Littles

Data Snapshot: Apr 03, 2024
Littles Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

81

Product Count

SKUs

Littles

Overview

Markets

Littles Locations

Product Trends

Littles Categories

Littles Sales

Market Insights Snapshot

Littles Historical Sales by Category

In California, the performance of Littles in the Pre-Roll category has shown a notable fluctuation over the recent months. Starting outside the top 30 in December 2023, with a rank of 31, Littles experienced a slight decline in the following months, dropping to rank 38 by February 2024. However, an impressive rebound was observed in March 2024, when the brand climbed up to rank 29. This upward movement in March suggests a positive reception to possible strategic changes or marketing efforts, despite a challenging start to the year. The sales figures mirror this journey, with a low in February 2024 at 281,597 but recovering to 382,389 by March 2024, indicating a significant turnaround in consumer interest and market dynamics within California.

Conversely, in New York, Littles faced a more pronounced struggle in maintaining its position within the Pre-Roll category. The brand started at a healthier rank of 23 in December 2023 but saw a steady decline over the subsequent months, falling out of the top 30 entirely by March 2024, with a rank of 48. This trend is concerning as it suggests not just a loss in market share but also a potential decrease in brand visibility and consumer preference in a highly competitive market. The corresponding sales figures in New York also reflect a downward trajectory, with a decrease from 62,389 in December 2023 to 24,001 by March 2024. This stark contrast between the brand's performance in California and New York provides valuable insights into regional market sensitivities and the importance of tailored strategies to navigate diverse consumer landscapes.

Mar-2024 Rank
Pre-Roll
29
48
Littles

Competitive Landscape

In the competitive landscape of the Pre-Roll category in California, Littles has experienced fluctuations in its market position, indicating a dynamic and challenging environment. From December 2023 to March 2024, Littles saw a slight decline in rank, moving from 31st to 29th position. This shift suggests a resilience in maintaining its market presence amidst fierce competition. Notably, Fire Sale made a significant leap, climbing from the 47th position in December 2023 to 27th by March 2024, showcasing a remarkable improvement in performance and overtaking Littles in rank. Conversely, Noah's Premium, despite being lower in rank in December 2023, closely trailed Littles by March 2024, landing at the 30th position. This indicates a tightening race where brands such as Cookies and Coastal Sun Cannabis, despite their fluctuations, remain significant players in the market. The competitive dynamics underscore the importance of strategic positioning and innovation for Littles to enhance its market share and consumer preference in this volatile sector.

Littles market ranking for CA Pre-Roll

Littles

Notable Products

In March 2024, Littles saw the Indica Pre-Roll (Half Gram) maintain its top position in the Pre-Roll category with sales reaching 4673 units, marking its fourth consecutive month as the best-selling product. The Sativa Pre-Roll (0.5g) followed as the second top-performing product, evidencing a consistent high demand with its previous month's rank also being second. Notably, Flaves - Strawberry Cough Infused Pre-Roll (0.5g) and Flaves - La Confidential Infused Pre-Roll (0.5g) made their debut in the rankings at third and fourth place respectively, showing a strong market entry. The Hybrid Pre-Roll (0.5g) rounded out the top five, despite a drop from third place in December 2023 to fifth in March 2024. These shifts highlight dynamic consumer preferences within Littles' product offerings, with new entries quickly ascending the sales ranks.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Indica Pre-Roll (Half Gram)
Pre-Roll
1
1
1
1
Sativa Pre-Roll (0.5g)
Pre-Roll
2
3
2
2
Flaves - Strawberry Cough Infused Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
3
Flaves - La Confidential Infused Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
4
Hybrid Pre-Roll (0.5g)
Pre-Roll
3
>5
5
5
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