.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the New York market, Untitled has shown notable fluctuations across different product categories over the past few months. In the Flower category, the brand experienced a drop from the 4th position in July 2025 to the 9th position in both August and September, before slightly improving to the 8th position in October. This indicates a potential stabilization after a period of decline. On the other hand, their Vapor Pens category has seen a positive trajectory, moving from 23rd place in July to break into the top 10 by October. This upward trend in Vapor Pens could suggest a growing consumer preference or successful marketing strategies in this category.
While Untitled's performance in New York shows mixed results, the absence of rankings in other states or provinces might be concerning, as it implies that Untitled did not make it into the top 30 brands in those markets. This lack of presence could highlight either a strategic focus on specific regions or a need for expansion and increased market penetration elsewhere. Despite the challenges, the brand's ability to climb rankings in the Vapor Pens category offers a glimpse of potential growth opportunities that could be leveraged for broader success in the future.
Competitive Landscape
In the competitive landscape of the New York flower category, Untitled has experienced notable fluctuations in its ranking and sales over the past few months. Starting at rank 4 in July 2025, Untitled saw a dip to rank 9 in August and September, before slightly recovering to rank 8 in October. This indicates a challenging period for Untitled, especially when compared to competitors like Matter., which maintained a strong position, ranking as high as 3rd in July and August before dropping to 9th in October. Meanwhile, Find. showed a consistent upward trend, improving from 10th in July to 6th in both September and October. RYTHM also demonstrated resilience, maintaining a top 10 position throughout the period. The shifts in rankings suggest that Untitled is facing stiff competition, particularly from brands that have either maintained or improved their standings, which could impact Untitled's market share and necessitate strategic adjustments to regain its footing in the New York flower market.
Notable Products
In October 2025, the top-performing product for Untitled was the Blue Slush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of first place with impressive sales of 5259 units. The Tropic Thunder Distillate Cartridge (1g) rose in rank from fourth in September to second in October, indicating a significant increase in popularity. Wedding Crasher Distillate Cartridge (1g) saw a slight decline, moving from second to third place despite strong sales. Melonade Distillate Cartridge (1g) improved its position from fifth to fourth, showing a positive trend in consumer preference. Notably, Razzleberry Distillate Cartridge (1g) entered the rankings for the first time in October, securing the fifth spot with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
