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Apr-2025
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Overview
Market Insights Snapshot
In New York, Nanticoke has demonstrated varying performance across different product categories. The brand has shown notable strength in the Pre-Roll category, consistently maintaining a top 6 ranking from January to April 2025, which indicates a stable consumer preference for their pre-rolls. However, in the Edible category, Nanticoke's ranking has slipped from 28th in January to 35th by April, suggesting a declining presence or increased competition in this segment. Interestingly, the Vapor Pens category has seen fluctuations, with Nanticoke moving from 39th to 42nd and back to 39th position within the same period, highlighting some volatility in consumer demand or market dynamics.
When examining the Flower category in New York, Nanticoke has maintained a strong presence, although there was a slight dip in their ranking from 8th in January to 12th by March, where it stabilized through April. This indicates that while they are a significant player in the Flower segment, there may be emerging competitors or shifts in consumer preferences. On the sales front, despite some fluctuations in rankings, Nanticoke's sales figures in the Flower category show resilience, with a notable increase from March to April. This suggests that while rankings may shift, the brand's overall market presence remains robust in specific categories.
Competitive Landscape
In the competitive landscape of the New York Flower category, Nanticoke has experienced some fluctuations in its ranking over the first four months of 2025. Starting at 8th place in January, Nanticoke saw a decline to 10th in February and further slipped to 12th in both March and April. Despite this drop, Nanticoke's sales have shown resilience, with a slight recovery in April. Meanwhile, Leal has maintained a consistent position around 11th place, with sales figures slightly higher than Nanticoke's in April. Back Home Cannabis Co. has shown a positive trend, climbing from 14th in January to 10th in April, with sales surpassing Nanticoke's in the same month. Notably, SMOKE (NY) made a significant leap from being unranked in January to 10th in March, although it fell back to 13th in April. The upward trajectory of The Botanist, moving from outside the top 20 in January to 14th by April, also highlights the dynamic shifts in this market segment. These movements underscore the competitive pressures Nanticoke faces, suggesting a need for strategic adjustments to regain its earlier standing.
Notable Products
In April 2025, Nanticoke's top-performing product was Blue Dream Pre-Roll (0.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from the previous months with an impressive sales figure of 9576 units. Mac Nilla Pre-Roll (0.5g) climbed to the second position, showing a notable improvement from its fourth-place rank in March. Blue Dream (3.5g) in the Flower category dropped to third place, having previously held the second position in February and March. Sour Diesel Pre-Roll (0.5g) debuted in fourth place, while Lilac Diesel Pre-Roll (0.5g) entered the rankings at fifth. These shifts highlight dynamic changes in consumer preferences within Nanticoke's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
