Sep-2025
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Overview
Market Insights Snapshot
In the state of New York, Untitled has shown varied performance across different cannabis categories. In the Flower category, Untitled started strong with a rank of 4th in both June and July 2025. However, their position slipped to 8th in August and further to 9th in September. This downward trend in ranking is coupled with a notable decrease in sales, which could be a point of concern for the brand. Despite this, maintaining a position within the top 10 indicates a strong presence in the New York flower market, although the decline suggests potential challenges or increased competition.
Conversely, Untitled's performance in the Vapor Pens category in New York shows a more positive trajectory. Starting at the 25th position in June, the brand climbed steadily to reach the 12th spot by September. This upward movement is indicative of a growing acceptance or preference for their vapor pen products among consumers. The increase in ranking aligns with an increase in sales from June to August, though there was a slight dip in September. This suggests that while there is momentum in this category, there might be market dynamics or seasonal factors influencing sales. Overall, Untitled appears to be gaining traction in the vapor pen segment, which could be an area of strategic focus moving forward.
Competitive Landscape
In the competitive landscape of the New York Flower category, Untitled has experienced a notable shift in its market position over the past few months. Starting strong with a consistent 4th rank in June and July 2025, Untitled saw a decline to 8th in August and further to 9th in September. This downward trend in rank coincides with a decrease in sales, particularly noticeable in September. Meanwhile, competitors such as RYTHM and Find. have shown resilience, with RYTHM climbing from 10th in June to 6th in August, before settling at 8th in September, and Find. improving from 10th in July to 7th in September. LivWell, although experiencing a decline in sales, maintained a relatively stable position, ranking 10th in both August and September. These shifts suggest that while Untitled started as a strong contender, the brand faces increasing competition and may need to strategize to regain its earlier momentum in the New York Flower market.

Notable Products
In September 2025, the top-performing product from Untitled was the Blue Slush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with sales reaching 4408 units. The Wedding Crasher Distillate Cartridge (1g) held steady in second place, showing consistent performance from August with 4202 units sold. Island Skunk Distillate Cartridge (1g) made a significant leap to third place, improving its rank from fifth in August, with sales of 4051 units. Tropic Thunder Distillate Cartridge (1g) experienced a slight drop, moving from third to fourth place, while Melonade Distillate Cartridge (1g) re-entered the rankings at fifth place after being unranked in August. These shifts highlight a dynamic market where consumer preferences can change rapidly, impacting product rankings monthly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







