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Jun-2024
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Overview
Market Insights Snapshot
LivWell's performance in the Maryland market for the Flower category has shown some fluctuations over the past few months. Starting at the 24th rank in March 2024, the brand improved to the 17th position in April, only to drop back to the 24th spot in May, before climbing again to the 22nd rank in June. This indicates a volatile but generally positive trend, with a notable peak in sales during April 2024. In contrast, LivWell's presence in the Concentrates category in Michigan has been less impressive, as the brand consistently failed to break into the top 30 rankings from March to June 2024, reflecting a downward trend in sales and market penetration.
On the other hand, LivWell has maintained a strong position in the Flower category in Michigan and New York. In Michigan, the brand consistently ranked within the top 15, with notable fluctuations between the 9th and 13th positions from March to June 2024. This sustained performance is indicative of a stable market presence and consumer loyalty. In New York, LivWell has been particularly dominant, securing the 2nd rank in March, May, and June, and even reaching the top spot in April 2024. This consistent high ranking highlights LivWell's strong foothold and competitive edge in the New York Flower market.
Competitive Landscape
In the competitive landscape of Michigan's flower category, LivWell has experienced notable fluctuations in rank and sales over recent months. Starting from March 2024, LivWell held the 9th position but dropped to 13th in April, then slightly improved to 12th in May, and finally climbed back to 10th in June. This volatility contrasts with the performance of competitors like Dog House, which made a significant leap from being outside the top 20 in March to securing the 6th position by May. Similarly, Galactic (fka Galactic Meds) showed a strong upward trend, moving from 22nd in March to 9th in June. Meanwhile, High Supply / Supply experienced a decline, dropping from 6th in March to 12th in June. These shifts indicate a highly competitive market where LivWell's mid-tier positioning is challenged by dynamic movements from both rising and falling brands. Understanding these trends can provide valuable insights for strategic adjustments to improve LivWell's market share and stability.
Notable Products
In June 2024, the top-performing product for LivWell was The Glue (3.5g) in the Flower category, which rose to the number one rank with notable sales of $5,799. Trop Cherry (3.5g), also in the Flower category, held the second position, dropping from the first place it occupied in May 2024. California Chem #1 (3.5g) secured the third spot, marking its entry into the top rankings. Snow Dream #1 (3.5g) followed closely in fourth place. Mendo Punch #1 (3.5g) rounded out the top five, maintaining its position from the previous month.
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