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Aug-2025
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Overview
Market Insights Snapshot
Nanticoke has shown a varied performance across different product categories in New York. In the Flower category, Nanticoke has maintained a consistent presence, holding steady at the 12th and 13th positions over the summer months. This stability suggests a strong foothold in the Flower market, indicating reliable consumer demand. In contrast, the brand's presence in the Edible category is notably absent from the top 30 rankings, which could be a point of concern if this segment is a strategic focus for the brand. One area of improvement is the Vapor Pens category, where Nanticoke has climbed from the 33rd spot in May to the 30th spot by August, suggesting a positive reception to their offerings in this category.
The Pre-Roll category is where Nanticoke has demonstrated a strong and consistent performance, maintaining the 6th position from June to August. This consistent ranking underscores a robust market presence and possibly a loyal customer base for their pre-roll products. However, the absence from the top 30 in the Edible category throughout the summer months highlights a potential gap or opportunity for growth. The overall sales trend across categories indicates a healthy upward trajectory, particularly noticeable in the Vapor Pens segment, which saw a significant increase in sales from May to August. This suggests that while Nanticoke is performing well in certain areas, there are opportunities for strategic improvements in others to enhance their market position in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Nanticoke has demonstrated a consistent performance with a rank fluctuating between 12th and 13th place from May to August 2025. This stability in ranking is notable, especially when compared to competitors like The Plug Pack, which experienced a significant drop from 4th to 14th place in June before recovering to 11th place by August. Meanwhile, Grassroots showed a positive upward trend, climbing from outside the top 20 in May to 13th place by August, which could pose a future threat to Nanticoke's position. Despite these competitive pressures, Nanticoke's sales have shown a steady increase, indicating a strong market presence and customer loyalty. However, with Find. maintaining a higher rank, albeit with some fluctuations, Nanticoke may need to strategize to capture more market share and improve its standing in this competitive market.
Notable Products
In August 2025, Nanticoke's top-performing product was Sour Diesel Pre-Roll (0.5g), maintaining its number one rank consistently from June and July, with sales of 10,827 units. Blue Dream Pre-Roll (0.5g) held steady in the second position for the fourth consecutive month. Blue Dream (3.5g) remained in third place, showing stable performance. The Blue Dream Pre-Roll 5-Pack (2.5g) retained its fourth-place position from July, while Pineapple Runtz Pre-Roll (0.5g) entered the rankings at fifth place for the first time. Overall, the rankings have shown remarkable consistency, with no changes in the positions of the top four products from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
