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Aug-2025
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Overview
Market Insights Snapshot
Ritual Green / Ritual Gold has shown a varied performance across different categories and regions. In the Alberta market, the brand's Pre-Roll category has been consistent in its ranking, staying outside the top 30 for the months of May through July 2025, before making a notable improvement to rank 48th in August 2025. This upward movement suggests a positive trend in consumer acceptance or market penetration, though it remains a challenge for the brand to break into the top tier. The sales figures in Alberta for this category have shown a steady increase, indicating a growing popularity despite the lower rankings.
In contrast, the Saskatchewan market presents a more robust picture for Ritual Green / Ritual Gold. The brand's Flower category maintained a strong presence, ranking consistently within the top 10, with a slight dip in July 2025 before recovering to 7th place in August. This stability in rankings highlights the brand's solid foothold in Saskatchewan's Flower market. Meanwhile, the Pre-Roll category has been particularly successful, consistently ranking in the top 5, with a peak at 3rd place from July to August 2025. This sustained high ranking underscores the brand's strong performance and consumer preference in the Pre-Roll category within this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Ritual Green / Ritual Gold has demonstrated a notable upward trajectory in rank and sales over the summer of 2025. Starting at the 5th position in May, the brand climbed to 3rd place by July and maintained this rank through August. This ascent is indicative of a robust growth strategy, as evidenced by their sales increase, which outpaced competitors like Bold, who remained steady at 5th place, and Fuego Cannabis (Canada), which consistently held the 6th position. However, Ritual Green / Ritual Gold still trails behind leading brands such as Spinach and Back Forty / Back 40 Cannabis, with the latter experiencing a slight dip from 1st to 2nd place in August. This competitive environment suggests that while Ritual Green / Ritual Gold is gaining momentum, there remains a significant gap to close with the top-tier brands in the Saskatchewan market.
Notable Products
In August 2025, the top-performing product for Ritual Green / Ritual Gold was the French Cookies Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank consistently from previous months with a notable sales figure of 9,580. The Ritual Sticks - Blue Pave Pre-Roll 3-Pack (1.5g) held steady in the second position, showing a significant increase in sales compared to prior months. The Ritual Sticks - Strawberry Rizz Pre-Roll 3-Pack (1.5g) also remained consistent in third place. Notably, the Ritual Sticks - Sacred Sage Pre-Roll 3-Pack (1.5g) improved its rank from fifth in May and June to fourth in August, reflecting a positive sales trend. Additionally, the French Cookies Pre-Roll 12-Pack (6g) emerged in the rankings for the first time in fifth place, indicating a new entry into the top products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
