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Nov-2025
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Overview
Market Insights Snapshot
In the New York market, Untitled has shown varying performance across different product categories. In the Flower category, the brand maintained a consistent rank of 9th place from August to October 2025, but there was a notable drop to 11th place in November. This decline could be indicative of increased competition or a shift in consumer preferences. In contrast, the Vapor Pens category has seen a positive trajectory for Untitled, improving from 16th place in August to 11th place by November. This upward movement suggests a growing consumer interest or effective marketing strategies in this category, highlighting Untitled's potential to capitalize on the Vapor Pens market in New York.
Financially, Untitled's sales figures reflect these ranking trends. In the Flower category, there was a noticeable decrease in sales from October to November, aligning with the drop in rank. However, in the Vapor Pens category, Untitled experienced a steady increase in sales over the same period, culminating in a significant rise in November. This divergence in performance between categories suggests that while the brand faces challenges in maintaining its Flower market position, it successfully leverages opportunities within the Vapor Pens segment. Observing these dynamics could provide valuable insights for stakeholders looking to understand Untitled's strategic positioning in the New York cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Untitled has experienced some fluctuations in its ranking, moving from a consistent 9th position in August through October 2025 to 11th in November. This shift is particularly notable as The Botanist climbed from 16th to 12th place in the same period, indicating a potential threat to Untitled's market share. Meanwhile, Matter. has shown a downward trend, dropping from 3rd in August to 9th in November, which might provide an opportunity for Untitled to capture some of its lost market share. Despite a dip in sales from October to November, Untitled remains competitive against LivWell, which has consistently ranked lower, and The Plug Pack, which has shown improvement by moving up to 10th place in November. These dynamics suggest that while Untitled faces challenges, it also has opportunities to leverage its position against fluctuating competitors in the New York Flower market.
Notable Products
In November 2025, the top-performing product for Untitled was the Blue Slush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking with notable sales of 4716 units. The Wedding Crasher Distillate Cartridge (1g) followed in second place, holding steady from the previous month, despite a slight decrease in sales. Tropic Thunder Distillate Cartridge (1g) ranked third, dropping one position from its second-place spot in October. Razzleberry Distillate Cartridge (1g) climbed to fourth place, showing improvement from its debut at fifth in October. Jack Frost Distillate Cartridge (1g) re-entered the rankings at fifth, indicating a resurgence in sales activity after a period of absence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
