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Aug-2025
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Overview
Market Insights Snapshot
In New York, Untitled has demonstrated notable fluctuations in its performance across different product categories. In the Flower category, the brand experienced a decline in ranking, moving from 4th place in June and July 2025 to 7th place by August 2025. This downward trend may suggest increased competition or shifts in consumer preferences. Conversely, in the Vapor Pens category, Untitled has shown impressive upward momentum. From a rank of 27th in May 2025, they improved significantly to reach 12th place by August 2025, indicating a growing consumer interest or effective market strategies in this category.
It's important to note that Untitled's presence in the Vapor Pens category has been strengthening, as evidenced by their consistent rise in rankings over the summer months. This upward movement contrasts with their performance in the Flower category, where they were unable to maintain their top 5 position. The absence of Untitled in the top 30 for other categories in New York could be interpreted as a gap in their market presence or a strategic focus on specific product lines. Such dynamics highlight the challenges and opportunities for Untitled as they navigate the competitive landscape of the cannabis market in New York.
Competitive Landscape
In the highly competitive New York flower category, Untitled experienced notable fluctuations in its market position from May to August 2025. Initially ranked 6th in May, Untitled climbed to 4th place in June and maintained this position through July, before dropping to 7th in August. This shift in rank coincides with a peak in sales during June, followed by a decline in subsequent months. Competitors such as LivWell and RYTHM also demonstrated dynamic movements, with RYTHM advancing from 10th to 6th place between May and July, eventually matching Untitled's rank in August. Meanwhile, Revert Cannabis New York showed a consistent upward trend, moving from 8th to 5th place by August. These shifts highlight the intense competition Untitled faces, as well as the importance of strategic positioning to maintain and improve its market standing in the New York flower sector.
Notable Products
In August 2025, the top-performing product from Untitled was the Blue Slush Distillate Cartridge (1g) in the Vapor Pens category, consistently holding the number one rank for three consecutive months, with a notable sales figure of 4843 units. The Wedding Crasher Distillate Cartridge (1g) moved up to the second position from third place in July, showing a positive trend in sales. Tropic Thunder Distillate Cartridge (1g) held the third rank, dropping one spot from the previous month. Jack Frost Distillate Cartridge (1g) entered the rankings in fourth place for the first time, indicating a new entry into the top tier. Island Skunk Distillate Cartridge (1g) debuted in fifth place, suggesting emerging interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
