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Sep-2025
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Overview
Market Insights Snapshot
In the New York market, Nanticoke has shown a steady presence across various cannabis categories, with notable performance in the Flower category. Over the months from June to September 2025, Nanticoke has maintained a position within the top 15 brands, peaking at 11th place in September. This consistent ranking suggests a strong foothold in the Flower market, despite a slight dip in sales in September compared to August. In contrast, their performance in the Vapor Pens category has been less stable, with the brand slipping out of the top 30 by September, indicating potential challenges in maintaining market share in this segment.
The Pre-Roll category has been another area of interest for Nanticoke in New York. The brand consistently held the 6th position from June to August, before experiencing a drop to 9th place in September. This decline in ranking, coupled with a decrease in sales, may point to increased competition or changing consumer preferences. It's worth noting that while Nanticoke's performance in the Vapor Pens category was weaker, the brand's ability to maintain a strong presence in the Flower and Pre-Roll categories highlights its strategic focus and potential areas for further growth and investment.
Competitive Landscape
In the competitive landscape of the New York flower category, Nanticoke has shown a promising upward trend in its rankings over the past few months. Starting at 12th place in June 2025, Nanticoke improved to 11th by September, indicating a positive trajectory in market presence. This rise is notable, especially when compared to LivWell, which experienced a decline from 6th to 10th place over the same period, and Untitled, which dropped from 4th to 9th. Meanwhile, Electraleaf and The Plug Pack have also fluctuated in their rankings, with Electraleaf climbing from 19th to 13th, and The Plug Pack experiencing a slight decline from 11th to 12th. These shifts suggest that Nanticoke is effectively capturing market share from its competitors, potentially due to strategic marketing or product differentiation efforts. As the brand continues to ascend, it will be crucial to monitor these dynamics to understand how Nanticoke can further leverage its position in the New York market.
Notable Products
In September 2025, the top-performing product for Nanticoke was Sour Diesel Pre-Roll (0.5g), maintaining its first-place rank consistently since June, with sales reaching 8142 units. Blue Dream Pre-Roll (0.5g) held steady in second place, though its sales showed a decline compared to previous months. Pineapple Runtz Pre-Roll (0.5g) rose to third place, improving from its fifth-place rank in August. Blue Dream (3.5g) slipped to fourth place, marking a slight drop from its consistent third-place ranking over the past months. Lemon Grab Pre-Roll (0.5g) debuted in the rankings at fifth place, indicating a new entry into the top five for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
