implies a fragile hold on mid-20s ranks unless conversion accelerates.
Notable Products
Watermelon Punch Live Resin Disposable (1g) posted a -37.1% month-over-month drop and slid to rank 9, while Blueberry Jam Live Resin Disposable (1g) rose 13.3% to hold rank 1 and Cosmic Haze Live Resin Disposable (1g) advanced 14.0% at rank 3. Pink Berry Live Resin Disposable (1g) gained 22.0% at rank 4 and Guava Freeze Live Resin Disposable (1g) increased 21.2% at rank 5, whereas Tangie Cookies Live Resin Disposable (1g) edged down -1.0% at rank 2 and Birthday Cake Live Resin Disposable (1g) declined -5.3% at rank 8. Eight of the top ten are Vapor Pens SKUs within the same Live Resin Disposable format, concentrating share at the top with Blueberry Jam Live Resin Disposable (1g) generating $57,617 in May 2026. The pattern implies Littles is leaning into a concentrated Live Resin Disposable lineup where a few rising fruit-forward SKUs offset a sharp underperformer, signaling tighter SKU curation over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
