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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Untitled concentrated 65.82% of May 2026 sales in Flower, with Vapor Pens at 32.47% and Pre-Roll at 1.71%, while Flower rose 25.67% month over month and 15.21% year over year. Vapor Pens expanded 7.86% month over month and 215.03% year over year, indicating mix shift pressure despite Flower holding a rank of 5 in Flower within New York. The thesis is that mix is bifurcating toward two anchors — Flower scale at rank 5 and Vapor Pens velocity at 215.03% YoY — creating a barbell where Flower sustains share while Pens drives incremental growth, with average price down 20.20% YoY implying volume-led gains.
These shifts imply Untitled is repositioning from a single-category Flower core into a two-engine portfolio where Vapor Pens’ 7.86% MoM and 215.03% YoY gains can gradually dilute dependency on Flower’s 65.82% share without dislodging the Flower rank of 5 in New York. With Pre-Roll still just 1.71% share but up 22.20% MoM, the mix suggests a test-and-scale approach: defend Flower’s rank position while using price elasticity (average price -20.20% YoY) to convert traffic into Pens trial, aiming for a controlled reweighting toward higher-repeat formats and reducing volatility from Flower’s 25.67% MoM surge.
Competitive Landscape
Untitled sits at rank #5 in NY Flower in May 2026, up 1 position from #6 year over year and improving 4 spots from #9 in February 2026, while still trailing its peak at #4 in July 2025; in the same window, Leal climbed from #11 to #1 and RYTHM advanced from #10 to #4, indicating that Untitled’s pace of rank gains lags faster-moving rivals even as it edges upward—implying a trajectory consistent with incremental share capture rather than disruptive leaps.
Notable Products
Mango Kush Distillate Cartridge (1g) posted the steepest decline in May 2026 at -27.96% while sliding to rank 3, and Golden Yuzu Distillate Cartridge (1g) also contracted -13.05% at rank 2, signaling a concentrated pullback in higher-volume Vapor Pens. Baja Breeze Distillate Cartridge (1g) held rank 1 despite a -4.11% dip, whereas White Gummy Distillate Cartridge (1g) inched up +4.93% at rank 9, and six of the top ten are Vapor Pens, indicating category breadth but softening velocity within core SKUs. Blue Dream Smalls (7g) rose +8.25% at rank 10 with $98,382 in May 2026 sales, and Pink Guava Distillate Cartridge (1g) managed a +2.07% lift at rank 6, pointing to selective SKU resilience amid broader cartridge declines. The pattern implies Untitled’s commercial direction is tilting toward a more balanced mix where Flower stabilizes volume while Vapor Pens require SKU-level pruning to protect share and margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
