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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Ritual Green / Ritual Gold’s mix tilted toward Pre-Roll at 65.78% share while Flower held 34.22% share, with Pre-Roll sales down 29.63% year over year but up 9.10% month over month, and Flower down 37.95% year over year but up 38.07% month over month. Despite an overall brand sales decline of 33.01% year over year and a 2.02% decrease in average price, the brand’s Pre-Roll rank sat at 8 in Saskatchewan, indicating category concentration even as Flower’s higher average price of $45.53 contrasts with Pre-Roll’s $17.89. The pattern implies a portfolio anchored in Pre-Rolls that buffered monthly volatility while Flower acted as a swing lever for short-term gains.
The surge in Flower month over month at 38.07% versus Pre-Roll’s 9.10% suggests tactical promotions or strain rotations that catalyzed basket trade-up without overturning the Pre-Roll-led base at 65.78% share, while the steeper Flower year-over-year decline of 37.95% versus Pre-Roll’s 29.63% signals longer-cycle price or velocity headwinds. Holding rank 8 in Saskatchewan for Pre-Roll alongside a 2.02% drop in average price and a 33.01% brand sales contraction year over year implies the brand’s positioning relies on defending Pre-Roll velocity as the foundation while selectively using Flower spikes to recover share on a monthly cadence.
Competitive Landscape
Ritual Green / Ritual Gold sits at rank #8 in SK Pre-Roll for July 2026, down 3 positions from #5 year over year, and unchanged from #8 in April 2026, while its peak of #5 came in August 2025. In contrast, Back Forty / Back 40 Cannabis holds #1 with an 83.9% year-over-year sales increase and Doobie Snacks advanced from #8 to #3 alongside 109.3% YoY growth, whereas Spinach slid from #2 to #5 with a 3.2% YoY decline. This combination of a 3-rank YoY drop and a flat 3-month position implies Ritual Green / Ritual Gold is ceding momentum to faster-rising competitors and risks further share erosion unless it reaccelerates.
Notable Products
Ritual Sticks - Blueberry Pancakes Pre-Roll 3-Pack (1.5g) posted the steepest decline at -14.7% month over month and sat at rank 6, while the adjacent Ritual Sticks - Strawberry Rizz Pre-Roll 3-Pack (1.5g) fell -14.3% at rank 5, indicating pressure in multi-pack flavored pre-rolls. At the top, French Cookies Pre-Roll 3-Pack (1.5g) held rank 1 despite a -7.0% dip, and the 12-Pack variant at rank 9 slid -3.8%, concentrating share but signaling softening velocity even as the two formats together generated $74,921. Four of the top ten are Pre-Roll SKUs in the Ritual Sticks family, yet French Cookies (3.5g) in Flower jumped +38.6% at rank 7, pointing to a cross-format anchor gaining traction as pre-roll momentum cools. The pattern implies a pivot opportunity toward the French Cookies lineage and Flower to balance declining flavored pre-roll multi-packs and protect mix resilience.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
