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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Nanticoke has shown a consistent performance across several cannabis categories, with notable movements in rankings. In the Flower category, Nanticoke improved its position from 13th in July 2025 to 11th by September, maintaining that rank through October. This steady climb suggests a strengthening presence in the Flower market, potentially driven by consumer preference or strategic initiatives. Conversely, the Pre-Roll category saw a slight decline in ranking from 6th in July to 10th in October, indicating potential challenges in maintaining its earlier momentum. However, the Vapor Pens category remained relatively stable, with only minor fluctuations between 20th and 21st positions over the months, reflecting a consistent yet modest market share in this segment.
Interestingly, Nanticoke's absence from the top 30 brands in other states or provinces during this period highlights a concentrated focus or stronger market competition outside New York. This could be interpreted as either a strategic decision to concentrate efforts where they are most effective or a potential area for growth if market conditions allow. With the Flower category seeing a peak in sales in August 2025, despite a slight dip in September, it suggests a possible seasonal trend or promotional event that temporarily boosted sales. Such insights could be crucial for stakeholders looking to understand Nanticoke's market dynamics and areas for future expansion or investment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Nanticoke has shown a steady performance, maintaining its rank at 11th place from September to October 2025. This stability is noteworthy, especially when compared to LivWell, which experienced a decline from 10th to 12th place over the same period. Meanwhile, Matter. saw a significant drop from 5th to 9th place, indicating potential volatility among the top competitors. Despite these fluctuations, Nanticoke's consistent rank suggests a solid market presence, further emphasized by its sales increase in October, contrasting with the downward trend seen in LivWell's sales. Additionally, The Plug Pack improved its position to 10th, surpassing Nanticoke, yet Nanticoke's stable sales figures highlight its resilience in a competitive market. This analysis underscores the importance of monitoring market dynamics and competitor movements to strategize effectively in the evolving New York Flower market.
Notable Products
In October 2025, the top-performing product from Nanticoke was Sour Diesel Pre-Roll (0.5g) in the Pre-Roll category, maintaining its rank at number 1 for four consecutive months, with sales reaching 7,529 units. Following consistently in second place was Blue Dream Pre-Roll (0.5g), which has held the same rank since July 2025. Pineapple Runtz Pre-Roll (0.5g) improved its position from fourth in August to third in September and maintained this rank in October. Lemon Grab Pre-Roll (0.5g) showed notable progress, climbing from fifth place in September to fourth in October. Finally, Blue Dream Pre-Roll 5-Pack (2.5g) re-entered the rankings in October at fifth place, having not ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
