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Jul-2025
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Overview
Market Insights Snapshot
LivWell's performance in the Maryland market for the Flower category has shown a notable decline over the recent months. While starting at a rank of 20 in April 2025, the brand saw a slight improvement to 19 in May, only to fall to 21 in June and drop out of the top 30 by July. This movement coincides with a significant decrease in sales, from over $500,000 in June to just over $222,000 in July. Such a drop in ranking and sales might indicate increasing competition or changing consumer preferences in the Maryland market.
In New York, LivWell has maintained a relatively strong presence in the Flower category, consistently ranking within the top 10 from April to July 2025. However, there has been some fluctuation, with the brand peaking at rank 4 in April and then slightly slipping to rank 8 by July. On the other hand, LivWell's performance in the Pre-Roll category in New York has been less impressive, as it has not broken into the top 30, with rankings hovering around the mid-60s and even dropping to 90 by July. This suggests that while LivWell has a strong foothold in the Flower category, there may be challenges in gaining a similar level of success in the Pre-Roll segment within New York.
Competitive Landscape
In the competitive landscape of the New York flower category, LivWell has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a strong position in April 2025 at rank 4, LivWell saw a decline to rank 8 by July 2025. This downward trend in rank coincides with a decrease in sales from April to May, although sales rebounded slightly in June before dipping again in July. Meanwhile, Leal has shown a positive trajectory, climbing from rank 12 in April to rank 6 by July, with consistent sales growth over the same period. Similarly, Rythm has maintained a stable presence, improving its rank from 10 in May to 9 in July, with a notable sales increase in July. Find. experienced a decline from rank 5 in June to 10 in July, paralleling a drop in sales. Revert Cannabis New York has shown a steady improvement in sales, which helped it climb from rank 9 in April to 7 in July. These dynamics suggest that while LivWell remains a key player, it faces increasing competition from brands like Leal and Revert Cannabis New York, which are gaining traction in the market.
Notable Products
For July 2025, Trop Cherry (3.5g) from the Flower category maintained its top position, achieving a remarkable sales figure of 1891. Memory Loss OG (28g), also in the Flower category, held steady in second place, showing a consistent presence in the top ranks over the past months. Apple Fritter Pre-Roll (1g) ranked third, having previously topped the list in June, indicating a slight decline in its ranking. Mendo Breath Pre-Roll (1g) improved its position from fifth to fourth, reflecting growing consumer interest. Lastly, Strawberry Cookies (28g) made its debut in the rankings at fifth, suggesting it gained traction among customers in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
