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Sep-2025
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Overview
Market Insights Snapshot
LivWell's performance across different states and categories reveals a mixed landscape of success and challenges. In Maryland, the brand has shown consistency in the Flower category, maintaining a position just outside the top 30 for three consecutive months from July to September 2025. This indicates a stable, albeit modest, presence in the market. Despite not breaking into the top 30, LivWell's sales in Maryland have seen a slight upward trend from July to September, suggesting potential for growth if the brand can capitalize on its existing foothold.
In contrast, New York presents a more dynamic picture for LivWell. The brand has managed to secure a top 10 position in the Flower category, although it experienced a decline from 6th place in June to 10th by September 2025. This downward trend in rankings coincides with a decrease in sales, which could be a point of concern for maintaining market share. Additionally, LivWell's performance in the Pre-Roll category in New York is less promising, as it failed to rank in the top 30 by September, highlighting a potential area for strategic improvement.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has experienced a notable shift in its market position from June to September 2025. Initially ranked 6th in June, LivWell's rank declined to 10th by August and maintained this position through September. This decline coincides with a downward trend in sales, dropping from $2,034,495 in June to $1,494,322 in September. Meanwhile, competitors such as RYTHM and Untitled have shown more dynamic movements. RYTHM improved its rank from 10th in June to 6th in August, reflecting a positive sales trajectory, while Untitled maintained a strong presence despite a slight dip in rank from 4th to 9th. This competitive pressure highlights the need for LivWell to reassess its strategies to regain its earlier market standing and counteract the sales decline.
Notable Products
In September 2025, OG Deluxe (3.5g) emerged as the top-selling product for LivWell, leading the rankings with notable sales figures of 3116 units. Womac Pre-Roll (1g) climbed to the second position, improving from the third spot in August. Strawberry Cookies (28g) maintained a consistent presence in the rankings, advancing to third place from fifth in the previous two months. Dark Phantom (3.5g) secured the fourth position, while Womac (28g) rounded out the top five. These shifts indicate a dynamic market with significant changes in consumer preferences from the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
