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Market Insights Snapshot
LivWell's May 2026 mix is overwhelmingly concentrated in Flower at 98.85% share, with Flower down 65.95% year over year and 4.46% month over month, while Pre-Roll holds 1.06% share with a 92.00% year-over-year decline but a 40.87% month-over-month lift, and Concentrates at 0.10% share plunging 86.67% year over year yet surging 902.78% month over month off a small base. The brand’s average price fell 13.97% year over year to $43.85 alongside a New York Flower rank of 23, indicating the portfolio is anchored to a single category where volume is contracting faster year over year than month over month, implying concentration risk even as minor formats show tactical month-over-month rebounds.
The shift toward near-total Flower reliance (98.85%) combined with steep year-over-year declines in Pre-Roll (−92.00%) and Concentrates (−86.67%) but sharp month-over-month recovery in both (+40.87% and +902.78%, respectively) suggests LivWell is ceding breadth while testing price or assortment moves that nudge trial outside Flower. With a month-over-month Flower dip of 4.46% against a stable rank at 23 in New York, the pattern implies short-term responsiveness in smaller formats cannot offset the structural year-over-year retreat, and the falling average price (−13.97% YoY) points to a price-led posture that may defend rank but compresses value per unit, requiring mix diversification to reduce downside tied to Flower’s trajectory.
Competitive Landscape
LivWell sits at rank #23 in New York Flower in May 2026, down 16 positions year over year from #7, and 3 spots below its February–April trajectory where it was #20; this contrasts with Leal moving to #1 from #11 and posting a 109.3% YoY sales increase while LivWell fell from its February 2025 peak of #2, and with RYTHM advancing to #4 from #10 alongside a 45.8% YoY sales gain as LivWell slipped 3 ranks over the last three months. With Dank. By Definition holding #2 despite a 38.1% YoY sales decline and Rolling Green Cannabis easing to #3 from #2 with a 13.0% YoY sales drop, LivWell’s sharper fall in rank relative to both rising and contracting peers implies share is being ceded to faster climbers at the top while underperforming incumbents are still defending higher slots, signaling a competitive reset that requires re-entry tactics rather than incremental optimization.
Notable Products
Apple Fritter (28g) posted the largest month-over-month move in May 2026 at +184.2%, vaulting to rank 3 while Larry Burger (14g) fell -27.9% to rank 10. Sour Juice (3.5g) also declined -12.7% at rank 8, whereas GG#4 (28g) gained +15.1% at rank 9. With eight of the top ten SKUs concentrated in Flower formats and Purple Sunset (28g) inching up +1.1% at rank 5 alongside Burnout Cookies (28g) at +20.1% and rank 6, the mix implies LivWell is tilting toward value-oriented large-format Flower where volatility can swing share rapidly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
