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Sep-2025
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Overview
Market Insights Snapshot
Ritual Green / Ritual Gold has shown varied performance across different states and categories over recent months. In Alberta, the brand's presence in the Pre-Roll category has been relatively stable, albeit outside the top 30 rankings, with fluctuations in sales figures. The brand's rank dipped slightly from 45th in August 2025 to 54th in September 2025, indicating potential challenges in maintaining competitive positioning within this category. However, despite these ranking challenges, the sales figures have shown some resilience, suggesting a loyal customer base that continues to support the brand even when it's not leading the charts.
In contrast, Saskatchewan presents a more promising picture for Ritual Green / Ritual Gold, especially in the Pre-Roll category, where the brand consistently maintained a top 5 position from June to September 2025. This steady performance highlights the brand's strong market penetration and consumer preference in this region. Meanwhile, in the Flower category, the brand experienced a notable drop from 8th to 15th position between August and September 2025. This shift may indicate increased competition or changing consumer preferences in the Flower segment, warranting strategic adjustments to recapture higher rankings. The brand's ability to stay within the top 10 for most months in this category, however, showcases its overall resilience and adaptability in the face of market dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Ritual Green / Ritual Gold has maintained a relatively stable position, ranking 5th in June 2025, climbing to 3rd in July, and then settling at 4th place in both August and September. This performance indicates a consistent presence in the top tier, although it faces stiff competition from brands like Back Forty / Back 40 Cannabis, which consistently holds the top spot, and Bold, which fluctuates between 3rd and 5th place. Despite a dip in sales from August to September, Ritual Green / Ritual Gold's overall sales trajectory shows a positive trend from June to August, suggesting potential for growth if they can leverage their market position effectively. Meanwhile, Fuego Cannabis (Canada) and Space Race Cannabis remain consistent but are positioned lower, indicating less immediate threat to Ritual Green / Ritual Gold's ranking.
Notable Products
In September 2025, the top-performing product for Ritual Green / Ritual Gold was the French Cookies Pre-Roll 3-Pack (1.5g), maintaining its first-place rank for four consecutive months despite a decrease in sales to 6,990. The Ritual Sticks - Blue Pave Pre-Roll 3-Pack (1.5g) consistently held the second position, while Ritual Sticks - Strawberry Rizz Pre-Roll 3-Pack (1.5g) remained third. Notably, the Sacred Sage Pre-Roll 3-Pack (1.5g) stayed steady at fourth place, showing little change in its ranking over the months. The French Cookies Pre-Roll 12-Pack (6g) continued to hold its fifth-place position, mirroring its performance from August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
