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Dec-2025
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Overview
Market Insights Snapshot
Nanticoke's performance in the New York market has shown some interesting trends over the last few months of 2025. In the Flower category, the brand maintained a stable presence, ranking 11th in both September and October, but slipped to 14th in November before recovering slightly to 12th in December. This fluctuation in rankings is accompanied by a noticeable dip in sales in November, followed by a rebound in December. Such movements suggest a potential seasonal influence or shifts in consumer preferences that Nanticoke might need to address to maintain consistent growth.
In the Pre-Roll category, Nanticoke experienced a slight decline in its ranking, moving from 8th in September to 11th in November, before climbing back to 10th in December. Despite these changes, the sales figures show a similar pattern, with a dip in November and recovery in December. The Vapor Pens category, however, presents a more concerning trend, as Nanticoke's ranking fell from 15th in September to 22nd by December, indicating a loss of market share in this segment. The absence of a top 30 ranking in December highlights a potential area for strategic improvement. This downward trajectory in Vapor Pens might require attention to product offerings or marketing strategies to reverse the decline.
Competitive Landscape
In the competitive landscape of the New York flower category, Nanticoke has experienced some fluctuations in its rankings over the last few months, reflecting both challenges and opportunities in the market. While Nanticoke maintained its 11th position in September and October 2025, it slipped to 14th in November before recovering slightly to 12th in December. This pattern suggests a need for strategic adjustments to regain a stronger foothold. Notably, LivWell experienced a decline from 10th to 14th place over the same period, indicating potential market share that Nanticoke could capitalize on. Conversely, Grassroots improved its position from 15th to 11th, showcasing a rising competitor that Nanticoke should monitor closely. Meanwhile, Matter. and Untitled have shown varying degrees of stability and fluctuation, with Matter. dropping from 7th to 10th and Untitled moving from 9th to 13th. These dynamics highlight the competitive pressures and potential opportunities for Nanticoke to enhance its market strategy and improve its sales trajectory.
Notable Products
In December 2025, the top-performing product for Nanticoke was Sour Diesel Pre-Roll (0.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 5635 units. Blue Dream Pre-Roll (0.5g) also held steady in second place, showing a slight increase in sales compared to November. Coconut Cream Pre-Roll (0.5g) saw a significant rise in popularity, climbing from fifth to third place, with sales increasing from 2320 to 4047 units. Mac Nilla Pre-Roll (0.5g) debuted in the rankings at fourth place, indicating a strong entrance into the market. Meanwhile, Lemon Grab Pre-Roll (0.5g) dropped from third to fifth place, despite a modest increase in sales, suggesting intensified competition among top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
