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Jul-2025
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Overview
Market Insights Snapshot
In the state of New York, Untitled has shown notable performance in the Flower category. The brand improved its ranking from 7th in April 2025 to 4th by June and July, indicating a strong upward trend. This consistent climb in rankings is supported by a steady increase in sales, which reached nearly $2 million by July 2025. Such a performance highlights Untitled's growing presence and competitive edge in the Flower category within the New York market.
Conversely, Untitled's journey in the Vapor Pens category in New York presents a more gradual improvement. The brand was not in the top 30 in April, but by May, it had climbed to 27th, and continued its ascent to 19th by July. This indicates a positive, albeit slower, trajectory in this category, with sales increasing significantly during this period. Untitled's ability to break into the top 30 in this competitive category suggests potential for further growth and expansion in the future.
Competitive Landscape
In the competitive landscape of the New York Flower category, Untitled has demonstrated a notable upward trajectory in brand ranking and sales from April to July 2025. Starting at 7th place in April, Untitled climbed to 4th place by June and maintained this position through July. This positive trend is indicative of a robust market strategy and increasing consumer preference. However, Untitled faces stiff competition from brands like Rolling Green Cannabis, which consistently held the 2nd rank, and Matter., which maintained a strong 3rd place position. Notably, Leal and Back Home Cannabis Co. have also shown significant sales growth, with Leal advancing from 12th to 6th place and Back Home Cannabis Co. from 10th to 5th place over the same period. These shifts highlight a dynamic market environment where Untitled must continue to innovate and differentiate to maintain its competitive edge.
Notable Products
In July 2025, Blue Slush Distillate Cartridge (1g) emerged as the top-performing product for Untitled, maintaining its number one rank from June with impressive sales of 4,035 units. Tropic Thunder Distillate Cartridge (1g) rose to the second position, up from third in June, indicating robust sales momentum. Wedding Crasher Distillate Cartridge (1g) made a significant entry into the rankings, securing the third spot in July. Blue Dream (3.5g), a Flower category product, held steady at rank four, demonstrating consistent demand despite fluctuations in previous months. Melonade Distillate Cartridge (1g) rounded out the top five, dropping from its second-place position in June but still showing strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
