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Oct-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Ritual Green / Ritual Gold has shown a fluctuating presence in the Pre-Roll category. Over the months from July to October 2025, the brand's ranking improved from 55th to 45th, indicating a positive trend despite not being in the top 30. This movement suggests a strengthening foothold in the market, potentially driven by strategic changes or consumer preference shifts. The sales figures reflect this upward trend, with a notable increase from August to October, although there was a dip in September.
Meanwhile, in Saskatchewan, Ritual Green / Ritual Gold has maintained a more stable position across categories. In the Flower category, the brand's ranking saw a decline from 10th in July to 17th in October, suggesting potential challenges in maintaining its market position. However, the Pre-Roll category tells a different story, where the brand consistently stayed within the top 10, peaking at 4th in August before settling at 8th by October. This indicates a robust performance in Pre-Rolls, possibly driven by strong consumer demand or effective marketing strategies. The variance in rankings across categories highlights the brand's differing levels of success and market dynamics in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Ritual Green / Ritual Gold experienced notable fluctuations in rank from July to October 2025. Initially ranked 5th in July, the brand climbed to 4th in August, showcasing a strong market presence. However, by September and October, Ritual Green / Ritual Gold's rank slipped to 6th and 8th, respectively, indicating a downward trend in sales performance. This decline coincided with the rise of Fuego Cannabis (Canada), which improved its rank from 8th in July to 5th in September, and Redecan, which re-entered the top 6 in October. Despite these challenges, Ritual Green / Ritual Gold maintained a competitive edge over brands like Rogue Botanicals and Elevator, which consistently ranked lower throughout the period. These dynamics highlight the competitive pressures Ritual Green / Ritual Gold faces and underscore the importance of strategic adjustments to regain its earlier momentum in the Saskatchewan Pre-Roll market.
Notable Products
In October 2025, the top-performing product from Ritual Green / Ritual Gold was the French Cookies Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, consistently maintaining its number 1 rank since July 2025 with sales of $7,257. Ritual Sticks - Blue Pave Pre-Roll 3-Pack (1.5g) held the second position throughout this period, showing a slight decline in sales to $4,488. Ritual Sticks - Strawberry Rizz Pre-Roll 3-Pack (1.5g) remained stable at the third rank, while Ritual Sticks - Black Mamba Pre-Roll 3-Pack (1.5g) reappeared in the fourth position after being unranked in the previous months. The Lemon Haze Pre-Roll (0.5g) entered the rankings for the first time at fifth place, indicating a new entry in the top products for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
