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Dec-2025
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Overview
Market Insights Snapshot
Ritual Green / Ritual Gold has shown varied performance across different categories and regions in the last quarter of 2025. In Alberta, the brand's presence in the Pre-Roll category experienced a slight decline, as evidenced by its ranking moving from 47th in October to 63rd in December. This drop in ranking is accompanied by a decrease in sales from approximately 138,366 CAD in October to 90,905 CAD by December, indicating potential challenges in maintaining market share in this category. On the other hand, in Saskatchewan, the brand has maintained a relatively stable position in the Flower category, with rankings hovering around the 12th to 17th range throughout the same period. This consistency suggests a solid foothold in the Flower category within the province.
In Saskatchewan's Pre-Roll category, Ritual Green / Ritual Gold has demonstrated a steady performance, maintaining its rank at 8th place from October through December. Despite a slight decline in sales from 200,468 CAD in October to 175,903 CAD in December, the brand's ability to hold its position suggests a strong competitive stance in this category. Notably, the brand did not appear in the top 30 rankings for Pre-Rolls in Alberta, which could be interpreted as a gap in market penetration or consumer preference in that region. These insights highlight the brand's strengths and areas for improvement, offering a nuanced view of its market dynamics and potential growth opportunities.
Competitive Landscape
In the Saskatchewan Pre-Roll market, Ritual Green / Ritual Gold experienced a decline in rank from 6th place in September 2025 to 8th place by December 2025, indicating a competitive pressure that affected their sales trajectory. During this period, their sales decreased consistently, contrasting with competitors like Fuego Cannabis (Canada), which saw a significant rise in rank from 7th in October to 3rd in November, accompanied by a robust sales increase. Similarly, Redecan maintained a stable position around 6th and 7th place, with sales figures slightly fluctuating but remaining relatively higher than Ritual Green / Ritual Gold. These dynamics suggest that while Ritual Green / Ritual Gold faced challenges in maintaining its market position, competitors were able to capitalize on market opportunities, highlighting the need for strategic adjustments to regain competitive advantage.
Notable Products
In December 2025, the top-performing product for Ritual Green / Ritual Gold was the French Cookies Pre-Roll 3-Pack (1.5g) within the Pre-Roll category, maintaining its number one rank consistently from September through December, despite a sales decrease to 4287. The Ritual Sticks - Blue Pave Pre-Roll 3-Pack (1.5g) also held steady at the second rank throughout the same period, showing resilience in its sales figures. The Ritual Sticks - Strawberry Rizz Pre-Roll 3-Pack (1.5g) remained third, indicating stable popularity. The Ritual Sticks - Black Mamba Pre-Roll 3-Pack (1.5g) re-entered the rankings in December at fourth, after being absent in November. Meanwhile, the Ritual Sticks - Sacred Sage Pre-Roll 3-Pack (1.5g) dropped to fifth place, showing a slight decline in its December sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
