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Apr-2025
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Overview
Market Insights Snapshot
LivWell's performance across various states and categories shows a mixed trajectory, with notable successes and some areas of concern. In the Maryland market, LivWell's Flower category has consistently ranked in the top 20 from January to April 2025, demonstrating steady demand despite a gradual decline in sales. This consistency contrasts with their performance in Colorado, where LivWell did not make it into the top 30 for the Flower category in March and April 2025, indicating a significant drop in market presence. Meanwhile, in Massachusetts, LivWell appeared in the rankings starting February 2025, though they have yet to break into the top 70, suggesting a slower growth trajectory in this state.
In New York, LivWell's Flower category has maintained a strong position, consistently ranking in the top three from January to April 2025, with a slight dip in March. This highlights LivWell's strong market penetration and brand recognition in the state. However, their Pre-Roll category in New York shows more fluctuating performance, with rankings appearing only sporadically. The brand's absence from the top 30 in February suggests potential volatility or varying consumer preferences in this category. Meanwhile, in Michigan, LivWell's Flower category saw a notable improvement, jumping from rank 61 in January to 36 in February, but did not maintain this position in subsequent months, indicating potential challenges in sustaining growth momentum.
Competitive Landscape
In the competitive landscape of the New York flower category, LivWell has maintained a strong presence, consistently ranking in the top three over the first four months of 2025. Despite a slight dip to third place in March, LivWell quickly regained its second-place position in April. This stability is significant given the fierce competition from brands like Dank. By Definition, which has consistently held the top spot. LivWell's sales figures reflect a slight downward trend from January to March, but a recovery in April suggests resilience and effective market strategies. Meanwhile, The Plug Pack showed volatility, peaking at second place in March before dropping to fourth in April, while Rolling Green Cannabis has been on an upward trajectory, moving from fifth to third place by April. These dynamics highlight LivWell's ability to maintain a competitive edge amidst shifting market trends and aggressive competitors.
Notable Products
In April 2025, the top-performing product for LivWell was Snow Dream (3.5g) in the Flower category, securing the number one rank with sales of 2247 units. Memory Loss OG (28g), also in the Flower category, followed closely in second place. Phantom Cookies (3.5g) dropped from its previous second-place position in March to third place in April, indicating a slight decrease in popularity. LA Querkle #1 (3.5g) entered the top rankings at fourth place for April. Trop Cherry (3.5g) maintained its fifth position, consistent with its February ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
