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Jul-2025
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Overview
Market Insights Snapshot
Nanticoke's performance across different categories in New York shows a varied trajectory. In the Edible category, Nanticoke struggled to break into the top 30, consistently ranking outside this benchmark from April to July 2025. This could be seen as a challenge for the brand in the Edible segment, indicating potential areas for improvement or strategic realignment. Conversely, Nanticoke's presence in the Flower category remained strong, maintaining a consistent ranking around the 11th to 13th positions from April to July 2025. This stability in the Flower category suggests a solid market presence and consumer loyalty, which could be leveraged for further growth.
In the Pre-Roll category, Nanticoke maintained a steady 6th position throughout the observed months, highlighting a strong foothold in this segment within New York. Notably, the Vapor Pens category saw significant upward movement, with Nanticoke climbing from the 36th position in April to the 27th position by July 2025. This upward trajectory in Vapor Pens suggests a growing acceptance and increasing consumer demand for their products in this category. Such dynamics across different categories highlight the brand's mixed performance, with certain segments showing robust growth potential while others may require strategic attention to enhance their market standing.
Competitive Landscape
In the competitive landscape of the New York flower category, Nanticoke has shown a consistent presence, although its ranking has seen some fluctuations from April to July 2025. Starting at 11th place in April, Nanticoke's rank dipped to 13th in May, improved slightly to 12th in June, and returned to 13th in July. Despite these changes in rank, Nanticoke's sales have demonstrated a positive trend, increasing steadily from April through July. This upward sales trajectory suggests a strengthening market position, even as competitors like Platinum Reserve and The Plug Pack have also shown strong performances, with Platinum Reserve climbing from 16th to 12th place and The Plug Pack maintaining a top 15 position throughout the period. Meanwhile, 7 SEAZ made a remarkable leap from being outside the top 20 to securing the 14th and 15th spots in June and July, respectively. This dynamic environment highlights the competitive pressure on Nanticoke to maintain its sales momentum and improve its ranking amidst aggressive competitors.
Notable Products
In July 2025, the top-performing product for Nanticoke was Sour Diesel Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from June with a notable sales figure of 10,950. Blue Dream Pre-Roll (0.5g) held steady in second place, consistent with its position in June, despite a decrease in sales. Blue Dream (3.5g) remained in third place across all four months, showing a steady decline in sales figures. The Blue Dream Pre-Roll 5-Pack (2.5g) rose to fourth place from fifth in June, indicating a positive trend. New to the rankings, Shot Caller Pre-Roll (0.5g) debuted in fifth place, marking its entry into the top products for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
