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Apr-2025
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Overview
Market Insights Snapshot
Ritual Green's performance in the Alberta market, specifically in the Pre-Roll category, has shown some volatility over the early months of 2025. The brand's ranking fluctuated, peaking at 42nd place in February before dropping to 55th in April. This movement suggests that while there was a brief uptick in sales, sustaining that momentum has been challenging. Notably, the brand did not make it into the top 30 in this category, indicating potential areas for improvement in market penetration or consumer retention strategies.
In contrast, Ritual Green has demonstrated a strong and consistent performance in Saskatchewan, particularly in the Flower category. The brand maintained a solid presence in the top 10, climbing to 4th place by March and holding that position through April. This consistent high ranking reflects Ritual Green's strong foothold and consumer preference in this category. Additionally, their Pre-Roll category also showed impressive growth, improving from 11th place in February to 4th place by April, which signifies a successful strategy in expanding their market share in Saskatchewan. However, the absence of top 30 rankings in other potential categories suggests there might be untapped opportunities for further growth in the province.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Ritual Green has demonstrated a notable upward trajectory in its market position from January to April 2025. Starting at rank 10 in January, Ritual Green climbed to rank 4 by March and maintained this position in April, indicating a strong and consistent performance. This upward movement is particularly significant when compared to competitors like Redecan, which fluctuated between ranks 8 and 12, and Big Bag O' Buds, which also showed inconsistency in rankings. Despite the dominance of The Loud Plug and Elevator, which consistently held top positions, Ritual Green's sales growth, peaking in March, suggests a strengthening brand presence and consumer preference. This performance positions Ritual Green as a formidable competitor in the Saskatchewan Flower market, with potential for further growth if current trends continue.
Notable Products
In April 2025, the top-performing product from Ritual Green was the French Cookies Pre-Roll 3-Pack (1.5g), maintaining its first-place rank for the fourth consecutive month with sales of 7,894 units. Blue Pave Pre-Roll 3-Pack (1.5g) held steady in second place, consistent with its rank from previous months. Strawberry Rizz Pre-Roll 3-Pack (1.5g) secured the third position, unchanged from March 2025, demonstrating a strong entry with notable sales growth from February. Blue Pave (3.5g) climbed to fourth place, showing an improvement from its absence in March rankings. Purple Honey (3.5g) dropped to fifth place from third in February, indicating a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
