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Sep-2024
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Overview
Market Insights Snapshot
Henry's Original has shown varied performance across different categories in the state of California. In the Flower category, the brand experienced a notable fluctuation in rankings over the months from June to September 2024. Starting at 58th place in June, they climbed to 33rd in August, only to drop back to 55th in September. This movement suggests that while there was a period of growth, sustaining a top position remains a challenge. The sales figures mirrored this trend, with a peak in August followed by a decrease in September. Such volatility may indicate external factors or market dynamics influencing consumer preferences in the Flower category.
Conversely, Henry's Original maintained a more stable presence in the Pre-Roll category within California. Their ranking remained consistently within the top 20, hovering between 15th and 18th place throughout the observed months. This stability is indicative of a strong brand presence and consumer loyalty in the Pre-Roll category, a contrast to their performance in the Flower segment. The steady sales in this category further support the notion of a well-established market position. However, the absence of top 30 rankings in other states or categories could suggest potential areas for growth or market penetration outside of California's Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Henry's Original has experienced fluctuating rankings over the past few months, indicative of a dynamic market environment. While Henry's Original saw an improvement in rank from 17th in June 2024 to 15th in both July and August, it slipped to 18th in September. This fluctuation coincides with the performance of competitors such as PUFF, which improved its rank from 22nd in June to 17th in September, and Sunset Connect, which also showed a positive trend, ending September at 16th. Notably, Gelato experienced a decline from 16th in June to 20th in September, which could have influenced the competitive dynamics. The sales figures suggest that while Henry's Original had a peak in August, the subsequent drop in September aligns with its rank decrease, highlighting the importance of maintaining consistent sales momentum to secure a stable position in the top 20.
Notable Products
In September 2024, Henry's Original's top-performing product was Gorilla Glue #4 Pre-Roll (1g), securing the first rank with sales of 3423 units. Following closely, the Granddaddy Purple Pre-Roll (1g) and Headband Pre-Roll (1g) took the second and third spots, respectively, with notable sales figures. Sour Diesel Pre-Roll (1g), which was the top performer in June 2024, experienced a drop to the fourth position in September. The Northern Lights Pre-Roll 4-Pack (2g) rounded out the top five, maintaining a strong presence in the pre-roll category. This month's rankings highlight a shift in consumer preference, with Gorilla Glue #4 emerging as the new favorite among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
