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Aug-2025
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Overview
Market Insights Snapshot
LivWell's performance across various states and categories in recent months shows a mix of stability and challenges. In New York, LivWell has maintained a strong presence in the Flower category, consistently ranking within the top 10 from May to August 2025. This indicates a solid foothold in one of the largest cannabis markets in the United States. However, in Maryland, the brand's position in the Flower category slipped out of the top 30 by July and August, signaling potential market challenges or increased competition. The decline in Maryland's rankings is mirrored by a decrease in sales from May to August, suggesting that LivWell may need to reassess its strategy in this state to regain its previous standing.
In the Pre-Roll category, LivWell's performance in New York has been less impressive, with rankings consistently outside the top 60, peaking at 65 in June 2025. This indicates a struggle to capture significant market share in this category despite the overall strength in Flower sales. The brand's sales figures for Pre-Rolls also reflect this challenge, with sales not reaching the levels seen in the Flower category. The persistence of lower rankings suggests that LivWell might benefit from exploring new strategies or product innovations to enhance its competitiveness in the Pre-Roll market in New York. Overall, while LivWell has shown strength in certain areas, there are clear opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in New York, LivWell has experienced some fluctuations in its market position from May to August 2025. Starting at rank 7 in May, LivWell improved to rank 6 in June but then dropped to rank 9 in both July and August. This indicates a competitive pressure from brands like Untitled, which consistently maintained a higher rank, peaking at 4 in June and July before dropping to 7 in August. Meanwhile, Leal showed a notable rise from rank 11 in May to rank 7 in June, eventually stabilizing at rank 8 in July and August, posing a direct challenge to LivWell's market share. Furthermore, Find. experienced a similar trajectory to LivWell, starting strong at rank 5 in May, but slipping to rank 10 by July and August. Despite these shifts, LivWell's sales figures remained relatively stable, suggesting a resilient customer base, though the brand may need to strategize to regain its earlier momentum and counteract the advances of competitors like Untitled and Leal.
Notable Products
In August 2025, Mendo Breath Pre-Roll (1g) emerged as the top-performing product for LivWell, climbing to the number 1 rank from the previous months where it held a steady 4th position. It achieved a notable sales figure of 2759 units. Trop Cherry (3.5g) maintained its strong performance by securing the 2nd rank, consistent with its position in July 2025, and improved from its absence in June. Womac Pre-Roll (1g) made a significant entry into the rankings, landing at 3rd place with a solid performance. Mendo Punch #1 (Bulk) and Burnout Cookies (28g) rounded out the top five, ranking 4th and 5th respectively, both making their debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
