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Dec-2025
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Overview
Market Insights Snapshot
Littles has shown a consistent presence in the Vapor Pens category in New York, maintaining a rank of 30th in September, October, and December 2025. However, the brand slipped out of the top 30 in November, indicating a potential challenge in sustaining its position amidst competitive pressures. Despite this dip, the brand rebounded back to the 30th position in December, suggesting a recovery in its market strategy or consumer demand. This fluctuation highlights the volatility in the market and the necessity for brands like Littles to continually adapt to changing consumer preferences.
Analyzing the sales figures, Littles experienced a peak in sales in December 2025, surpassing their September figures and indicating a positive trend in the latter part of the year. The dip in November sales, which coincided with their drop in ranking, serves as a critical point of analysis for understanding market dynamics and consumer behavior. The brand's ability to regain its ranking position by December suggests effective strategic adjustments or seasonal demand factors. For a more comprehensive analysis, examining the factors contributing to these movements would provide deeper insights into the brand's performance and competitive landscape.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Littles has maintained a consistent position, ranking 30th in September, October, and December 2025, with a slight dip to 31st in November. This stability is noteworthy given the fluctuations seen in other brands. For instance, Dime Industries experienced a rise to 24th in November before dropping back to 28th in December, while Magnitude saw a downward trend from 21st in September to 29th by December. Despite these shifts, Littles' sales figures show a positive trajectory, particularly in December, where it saw an increase, contrasting with the sales decline of Magnitude. This suggests that Littles is effectively maintaining its market share amidst a dynamic competitive environment, positioning itself as a reliable choice for consumers in the vapor pen category.
Notable Products
In December 2025, Blueberry Jam Live Resin Disposable (1g) maintained its position as the top-performing product for Littles, with sales reaching 1875 units. Tangie Cookies Live Resin Disposable (1g) continued to hold the second rank, showing a consistent upward trend from September to December. Birthday Cake Live Resin Disposable (1g) remained steady at the third position, while Pink Berry Live Resin Disposable (1g) entered the rankings for the first time, securing the fourth spot. Birthday Cake Live Resin Cartridge (1g) debuted at the fifth position, demonstrating significant potential in the Vapor Pens category. Overall, the rankings for December reflect a stable performance for the top three products, with new entries indicating a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
