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Sep-2024
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Overview
Market Insights Snapshot
LivWell has demonstrated a varied performance across different states and categories. In Maryland, LivWell's flower category has shown a positive trajectory, improving from the 22nd rank in June to the 18th rank by September. This upward movement is supported by a notable increase in sales, with September sales reaching $729,265. Meanwhile, in Michigan, the brand experienced a decline in its flower category ranking, dropping from the 9th position in June and July to the 28th position by September. This decline is reflected in the sales figures, which saw a significant decrease over the months.
In New York, LivWell maintained a strong presence in the flower category, consistently holding the 2nd rank from June through August before a slight dip to the 3rd position in September. Despite this minor drop, the sales figures in New York remained robust, indicating sustained consumer demand. Conversely, in Ohio, LivWell did not make it into the top 30 brands for June and July, only appearing at the 43rd rank in August. This suggests potential challenges in market penetration or competition within the state, highlighting an area for potential growth or strategic adjustment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has demonstrated a strong presence, maintaining a consistent rank of 2nd place from June to August 2024, before slipping to 3rd in September 2024. This shift in ranking can be attributed to the rise of Matter., which moved from 3rd to 2nd place in September, indicating a significant increase in their sales performance. Despite LivWell's drop in rank, their sales figures have shown a positive trend, peaking in August 2024 before a slight decline in September. Meanwhile, Dank. By Definition has maintained a dominant lead in the market, consistently holding the top spot across all months. Other competitors like Nanticoke and Revert Cannabis New York have remained stable in their ranks, indicating a relatively steady market position. For LivWell, the challenge lies in regaining the 2nd position and potentially closing the gap with the leading brand, Dank. By Definition, to enhance their market share and sales growth in the New York Flower category.
Notable Products
In September 2024, Zweet Inzanity (3.5g) emerged as the top-performing product for LivWell, climbing from third place in August to first position with notable sales of 5,279 units. Peanut Butter Cookies #3 (3.5g) also showed impressive performance, moving up from fourth to second place with sales reaching 4,291 units. Peach Crescendo (3.5g) entered the rankings in third place, while Trop Cherry (3.5g) returned to the top five, securing the fourth position after previously being unranked. Apple Fritter (28g) made its debut in the rankings, capturing the fifth spot. Overall, the rankings reflect a dynamic shift in consumer preferences, with new entries and upward movements in the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
