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Feb-2026
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Overview
Market Insights Snapshot
In the state of New York, Littles has shown a notable upward trajectory in the Vapor Pens category. Starting from a rank of 31 in November 2025, the brand managed to break into the top 30 by December, advancing to the 30th position. This positive momentum continued into January 2026, where Littles climbed further to 28th, and then to 21st by February. The sales figures corroborate this growth, with a steady increase over the months, indicating a strong market presence and growing consumer preference in New York.
However, it's worth noting that Littles does not appear in the top 30 rankings for any other states or categories during this period, highlighting a potential area for growth or a strategic focus on the New York market. The absence of Littles in other state rankings could be seen as a limitation in their market penetration or a decision to concentrate resources and efforts where they have been gaining traction. This singular focus may be beneficial in consolidating their brand strength in New York, but it also presents an opportunity for expansion into other states and categories to diversify their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Littles has shown a promising upward trajectory in recent months. From November 2025 to February 2026, Littles improved its rank significantly from 31st to 21st, indicating a positive shift in market presence. This improvement is particularly notable when compared to Brass Knuckles, which experienced a decline, dropping out of the top 20 by January 2026. Meanwhile, Dime Industries and Nanticoke maintained relatively stable positions, with Dime Industries slightly outperforming Littles in February 2026. Off Hours also showed a positive trend, closely trailing Littles by February. Littles' sales growth aligns with its improved ranking, suggesting effective strategies in capturing market share and consumer preference within this competitive category.
Notable Products
In February 2026, Blueberry Jam Live Resin Disposable (1g) from Littles maintained its top position in the Vapor Pens category with impressive sales of 2308 units. Following closely, Cosmic Haze Live Resin Disposable (1g) emerged as a strong contender, securing the second rank with notable sales figures. Tangie Cookies Live Resin Disposable (1g) slipped to third place, despite previously holding the second position consistently in the preceding months. Strawberry Slushie Live Resin Disposable (1g) entered the rankings at fourth place, showing promising sales performance. Birthday Cake Live Resin Disposable (1g) improved its standing, moving from fourth in January to fifth in February, indicating a steady growth trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
