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Dec-2025
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Overview
Market Insights Snapshot
In New York, Untitled's performance in the Flower category has seen a gradual decline in rankings from September to December 2025, moving from 9th to 13th place. This downward trend is coupled with a notable decrease in sales, which might indicate increasing competition or shifting consumer preferences. Despite this, Untitled maintains a presence within the top 15, suggesting that while their position is slipping, they are still a significant player in this category. In contrast, their performance in the Vapor Pens category shows a promising upward trajectory. Starting at 12th place in September, Untitled has improved its rank to 10th by December, accompanied by a steady increase in sales. This suggests that their Vapor Pens are gaining traction and possibly capturing market share from competitors.
It's important to note that Untitled did not rank in the top 30 in any other states or categories during this period, which could imply a limited geographical reach or focus primarily on the New York market. The absence of rankings in other states may be a strategic decision to concentrate efforts where they are already established, or it might highlight areas for potential growth and expansion. The contrasting performance across categories in New York suggests that while Untitled faces challenges in the Flower category, their Vapor Pens are on an upward path, potentially offering insights into consumer trends and preferences in the region. This dual performance in New York could serve as a valuable case study for Untitled to optimize their product offerings and marketing strategies.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Untitled experienced some shifts in its market position from September to December 2025. Starting at rank 9 in both September and October, Untitled's rank slipped to 11 in November and further to 13 in December. Despite this decline in rank, Untitled's sales remained relatively stable, indicating a resilient customer base. In contrast, LivWell saw a downward trend in both rank and sales, dropping from 10th in September to 14th in December. Meanwhile, Grassroots improved its position from 15th in September to 11th in December, with a notable increase in sales, suggesting a growing market presence. Nanticoke maintained a relatively stable rank, while Smoakland showed a significant improvement in rank from 20th in October to 15th in December, accompanied by a strong sales recovery. These dynamics highlight the competitive pressure on Untitled to maintain its market share and adapt to the evolving preferences of New York's Flower consumers.
Notable Products
In December 2025, the top-performing product from Untitled was the Blue Slush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for the fourth consecutive month with sales reaching 5164 units. Wedding Crasher Distillate Cartridge (1g) held steady in the second position, reflecting consistent performance since October 2025. Jack Frost Distillate Cartridge (1g) climbed to the third spot in November and maintained its position in December, demonstrating a positive trend in its sales trajectory. Razzleberry Distillate Cartridge (1g) consistently held the fourth position since October 2025, showing stable demand. A new entrant, Melonade Distillate Cartridge (1g), debuted in December at the fifth position, indicating potential growth for future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
