Market Insights Snapshot
In the Pre-Roll category, the cannabis brand Littles has shown a remarkable rise in its performance within New York state. Starting from not being in the top 20 brands in August 2023, which indicates a relatively low market presence, it climbed to the 47th rank in September. This was a significant jump, but what followed was even more impressive. Littles managed to elevate its position to the 14th rank in October, showcasing a strong upward trend. However, there was a slight dip in November, with the brand dropping to the 19th position. Despite this minor setback, the overall progression of Littles in the New York state market is noteworthy.
Looking at the sales data, it is evident that the rise in Littles' ranking was accompanied by a substantial increase in sales. Although the exact sales figures for August are not provided, the sales in September were recorded at 3212 units. This number increased dramatically in October to 57334 units, aligning with the brand's rise in rank. In November, despite the slight drop in ranking, sales remained high at 47096 units. This indicates a sustained interest and demand for Littles' Pre-Roll products within the New York market. The brand's performance trajectory suggests a promising future, provided it maintains its momentum.
In the competitive landscape of the Pre-Roll category in New York, Littles has shown a notable upward trajectory in rank, moving from not being in the top 20 in August 2023 to 14th in October and maintaining a position in the top 20 through November. This suggests a significant increase in sales, even outperforming some competitors such as CRU Cannabis and Drew Martin in November. However, other brands like Blotter and Supernaturals New York have shown a more consistent presence in the top 20, indicating a more stable market position. Despite this, the rapid rise of Littles suggests a strong market acceptance and potential for further growth.
In November 2023, the top-selling product from Littles was the Indica Pre-Roll (Half Gram), maintaining its number one rank from previous months. However, it experienced a drop in sales from 4579 units in October to 3258 units in November. The second top-selling product was the newly introduced Flaves - Bubblegum Infused Pre-Roll (0.5g) with 3049 units sold. The Flaves - La Confidential Infused Pre-Roll (0.5g) improved its rank from fourth to third place, despite not being sold in October. The Sativa Pre-Roll (0.5g) dropped two ranks to fourth place, while the Hybrid Pre-Roll (0.5g) maintained its fifth position.