Market Insights Snapshot
In California, Henry's Original has shown some significant movements in the Flower category. Starting from a rank of 70 in July 2023, the brand managed to climb up to 38 in September 2023, indicating a strong growth in popularity and sales within this category. However, the brand's rank slipped to 55 in October 2023. While this indicates a slight decrease in performance, it's worth noting that the brand remained within the top 60, which is a commendable feat given the competitive nature of the Flower category in this market.
On the other hand, in the Pre-Roll category, Henry's Original has maintained a consistent position within the top 20 in California. The brand started at rank 25 in July 2023 and has consistently improved its rank, reaching 19 by October 2023. This consistent performance in the top 20 indicates a strong and steady demand for Henry's Original's pre-rolls. The brand's sales also showed a positive trend, with a slight dip in September 2023, but recovering again in October 2023. This indicates a robust and resilient performance in this category.
In the competitive landscape of the Pre-Roll category in California, Henry's Original has shown a consistent improvement in its ranking from July to October 2023, moving from outside the top 20 to 19th place. However, it's noteworthy that some competitors have made more significant strides. CannaBiotix (CBX) has jumped from a much lower rank to surpass Henry's Original by October. Similarly, PUFF has also improved its rank, but remained just behind Henry's Original in October. In contrast, Grizzly Peak Farms and Dime Bag, despite starting from higher ranks, have seen a slight drop in their positions. In terms of sales, without disclosing exact figures, it's evident that all these brands have seen an upward trend, with CannaBiotix (CBX) experiencing a particularly sharp increase, indicating a highly competitive market.
In October 2023, the top-performing product from Henry's Original was 'Blueberry (3.5g)', a Flower category product, with an impressive sales figure of 3682 units. This product saw a significant rise in ranking, moving from third place in September to first in October. The second best-selling product was 'Blueberry Pre-Roll (1g)', a Pre-Roll category product, with a total of 3463 units sold. 'Tangerine Dream Pre-Roll (1g)', also from the Pre-Roll category, secured the third position, followed closely by 'Holy Grail Pre-Roll (1g)' in fourth place. The fifth spot was occupied by 'Oakland Piff Pre-Roll (1g)', another Pre-Roll category product.